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JANUARY 2012 www.northcoastlatino.com 216-394-0772

With Your Host Lou Acosta and Various Members of the Minority Business Assistance Council addressing current issues on Business, Health & Careers. Tune in, Call in, Tell your friends. Win Tickets. Also Pick up a Copy of North Coast Minority Enterprise.

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BUSINESSCAREERSFINANCES

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential governmentresources that help entrepreneurs and small business owners start-up, grow and succeed.

Follow Caron on Twitter:

@caronbeesley Read More!Page 3!

& Happenings 2012

& Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings & Happenings

Hilda Solis

Resigns

The news from Washington DC today is that Labor Secretary Hilda Solis resigned her post on Wednesday, saying that she plans to return to her native California. She is also expected to run for a seat on the Los Angeles County Board of Supervisors. In a message to colleagues, Solis said she made the decision to leave after discussing it with her family and close friends. One of the highest-ranking Hispanics in Obama's administration, Solis has won praise from labor unions for aggressive enforcement of wage and hour laws and job safety regulations. But business groups have criticized her as not taking a more coopera-tive approach."Leaving the department is one of the most di!cult

decisions I have ever made, because I have taken our mission to heart," Solis said. "As the daughter of parents who worked in factories, paid their union dues and achieved their goal of a middle-class life, and as the "rst Latina to head a major federal agency, it has been an incredible honor to serve."President Barack Obama called Solis "a tireless champion for working families." "Over the last four years, Secretary Solis has been a critical member of my economic team as we have worked to recover from the worst economic downturn since the Great Depression and strengthen the economy for the middle class," Obama said in a statement.Solis said she is proud that 1.7 million people have completed federally funded job training programs under her tenure. Her agency oversaw the spending of about $67 billion for unemployment insurance bene"ts, job training and other job placement and worker protection programs under Obama's

economic stimulus package.Separately, the White House said Wednesday that Attorney General Eric Holder, Health and Human Services Secretary Kathleen Sebelius and Veterans A#airs Secre-tary Eric Shinseki would remain in their posts.Holder and Sebelius have been frequent targets of Republican foes in Congress. The attorney general has been criticized for the government's handling of Operation Fast and Furious, a gun-running investigation gone awry. Sebelius is in charge of putting in place Obama's health care overhaul law, which Republicans have failed to repeal.

Read More about Hilda Solis on Page 10!

January 2012 www.northcoastlatino.com

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SBA, Dept. of Labor, and Partners Team-Up to O!er Financial Edu-cation and Mentoring Support to Cleveland Job Corps Students

CLEVELAND – The U.S. Small Business Administration (SBA), Department of Labor Employ-ment and Training Administra-tion (ETA), the Cleveland Job Corps Center, and the Ohio Small Business Development Center (SBDC) at the Urban League of Greater Cleveland kicked o! the Start Young Initiative yesterday, welcoming 15 enthusiastic students from the Job Corps.

Recognizing the potential that young people have to contribute to the nation’s economic growth, SBA and ETA launched the Start Young Initiative to help economi-cally disadvantaged youth gain

exposure to entrepreneurship and to acquire the skills to one day start their own business. The Start Young Initiative provides Job Corps participants with fundamental knowledge about small business opportunities and resources avail-able to assist them, while encour-aging their economic self-su"ciency and personal growth. Job Corps is the nation’s largest career technical training and edu-cation program for low-income young people ages 16 through 24.

Marsha A. Mockabee, President and CEO of the Urban League of Greater Cleveland, SBA District Director Gil Goldberg and the Job Corps’ Michael Taylor welcomed the students to yesterday’s kick-o! session. The event was hosted by the Urban League. “We are excited to partner with ETA to help educate the Job Corps students about opportunities in entrepreneurship,” said SBA’s Goldberg. “The students will receive outstanding instruction from the Urban League’s talented

SBDC counselors.”

