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North Maharashtra University, Jalgaon FACULTY OF COMMERCE & MANAGEMENT

Syllabus of Master in Business

Administration (MBA) SEMESTER: III

(w.e.f.: July-2010)

2010

P

3

3

3

3

3

3

3

3

P

1

1

1

1

1

1

1

1

Paper

301 Strat

302 Entre

303 Legal

304 Speci

305 Speci

306 Speci

307 Speci

308 Speci

aper

01 Mana

02 Accou

03 Mana

04 Inform

05 Introd

06 Organ

07 Corpo

08 Corpo

A

B

C

D

E

F

STRU

SemesterCredit Co

egic Managem

epreneurship &

l Aspects Of Bu

ialization‐I (Ma

ialization‐II (M

ialization‐III (M

ialization‐IV (M

ialization (Min

SA : C

agement Scienc

untancy For M

agerial Econom

mation Techno

duction To Ope

nizational Beha

orate Social Re

B: Qualifyin

orate Commun

*Specializ

Financial Man

Marketing Ma

Human Resou

Operations M

International

Agro Business

North M

FACU

UCTURE OF M

Ser‐III ourses ment

& Project Mana

usiness

ajor)*

ajor)*

Major)*

Major)*

or‐I)**

SSemester‐I Credit Coursce

anagers

mics

ology For Mana

erations Mana

avior

esponsibility

ng Non‐Credit

nication Skills

zation In Maj(Any One)

nagement

anagement

urce Managem

Management

Business Man

s Management

aharasht(NACC Accredit

ULTY OF COM

MASTER IN B

emester‐II

agement

Semester‐I

es

agers

gement

Course

or Subjects

ment

agement

t

2

tra Univerted ‘B’ Grade Univ

MERCE & MAN

USINESS ADM

II and IV (w

Paper

401

402

403

404

405

406

407

408

and II (w.Paper

201

202

203

204

205

206

207

208

A

B

C

D

E

F

rsity, Jalgversity)

NAGEMENT

MINISTRATIO

w.e.f.‐July 20

SemCred

e‐Commerce

Family Busine

Indian Comm

Specialization

Specialization

Specialization

Project Repo

Specialization

.e.f.‐July 200

Management

Business Rese

Global Econo

Management

Financial Man

Human Resou

Marketing Ma

B: Qu

Quantitative T

**Specia

Financial Man

Marketing Ma

Human Resou

Operations Ma

International B

Agro Business

gaon

N (M.B.A. )

010)

mester‐IV dit Courses & Excellence M

ess Manageme

mercial Laws

n‐V (Major)*

n‐VI (Major)*

n‐VII (Major)*

rt & Viva‐Voce

n (Minor‐II)**

09)

SemesteA : Credit C

t Practices

earch Methods

mic Scenario

t Information S

nagement

urce Managem

anagement

ualifying Non‐

Techniques

lization In Mi(Any One)

agement

anagement

rce Manageme

anagement

Business Mana

Management

Management

ent

e*

er‐II Courses

s

System and ER

ment

Credit Course

inor Subjects)

ent

agement

RP

1

2

3

4

5

123

4567

89

1. Strategic a) Businb) Stratec) Busind) Stratee) Envirf) Orgag) Strateh) Stratei) Strate

2. Competit

a) Concb) Kindsc) Sustad) Cost‐

3. Strategy

a) Strateb) Struc

Chanc) Beha

of Pod) Funct

4. Strategy

a) Strateb) Stratec) Techn

5. Compreh

applicatio

1. Business 2. Marketin3. Business

Prantice H4. Strategic 5. Strategic 6. Strategic 7. Strategic

Podolny –8. Strategic 9. Strategic

60 + 40

Managemenness policy‐ Negy: Meaningness strategy:egic intent: Vonmental Apnizational Apegic choice – egic managemegic Innovatio

tive Advantagept and sourcs of competitiainable compe‐Benefit analy

Implementategy Implemectural Implemge, Organizatvioral Implemower, Social Rtional Implem

Evaluation aegic Evaluatioegic control aniques of a st

hensive Caseson of strateg

policy and Stg Strategy & policy and StHall India ManagemenManagemenManagemenManagemen– Willey IndiaManagemenManagemen

North M

FACUNew

0 Pattern: Extern

nt: Overview ature, Importg, Types, Com Concept, sta

Vision, Missionppraisal: Concpraisal: CapaMeaning, Proment: Concepon: Concept,

ge ces of compeive advantageetitive advanysis of compe

tion ntation: Aspementation – Stion Systems.mentation – Lesponsibility mentation of S

nd Control on: Nature, Imand operationtrategic evalu

s on various sic manageme

rategic ManaCompitative rategic Mana

t – Hunger, Wt‐P.Subba Rat – Upendra t‐Francis Chea t – B Hiriyappt – V.S.P. Rao


ULTY OF COMw Syllabus: M

SEM301: Strate

nal Marks 60 +InRequired L

tance, Objectmponents & Leatement & Den, Purpose, Gcepts and Envbility factors,ocess, Factorpt, Features, Need, Impor

etitive advante : Position antage etitive advant

ects, Project &tructural Con. Leadership Imand StrategicStrategies

mportance, pnal controls.uation and co

strategic situaent must be d

REFERE

agement ‐ AzhPositioning bagement : Con

Wheelen – Ado – HimalayaKachru‐ Excelerunilam – Him

pa – New Ageo, Harikrishna

3


MERCE & MANM.B.A. (w.e.f. JuMESTER: III egic Managenternal Marks 40 Lectures: 50 hou

tives & Classifevels of strateevelopment Goals and objevironmental S, Methods ans and AnalysiRisk, Benefitsrtance & Anal

age nd Capability

age

& Procedural nsiderations, S

mplementationc Managemen

articipants, B

ntrol.

ations and atdiscussed & s

ENCE BOOKS

har Kazmi‐TMby Hooley – Pencepts and A

ddison Weeslea Pub. l Books malaya Pub S

e Internationaa – Excel Boo

rsity, Jalgversity)

NAGEMENT uly -2010)

ment 0 = Maximum Tours

fication egy operation

ectives, Valuecanning d Techniquess – Portfolio as, Levels & Proysis

and their int

ImplementatStructures fo

n, Corporate nt, Personal V

Barriers

t least 10 casesolved.

:

MH earson Educapplications,‐ G

ey

Strategic Man

al oks

gaon

otal Marks: 100

ns.

es

s and SWOT ocess

er‐relationsh

tion, Resourcr Strategy, Or

Culture, CorpValue and Eth

es based on

ation Gupta, Gollak

nagement‐Sal

(

(0

ip

(e Allocation, rganization D

porate Politichics.

(0

(

kota, Shriniva

oner, Shepar

15)

06)

10)

Design and

s and Use

07)

12)

asan‐

d,

1)

2)

3)

4)

5)

Entrepreneua) Entrepreb) Entreprec) Distinctid) Entrepree) Entrepref) Growth

Entrepreneua) Entrepreb) Entrepre

Institutioc) Entrepred) Role of

ServicesEntrepreDevelop

e) Role of C

Emerging ara) Women

& suppob) Rural En

agricultuc) Social End) Internate) E‐ Entre

Project a) Project :b) Formula

Feasibilic) Financind) Role of F

Project Mana) Project Mb) Project Mc) Monitord) Techniqe) Computf) Integrat

Personng) Project A

60 + 40

ur and Entrepeneur ‐ Conceneur vis‐à‐vion between weneurial Comeneur and Enof Entrepren

urship Develoeneurship Deeneurship Deons conductineneurship DeInstitutions Institute (Seneurship apment Board (Central and S

reas in EntrepEntrepreneu

orting Institutntrepreneurshure, TRYSEM.ntrepreneurstional Entreprpreneurship:

: Concept, Claation of Projecty, and Markng of the ProjeFinancial Inst

nagement ManagementMonitoring aring and Contues of Projecer based Projed Project Mel ManagemeAudit

North M

FACUNew

302: Entr0 Pattern: Extern

preneurship ept, Functionis Professionawage employpetencies trepreneursheurship in Ind

opment velopment: Cevelopment Png EDP’s in Invelopment Trin EntreprenSISI), Entreprnd Small B(NEDB) tate Governm

preneurship urship: Types,ions and Rolehip: meaning, hip: Genesis &reneurship Concept, Pur

assification, Idct Report ‐ Coet Survey. ect – Sourcesitutions – Com

t Life Cycle: Pnd Control – rol of group ot Monitoring ject Managemanagement –ent.



SEMrepreneurshnal Marks 60 +In

Required L

ns, Types, Chaal Manager, Inyment, self em

hip – Factors,dia

Concepts, FacProgram (EDPndia raining: Imponeurship Deveeneurship DBusiness Un

ment in Entre

Challenges, Oe Models of W, need, Proble

& Characteris

rpose and Ess

dentification,ost Benefit An

s of Finance mmercial Ban

roject InitiatiParameters, of Projects and Control –ment – Managemen

4


MERCE & MANM.B.A. (w.e.f. JuMESTER: III hip & Projectnternal Marks 40 Lectures: 50 hou

aracteristics, Qntrapreneur, mployment &

Barriers & Pr

ctors affectingP): Concepts,

ortance, Objecelopment ‐ Development its Develop

preneurship

OpportunitieWoman Entreems, Develop

stic

sence.

Project Designalysis, Techn

nks, IDBI, ICIC

on, Planning,Process

– PERT, CPM,

nt of Project F

rsity, Jalgversity)

NAGEMENT uly -2010)

t Manageme0 = Maximum Tours

Qualities andCopreneur

& Entrepreneu

roblems and P

g, DevelopmeObjective, C

ctive, MethodDistrict IndusInstitute of ment (NIES

Development

s, Achievemeepreneurs in Ipment, Role o

gn, Project Apnical Feasibilit

CI, SIDBI, SFC’s

Execution, C

, Network tec

Finances, Mat

gaon

ent otal Marks: 100

d Role – Ideal

urship

Process of En

ent Cycle and ontents, issu

ds strial Centre India (EDII),BUD), Natio

t

ents, Problemndia, Self Helof NGO’s, Entr

ppraisal, Projty, Financial F

s, IFCI, NABAR

Closure

chnique

terials – Prod

(0Entrepreneu

trepreneursh

(Strategy es, Phases, E

(DIC), Small , National Inonal Entrepr

(0ms, Remedial Mp Groups, repreneurship

(0ect Planning,Feasibility, M

RD, Venture C

(

duction – Mar

06) r

hip

14)

Evaluation.

Industries nstitute of reneurship

07) Measures

p in

09) anagerial

Capital.

