This is another piece that I created for the Excel Program. This is a direct mail piece that functions as a reminder for current and potential students. It is calling them to action with the copy on the front. As you can see, I used the same logo and border them as the brochure. This will create a stronger link in the reader’s mind by using repetition and continuity. I also used a newer, “hip”, type of font that younger readers would enjoy.

northwood university excel programdirect mail