The students will meet weekly for 6 weeks with counselors from the SBDC at the Urban League of Greater Cleveland, who will guide the students through the process of building a business plan. The SBDC is a resource partner of the SBA. SBA’s New York SBDC developed the Entreskills learning and teaching curriculum used for the initiative. The Start Young Initiative was launched in December 2011 in three pilot sites (Philadelphia, New York, and Milwaukee). Cleveland is one of 10 new sites to launch this program.

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Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

Do all your sales reps sing off the same hymn sheet? Are they all equally knowledgeable about your products and services?

If you’ve ever worked in retail sales, you’ll know how difficult it is to remember your training and apply it in critical moments. After all, products are constantly evolving and inventory is always shifting. This is why it’s critical that small business owners ensure their sales teams are well trained and knowledgeable. It can make the difference between winning and losing a sale.Thanks to the Internet and the prolifera-tion of online reviews from experts and consumers alike, the average customer is more informed than ever—and your sales reps should be one step ahead of them. Here are some tips for ensuring your sales teams are armed with the knowledge they need to support your sales goals.

Give training the time and depth it deserves

Training is worth the investment; the nicest sales rep in the world is useless without product knowledge. This means not just knowing your products, but your competitors too.

A single training session is rarely enough, as people learn through practice and from their mistakes. If you don’t have time to handle the training yourself, pair each new rep with a mentor. This should be some-one on your team who’s already knowl-edgeable, and willing to spend several weeks training, shadowing and observing your trainee—before that person ever gets in front of a customer. In addition to teaching, be sure to test, quiz and role play to challenge your trainee’s know-how. And don’t just emphasize productknowledge; for example, if your products are complex or technical, role play situations where a rep’s knowledge may be insufficient and it’s time to bring in the business owner or someone from your technical team. No one expects a sales rep to know everything, but they do expect them to know where to find the right answers, rather than fudge theirway through a sale.

Include competitor training

If your product line or similar products are sold by a competitor, be sure to train and test your trainee reps on these. Educate reps on the competing product lines, their strengths and their weaknesses. Have them do their own research and present comparisons of your products versus those available elsewhere. Help them identify differentiators and encourage them to role play a sales pitch that involves a competitive sell.

Monitor, check in and refresh

Knowledge retention and true learning is a fine art, especially in today’s information-driven world where data is quickly consumed and just as quickly forgotten. This is why it’simportant to stay on top of your sales reps performance once they are out selling on behalf of your company. Ask your custom-ers for feedback, use customer surveys to gauge satisfaction levels and listen in on sales pitches. Commit to holding regular training sessions with your entire sales team to ensure they are up to speed on new developments, new product lines and new marketing campaigns. (Sales and marketing should always be aligned.)

Encourage continuous learning and sharing

A good rep will always look for further learning opportunities, whether through external classes, industry publications, or trade shows. Encourage this behavior, budget permitting. A low-cost alternative would be to hold monthly “lunch ‘n’ learn” training sessions where you encourage a rep to make an informal 10-15 minute learning moment presentation. This could be about a new industry development that might impact your business; sharing best practices from an external training course (a train-the-trainer concept); or providing insights on a deal or transaction that went well (or otherwise).Most of us in our business lives are required to deliver some form of presenta-tion, and most of us breathe a deep sigh of relief when it’s over, when spotlight is off and we can sit back down.But if your business success hangs on your ability to deliver a knockout sales presen-tation, then it’s worth spending some time refining and perfecting your technique.Here are some tips for upping the ante and going beyond a one-way sales presentation by assessing your delivery, building rapport, using alternatives to PowerPoint, and finding a way to make your product or service fit the customer’s need.

1. Step Back and Evaluate your Presentation Skills

To help determine how you are doing today and where there may be room for improvement, follow these steps for evaluation your presentation skills

Get Objective Feedback - Take a colleague or mentor along to your presentation meetings over a period of a couple of weeks and ask them to review yourN performance. A simple analysis of your strengths and weaknesses is all you need, along with a discussion about where you can improve.

Listen or Watch Yourself – One of the most effective ways to gauge and address your presentation skills is to record yourself delivering a mock presentationto other people. Use Skype, webinar software, or a video camera to capture a typical presentation and play it back. This is a technique commonly used byprofessional presentation training compa-nies because it captures the critically important elements of a presentation – posture, voice, gesture, tone, andconfidence. You’ll be surprised at how effective it is. Use the feedback and your own self-assessment to address your weaknesses and build on your strengths,and repeat the process once a week.