14)

rketing –

5

302: Entrepreneurship & Project Management REFERENCE BOOKS:

Entrepreneurship

1. Dynamics of Entrepreneurship Development and Management – Vasant Desai, Himalaya 2. Entrepreneurship Development small business Enterprises – Poornima Charantimath ‐ Pearson 3. Entrepreneurship, Robert D. Hisrich, Michal P. Peters, Tata McGraw‐Hill Edition 4. Entrepreneurship by lall and Sahai, Excel Books 5. Entrepreneurship Development and Project Management by Neeta Baporikar, Hiimalaya 6. Entrepreneurship Development in India by Gupta, Srinivasan – Sultan Chand & Sons 7. Entrepreneurship Management by Aruna Kaulgud ‐ Thomson 8. Entrepreneurship Development by S.S. Khanka – S. Chand 9. Patterns of Entrepreneurship by Jack M. Kaplan, Willey Publications 10. Entrepreneurship Development by Cynthia L. Greene, Cenage Learning

Project Management 1. Project Management by Gray, Larson – Tata McGraw Hill 2. Project Management by Vasant Desai‐ Himalaya 3. Project Management by Maylor ‐ Pearson 4. Projects ‐ Prasanna Chandra – CFM TMH Professional Series ‐Tata McGraw Hill 5. Project Management : Managerial Approach by Jack R. Mereditts and Samuel J. Mantel Jr., Willey

Publications 6. Contemporary Project Management by Timothy J. Kloppenborg, Cenage Learning 7. Project Management and Control by Narendra Singh, Himalaya Publishing House 8. Project Management by Panneerselvam, Senthilkumar – PHI 9. Project Management by Nagarajan – New Age International

1)

2)

3)

Law of Contra) Introducb) Classifica

(i) Void(ii) Wa

c) Dischargd) Breach oe) Specific

i) Indeii) Ageniii) Bailm

Law of Sale oa) Contract

i) Its eii) Dist

b) Conditioi) Diffeii) Expriii) Doct

c) Transferi) Ruleii) Tran

d) Performe) Unpaid sf) Buyer’s g) Concept

Law of Partna) Definitiob) Differenc) Kinds of d) Rights &e) Relationf) Dissolut

i) Metii) Diss

60 + 40

ract – “Indianction, Meanination of Contd, Voidable &gering Agreege of Contractof Contract &Contracts emnity & Guancy ment & Pledg

of Goods – “St of Sale of Goessentials & tyinction betweon & Warranterence betweress & Impliedtrine of Cavear of Property es regarding Tnsfer of Title &mance of Contseller & his rigright against t of Auction S

nership – “Paon & Nature oce between Pf Partnerships& Duties of Pans & Liabilitiesion thods of Dissoolution of Fir

North M

FACUNew

Pape0 Pattern: Extern

n Contract Acng, Definitiontract & Valid Contrament, Contint

& Remedies

arantee

ge

Sale of Goodsoods ypes of Goodeen ‘Sale & Aties een Conditiond conditions &at Emptor

Transfer of Pr& Transfer ofract of Sale ‐ ghts Seller ale

rtnership Actof PartnershipPartnership &s rtner s of a Partner

olution rm & Dissolut



SEMer: 303: Leganal Marks 60 +In

Required L

ct, 1872”s & Essentials

act gent Contact

s Act, 1930”

s greement to

n & Warranty& warranties

roperty f Title by Non‐Delivery, mo

t, 1932”p ‐ Partners, F& Company

r as well as Fir

ion of Partne

6


MERCE & MANM.B.A. (w.e.f. JuMESTER: III al Aspects Onternal Marks 40 Lectures: 50 hou

s of Contract

ts & Quasi‐co

Sale’

y

‐owners des, rules etc

Firm & Firm N

rm to Third p

ership

rsity, Jalgversity)

NAGEMENT uly -2010)

Of Business 0 = Maximum Tours

ntracts

c.

Name

arties

gaon

otal Marks: 100

(6)

(9)

(5)

7

4) Law of Negotiable Instruments – “Negotiable Instrument Act, 1881” (4) a) Introduction, Definition & Characteristics b) Parties to Negotiable Instruments c) Specimen & its Essentials ‐ Promissory Note & Bill of Exchange d) Cheque ‐ Bearer & Crossed, Types of Crossing e) Holder & Holder in due course f) Rights/Privileges of Holder in Due course

5) Law of Environment Protection – “Environment Protection Act, 1986” (4)

a) Scope & Object b) Pollution control ‐Air, Water & Environment c) Environmental Audit – Methodology

6) Intellectual Property Law – Patent, Copyright & Trade mark (12)

a) “The Patents Act, 2002” (4) i) Application for Patent ii) Grant of Patent iii) Rights of Patentee iv) What inventions are not Patentable? v) Revocation of Patents

b) “Copyright Act, 1957” (4)

i) Introduction ii) Duration of Copyright protection iii) Registration of Copyright iv) Infringement of Copyright – Exceptions

c) “The Trade Marks Act, 1999” (4)

i) Introduction ii) Classification of Goods & Services iii) Procedure for registration of Trade Marks iv) Grounds for refusal of registration

7) Case studies in Legal Aspects of Business – Typical cases based on the above topics only. (10)

REFERENCE BOOKS:

1. Legal Aspects of Business by Akhileshwar Pathak – Tata McGraw Hill 2. Legal Aspects of Business by R.R.Ramtirthkar – Himalaya Publishing House 3. Mercantile Law by S.S. Gulshan – Excell Books 4. Mercantile & Commercial Law by Rohini Aggrawal – Taxman Publication

1)

2)

3)

4)

Introductiona) Banking b) Commerc) Liabilitied) New Con

Banking e) Non‐banf) Opportug) Quality oh) Latest in

i) Autoii) Bankiii) Serviv) Dividv) Corpvi) Dep

Co‐operativa) Meaningb) Governac) State Co

Bank Managa) Objectivb) Function

Managemanage

Credit planna) Objectivb) Maintainc) Credit C

i) Finaii) Coniii) Doc

d) Priority Se) NPA ma

i) Meaii) Recoiii) Comiv) Secuv) Debvi) Prov

S

60 + 40

n to Banking System in Indrcial banking es & assets ofncepts in Ban

nking Financiaunities in banof Customer sn Banking onomy packaking Cash travice tax on Findend policy foporate Debt Rository system

e Banking g, Nature andance & reformo‐op agricultu

gement ves, Evolutionnal areas: Dement, Liquidment,

ning & Managve, Need, Impning Ratio as ulture ncial Analysissortium Lendumentation, Sector Lendinnagement: aning, Impactovery mechanmpromise prouritization andt Recovery Trvisioning requ

Specializa

North M

FACUNew

304 A – Ma0 Pattern: Extern

dia Structure: Mf the Banks nking: Retail B

al Corporatioking services in co

ges in Banks nsaction tax nancial Servicor Banks Restructuringms – NSDL, D

d Types ms in co‐operure & Rural De

n, Scope & funeposit Mobildity Managem

gement portance per RBI Direc

s Credit ratingding, loan SynDisbursemenng as per the

t, Identificationism and manposals as perd other measribunal (DRT) uired as per R

ation – A –



SEManagement onal Marks 60 +In

Required L

Section – I

eaning, Role

Banking, Micr

ns: Role & Gr

ommercial Ba

ces

(CDR) Dematerializat

ative bankingevelopment b

nctional areaslization, credment, Investm

ctories

g, Inter‐firm Cdication, nt RBI directive

on nagement r RBI directivesures availabland Legal rec

RBI directives

8

– Financia


MERCE & MANM.B.A. (w.e.f. JuMESTER: III of Banks & Fnternal Marks 40 Lectures: 50 hou

I Manageme

& Functions o

rofinance, Cre

rowth, Types

nks

tion

g banks

s of bank Mandit planning ment Manag

Comparison,

s

es e course

al Manage

rsity, Jalgversity)

NAGEMENT uly -2010)

Financial Ser0 = Maximum Tours

ent of Banks

of the Banks

edit/ debit ca

of NBFC’s, Re

nagement & Managemgement, man

Project Appra

ement

gaon

rvices otal Marks: 100

s

ards, ATM’s, O

egulations & R

ment, Asset Mnagement leg

aisal,

(0

Online bankin

RBI’s control

(0

(0

Managementgal departme

(

08)

ng, Mobile

03)

04)

t, Liability ent, office

10)

9

Section II – Financial Services 1) Financial Services : (03)

a) Meaning Significance, functions, features, constituents, problems, b) Evolution of financial services in India

2) Insurance (03)

a) Insurance: Meaning, Principles & Roles b) Types of insurance – Life (normal & health), General, Agricultural & Bancassurance, Re‐insurance, Group

insurance & micro‐insurance. , c) Types of Policies d) Regulatory framework in India, Claims

3) Mutual Funds (05)

a) Mutual funds: Meaning, Evolution, Performance & its measures, Advantages, Growth in India b) Types of mutual funds Schemes, Regulatory aspects ,Financial risk c) Open v/s Closed, Debt v/s Equity d) Tax implications & transparency in MFs e) Introduction to Hedge funds & Participatory notes

4) Merchant banking services (03)

a) merchant banking; Meaning, Scope, Functions b) Set‐up of merchant banking in India: Registration, issue Manager, c) Merchant banking in India & its Future prospects.

5) Credit Rating (04)

a) Meaning, Evolution, Importance, Scope, Need, benefits & criticism of Credit rating b) Credit rating process & framework c) IPO rating d) Credit rating agencies in India & its regulations

6) Capital markets (05)

a) Capital markets: functions, Structure: Primary & Secondary Market b) Types Of Securities Traded, Stock Market In India c) Investment in stocks d) Various intermediaries in capital markets e) Essential formalities in investing in Capital markets f) Role of FIIs in capital markets

7) Regulatory framework (02)

Regulatory framework/governing guidelines of governing authorities in relation to the above mentioned financial services

REFERENCE BOOKS:

1) Introduction to Banking: Vijayaragavan Iyengar – Excel Books 2) Banking Theory & Practice (19th Ed.): K.C. & Lekshy Shekhar, Vikas Publication 3) Management of Banking & Financial System by Paul ‐ Pearson 4) Merchant Banking & Financial Services – Dr. K Ravichandran ‐ Himalaya 5) Indian Financial System’ Dr. G. Ramesh Bapu, Himalaya Publishing House 6) E‐Banking & Development Of Banks’ Verma, Gupta, & Sharma, Deep &Deep 7) Indian Economy: Datta & Sunderam, (2009),S.Chand &Company 8) Indian Economy: Mishra &Puri (2009), Himalaya Publishing House 9) Banking and Economics Growth.‐ B. M L. Nigam 10) Law and Practice of Banking. ‐ S.R. Davar

1)

2)

3)

4)

5)

Direct Taxesa) Introducb) Basic co

Person, Exempte

c) Heads oi) Inco

of saii) Inco

and iii) Inco

othed) Deductio

80CCE, 8e) Submiss

assessmf) Tax Ded

Interest brokerag

g) Duty of stateme

h) Advanceadvance

Direct Tax‐IIa) Wealth T

– ExempReturn o

Central Excisa) Central Eb) Nature

Factory,Dealer‐ valorempayable,

Service Tax a) Service T

Service tSales Tax a) Central Sb) Importa

outside

60 + 4

s‐I ction to The Fncepts from TGross total ined Incomes, Rf Income ome from Salaalary income,ome from Busexpenses of

ome from other sources, prons from Gr80D, 80DD, 80sion of returment, Summaructed at Sourother than Inge, Rent and a person dedent of tax dede Payment of e tax and due I Tax Act 1957 pted Assets – of Wealth se Excise Act, 19of Excise dut ManufacturCentral Excise duty ‐ Maxim, Payment of Tax : Basic cotax, Registrat Sales Tax Act nt Terms anthe State, G

North M

FACUNew

40 Pattern: Exter

Finance Act The Income Tncome, PrevioResidential St

ary: Salary, Al, Practical prosiness: Deprecillegal busineher sources: ractical probleoss total inc0E, 80G, 80Grn through Try Assessmenrce – Introducnterest on SecFees for Profucting tax, coucted and rettax: Introducdates, Intere

– Charge of WNet Wealth –

944 and the rty, Basic conre & Producte Tariff ‐ Prinmum Retail SDuty, Interes

oncepts, Exeion ‐ Valuatio

1956 – d Definitionsoods, Dealer



SEM305 A –Ta

rnal Marks 60 +IRequired L

Tax Act 1961: ous year, Captatus.

llowances, peoblems on comciation and otess, computatSpecific incoems, Deducticomes ‐ DedG, computatiTax Return t. ction, Provisicurities, Paymfessional and onsequences turn. Tax Dedction, Liabilityest for default

Wealth Tax –– Computatio

elated Rules, ncepts – Assetion, Deemedciples of ClasSale Price ‐ CEst on delayed

mptions and on – Furnishin

s ‐ Inter Statr, Sale, Sale i

10


MERCE & MANM.B.A. (w.e.f. JuMESTER: III ax ManagemInternal Marks 4 Lectures: 50 hou

Agricultural pital and Reve

erquisites andmputation ofther permissition of Busineome, deduction of tax at suctions availon of total inPrepares, Fil

ons pertaininment to ContrTechnical Serof failure to dduction Accouy for paymentt.

