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Not On Our Watch Corporate Brochure
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The SituationSo many of us are shuttered, closed up and kept in the dark when
it comes to the horrors that our fellow humans face in countries and
continents not so far from our own homes. If we were watching a film,
the vast majority of us who choose to turn our backs to the suffering
of children, would be villainized and rightly so because once you know
the truth, deciding to not act, makes you part of the problem and not
part of the solution.
I had the pleasure of speaking with a pair of remarkable women
who have chosen to encourage people into positive action. What they
showed me was a brazen and enlightening truth that made me look at
myself and ask whether my priorities were in the right place.
NOT ON OUR WATCH - A Book That Opened Eyes
The NOT ON OUR WATCH PROJECT is a powerful humanitarian
mission aimed at ending mass atrocities around the world. Utilizing
the influence of artists, activists and cultural leaders they provide
lifesaving humanitarian
assistance and protection for
those who are vulnerable,
marginalized and displaced.
Founded by A-List celebrities
Don Cheadle, George Clooney,
Matt Damon, Brad Pitt, David
Pressman and Hollywood Film
Producer Jerry Weintraub,
Not On Our Watch encourage
governments and those in power
to take immediate action to
protect those in need, to stop
mass atrocities and giving a much
needed voice to the victims of
this crimes.
However, ending the horror
of war crimes victims, the
starvation of entire nations
and the unnecessary deaths of
children is not the responsibility
of world famous actors or human
rights activists it belongs to each
of us at every level of society.
When we look at celebrities
we imagine that they live in a
different world to us and are able
to create much more significant
change than we are, but this is
not true. And the message that
everyone can make an important
difference to someone’s life has
been brought to us by Heloise
Agelou and Prudence McNellis.
“I really wanted to continue
doing some charity work as I
Not On Our Watch focuses global attention and resources towards ending mass atrocities around the world. Its most recent efforts have included funding the implementation of The Satellite Sentinal Project—an innovative early-warning satellite monitoring system—to draw widespread and meaningful notice to Sudan and Southern Sudan, supporting schools in the Darfur-Chad region, supporting emergency relief efforts in the wake of the devastating earthquake in Haiti, and funding medical and educational efforts in the Burma region.
“Do not get attached to the world as it is. Because the world is changing.” Jerry Weintraub
artists. To finish the day there
will be an evening party at The
Brompton Club with a line-up of
entertainment with International
DJ’s, Fashion Show and some
famous live artists performing.
Every guest will be going there
with a spirit of open minded
giving.
Doing Their BitPeople are either talkers or
doers. Heloise
and Prudence
are definitely
the latter.
Prudence brought to the event
the experience of high-end event
management, her network of
High Profile guests and extensive
fundraising experience.
“I have spent years being
involved in charities and
fundraising,” Prudence explains,
“I feel it’s part of my DNA and
when I read the book Not On
always have since a very young
age and I knew that through the
powerful racing world I could
make a difference to those
suffering in Sudan,” Heloise
Agelou of Agelou Horse Racing
LTD reveals, “And the partnership
provided a unique opportunity
for us to make a real difference
by combining our skills, networks
and experience.”
“Being a voice in the
racehorse industry that people
listen to Heloise was the perfect
partner,” Prudence explains,
“Having read the book ‘Not On
Our Watch’ by Don Cheadle and
John Prendergast, I knew that
I could help give a voice to the
people of Darfur.”
The Not On Our Watch Race
day and Fundraiser on the 15th
June will create an atmosphere
of positivity instead of guilt
and is a celebration of people’s
willingness to help others. It’s a
day of horse racing, socializing
with celebrities, a live auction
and performances by guest
“When I read the book Not On Our Watch it struck me as more a calling to help rather than an inspiration. I saw no choice in the matter.” - Prudence McNellis
“I knew that through the powerful racing world I could make a difference to those suffering in Sudan.” - Heloise Agelou
When we look at celebrities we imagine that they live in a different world to us and are able to create much more significant change than we are, but this is not true. And the message that everyone can make an important difference to someone’s life has been brought to us by Heloise Agelou and Prudence McNellis.
Our Watch it struck me as more
a calling to help rather than an
inspiration. I saw no choice in the
matter.”
Working together, Heloise
and Prudence Co-Founded Not
On Our Watch race day event.
Heloise delivered the perfect
location and setting, a fabulous
horseracing day, combining the
who’s-who of the horseracing
world, including jockeys, owners
and sponsors. Drawing from a
circle of influential people who
favour her opinion she provided
the leverage to bring in the names
that would attract attention. The
ultimate aim was to create a day
to give a voice to the Not On Our
Watch mission and at the same
time invite companies to get
involved in sponsorship.
“Offering the opportunity
of brand exposure and the
recognition of their corporate
support to the charity was the
key,” Prudence tells us, “By also
giving the public an opportunity
to be a part of the fundraiser
and reward them with a day of
entertainment and the chance
to bring together like minded
people.”
Bringing together likeminded
people to create opportunities
and significant change has
become a very well used tool of
Prudence.
“A common friend thought
that we should meet as he
believed there were some great
synergies between us. I have
always loved horses and spent
many days at the races, when
I met Heloise she gave me an
insight to the world of racing
and I loved her knowledge, this
inspired me to become more
involved in the horse racing industry.”
“We believe the most important result from this event would be
exposure to the world on the issues of genocide that still happen in
2013,” Prudence explains, “We need to encourage the world to work
together with the people in power who can stop these atrocities and
massacres from happening. If we can make a small difference, there is
always the ripple effect.”
“The strength of the charity comes from the conviction of its main
founders who include the likes of Jerry Weintraub, George Clooney,
Brad Pitt, Matt Damon, John Prendergast and Don Cheadle,” Heloise
says, “For them this is about stopping genocide, full stop, and for us
too.
Prudence’s company Prudence Production has taken on the task
of organizing the production of both the race day and the after party to
providing the guests a day of excitement and fantastic entertainment.
“This event is about creating a memorable experience for the
guests, “ Heloise concludes, “And most importantly, raising awareness
and money for a truly worthwhile cause.”
Donate: http://bit.ly/18DP3rk