2. Do Your Research First

Each customer and each sale is unique, so be sure to do your research so you can effectively tie your presentation to the

customer’s needs and establish a rapport based on a mutual understanding of their challenges and goals. Your research should include a review of the customer’s competition, their market, as well as any media, coverage that relates to industry trends or customer news. If they are active on social media, follow them and read their blogs.

3. Tailor your Presentation to Your Audience

You probably have a canned sales presen-tation for each product, product suite, and so on. But consider tailoring it to the profile and needs of each customer. In addition to using the research you have gleaned to tailor your delivery, be sure to ask ahead who it is you will be talking to and adjust your presentation accordingly. For example, a technical audience will have different priorities and needs than will senior business management.

4. Ditch the Hefty Slide Deck – Less is More

Instead of using 50 slides to pitch your product, keep your slide deck brief. It should really only be a frame of reference for the key points you need to communi-cate and the story you want to tell. Too much information and you lose your audience and any chance of building rapport. Likewise, snipping copy and relying too heavily on bullet points willbreak down and confuse the story you are trying to tell. Instead, refer back to your research, tie your customer’s needs and challenges to the points on the slides, ask questions, include examples, and focus the presentation on the room and those in it, not on your slide deck.

5. Go beyond PowerPoint with Web Presentation Tools

Remember: PowerPoint doesn’t have to be your one and only go-to presentation tool. There are many free and low-cost web-based alternatives that can take you beyond bullet point slides to create dynamic presentations you can take and access anywhere. Examples include Google Docs Presentation, Prezi (a very cool alternative to PowerPoint thatwill certainly keep all eyes from wandering to their Blackberries), SlideRocket, and more.If you have the budget, you can also take advantage of mobile tablets to dynami-cally showcase product demos, client video testimonials, and more.

6. Be Yourself

Once you are comfortable with your material and confident of your delivery, don’t forget to let yourself shine through. Above all, don’t read what’s on the screen; your eyes should be on the audience. Being genuine and personable is critical to gaining customer trust. --Good luck!One of the elements in the grand scheme of things is knowing what makes your business different from the competition. What you do with that knowledge can make or break your business. Specifically, are these differentiators clearly defined and part of your sales strategy?Can you explain the following?

Why your business is different from the competition?

Why your differentiators matter to your customers? People call this the “so what” factor.If you are in the B2B space, how do you help your customers differentiate them-selves from their competitors?No business can survive by selling on price

alone. Here are some tips for incorporating your differentiators into your sales (and marketing) process.

1. Understand your differentiators and what they mean to your customers

Even if you’re selling a service in a highly competitive space, there is always some-thing that should differentiate your business.

Take, for example, the saturated yard work and lawn service business. How can you differentiate yourself from the other contractors in your community? Yes, price is important – after all, it’s just a lawn, right? But what else have you got to offer? How can you really help your customers? Can you advise you them on the optimal time to seed or treat their lawn? Is there a type of mulch you know will hold its color and make for a happier homeowner? Is your record strong on reliability?Your value-add difference, beyond just mowing lawns, is starting to emerge – and this can differentiate you.It’s not enough, though, to know and communicate what differentiates you. Can you explain to your customers what impact your differentiators have on them?In the example above, you’ve differenti-ated yourself in several ways:You’ve delivered a consultative sell that’s already above and beyond simply responding to a request for a quote.You are likely saving your customer money while helping them do what’s right for their yard.You’ve identified and used your reliability and expertise as a value-added differentia-tor.This approach alone might just be enough to differentiate you from the next contrac-tor who quite possibly views this as a purely price-based sale.

So get to know what your differen-tiators are and advocate for them, not just as a sales person.