Valuation Daon of Net Wea

Central Excisessee, Goodsd Manufactussification ‐ VaENVAT Creditpayment of d threshold lim

ng of Return,

te Sale, Intern the course

rsity, Jalgversity)

NAGEMENT uly -2010)

ment 40 = Maximum Turs

income, Asseenue Receipts

d retirement bf salary incomible deductioess income, Dons, grossingource. able to indivcome. Practicling of Retu

ng to TDS fromractors and Srvices. deduct tax, Tunt Number.t of Advance

ate – Locationalth (Includin

se Tariff Act, 1s and Excisabre, Manufactaluation of Ext ‐ Registratioduty.

mits, ValuatioAn overview

r State Sale e of Import, S

gaon

Total Marks: 100

essee, Assessms, Capital and

benefits, dedme, Deductionns, Disallowa

Deduction of tg‐up, comput

vidual under cal problems.rn in Electro

m Salaries, Intub‐contracto

DS certificate

tax, computa

n of Assets ‐Ag Problems),

1985 ble Goods, Cturer, Sale &xcisable goodon Procedure

on of Taxableof taxable se

by Transfer Sale in the c

0

(2

ment year, InRevenue Exp

uctions, comn of tax at souble expensestax at source.tation of inco

sections 80. onic form, P

terest on Secrs, Commissio

e, Furnishing

ation, installm

(0ssets –DeemeValuation of

(0

lassification & Purchase, Wds ‐ Specific de, Computatio

(0e Services, Paervices

(0

of Documenourse of Exp

25)

ncome, penditure,

putation urce. s, income ome from

C, 80CCC,

PAN, Self‐

urities, on and

ments of

07) ed Assets Assets ‐

08)

of Goods, Wholesale uty vs. Ad on of Duty

04) ayment of

06)

ts, – Sale port, State

11

relevant to Dealer, Determination of Taxable Turnover ‐ Registration ‐ Declared Goods ‐ Rates of Central Sales Tax, Various forms used ‐ On‐line application for these CST forms. Assessment and Returns under CST Act .

Note – The Academic Year of the examination shall be the Assessment Year for study of different provisions of the Act

REFERENCE BOOKS: (Note – Latest editions of the books containing provisions relevant to the Assessment Year under study be referred.)

1. Students’ Guide to Income Tax, Vinod K. Singhania Kapil Singhania ‐ Taxmann Publications, New Delhi. 2. Income Tax: Law and Practice ‐ N Hariharan – Tata Mcgraw Hill 3. Income Tax Law & Accounts, Mehrotra : Sahitya Bhavan, Agra. 4. Law and Practice of Income in India Bhagavati Prasad :, New Age International Publishers, New Delhi. 5. Direct Taxes ‐ Dr. Girish Ahuja & Ravi Gupta Bharat Publications 6. Direct Taxes ‐ T. N. Manoharan , Snow White Publications. 7. Indirect Taxes : V. K. SAREEN and MAYA SHARMA, Kalyani Publishers. 8. Indirect Taxes : V. S. DATEY – Taxmann Publications. 9. Central Sales Tax , Law and Practice – V. S. Datey ‐ Taxmann Publications. 10. Students’ Guide to Indirect Taxes : Yogendra Bangar, Vandana Bangar, and Vineet Sodhani – Aadhya

Prakashan Pvt Ltd., Jaipur 11. Systematic Approach to Indirect Taxes – Dr Sanjiv Kumar – Bharat Law House Pvt. Ltd., New Delhi. 12. Service Tax : Law, Practice & Procedure – C. Parthasarathy, Sanjiv Agrawal – Snow White Publications Pvt.

Ltd., Mumbai 13. A handbook on Service Tax (Law, Practice & Procedure) by C. Parthsarathy, Dr. Sanjeev Agrawal & Raja

Chelliah 14. Government of India‐ Income Tax Manual 15. Income Tax Act and Latest Finance Act

1)

2)

3)

Managemena) Role of Fb) Financiac) Capital bd) Financia

Financial Stra) Strategicb) Strategicc) Financiad) Approace) Short – Tf) Strategicg) Interfaceh) Balancin

Turnarounda) Corpora

i) Defiii) The iii) Diffeiv) Finav) Pred

b) Turnaro

i) Typeii) Basiiii) Surgiv) Phas

c) Merger

i) Merii) Costiii) Finaiv) Merv) Legavi) Post

d) Takeove

i) Kindii) Jointiii) Acquiv) Cod

60 + 40

nt in Public SeFinancial Adval Objectives, budgeting, Dial Reporting :

rategy and Plc Planning: Mc Financial Mal Planning Anches to FinancTerm Financiac Decision Mae of Financialng Financial G

Managemente Sickness: nition, CauseMagnitude erent Interprencial Managediction of Sick

und es of Turnaroc Approachesgical vs. Humases in Turnaro

and Acquisitirgers & Acquit Benefits of Mncial Frame Wrger as a Capial and Tax Aspt‐Merger Inte

ers, ds of Takeovt ventures, Muisition Vs. Taes and Proce

North M

FACUNew

306 A0 Pattern: Extern

ector Undertisor, sinvestment,Efficiency Au

lanning Meaning , Procanagement: Mnalyzing Financial Planning al Planning. aking Framew Policy & Stra

Goals vis‐à‐vis

nt

es & Symptom

etation of Sicement in Sickkness, Reviva

ound s ane ound Manage

on: sitions: KindsMerger, TermWork tal Budgetingpects egration Issue

ers, Managing and ake over dures – Techn



SEMA –Strategic nal Marks 60 +In

Required L

taking:

udit, Propriety

cess, NecessitMeaning, Neencial Performa

work, ategic Manag Sustainable G

ms of sickness

kness Units l of Sick Units

ement.

s, Motives, Rems of Merger &

g Decision

e.

acquisition,

niques, Defen

12


MERCE & MANM.B.A. (w.e.f. JuMESTER: III Financial Mnternal Marks 40 Lectures: 50 hou

y Audit

ty ed, ance

ement , Growth

s,

s.

easons, Stage& Major Caus

nsive Strategi

rsity, Jalgversity)

NAGEMENT uly -2010)

anagement0 = Maximum Tours

s & Mechanicses of M & A

ies – Cross Bo

gaon

otal Marks: 100

cs failures

oarder Deals.

(0

(

(

04)

(10)

14)

13

4) Corporate Restructuring (10) a) Corporate Restructuring : Meaning, Need, Areas, Implications, Techniques b) Financial Restructuring : Steps, Financial Reconstruction c) Portfolio Restructuring d) Ownership Restructuring e) Distress Restructuring f) Strategic Alliances g) Divestiture h) Leveraged Buyouts i) Sell Offs j) Leveraged Recapitalizations

5) Strategic Cost Management (12)

a) Causes and Symptoms of Broken Cost System – Remedies b) Importance of Cost Systems c) Objectives of Cost Management Systems d) Value Chain analysis e) Strategy and Cost Management f) Strategy Formulation and Cost System Design g) Alternate Strategies h) Cost of Quality and Long – Term Profitability i) Activity Based Costing Principles j) Activity Based Management – Target Costing & Strategic Control systems

REFERENCE BOOKS:

1. Strategic financial Management , Ravi M. Kishore, Taxmann Publication 2. Strategic financial Management, A. N. Sridhar , Shroff Publishers & Distributors Pvt. Ltd 3. Strategic Management’ Sharplin McGraw Hill 4. Managerial Finance Weston J.Fred & E.F.Brigham; Drydon Press 5. Financial Management ‐ Prasanna Chandra‐ Tata McGraw Hill 6. Financial Management and Policy’ James. C. Van Horne ‐ Pearson 7. Strategic financial Management, ICFAI Publication 8. Financial Services– 3rd Edition. M. Y. Khan, Tata McGraw Hill 9. Principles of Corporate Finance’ Richard A. Brealey and Stewat C. Myers, Tata McGraw Hill. 10. Innovative Corporate Turnarounds’ Pradip M. Khandwalla,, Saga Publications, New Delhi. 11. The fourth Eye’, Pradip M. Khandwalla, Saga Publications, New Delhi. 12. Company Resource: How to Manage a Business Turnaround’‐ Khar baunder O.P. and Stallworthy E.A, ‘

(Heinemann, London). 13. Financial Management and Policy‐ Bhalla V. K.‐ Himalaya 14. Financial Management‐ I. M. Pandey – Vikas 15. Financial Management by Berk – Pearson 16. Principles of Financial Management‐R. P. Rustagi.‐ 17. Financial Management Simplified – Prasun Rakshit – Elegant Books Pvt. Ltd., Kolkata

1)

2)

3)

4)

5)

Introductiona) Financiab) Derivativc) Growth d) The regu

Futures & Foa) Financiab) Future Mc) Forwardd) Future Ve) Pricing of) Hedgingg) Futures

Options Maa) Optionsb) Options c) Types ofd) Trading e) Option mf) Intrinsic g) Factors ah) Pricing m

Swaps a) Swaps: Cb) Types – c) Swap vad) Econom

Hedging & Ca) Conceptb) Fixed Hec) Naked &d) Strategiee) Hedgingf) Credit D

60 + 40

n to Financialal Derivatives:ve markets – of Financial Dulatory frame

orwards al Futures: CoMarket: Functd contracts: CVs Forwards of Future andg strategies – trading on BS

rket & Pricing: Meaning, Nev/s Futures f Options conStrategies invmarkets in Ind value & Timeaffecting Optmodels – Intro

