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North Philippines Tourism Alliance for Development
(NPTA)
Project Concept
Ronnie Tiotuico Martin Valera
Bles Diwa Pura Molintas
Background
• The four regions of the north (e.g. Ilocos, Cagayan Valley, Central Luzon and Cordilleras) are blessed with a myriad of tourism assets, opportunities and potentials
• Natural wonders (Mt. Pinatubo) in Central Luzon, beaches and surfing in Ilocos, white-water rafting and caving in Cagayan Valley, terraced mountains in the Cordilleras
• Infrastructure facilities: NLex, SCTex, intl. airports, seaports, proposed Northrail, hotels, etc.
Clark Airport as the Hub
• DMIA registers more than 20,000 local and foreign passengers each month
• Low-cost carriers utilize Clark as their hub to and from Korea, Malaysia (KK and KL), Singapore, Hong Kong, Bangkok and Macau
• Favoured destinations: Subic, Hundred Islands, Baguio and Cagayan (aside from Manila and Tagaytay)
• Presence of Subic Intl Airport and Laoag Intl Airport
Assumptions
• The socio-economic development in the north to grow by leaps and bounds before the end of 2010
• Seamless travel to the north and beyond
• Clark airport expansion (new terminal)
• Entry of more airlines into DMIA
• Completion of the Subic Intl Convention Center at 5,000 seat capacity
Mission statement
• To pursue the development of the North Phils as a multi-faceted destination
• To attract more local and foreign visitors
• To generate employment and livelihood opportunities
• Strong support from the private sector
Marketing Objectives
• Promotion of the North Phils as a single destination
• Attract more local and foreign investors
• Generate employment and livelihood
• Generate revenues for the government
• Enhance local trade and industry
Strategies
• Establish a marketplace for tourism stakeholders• Provide promotional collateral materials• Showcase the cluster regions in vivid AVP• Sales and investment missions in key intl
markets (Malaysia, Singapore, Hong Kong, Macau, etc.)
• Harness support from private sector• Development of tour packages• Promotion of cuisine and delicacies
Key Programs and Projects
• Conduct of North Phils Travel and Tourism Expo
• Distribution of collaterals featuring the four regions
• Production of AVP for North Phils
• Participation in tourism expo in major markets (Malaysia, Singapore, Hong Kong, Macau, Bangkok)
Key Programs and Projects
• Organization of North Phils Tourism Council
• Distribution of North Phils tour packages
• Conduct of fam trips for local and foreign media
• Conduct of annual North Phils Food Festival
THANK YOU!