2. Get to know your competition and how to sell against them

To help refine your differentiators, it’s useful to understand what your competitor’s differentiators are, too. Get to know their strengths as well as their weaknesses. The latter isimportant because you can define your differentiators accordingly and step up your game in these areas. Check out online reviews (Google+ Local, Yelp.com, etc.) and even local community discussion boards. If you lost out to a competitor on a deal, be bold and ask the prospect why they chose to do business with them and not you.

3. Find out which differentiators matter to your customersYour customers play an important role in helping you further refine your differentia-tors and focus on the ones that matter to them. Step outside your business, listen to your customers’ needs, and fine-tune your sales pitch and marketing messages to focus on differentiators that actually matter.

4. Have integrityNo one trusts a glib salesperson who walks all over the competition in a sales pitch. Stay true to your business values. Don’t just emphasize the competition’s negatives; be prepared to explain why you are better than they are. Selling is a tough business, but a salesperson or business owner with integrity is a huge differentia-tor and goes a long way to creating a compelling customer service experience.


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Editors note: This post is jointly authored by Treasury Deputy Secretary Neal S. Wolin and SBA Administrator Karen G. Mills. It was Business-Owners-and-Home-Based-Employees-Claim-the-Home--O!ce-Tax-Deduction.aspx" "Treasury" originally posted on Treasury's blog.

Today, many taxpayers who qualify for the home o!ce tax deduction are not claiming it. The reasons often cited are that businesses and "lers do not fully understand the provisions or "nd it too complicated to calculate the amount.That is about to change.As part of ongoing e#orts by the Admin-istration to reduce paperwork burdens, the Internal Revenue Service (IRS) announced today that it is providing a new, simpler option for calculating the home o!ce tax deduction, allowing small business owners and employees who work from home and who maintain a qualifying home o!ce to deduct up to $1,500 per year.The IRS also expects taxpayers to save more than 1.6 million hours per year in tax preparation time from this simpler calculation method.The new option allows quali"ed taxpay-ers to deduct annually $5 per square foot of home o!ce space on up to 300 square feet, for as much as $1,500 in deductions. To take advantage of the new option, taxpayers will complete a much simpler version of the current 43-line form.The announcement builds on the President’s commitment to streamline and simplify the tax code for small businesses and to reduce the burden for tax compliance. It is part of broader e#orts to make interacting with the federal government easier and more e!cient for businesses of all sizes.These new rules help our tax code better re$ect the needs of America’s 21st Century workforce andespecially small businesses, which play a vital role in our

economy. Today,more than half of all working Americans own or work for a small business. An estimated 52 percent of small businesses are home-based, and many of these small businesses have home o!ce space that would qualify for the deduction. And as technology improves, more businesses – large and small – are going virtual and recruiting employees from across the country, many of whom workfrom home o!ces.Since he took o!ce, President Obama has signed into law 18 tax cuts for small businesses. And the recently signed American Taxpayer Relief Act of 2012 includes extensions of several additional small business tax incentives designed to spur innovation, support capital invest-ment and make it easier to hire new workers.Today’s announcement also is part of a President’s O!ce of Information and Regulatory A#airs (OIRA) to reduce paperwork burdens for small business owners and individualtaxpayers across all government operations. Agencies have posted paperwork burden reduction updates on their OpenGov websites, which also have more information on agencies’ The new option for the home o!ce deduction will be available starting with the Tax Year 2013 return, which most taxpayers "le early in 2014. In addition, the IRS is accepting comments for improving upon this new option.Current restrictions on claiming the home o!ce deduction, such as the requirement that a home o!ce be used regularly and exclusively for business and the limit on the amount of the deduction tied to income derived from the particu-lar business, still apply under the new option.Neal S. Wolin is the Deputy Secretary of the U.S. Department of the Treasury and Karen G. Mills is the Administrator of the Small Business Administration.

About the Author

Karen Gordon Mills is the Administrator of the U.S. Small Business Administra-tion. The SBA helps both Main Street and high-growth small businesses get access to capital,counseling, federal contracts, disaster assistance and more

It’s that time of year again—W-2, W-3 and 1099 reporting season.

The A#ordable Care Act has changed things a little this year in terms of the information you must provide your employees on their W2s. Read on for an update and a refresherof other reporting obligations and how to "le the right forms.