Concepts, NatInterest‐rate riant, Swap Dic Functions o

Credit Derivatt edging with o& covered Poses g option PortfDerivatives: Co

North M

FACUNew

0 Pattern: Extern

l Derivatives : Meaning, neparticipants Derivatives inework of Deriv

ntracts & Typtions & Operaoncept, Featu

Forwards hedging withSE & NSE

g eed, Termino

ntracts – Call &volving Optiodia on BSE & e value, Pricintions pricing, oduction to B

ture, EvolutioSwaps, Curre

Dealer Role of Swap trans

tives

ptions ‐ concsitions

folio oncept, featu



SEM307 A – Finanal Marks 60 +In

Required L

eed, Features& functions India vatives tradin

pes ators ures & Classif

h Stock Index

ology, Valuatio

& Put optionsons – basic OpNSE ng at ExpiratioPut‐Call ParitBinomial Prici

on, Features &ency Swaps, C

sactions.

epts

re, growth, B

14


MERCE & MANM.B.A. (w.e.f. JuMESTER: III ancial Derivanternal Marks 40 Lectures: 50 hou

s, Types, Uses

ng in India

fications

Futures, type

on

s, Covered & ption Position

on ty Pricing Relang model, Bla

& Structure oCommodity S

Benefits & Cre

rsity, Jalgversity)

NAGEMENT uly -2010)

atives 0 = Maximum Tours

s, Critiques

es of member

Uncovered ons – margins –

ationship ack Scholes O

of Swaps waps, Equity

edit derivativ

gaon

otal Marks: 100

rs & marginin

ptions – Options on s

Option Pricing

Swaps

ves in India

(0

(

g System in I

(

stock indices

g model

(0

(

08)

12)

ndia

12)

08)

10)

15

307 A – Financial Derivatives REFERENCE BOOKS:

1. Financial Derivatives: Theory concepts & problems – S.L.Gupta – Prantice Hall India 2. Options, Futures & Other Derivatives ‐ Hull C John – Pearson Educations Publishers 3. Derivatives And Risk Management ‐ Jayanth Verma‐ Tata Mcgraw Hill 4. Futures Markets: theory & practice” – Sunil K Parmeswaran – Tata McGraw Hill. 5. Financial Derivatives – Bishnupriya Mishra ,Swaroop – Excel Books 6. Risk Management: insurance & derivatives – Kotreshwar ‐ Himalaya 7. Derivatives Valuation & Risk Management – David Thomas, Dubofsky Miller ‐ Oxford Publication 8. Financial Derivatives – An introduction to Futures, Forwards, & Options – Read Head – Prentice Hall of India 9. Derivatives – T.V.Somnathan ‐ Tata McGraw Hill. 10. Financial Derivative & Risk Management – O.P.Agrawal – Himalaya Publication

1)

2)

3)

4)

Introductiona) Marketib) Marketic) Businessd) Marketie) Marketi

i) Conii) MIS

f) Ethics in

Data Collecta) Primary b) Use of inc) Uses, Add) Locatinge) Sources Market Surva) Market sb) Types ofc) Field wod) Conducte) Conductf) Conductg) Preparat Data Analysa) Regressib) Factor Ac) Cluster Ad) Discrimie) Conjointf) Multi‐Dig) The Inte

i) Impii) Imp

h) The inte

Sp

60 + 40

n ng research: ng Research as research anng research png Intelligenccept, Compoand Marketin

n Marketing R

tion Vs Secondarynternet for prdvantages andg and Evaluatiof Secondary

vey as a methsurvey: Naturf Market survork: Designingting Consumeting Consumeting Concept Ttion of Repor

sis Techniqueion Analysis, Analysis, Analysis, nant Analysist Analysis, imensional Anerrelationshiproper interprroper Analysierpretative pr

pecializat

North M

FACUNew

0 Pattern: Extern

Meaning, Scoand Marketind its applicatprocess ce system: nents, Scope,ng Decision SResearch

y data rimary data d Disadvantaging Secondaryy data: e‐sour

hod of Data Cre, Meaning avey g a Questionner Perception er SatisfactionTesting survert based on th

s and Interpr

s,

nalysis p between Anretation is ocess

tion – B –



SEM304 B – Ma


ope, Purpose,ng Managemeion vis‐à‐vis m

, Significance Support Syste

ges of Secondy data rces and othe

Collectionand Objective

naire / Condusurvey n survey ey he conducted

retation

alysis and Int

16

Marketin


MERCE & MANM.B.A. (w.e.f. JuMESTER: III arketing Resnternal Marks 40 Lectures: 50 hou

, Uses, Limitaent marketing

m (MDSS)

dary Data

er

es of Market s

cting a Surve

survey

terpretation

ng Manage

rsity, Jalgversity)

NAGEMENT uly -2010)

earch 0 = Maximum Tours

tions and Thr

survey

y

ement

gaon

otal Marks: 100

reats to Mark

(0keting Resear

(0

(

(

07) ch

06)

12)

12)

17

5) Specific Research Applications (13) a) Continuous Marketing Research Techniques b) Test Marketing c) Advertisement Research: Promotion Research, Brand Equity Research, Brand Name testing d) Industrial Marketing Research e) Export Marketing Research f) Sales Analysis forecasting g) Pricing Research h) Consumer Behavior Research i) Rural Marketing

REFERENCE BOOKS:

1. Market research ‐ G.C. Beri – Tata McGraw Hill 2. Marketing Research – Naresh Malhotra – Pearson 3. Marketing Research – Burns and Bush – Pearson 4. Marketing Research – Luck and Rubin – Prentice Hall Publications 5. Marketing Research‐Rajendra Nargundkar – Tata McGraw Hill 6. Marketing Research by S L Gupta – Excel Books 7. Marketing Research, Concept & Cases – Cooper Schindler. – Tata McGraw Hill 8. Marketing Research – Suja Nair ‐ Himalaya 9. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn ‐ Prentice Hall Publications 10. Marketing Research by Ramanuj Majumdar –New age International 11. Marketing Research by D.M. Sarawte – Everest

1. Introduca. b.

c. d. e. f. g.

2. Advertisa. b. c. d. e. f. g. h. i. j.

3. Other Pra. b. c.

d. e.

4. Promotia.

b.

c. d.

e.

60 + 40

ction to PromBasic concepIntegrated Mvalue of IMC Relationship Promotion anBranding: BraPromotion byDirect Marke

sing Meaning, FeaDifference beAudience selAdvertising‐ OFunctions & PClassificationCreativity in aCopywriting, Evaluation ofAdvertising B

i. Meanii. Factoiii. Meth

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i. Shopii. Pointiii. Spon

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ion ManagemPromotion: MBelow‐the‐linSales Promot

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Media on: Types, MElectronic M: p signs and Wt of Purchasensorship and Evertizing and Agency: Types

ment Meaning, Capne activities tion: ning, Importationship betwelopment & Eotion: Meaninromotion: Merect premiumotion: Meani



SEM05 B – Promnal Marks 60 +In

Required L

on & Commummunication:

dy of consumg Mix ositioning and

ques, Utility a

tives, Importrtising and Pe

AIDA & DAGM

ng Concept of Con and Producteffectiveness

sibility of Preng advertisingrtising budget

edia Mix, Meedia, Outdoo

indow display material Event marketCo‐marketins, Functions, A

abilities and

ant, Target, Toween sales provaluation of tng, Objective eaning, Schemm, and Evaluang, Schemes

18


MERCE & MANM.B.A. (w.e.f. JuMESTER: III otion Mananternal Marks 40 Lectures: 50 hou

unication Concept and

mer’s behavio

d Brand equit

nd Limitation

ance, Limitatersonal Sellin

MAR,

opy Theme & tion s

paration, Prog budget t

edia selectionor & Transit su

y

ting g programs Advantages,

Limitations, M

ools and Techomotion and the Sales Proand Utility mes – Consumtion and Importan

rsity, Jalgversity)

NAGEMENT uly -2010)

gement 0 = Maximum Tours

d Process, Ma

r and IMC pla

ty

ns

ions and Typeg

Appeal

ocess,

Planning & Supplementary

Remuneratio

Managing Pro

hniques of Pradvertising motion progr

mer premium,

nce

gaon

otal Marks: 100

arketing Comm

an

es

Strategy & Fay Media

n methods, C

omos, Strateg

omotion

ram

, Conditional

(0

munication m

(

(0ctors to be co

Client Relation

(0gic Use of Pro

consumer Pr

08)

mix; The

12)

08) onsidered

nship

09) mos,

emium,

19

5. Salesmanship (08)

a. Salesmanship: Definition, Prospecting and Problems b. Selling process and skills for effective salesmanship, sales leads, sales presentations c. Types of calls, effective selling techniques, d. Role of relationship marketing in personal selling, tools for personal selling, value added selling. e. Sales force management: Recruiting, Training, Evaluation, Motivation & Compensation

6. Public Relations (05) a. Public relation and Advertizing b. Types of PR activities c. Public Relations tools d. Corporate identity e. Decision making in Public Relations

REFERENCE BOOKS:

1. Advertising – Sales & Promotion Management – S.A. Chunawala – Himalaya Publishing House

2. Advertising Management (Concept & Cases) – Manandra Mohan – Tata McGraw Hill

3. Advertising – Murthy Bhojana – Excel Books

4. Advertising and sales Promotion by Kazami, Batra –Excel Books

5. Marketing management‐ Philip Kotler – Pearson/PHI

6. Marketing management – Sherlekar ‐ Himalaya Publishing House

7. Advertizing – Principles and Practice – Wells, Burnett, Moriarty – Pearson

8. Sales Management : Decision, Strategy and Cases – Still, Cundiff & Govoni – Pearson

9. Advertising & Personal Selling – Rajput & Vasishth – Himalaya Publishing House

10. Advertising & Promotion (An IMC approach) – Shimp – Cengage Learning

11. Fundamental of Advertising‐ Theory and Practice. S.A.Chunawala, K.C.Seth ‐Himalaya Publishing House

1)

2)

3)

4)

Introductiona) Servb) Servc) Servd) Glob

The seven P

a) Prodb) Prici

demc) Promd) Physe) Peop

Devef) Phys

Techg) Proc

man

Strategic Maa) Matb) Intec) Exted) C.R.

