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Notes from CASE Social Media Wednesday | June 12, 2012. Participating Orgs/Schools. mStoner -communications strategy for higher ed University of Texas at Austin Cornell University Loyola University Chicago Northwestern University Webster University. Good Ideas. Facebook - PowerPoint PPT Presentation
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Notes from CASE Social MediaWednesday | June 12, 2012
Participating Orgs/Schools
• mStoner-communications strategy for higher ed
• University of Texas at Austin• Cornell University• Loyola University Chicago• Northwestern University• Webster University
Good Ideas
• Facebook– Setting goals around engagement, not fundraising
(Success stories limited mostly disaster relief and Obama 08)
– Getting graduating seniors to join your Facebook page– Live streaming big campus events– Latch on to specific stories over a period of time– Young alumni tend to latch on to specific emotional
connections rather than institutional news; Use nostalgia
Good Ideas
• Twitter– Tweeter feeds from the university president or a beloved
professor work really well– #RightNow hashtags, where users tweet what they are
doing right now, have worked really well– Syracuse tweets from a person rather than the institution
• LinkedIn– Career services office have seen a lot of success on
LinkedIn– Check to see that every group members is an alumni
Good Ideas
• LiveStream.com– Popular platform for streaming live events
• Instragram– Instagram photo contests are very popular
• YouTube– Consistently monitor videos that students have
posted, and reuse this content
Bad Practices
• Stop adopting new technology for the sake of it• Stop starting new accounts• Stop inappropriately using third party posting
tools• Outsourcing social media to outside agencies• Blogs - Ban 'X ways to do this' or Questions that
have obvious answers 'Should you be on Facebook'?
• Posts for the sake of posts, without content
Analytics
Goal Setting• Increase engagement by _%• Drive x number of people to website• Drive x number to giftsKey Performance Indicators (KPIs)• Feedback, likes, follows, pageviews,
conversions
Analytic Tools
Google Analytics• Social Interaction Tracking - tracks what content is shared on
your website• Google URL builder - sets up specific campaigns -
content+source of traffic+ specific linksFacebook Insights• People talking about this - someone has shared a piece of
content from your site• Engaged users - number of people who clicked or view a post• Real value is in exported dataKlout and Kred measure Twitter engagement and reach