Reporting Employee Wages and Taxes – What’s New on Form W-2

If you paid an employee any amount in wages in 2012, you must issue an annual W-2 form to report the wages, income tax, and FICA tax withholding, along with certain other employment-related payments. You should provide this information to both your employ-ees and the Social Security Administra-tion (SSA).

*New for the 2012 Tax Year* – As a result of the A#ordable Care Act, businesses that provide health insur-ance to their employees are required to report the cost of coverage on employee W-2s. However, in order to allow businesses to update their payroll systems to support this requirement, most small employers are exempt from this requirement for the year 2012. The criteria are as follows:

** If you !led fewer than 250 W-2 forms in 2011, you are not required to report the cost of coverage on 2012 forms ("led with the SSA in early 2013).You do have the option of doing so, if you wish.

** If you !led more than 250 W-2s, you will be required to comply with the new reporting requirements starting with the 2012 Form W-2.

If you are required or choose to report, the amount you report should include both the employee and employer contribution to the healthcare premium so your employees have aview of the true cost of this bene"t.

Read more on this topic from the IRS: Employer-Provided Health Coverage Informational Reporting Requirements: Questions and Answers.

How to File Form W-2 and W-3 With the Social Security Adminis-tration

As an employer, you must "le Form W-21. Electronic Filing – If you have less than 20 employees, you can "le your W-2s online and print copies for employees. You’ll also need to "le Form W-3 form at the same time showing total earnings and taxes withheld for all your employees. To avoid errors, you can verify names and SSNs online to ensure your records align with SSAs.

2. Paper Filing – Follow these instruc-tions for "ling a paper W-2.

Provide Your Employees with W-2 Forms

In addition to "ling Form W-2 and W-3 with the SSA, you’ll need to give your employees a copy of their W-2s with a postmarked data of January 31 or earlier. If you "led your W-2s online, these employee forms can be printed out automatically or you can download paper versions from IRS.gov.

Ask your employees to check that all the information on the form is correct. Any errors can be corrected using Form W-2c

For forms and updates about W-2 "ling requirements, check out this W-2 Wage and Tax Statement Guide on IRS.gov.

Report Payments Made to Inde-pendent Contractors on Form 1099

If you used the services of an indepen-dent contractor in 2012 (i.e. non-employees), you’ll need to report compensation of $600 or more to the IRS on form 1099-MISC downloadable @ www.IRS.gov and provide a copy to independent contractors by January 31, 2013.

Got Questions?

Always consult a knowledgeable tax advisor in matters of business taxation, as errors and mistakes can result in costly penalties.

Looking for a Rewarding Sales Position???

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2013 Diversity Chamber Minority Business Outlook »

Diversity Chamber to Aid Minority Business Entrepreneurs December 14, 2012 Photo: Lou Acosta with: 1) Gen. Colin Powell 2 ) Mayor Frank Jackson of Cleveland 3) Dept. Of Labor Director Hilda Solis

The Diversity Chamber is proud to announce its on-going efforts to aid in business minority development. Diversity Chamber’s primary mission is to provide a cost-effective way to level the playing field for minority business owners unable to afford traditional chamber of commerce fees. Diversity Chamber also aids business minority development by providing opportunities to individuals to lead their own chapters, profit, pay taxes and create jobs in their local community.

The Diversity Chamber aids in minority development in several ways, including its Business Networking Series, marketing and media opportunities, expos and monthly workshops for minority business entrepreneurs. “Our local, regional and national educational events bring together leaders in every field to network, train or educate our communities and membership,” Diversity Chamber CEO Lou Acosta said. “Our professional development and business growth sessions include diversity, leadership, empowerment, giving, success and professionalism.”

Minority business owners will also benefit in monetary savings from a Diversity Chamber membership through its Member Discount Program. This program saves minority business owners thousands of dollars per year on an elite collection of local and national discounts from thousands of hotels, restaurants, retailers, car dealers, national attractions, events, concerts and more. A membership with Diversity Chamber gives minority business owners access to more than $4,500 in savings from companies like Costco, Sprint, Dell, Verizon Wireless, Overstock.com, Red Lobster, Brooks Brothers and countless other vendors.