Delivering Q

a) Servtech

b) Causc) The d) The e) Factf) Serv

(1) (2) (3)

g) The h) Stra

60 + 40

n to Services vice: Concept,vice facility device marketinbal & Indian t

P’s of Service duct Decisioning: Strategiemand using effmotion: Settinsical Distributple: The key Relop. sical Evidencehnologies. cess: Service anaging incons

arketing Mantching Demanrnal Marketinernal versus InM

Quality Servicvice Quality: Mhnologies, Perses of servicecustomers Excustomer Exptors & techniqvice Quality MPalsuraman‐ZSERVQUAL anGronzoos Moservices perftegies for S.P

North

FACUNew

0 Pattern: Extern

, Characteristesign & Layoug: Concept, ferends emerg

Marketing M , Product‐sees & tactics, Cfective pricingng Communiction:‐StrategiRole of Servic

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nagement fornd & supply tng of servicesnternal orient

ces & CustomMeaning, Mearceived qualites quality gapxpectation vepectation verque to ResolvModels Zeithamal‐Bitnd SERVPERFodel formance gapP.G. promise v

h Maharas(NACC Accredit


SEM306 B – Ser


tics, Componeut, Product Vseatures, impoing in service

Mix rvice Continuapacity planng. cation objecties for servicece employee,

portance, Tan

& as a system

r Servicesthrough capacs tation of serv

mer Satisfactioasurement, Tty, controllings ersus perceiversus perceivedve this gap‐ G

tner(PZB) Gap

p versus Delive

20

shtra United ‘B’ Grade Univ

MERCE & MANM.B.A. (w.e.f. JuMESTER: III rvices Markenternal Marks 40 Lectures: 50 hou

ents, classifics Services ortance sector.

uum ning, Measure

ive, Implicatioes, challengesService Mark

ngibilizing of

m, Different as

city planning

vices strategy

on Total Service Qg quality

ed service gapd service gapap; in service

p Model

ry Gap.

iversity, Javersity)

NAGEMENT uly -2010)

eting 0 = Maximum Tours

cation & Packa

es to respond

on for commus in distributioketing Trainin

Physical Evid

spects & man

and segment

Strategies fo

Quality Mana

p; ; es.

algaon

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ages

d to changes i

unication straon, Role of Intng Strategies f

ence, and Sel

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or Reducing cu

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06)

12)

eshaping

ribution. &

tegies for

08)

ections,

08) e &

21

5) Services Marketing Practices (16) Concept, Classification & Implications of

a) Financial Services: Banking & Insurance b) Healthcare Services c) Hospitality Services d) Travel & Tourism: Medical tourism e) Professional Services f) Public Utility Services g) Education & Extension Services h) IT & Communication Services: telecom, Courier i) Media & Entertainment Service

REFERENCE BOOKS:

1) Services Marketing 2nd Ed‐ Rajendra Nargundkar,‐Tata Mc Graw Hill companies 2) Services Marketing – S.M. Jha – Himalaya Publishing House 3) Services Marketing: People, Technology, Strategy‐ Christopher Lovelock ‐ Pearson Education Asia 4) Services Marketing – Govind Apte ‐ Oxford 5) Service Marketing: concept planning & Implementation – C Bhattacharya –Excel Books 6) Service Marketing‐ Raghu & Vasanthi Venugopal‐ Himalaya 7) Services Marketing – Ravi Shankar – Excel Books 8) Delivering Quality Services” The Free Press, Macmillam – Zeithaml, Parasuraman & Bery. 9) The Service Edge‐ Ron Zemke & Dick Schaaf 10) Thomas J Delong & Ashish Nanda: Managing Professional Services‐ Text and Cases, McGraw‐ Hill

International, 2006. 11) Valerie Zeithaml & Mary Jo Bitner‐ Services Marketing‐ McGraw Hill

1)

2)

Introductiona) Internatb) Internat

Decisionc) Internatd) Scope ofe) Internatf) Internat

i) Inteii) Inteiii) Trad

g) Internat Internationaa) Internat

i) Leveii) Prodiii) Newiv) Prodv) Prodvi) Stanvii) Manviii) Pack

b) Internat

i) Roleii) Prici

struiii) Price

Exchiv) Price

c) Internat

i) Promii) Mariii) Roleiv) Inte

Intev) Inte

d) Internat

i) Distii) Inteiii) Funciv) Inte

60 + 40

n to Internatitional Markettional Marketns & Future tional Orientaf Marketing Itional market tional Marketrnal, Externarnational Trading Blocs & Gtional Market

al Marketing tional Productels & Hierarchduct Life Cyclew Product Devduct planningduct planningndardization vnagement of kaging and lab

tional Pricing e of Pricing, Oing Methods,cture, Skimme‐Market relahange rate e control: Ap

tional Promotmotion Decisirketing Enviroe of Export Prrnational Marnational Marnational Per

tional Distriburibution Chanrnational Chactional Excellrnational logi

North M

FACUNew

307 B0 Pattern: Extern

ional Market: Meaning, Exing: Meaning

ation & Stagesndian Producorientation‐ ing Environml, Domestic, Eding EnvironmGrowing Intra Entry Strateg

Mix t Strategy: hy of producte Managemevelopment, Pg Matrix, Dimeg for global mv/s Product ainternational beling

Objectives, Fac Pricing Strat

ming Pricing, Pationship, Pric

proaches to l

tions ions: Complexonment & Proomotion Orgrketing Commrketing Commrsonal selling,

ution nnels: Policy, annel conflictence in Distriistics decision



SEMB – Global Mnal Marks 60 +In

Required L

ing xpansion, Grog, Need, signif

s cts Abroad EPRG framew

ment: Economic, Soment a‐Regional Tragies & Mode,

, Product‐lineent, roduct Positioensions of Prarkets; daptation; brands: Bran

ctors affectinegies, Cost baPenetration Pce Escalation

essening pric

xities and issuomotional Stranizations, Trmunication: Mmunication Sales promo

issues, Functt & Channel Dibution Plannns & Manage

22


MERCE & MANM.B.A. (w.e.f. JuMESTER: III Marketing Manternal Marks 40 Lectures: 50 hou

owing Attractficance, Parti

work; Interna

cial, Cultural,

ade Entry Strateg

e analysis, Pro

oning & Prododuct Strateg

nd Drivers

ng Pricing, Pricased pricing, ricing, Price d: cost of expo

ce escalation,

ues; Internatiategies rade fairs andMajor Decisio

otion and pub

tions & types Decision ing ment, Develo

rsity, Jalgversity)

NAGEMENT uly -2010)

anagement0 = Maximum Tours

tiveness cipants, Moti

tional market

Demographi

gies of Indian

oduct design

uct Adoptiongies

cing decisionsTransfer pricdiscounts, Disorting, Taxes,

Leasing in int

ional advertis

d Exhibitionsons, Commun

blic relations.

of channels;

oping logistic

gaon

otal Marks: 100

ives, Problem

t entry strate

ic, Technolog

n Firms

Strategy

n, Repositioni

s ing, Dumpingscriminating Ptariffs & Adm

ternational m

sing

ication Mix, P

Strategy

(

ms, Complexiti

egies.

ical, Political

(3

ng Strategies

g, Export pricePricing ministrative co

markets

Problems in

12)

ies,

and Legal

30)

s

e

osts,

23

3) Export Management (08) a) Managing Export Decisions b) Export Contract: cost descriptions, risk coverage c) Export procedure & Documentation, Modes of payment d) Exit policy

REFERENCE BOOKS:

1. International Marketing: Text & Cases – Francis Cherunilam – Himalaya

2. International Marketing – Cateora, Graham, Salwan – Tata McGraw Hill

3. Global Marketing Management by Keegan ‐ Pearson

4. International Marketing: Text And Cases ‐ Justin Paul & Ramneek Kapoor – Tata Mcgraw Hill

5. International Marketing – Rajgopal – Vikas Publications

6. International Marketing – Rajendra Nargundkar – Excel Books

7. International Marketing – R Shrinivasan – Prantice Hall

8. Global Marketing: Foreign Entry, Local Marketing & Global Mgmt. – Johansson ‐ Tata Mcgraw Hill

9. International Marketing & Export Management By Albaum ‐ Pearson

10. International Marketing ‐ Jain S.C. ‐ CBS Publications, New Delhi

1)

2)

3)

4)

5)

6)

Industrial Rea) Conceptb) Developc) Measure

Industrial Dia) Conceptb) The Redc) Procedu

Industrial Dia) Conceptb) Causes &c) Dispute d) Industriae) Preventi

Grievance Pa) Employeb) Steps in c) Mediatiod) Conciliat

i) Typeii) Coniii) Con

e) Arbitratif) Adjudica

Collective Baa) Objectivb) Bargainic) Bargainid) Essentiae) Importaf) Qualities

Trade Uniona) Types, rob) Recognitc) Trade Ud) Probleme) Measuref) White Cg) The Trad

Speci

60 + 40

elations‐ t, scope objecping sound indes to Improve

iscipline t, Objectives, Hot Stove Ruure of Disciplin

isputes‐ t, Manifestati& ConsequenSettlement Mal Disputes inion of Industr

rocedure‐ ee Grievance:grievance seon‐ Types andtion‐ es; preliminarciliation Officciliation procion‐ Types, Pration‐ Types,

argaining & Nves & importang Strategiesng Process als of Collectivnce of negotis of a good ne

nism‐ ole & importation of Tradenion Moveme

m of trade unies for strengtollar & Manade Union Act

ialization

North M

FACUNew

304 C ‐0 Pattern: Extern

ctives, importdustrial relatie Industrial Re

Importance, ule nary Action (a

on of Conflictces of IndustMachinery n India rial Disputes

: Meaning, Nattlement; gried essentials o

ry steps towacer‐ Qualities edure. rocedure. three tire sys

Negotiation ance s

ve Bargainingiation egotiator.

ance Union ent in India ons in India. thening T U gerial Trade U1926: Definit

n – C – Hum



SEM‐ Industrial Rnal Marks 60 +In

Required L

tance; ons; industriaelation

Principles, As

as per Indust

t, Forms of Inrial Dispute

ature, & Causevance machof mediation

ards conciliatiof a conciliat

stem of adjud

g.

Unions: Growtions, Registra

24

man Reso


MERCE & MANM.B.A. (w.e.f. JuMESTER: III Relations &nternal Marks 40 Lectures: 50 hou

al relations in

spects, & Ap

rial Employm

ndustrial Disp

ses inery.

ion; tor, role of co

dication.

wth, Need & Nation, Duties,

ource Man

rsity, Jalgversity)

NAGEMENT uly -2010)

Trade Union0 = Maximum Tours

n India

proaches of D

ent (Standing

ute

onciliator

Nature of Ma, Rights & Liab

nagement

gaon

n otal Marks: 100

Discipline

g order)act 19

nagerial TU bilities of Tra

t

(0

(0

946 )

(

(

(0

(

de Union

05)

07)

(08)

10)

08)

12)

25

304 C ‐ Industrial Relations & Trade Union

REFERENCE BOOKS:

1) Industrial Relations Trade Union & Labour Legislations by PRN Sinha & Shekher – Pearson

2) Industrial Relations & Labour Laws by B.D.Singh‐ Excel books

3) Industrial Relations by Arun Monappa – Tata McGraw Hill

4) Dynamics of Industrial Relations by C.B.Mamoria; Himalaya Publishing House

5) Industrial Relations of Developing Economy by Bishwanath Ghosh‐ Himalaya

6) Essentials of HRM & IR by P Subba Rao – Himalaya

7) Human Resource Management by S.S.Khanka; S. Chand & Co. Ltd. New Delhi.

