Hergui Luina Fernandes Alves“ Promote Timor-Leste Organic Product ”

Growing Domestic Agriculture Produce Market

Hergui Luina Fernandes Alves

NOVA CASA FRESCA

OUTLINE

NCF contributions & Short Video Slides

Challenges, Lesson’s Learnt & Internal Solution

Activities, progress

Our Production system & Market linkage

What We Do

What We Want

Mission

Overview of Nova Casa Fresca

OVERVIEW OF THE COMPANY

NOVA CASA FRESCA

An Agribusiness Company

INICIATED IN 2007 BUT

ESTABLISHED IN 2015

MISSION

“To promote Timor-Leste organic products,

to contribute to the economy, income

generation, and better livelihood in the

country”

WHAT WE WANT

5

QUALITY

OF LOCAL PRODUCT

= IFQS

Prepare local product to compete & substitute

imported products

Promote & Create

Value added of the local products

Achieve SDG’s

Produce & Market

Agriculture, horticulture, Livestock &

fishery products to domestic & International

Market

Attract foreigners & Timorese to

see the quality of

local Products

WHAT WE DO

Production and marketing of fruits & vegetable products

Organizing group of farmers to produce Input Facilities and technichal assistance Synchronize Supply and market Demand

through scheduled production Strawberry production and Agro-Tourism in

Aileu Reducing importation of food products by

creating its substitute products.

WHAT WE DO …..

Establishment of local poultry units, broilerchicken and pigs breeding by using the tissueculture system and plasma inti

Provide logistic service and market facility

Market creation through the establishment ofCasa Fresca

Food processing products: Fruits chips & bacon or salami production

Exportation

PRODUCTION SYSTEM

PRODUCTION

HARVESTING/STORING

TRANSPORTATION

SORTING/GRADING

MARKETING

MARKET LINKAGES

9

SUPERMARKETS. HOTELS & RESTAURANTS

CATERING SERVICES THROUGH CARTS DOOR TO DOOR

ACTIVITIES AND THE PROGRESS Currently: NCF has established 22 farmer groups with a total of ±150 households and 53% are women

Average capacity of production of vegetables in Aileu is 10 Tons (10,000 kg) per month for domestic market with additionalproduction capacity following increase in market demand

NCF also establishes scheduled production following the company’s plan and its marketing capacity

Production of frozen food and other value added products such as broom stick to respond to over production

Applying hydrophonic & Dripping technology for Strawberries andvegetables production system

Nursery production for the strawberries has now reached 20,000 seedlings. Production of strawberries reached ± 60 Kg per week

CHALLENGES

Majority of the group members consist of women and eldery people

Productivity is still limited and cannot fullyrespond to market demands and company’starget.

The farmer’s level of education limits theircapacity to receive and interprete theinformation given

Encountered many obstacles specifically for women farmer

Women’s specific problems such as: Culture: Position of women in the society Access for the education Decision making Patriarchal system No right for land title

Family issues: Time matters Priority Professionalism

Women role as a mother inhibits her active movements at her workplace

Access to capital finance

CHALLENGES Cont.

LESSON’S LEARNT

Combine the groupmembers to include

both men and women

Introduce and apply up to date technology by

using hydroponics and dripping irrigation

system

Provide sustainabletrainings regularly to

the farmers.

Activate the field staffs to observe and directly

assist the group of farmers during their

production

LESSON’S ......

Increase the market linkages to attain higher production and to incentify youth’s

participation

Create the area of production from company’s own to support and provide

Sustainable services

To motivate and encourage the community to change their mindset of

subsistence farming to sustainablefarming

INTERNAL SOLUTION

Motivation and

flexibilityfocusing on the target

Controlling, coordinating and regularevaluation

DelegationContinuous

capacitybuilding

2017 – Winner of Timor-Leste potential export award

NCF CONTRIBUTIONS

Reducing poverty

Reducing numbers of unemployment in the country

Increase the value of the local products in the eyes of Timorese people as well as the foreigners.

Promote the quality of local products and engage people tolove local products.

Will introduce fresh organic local products to the world.

Reduce domestic violence because women will be financially independent

Reduce social and security issues in Timor-Leste.

WHO WE ARE

“HADOMI TIMOR-LESTE HADOMI PRODUTO LOCAL”

NOVA CASA FRESCAJuly 2018