The Diversity Chamber is also committed to assisting the next generation of minority business owners with our College Outreach programs. The Diversity Chamber provides college students with diversity and business trainings and encourage the promotion of minority business scholarships. The Diversity Chamber also believes in community involvement, according to Acosta, “we promote within our communities for the economic development and growth of our members, their businesses and careers.”

Diversity Chamber is currently welcoming new members and new chapter presidents all over the country. If you are in a market that is ignoring minority development in business, or you are a minority business owner or college student Diversity Chamber can assist you in realizing your business goals. For more information about joining Diversity Chamber and its minority development efforts, please visit us online at www.diversitychamber.com or call us at 216-394-0772 during normal business hours.

The Diversity Chamber is established as a for profit member organization that promotes economic development and growth opportunities for women and minority entrepreneurs, professionals and students. For more information please visit us at www.diversitychamber.com and like us on Facebook at www.facebook.com/diversitychamber.

President Obama Re-Elected!


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Mexican, Puerto Rican, Cuban, Spanish, Dominican.

For listing or Advertising contact us at 216-394-0772

Felice Restaurant 12502 Larchmere Boulevard, Cleveland, OH (216) 791-0918 Abuelo’s Mexican Food Embassy26100 Harvard Rd. Warrensville Heights, Oh 44122 – 216-360-9030El Taino Restaurant 3038 Scranton Rd, Cleveland, Oh 44113 216-621-4888 El Kefon 1836 Broadway Lorain, Ohio 44052 440-246-6396 Chilli Peppers Mexican Restaurant 869 e 185st. Cleve, Oh 44119 216- 531-2300Paladar Latin Kitchen & Rum Bar 28601 Chagrin Blvd., Woodmere 216-896-9020 -Latin FoodSergio's Sarava 13225 Shaker Square, Cleveland 216-295-1200. Spanish FoodMomocho 1835 Fulton Road, Cleveland. 216-694-2122. Spanish FoodLuchita's Mexican Restaurant3456 West 117th St., Cleveland 216-252-1169Senorita Bonita's Mexican Grill & Cantina(440) 498-1067 6000 Enterprise Pkwy., Solon, OHLos Habaneros Authentic Mexican Restaurant(216) 991-4522 20255 Van Aken Blvd., Shaker Heights, OH