8) Human Resource Management by K.Ashwathappa – Tata McGraw Hill

26

North Maharashtra University, Jalgaon (NACC Accredited ‘B’ Grade University)

FACULTY OF COMMERCE & MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2010)

SEMESTER: III 305‐C: Labour Welfare and Administration

60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100 Required Lectures: 50 hours

1) Introduction (08)

a) Meaning, importance and objective of labour welfare. b) Types of welfare services c) Necessity and scope of labour welfare in India d) Agencies of labour welfare e) Qualification and role of labour officer

2) Social Security (06)

a) Concept, scope, Objective, need. b) Types of social security c) Social security measures in India

3) Workers Participation in Management, (08)

a) WPM‐Definition, meaning and objective b) Forms of WPM c) Causes and failure of WPM d) Making worker participation effective e) WPM in India

4) Empowerment‐ (08)

a) Meaning, coordination. b) Approaches of empowerment c) Characteristics of empowered organization. d) Forms of empowerment. e) Empowerment process. f) Barriers to empowerment.

5) Industrial hygiene (06)

a) Working Condition. b) Lighting, temperature, humidity, noise, duel firms and radiations etc. c) Work behavior

i) Industrial accidents and fatigue ii) Causes of accidents iii) Fatigue and effect of fatigue iv) Safety Programmer

6) Labour Costing (08)

a) Labour cost, computations and controls. b) Absenteeism and labour turn over‐Cost, causes and determination. c) Labour productivity: Labours study and times study d) Treatment of overtime. Ideal time. Night shift, allowances, leaves pay.

7) India & International Labour Organization (06)

a) Objectives, Structure of ILO b) Impact of ILO on India Labour c) Recommendations of ILO

27

305‐C: Labour Welfare and Administration Reference Books:

1. Human Resource Management by Ashwathapa – Tata McGraw Hill

2. Labour Welfare Trade Union & Industrial Relations by Punekar, Deodhar & Sankaran ‐ Himalaya

Publications

3. Human Resource Management by S.S.Khanka – S. chand & Sons

4. Essential of HRM and Industrial Relations by P.Subha Rao – Himalaya Publications

5. Human Resource Management by Gary Dessler – Pearson

6. Human Resource Management by C.B.Gupta – Sultan Chand & Sons

7. Human Resource Management by Chhabra – Dhanpat Rai & Sons

8. Industrial Relations by Arun Monappa – Tata McGraw Hill

9. Human Resource Management by A.M Sharma – Himalaya Publications

10. Human Resource Management by V.S.P Rao – Excel Books

11. Human Resource Management by Snell Bohlander ‐ Cengage

12. Human Resource Management by Mondy ‐ Pearson

28


FACULTY OF COMMERCE & MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2010)

SEMESTER: III 306‐C: Strategic and e‐Human Resource Management

60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100 Required Lectures: 50 hours

1) Effective Management of People (07)

a) System of HR & Organization’s Performance b) Managerial approach vis‐à‐vis Change agent c) Strategic HR Vs Traditional HR d) Role of HR during

i) Organizational growth ii) Retrenchment iii) Organizational Turnaround

2) Strategic Human Resource Management (09)

a) Introduction, Meaning, Definition of SHRM b) Importance & Steps in SHRM c) Barriers to Strategic HR

i) HR & Organizational Strategies ii) HR & Corporate Strategy iii) HR & Business Strategy iv) HR Strategy Framework

d) Strategic Procurement, Strategic Recruitment & Strategic Staffing

3) Strategic Job Analysis, Job design & Redesigning of Work System (12) a) Concept, Process & Method of Job Analysis b) Meaning, Issues & Concept of ‐ Job Description, Job Specification & Job Analysis c) Modern Management Techniques d) Designing of work Systems e) Organizational Design Process & Factors affecting Design Process f) Emerging issues in Organizational Design g) Goal Setting

i) Meaning of Goal Setting ii) Requisites of Goal setting & its relationship with Vision & Mission iii) Approaches, Process & Characteristic of Goal setting

4) Strategic Performance Management (08)

a) Ethical Issues in Strategic HRM i) Core Concepts & Ethics at Work place ii) Ethical Issues in Labour Management relations & Conflict of Interest

b) Strategic Dimensions of Performance Appraisal c) A Shift from Appraisal to Performance Management

i) Balance Score Cards & Its Importance ii) Economic Value Added

5) Developing HR as Strategic Value addition Function (07)

a) Gaining competitive Advantage through HR b) HR as a Strategic Business Partner c) The VRIO Framework d) Changing role & Future Challenges of HR

29

6) Strategic HR & Information Technology (07) a) Technologies Affecting HRM b) HR Innovations c) Conventional HRM to Web Based HRM d) Various Application Software for HR Practices

REFERENCE BOOKS: 1. Strategic Human Resource Management by Jeffrey Mello.‐ Cengage Learning

2. Strategic Human Resource Management by Rajeesh Viswanathan – Himalaya

3. Strategic Human Resource Management by Greer ‐ Pearson

4. Strategic Human Resource Management by Armstrong – Kogan Page

5. Strategic Human Resource Management by Rajib Dhar – Excel Books

6. Human Resource Strategy by Dreher & Dougherty – Tata Mcgraw Hill

7. Human Resource Management, 10/e by Mondy Wayne – Pearson Education

8. Managing Human Resources By Fisher‐ Cengage Learning

30


FACULTY OF COMMERCE & MANAGEMENT New Syllabus: M.B.A. (w.e.f. July ‐2010)

SEMESTER: III

307 C – HR Legislations 60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100

Required Lectures: 50 hours

1) Factories Act, 1948 (06)

a) Object & Definitions b) Health Provisions c) Safety Provisions d) Welfare Provisions e) Obligations of Worker & Occupier f) Offences & Penalties

2) Apprentice Act, 1961 (04)

a) Object & Definitions b) Obligation of employers, c) Obligations & Rights of apprentices. d) Contract of Apprenticeship

3) Minimum wages Act, 1948 (05)

a) Object, Applicability & definitions b) fixation of minimum rate of wages c) Procedure for fixing and revising minimum wage, d) Offences & Penalties e) Obligations of Employers

4) Payment of wages Act, 1926 (05)

a) Object, Applicability & definitions b) Time of payment of Wages. c) Deductions from wages. d) Obligations of Employers & Employees. e) Offences & Penalties

5) Payment of Bonus Act 1965 (06)

a) Object, Applicability & definitions b) Calculation of Bonus, c) Time limit for payment d) Eligibility for Bonus e) Amount of Bonus , Claim for Bonus, exemption f) Calculation of allocable surplus, g) Set‐on and set‐off of allocable surplus

6) Workmen’s Compensation Act, 1923. (05)

a) Object, Scope & definitions b) Liability of employers c) Amount of Compensation d) Obligations of Workmen & Employer e) Distribution of Compensation f) Occupational diseases g) Penalties

31

7) Contract Labour (Regulation & Abolition) Act, 1970. (05)

a) Object, Applicability & definitions b) Prohibition of Contract Labour c) Registration & Licensing of contractors d) Welfare of Contract Labour e) Obligations of principal employer & contractor

8) Employees state insurance Act, 1948 (04)

a) Object, Scope & definitions b) Obligations of Employers & Employees. c) Contribution d) Benefits to employees

9) Maternity Benefit Act 1961 (06)

a) Object, Applicability & definitions b) Right to payment of maternity benefit c) Forfeiture of maternity benefit d) Payment of maternity benefit in case of death of a woman e) Payment of medical bonus f) Leave for miscarriage g) Leave for illness arising out of pregnancy, delivery, premature birth of child, or miscarriage h) Nursing breaks

10) The Child Labour (Prohibition & Regulation) Act 1986 (04)

a) Object, Applicability & definitions b) Prohibition of Child Labour c) Regulation of Conditions of Child d) Offences & Penalties

REFERENCE BOOKS:

1. Labour Laws by B.D.Singh – Excel Books

2. Industrial Jurisprudence and Labour Legislation by A.M.Sharma – Himalaya Publications

3. Elements of Merchantile Law by N.D.Kapoor – Sultan Chand & Sons

4. Industrial Relations, Trade Unions & Labour Legislation by PRN Sinha, Indu Sinha, Seema Shekhar – Pearson

5. Labour Laws – Bare Acts

1)

2)

3)

4)

5)

Manufactura) Manufacb) Manufacc) Current

World Class a) Characteb) Managec) Softwared) Optimizee) Automatf) State of g) Environm

Innovative Ma) Lean Mab) Flexible c) Group Td) Cellular e) Agile Maf) Comput

Process Mana) Processeb) Process c) Process d) Major pe) Process f) Process g) Process

Deploymh) Product

(DFO)

Maintenanca) Maintenb) Maintenc) Spare Pad) Measure

i) Totaii) Coniii) Con

Sp

30460 + 40

ing Managemcturing activitcturing resouTrends in Ma

Manufacturieristic of Re‐erial responsibe in use, Probed Productiotion in DesignInternationament Pollutio

Manufacturinanufacturing: Manufacturin

Technology: CManufacturinanufacturing:er Integrated

nagement es: Meaning, planning anddesign: Scoperocess decisioanalysis and ImprovemenManagemenment (QFD), SDesign Conce

ce Managemenance Functionance economarts Managemement of Maial Productive cept of Reliabcept of Maint

pecializati

North M

FACUNew

4 D – World C0 Pattern: Extern

ment ty schedulingurce planning anufacturing i

ing engineered prbility in globablems of impln Technologyn and manufal Business – Mon – Factors, E

ng System Concept, Toong System: Doncept & appng System: Co Concept d Manufactur

Types & Scopd selection e, Factors affons process flow nt: Methods –t tools & TechSingle Minuteepts: Design f

ent on and Strategmics ment: Types ointenance peMaintenancebility, Reliabiltainability, M

ion – D – O



SEMClass Manufnal Marks 60 +In

Required L

g

in India

rocess. lization : ementation oy (OPT), acturing, RoleManagerial AtEffect and Co

ols & Techniqifferent prodplications of Goncept

ing (CIM) : Co

pe

ecting and op

charts – Kaizen Umbhniques: Desi Exchange of for manufact

gies

of Spares & Inrformance: e ity Improvem

Maintainability

32

Operation


MERCE & MANM.B.A. (w.e.f. JuMESTER: III facturing & nternal Marks 40 Lectures: 50 hou

on the system

e of Robotics ttitude and Control.

ques, Advantauction systemGT

oncept

peration desig

rella, Processign of ExperimDie (SMED), ure (DFM), D

nventory Plan

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NAGEMENT uly -2010)

Process Ma0 = Maximum Tours

m.

etc. hallenges.

ages And Disam of FMS & it

gn

s Managemenments (DOE), Visual Controesign for Asse

nning for Spar

nt.

gement

gaon

nagement otal Marks: 100

advantages s Configuratio

nt tools Taguchi Metol (VC) embly (DFA),

re Parts

(0

(0

(

on

(

thod, Quality

Design for O

(0

04)

08)

10)

10)

Function

perations

08)

33

6) Management of Industrial Safety (06) a) Safety Analysis b) Safety programs and organization c) Safety and productivity d) Causes, problems and sources of industrial accidents e) Theory of accident occurrences f) Accident prevention and control g) Investigation and Analysis of accident h) Duties of plant supervisor and safety inspector i) Welfare and safety

7) Technology Transfer (04)

a) Definition and Classifications b) Channels of technology Flow c) International Technology Transfer d) Intra‐firm Technology Transfer

REFERENCE BOOKS:

1. Operations Management by B Mahadevan – Pearson

2. Production and Operations Management by N.G. Nair – Tata McGraw Hill

3. Production & Operations Management by Upendra Kacharu – Excel Books

4. Global Management Solutions‐Demystified – Seth, Rastogi – Thomson Press

5. Total Quality Management: Text & Cases – K Shridhara Bhat ‐ Himalaya

6. Production and Materials Management by K. Shridhar Bhat –Himalaya

7. Management of Technology by Tarek Khalil ‐ TMH

8. Production and Operation Management by Kanishka Bedi – Oxford

9. Operation management by Ray wild – Thomson

10. Production and Operation Management by Chunnawala Patel ‐ Himalaya

11. Materials and Purchasing Management by S.A. Chunawala – Himalaya

1.

2.

2)

3)

4)

5)

6)

7)

8)

Introductiona) Conceptb) Evolutioc) role andd) Impact oe) Forms o

Competitivea) Product b) Role of Gc) Linkage d) Managine) Managin

Technologica) Explorab) Technolo

Technology a) Technolob) Technoloc) innovati

Technology a) conceptb) Technolo

Technology a) Rate of Db) Speed oc) Project m

Technology a) Technolob) outsourcc) Technolo

Human Aspea) Integratb) Organizac) Organiza

Social Issuesa) Technolob) Technolo

60 + 40

n to Technolot and meaningon and growthd significance of technologyf technology:

e advantages developmenGovernment between techng research ang Intellectua

cal Forecastintory: Intuitiveogy Monitori

Assessment:ogy Choice, Togy Acquisitioon managem

strategy: , types, key pogy forecasti

diffusion andDiffusion; Innf Diffusion. management

Transfer Maogy transfer‐cing strategicogy sourcing.

ects in Technion of Peopleational and Psational Struct

s in Technoloogical Changeogy Assessme

North M

FACUNew

305 D0 Pattern: Extern

ogy Managemg of technoloh of technologof managemy on society a: process tech

through newt – from scienin Technologyhnology, devend developmal Property.

ng: e, Extrapolating, Normativ

: Technologicalon. Meaning

ment

principles, framng: technique

d absorption:novation Time

t in adoption

nagement: process; c issues; joint .

nology Manage and Technolsychological Fture.

ogy Manageme and Industrent and Envir



SEMD – MANAGEnal Marks 60 +In

Required L

ment: ogy, gy, ent of technond business, hnology and p

w technologientific breakthy Developmeelopment and

ment (R&D),

on, Growth Cve: Relevance

Leadership aof Innovation

mework for fes and applica

: e and Innovat

and impleme

ventures,

gement: logy, Factors,

ment: rial Relations,ronmental Im

34


MERCE & MANM.B.A. (w.e.f. JuMESTER: III EMENT OF TEnternal Marks 40 Lectures: 50 hou

ology, product techn

es: hrough to marent. d competition

Curves, Tree, Morph

and Follower n and creativi

formulating teation.

tion Cost,

entation of ne

pact Analysis

rsity, Jalgversity)

NAGEMENT uly -2010)

ECHNOLOGY 0 = Maximum Tours

nology.

rketable prod

n,

hological Anal

ship, ty,

echnology str

ew technolog

s.

gaon

otal Marks: 100

duct –

lysis, Mission

rategy,

ies.

(0

(0

(0

Flow Diagram

(0

(0

(0

(0

(0

(0

08)

08)

08)

m

08)

06)

06)

06)

05)

05)

35

305 D – MANAGEMENT OF TECHNOLOGY REFERENCE BOOKS:

1) Management of Technology ‐ Tarek Khalli ‐ McGraw‐Hill.

2) Managing Technology and Innovation for Competitive Advantage ‐ V K Narayanan ‐ Pearson Education Asia

3) Strategic Technology Management ‐ Betz. F. ‐ McGraw‐Hill.

4) Strategic Management of Technological Innovation ‐ Schilling ‐ McGraw‐Hill, 2nd ed.

5) Strategic Management of Technology & Innovation ‐ Burgelman, R.A., M.A. Madique, and S.C. Wheelwright ‐.

Irwin.

6) Handbook Of Technology Management ‐ Gaynor ‐ Mcgraw Hill

7) Managing New Technology Development ‐ Souder, W.C. and C.M. Crawford ‐ McGraw‐Hill.

8) Managing Technological Innovation ‐ Twiss, B. ‐. Pitman.

9) Bringing New technology To Market ‐ Kathleen R Allen ‐ Prentice Hall India

10) Management Of New Technologies For Global Competitiveness –– Christian N Madu ‐ Jaico Publishing House

1)

2)

3)

4)

Supply Chaina) Conceptb) Mappingc) E‐Busined) Supply ce) Cycle Vief) Process g) Supply Ch) Functioni) Parametj) Informatk) Principlel) Informatm) Technolo

Logistic Mana) Definitiob) Customec) Logisticad) Logistic e) Logistic f) Role of L

Customer Sea) Relationb) Customec) Customed) Service ae) Customef) Value ad

Logistic Plana) Hierarchb) Relationc) The strad) Logistic e) Logistic f) Designin

60 + 40

n Managemet, Supply Chaig the supply cess solution fochain Flows ew of Supply cycle time Chain Relationnal Strategiesters for SCM tion Functiones of Supply ction System aogy Used in S

nagement on, Objective er value chainal competencfor business esolution Logistic in Sup ervice And Denship betweener service for er service phaattributes er service stradded logistica nning And Strhy of planningnship betweentegic logistic mission and oStrategies & ng Logistical s

North M

FACUNew

306 D –L0 Pattern: Extern

ent in Linkage chain or supply cha

Chain

nships: Suppls that impact Design nality of Suppchain Informaactivity SCM

Functions & n ce, competitivexcellence

pply Chain

emand Manan customer acompetitivenase

ategy al service

rategy g n logistic straplan and audobjectives Formulation

system



SEMLogistic & Sunal Marks 60 +In

Required L

ain

ier‐Buyer relaSCM perform

ly Chain ation

Scope

veness and co

agement nd demand mness

tegy and corpdit

36


MERCE & MANM.B.A. (w.e.f. JuMESTER: III upply Chain nternal Marks 40 Lectures: 50 hou

ationship mance

ompetitive ad

management

porate strate

rsity, Jalgversity)

NAGEMENT uly -2010)

Manageme0 = Maximum Tours

dvances

gy

gaon

ent otal Marks: 100

(

(0

(0

(0

16)

06)

06)

06)

37

5) Logistic Mix (16) a) Warehousing

i) Concept & Functions ii) Warehouse Options iii) Warehouse Site Selection & Layout Design iv) Warehouse Costing v) Warehousing Strategies vi) Warehousing in India

b) Material Handling Systems i) Role of Material Handling ii) Material Handling Guidelines

c) Material Storage Systems i) Concept ii) Storage Principles iii) Benefits of Storage Design iv) Storage Methods

d) Transportation i) Transportation Infrastructure ii) Freight Management iii) Factors influencing Freight cost iv) Transportation Network v) Route Planning vi) Containerisation

e) Logistical Packaging i) Consumer Vs Logistic Packaging ii) Packaging as Unitisation iii) Design Considerations iv) Packaging Materials v) Returnable Logistic Packaging vi) Packaging Cost

f) Logistic Information system (LIS) i) Logistic Information Needs ii) Designing Logistic Information system iii) Desired Characteristic of LIS

REFERENCE BOOKS:

1. Logistic Management by V.V.Sople‐ Pearson

2. Logistic & Supply chain management by K.Shridhara Bhat – Himalaya

3. Exploring the supply chain by Upendra kachru – Excel books

4. Supply Chain Logistics Management ‐ Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill

5. Supply chain management by Janat Shah ‐ Pearson

6. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill

7. Supply chain management Concept and cases by Rahul V. Altekar ‐ PHI

8. Operations Management along the Supply chain by Russell & Taylor ‐ WILEY‐INDIA

1)

2)

3)

4)

5)

6)

7)

Introductiona) Definitiob) Role of Oc) Role of Cd) Limitatio

Transportata) Formulab) Method

i) Nortii) Rowiii) Coluiv) Leasv) Voge

Assignment a) Comparb) Formulac) Hungaria

Theory of Gaa) Competb) Terminoc) Rules fod) 2X2 Gam

Sequencing a) Processib) Processic) Processi

Replacemena) Replaceb) Replace

Investmenta) Break evb) Paybackc) Averaged) Discount

60 + 40

n to Operatioons, characteOperations ReComputers inons of OR

ion Model ation of Transs of Finding Inth‐West cornw Minima Metumn Minima Mst Cost Methoel’s Approxim

Model ison with Traation of Assignan or reduced

ames itive Games ology r games theomes, 2X3 Gam

Problem ing n jobs thring n jobs thring Two jobs

nt Decisions ment of Itemment of Item

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North M

FACUNew

0 Pattern: Extern

ons Research ristic & Scopeesearch in Man OR

portation Pronitial Solutioner rule thod Method od mation Metho

nsportation Mnment Moded Matrix Met

ory mes, 3X3 Gam

ough two maough three mthrough m m

Deteriorates Whose Main

hod urn Method w Method



SEM307 D –Openal Marks 60 +In

Required L

e of Operatioanagerial D/M

oblem. n.

od

Model l thod

es

achines machines machines

s with time ntenance cost

38


MERCE & MANM.B.A. (w.e.f. JuMESTER: III erations Resnternal Marks 40 Lectures: 50 hou

ns ResearchM

t Increase wit

rsity, Jalgversity)

NAGEMENT uly -2010)

search 0 = Maximum Tours

th Time and v

gaon

otal Marks: 100

value of Mone

(0

(0

(0

(

(0

(0

ey

(0

05)

06)

05)

10)

06)

05)

08)

39

8) Simulations (04) a) Meaning of Simulation b) Reasons for using Simulation c) Advantages & Limitations of Simulation d) Monte Carlo Method of Simulation(Theory only)

REFERENCE BOOKS:

1. Operations Research by V.K.Kapoor ‐ Sultan Chand & Sons

2. Operations Research by D.S Heera & P.K.Gupta ‐ S.Chand & Sons

3. Quantitative Techniques in Management by Vohra ‐ Tata McGraw Hill Company

4. Operations Research by Natarajan ‐ Pearson

5. Quantitative Techniques in Management by Jaishankar – Excel Books

1)

2)

3)

4)

5)

Introductiona) Conceptb) Internatc) Evolutiod) Internate) GlobalisModes of Ina) Determi

i) counii) Induiii) Firmiv) Proj

b) Entry Mi) Tradii) Contiii) Inve

Theories of a) Mercantb) Theory oc) Compard) Compare) Country f) Global Sg) Factor Ph) Product i) Porter’s Internationaa) Meaningb) Socio‐cuc) Economd) Political e) TechnoloInternationaa) Strategyb) Strategyc) Planningd) Internat

Speciali

60 + 40

n to Internatit of Internatiotional Vs Domon, Developmtional Orientaation of Businnternational Bnants of Entrntry‐specific, ustry‐specific,m‐specific, ject‐specificode Selectionde Related tractual estment BaseInternationatilism of Absolute coative cost Advative cost AdvSimilarity Th