El Jalapenos Authentic Mexican Restaurant(216) 226-9765 1313 West 117th St., Cleveland, OH 44107Luchita's Mexican Restaurant(440) 743-7650 7431 Ridge Rd, Cleveland, OH 44129 Mexican FoodLuchita's Mexican Restaurant & Liquor(216) 252-1169 3456 W 117th St, Cleveland, OH 44111Mexican FoodDon Ramon Mexican Restaurant(440) 886-0566 6278 Pearl Rd, Cleveland, OH 44130 Mexican FoodDon Ramon Mexican Restaurant(440) 835-9635 30610 Detroit Rd. Westlake, OH. MexicanDon Ramon Mexican Restaurant(440) 216-831-3100 4866 Richmond Road, Warrensville Heights. OH. Mexican Santa Fe Cafe(216) 241-6911 75 Public Sq, Cleveland, OH 44113 Mexican Food, Cafes, Bistros, & DinersZocalo Mexican Grill (216) 781-0420 2071 E. 4th Street, Cleveland, OH 44115 Cozumel Mexican Restaurant(216) 447-1070 5555 Brecksville Rd, Independence, OH 44131 Mexican FoodCozumel Mexican Resttaurant (440) 717-1080 9180 Broadview Rd., Broadview Heights, OH 44147 Mexican FoodCozumel Mexican Restaurant (330) 220-3335 625 Pearl Rd. Brunswick, OH Mexican FoodCozumel Mexican Restaurant(216) 228-1415 16512 Detroit Ave. Lakewood, OH 44107 Mexican FoodMi Pueblo (216) 671-6880 12207 Lorain Ave, Cleveland, OH 44111 Mexican FoodMi Pueblo (216) 791-822611611 Euclid Ave, Cleveland, OH 44106 Mexican FoodDon Tequila (216) 297-9765 2175 S Green Rd, Cleveland, OH 44121 Food & Dining, Mexican FoodDon Tequila (216) 475-4366 12672 Rockside Rd, Cleveland, OH 44125 Food & Dining, Mexican FoodDon Tequila (440) 205-1688 9439 Mentor Ave, Mentor, OH 44060 Mexican FoodDon Tequila(440) 205-1688 9439 Mentor Ave, Mentor, OH 44060 Don Tequila(440) 282-1065 2269 Kresge Drive Amherst, Oh. 44001 Mexican Food El Rodeo(440) 205-8740 6900 Center St, Mentor, OH 44060El Rodeo(440) 885-85816935 Pearl Rd, Cleveland, OH 44130 Mexican Food, El Rodeo(440) 684-9535 6036 May!eld Rd. May!eld Heights, OH 44130 Mexican Food,Nuevo Acapulco Restaurant24409 Lorain Rd. North Olmsted, Oh 44070 440-734-3100Mexican Village Restaurant & Cantina 1409 Brookpark Rd. Parma, Oh. 44109 216-661-3800Villa Y Zapata Authentic Mexican Restaurant8505 Madison Ave. Cleveland, Oh. 44102 216-961-4369 Tequila Ranch (216) 566-8226 1229 W 6th St, Cleveland, OH 44113 Food & Dining, Mexican FoodRincon Criollo (216) 939-0992 6504 Detroit Ave, Cleveland, OH 44102 Food & Dining, Puerto Rican FoodLa Dolce Vita(216) 721-8155 12112 May!eld Rd, Cleveland, OH 44106 Mexican FoodSkyline Chili(216) 351-7632 4752 Ridge Rd, Cleveland, OH 44144 Mexican Food, American FoodQuisqueya La Bella(216) 651-3410 4616 Clark Ave, Cleveland, OH 44102 Dominican FoodVilla Y Zapata(216) 961-4369 8505 Madison Ave, Cleveland, OH 44102 Food & Dining, Mexican FoodEl Tango Taqueria (216) 226-9999 14224 Madison Ave, Lakewood, OH 44107 Food & Dining, Mexican FoodZocalo Mexican Grill(216) 781-04202071 E. 4th Street, Cleveland, OH 44115Mallorca(216) 687-9494 1390 W 9th St, Cleveland, OH 44113 Spanish FoodLuchita's Mexican Restaurant (440) 365-0094 1134 Abbe Rd N, Elyria, OH 44035Las Cazuelas Mexican Restaurant (440) 930-4910 445 Avon Belden Rd Ste G1, Avon Lake, OH 44012Tijuana's Grill and Mexican Restaurant (440) 963-0427 4801 Liberty Ave, Vermilion, OH 44089Fiesta Jalapenos Mexican Grill (440) 327-1431 35051 Center Ridge Rd., North Ridgeville, OH 44039Quesadilla’s Mexican Restaurant 249 Church St. Amherst, Oh 44001, (440) 988-0399Casita Del Lago 33493 Lake Rd. Avon Lake, Ohio 440-653 9350El Patron Mexican Restaurant 629 Chestnut Commons Drive Elyria, OH 44035 (440) 365-4875Si Senor Mexican Restaurant216-941-4424 16800 Lorain Ave. Cleveland, OhSi Senor Mexican Restaurant 440-250-0882 27155 Detroit Rd. Westlake, OhLicha’s Supermarket & Restaurant 3045 Clinton Ave. Lorain, Ohio 44055 Mexican FoodEl Arriero 2532 West Erie Ave. Lorain, Ohio 44052 440-240-8707 Mexican FoodLupita’s Mexican Restaurant84 South Main Street Oberlin, Ohio 440-774-7080Mezcal Mexican Restaurant 493 Main Street, Grafton, Ohio 440-926-3565Rainbow Bakery and Food 2917 Pearl Rd.

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NorthCoastLatinoJan2013