Strategic RivalProportions Thlife Cycle TheNational Comal Business Eng of IB Enviroultural & Ethicic EnvironmeEnvironmentogical Environal Business Sty: Role & Choy formulationg, Organizatiotional Market

ization – E

North M

FACUNew

30 Pattern: Extern

ional Businesonal Businessmestic Businesent & Factorsation ness StructurBusiness ry Mode ,

n & Choices

ed l Trade

ost Advantagvantage Theovantage Theoeory lry Theory heory eory mpetitive advnvironment nment, IB Encal Environmeent t nment trategies ices : Approacheson & Control ing Strategy

E – Intern



SEM304 E – Internal Marks 60 +In

Required L

ss (IB) ss s leading to G

e

ge ory ory with Mon

vantage Theo

vironmental ent

s, Spectrum, L

40

national B


MERCE & MANM.B.A. (w.e.f. JuMESTER: III rnational Bunternal Marks 40 Lectures: 50 hou

Growth of IB

ey

ry

Factors

Levels

Business M

rsity, Jalgversity)

NAGEMENT uly -2010)

usiness 0 = Maximum Tours

Managem

gaon

otal Marks: 100

ment

(0

(0

(0

(0

(

06)

06)

06)

09)

12)

41

e) International Investment & Financing Strategy f) International HRM Strategies

6) Global Trade & Investment (11) a) World Trade Organization

i) Establishment of WTO ii) Organization Structure of WTO iii) Anti Dumping Measures iv) Dispute settlement Mechanism v) TRIMS & TRIPS vi) WTO & India

b) Conflict & Negotiations in IB i) Factors causing Conflict ii) Host Country Vs Transnational Corporations iii) International Negotiations iv) Role of International agencies in Conflict resolution

c) Foreign Direct Investment (FDI) i) Concept, Reasons & Trends in FDI ii) Costs, Benefits & Determinants in FDI iii) Theories of FDI

(1) Industrial Organisation Theory (2) Product Cycle Theory (3) MacDougall‐Kemp Hypothesis (4) Location‐specific Theory

iv) Foreign Direct Investment In India

REFERENCE BOOKS: 1) International Business: concept Env. & Strategies – Vyuptakesh Sharan – Pearson

2) International Business: K. Ashwathappa ‐ Tata McGraw Hill

3) International Business – Hill & Jain – Tata McGraw Hill

4) International Business: Text & Cases – P. Subba Rao – Himalaya

5) International Business: concept Env. & Strategies – Sumati Varma – Ane Books

6) International Business – Justine Paul – Prantice Hall

7) International Business – Shyam Shukla – Excel Books

8) International Business Environemt & Management: V.K. Bhalla – Anmol Publications

9) International Business‐ O.P.Agrawal ‐ Himalaya

1)

2)

3)

4)

5)

Fundamentaa) Nature, b) Domestic) Recent cd) Globalize) Emergin

Internationaa) Evolutiob) Alternatc) Internatd) Selectioe) Monetaf) Emergeng) Exchangh) Convert i) Sterilizat

Balance of Pa) Structurb) Functionc) Equilibrid) Adjustme) Balance f) India’s B

Internationaa) Exchangb) Factor Ac) Purchasd) Real Exce) Interest f) Coveredg) The Fisch) Exchang The Foreign a) Structurb) Market c) Market s

60 + 40

al of InternatScope, Dimenic Vs Internatchanges in Glation & interng challenges

al Monetary son of Internattive Exchangetional Moniton & managemry Policy & exnce of Euro ge rate of Indiability & Curtion

Payment re of Balance n, Principles &ium & Disequ

ment & Approaof Payment a

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al Parity ge Rate DeterAffecting Exching Power Pachange Rate &Rate & Excha

d Interest Rateher Effect ge Rate Foreca

Exchange Mre of foreign EParticipant &segment

North M

FACUNew

0 Pattern: Extern

tional Financension & Impotional Financeobal Financianational Fina & Responsib

system ional Monetae Rate Regimeory Fund (IMFment of exchaxchange Rate

ian Rupee rency

of Payment & Accounting uilibrium aches to Adjuand Exchangeyment

mination hange Rate rity (PPP) the& Real Effectivange Rate e & Interest R

asting

arket Exchange Ma& market mak



SEM305 E – Intenal Marks 60 +In

Required L

e ortance of Intee al markets. ncial Managebilities of fina

ary System e ) classificatioange Rate Reg policy

of Balance o

ustment e Rate

eory of Exchanve Exchange

Rate Parity, Fo

rket ers

42


MERCE & MANM.B.A. (w.e.f. JuMESTER: III ernational Finternal Marks 40 Lectures: 50 hou

ernational Fin

ement nce Manager

n for exchangime

of Payment

nge. Rate

orward Rate

rsity, Jalgversity)

NAGEMENT uly -2010)

nance 0 = Maximum Tours

nance

r

nge Rate Regim

Parity

gaon

otal Marks: 100

me

(0

(0

(0

(0

(

06)

09)

05)

07)

10)

43

d) Markets for Currency Options & Futures e) Foreign Exchange Rate f) Arbitrage‐ Two Point & Triangular Arbitrage g) Forward & future spot rate h) International Transaction Mechanism – Nostro, Vostro and Loro Account, SWIFT, CHIP, CHAP, Telegraphic

Transaction (IT) i) The Indian Foreign Exchange Market.

6) Financial Decisions of Multinational Corporations (08)

a) Generalised trade theory b) MNCs: Definition, rationale, Merits & Demerits, Role & impact c) Cost of Capital: Meaning & Factors, Difference between Cost of capital for MNCs & Domestic firm d) Capital structure decisions e) Operational Strategies of MNCs: Change Strategy, technology adaption, quality improvement & control,

Mergers & Acquisition f) Sources of Funds for MNCs: long term & short term

7) International Financial Institutions (05) a) International Bank for Reconstruction and Development b) International Development Association c) International Finance Corporation d) Asian Development Bank e) International Monetary Fund

REFERENCE BOOKS:

1) International Finance Management by Thumuluri Siddaiah (IFM) ‐ Pearson 2) International Finance Management by P. G. Apte ‐ Tata McGraw Hill 3) International Finance Management by vyuplesh saran – Prentice Hall 4) International Finance by Maurice D. Levi ‐ Routledge 5) International Finance Management by V.A. Avadhani – Himalaya Publishing House 6) International Finance Management by V.K Bhalla ‐ Anmol Publications 7) International Finance Management by O.P.Agrawal ‐ Himalaya Publishing House 8) International Finance Management by Cheol S. Eun & Bruce G Resnick , Tale McGraw Hill 9) International finance Marketing by N. R. Machiraju – Himalaya Publication 10) International Finance Management by K. Aswasthapa‐ Tata McGraw Hill

1)

2)

3)

4)

Supply Chaina) Conceptb) Mappingc) E‐Busined) Supply ce) Cycle Vief) Process g) Supply Ch) Functioni) Parametj) Informatk) Principlel) Informatm) Technolo

Logistic Mana) Definitiob) Customec) Logisticad) Logistic e) Logistic f) Role of L

Customer Sea) Relationb) Customec) Customed) Service ae) Customef) Value ad

Logistic Plana) Hierarchb) Relationc) The strad) Logistic e) Logistic f) Designin

30660 + 40

n Managemet, Supply Chaig the supply cess solution fochain Flows ew of Supply cycle time Chain Relationnal Strategiesters for SCM tion Functiones of Supply ction System aogy Used in S

nagement on, Objective er value chainal competencfor business esolution Logistic in Sup ervice And Denship betweener service for er service phaattributes er service stradded logistica nning And Strhy of planningnship betweentegic logistic mission and oStrategies & ng Logistical s

North M

FACUNew

6 E –Interna0 Pattern: Extern

ent in Linkage chain or supply cha

Chain

nships: Suppls that impact Design nality of Suppchain Informaactivity SCM

Functions & n ce, competitivexcellence

pply Chain

emand Manan customer acompetitivenase

ategy al service

rategy g n logistic straplan and audobjectives Formulation

system



SEMtional Logistnal Marks 60 +In

Required L

ain

ier‐Buyer relaSCM perform

ly Chain ation

Scope

veness and co

agement nd demand mness

tegy and corpdit

44


MERCE & MANM.B.A. (w.e.f. JuMESTER: III tic & Supplynternal Marks 40 Lectures: 50 hou

ationship mance

ompetitive ad

management

porate strate

rsity, Jalgversity)

NAGEMENT uly -2010)

y Chain Man0 = Maximum Tours

dvances

gy

gaon

nagement otal Marks: 100

(

(0

(0

(0

16)

06)

06)

06)

45

5) Logistic Mix (16) a) Warehousing

i) Concept & Functions ii) Warehouse Options iii) Warehouse Site Selection & Layout Design iv) Warehouse Costing v) Warehousing Strategies vi) Warehousing in India

b) Material Handling Systems i) Role of Material Handling ii) Material Handling Guidelines

c) Material Storage Systems i) Concept ii) Storage Principles iii) Benefits of Storage Design iv) Storage Methods

d) Transportation i) Transportation Infrastructure ii) Freight Management iii) Factors influencing Freight cost iv) Transportation Network v) Route Planning vi) Containerisation

e) Logistical Packaging i) Consumer Vs Logistic Packaging ii) Packaging as Unitisation iii) Design Considerations iv) Packaging Materials v) Returnable Logistic Packaging vi) Packaging Cost

f) Logistic Information system (LIS) i) Logistic Information Needs ii) Designing Logistic Information system iii) Desired Characteristic of LIS

REFERENCE BOOKS:

1. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill

2. Logistic Management by V.V.Sople‐ Pearson

3. Supply Chain Logistics Management ‐ Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill

4. Logistic & Supply chain management by K.Shridhara Bhat – Himalaya

5. Exploring the supply chain by Upendra kachru – Excel books

6. Supply chain management by Janat Shah ‐ Pearson

7. Supply chain management Concept and cases by Rahul V. Altekar ‐ PHI

8. Operations Management along the Supply chain by Russell & Taylor ‐ WILEY‐INDIA

1)

2)

Introductiona) Internatb) Internat

Decisionc) Internatd) Scope ofe) Internatf) Internat

i) Inteii) Inteiii) Trad

g) Internat Internationaa) Internat

i) Leveii) Prodiii) Newiv) Prodv) Prodvi) Stanvii) Manviii) Pack

b) Internat

i) Roleii) Prici

struiii) Price

Exchiv) Price

c) Internat

i) Promii) Mariii) Roleiv) Inte

Intev) Inte

60 + 40

n to Internatitional Markettional Marketns & Future tional Orientaf Marketing Itional market tional Marketrnal, Externarnational Trading Blocs & Gtional Market

al Marketing tional Productels & Hierarchduct Life Cyclew Product Devduct planningduct planningndardization vnagement of kaging and lab

tional Pricing e of Pricing, Oing Methods,cture, Skimme‐Market relahange rate e control: Ap

tional Promotmotion Decisirketing Enviroe of Export Prrnational Marnational Marnational Per

North M

FACUNew

307 E – I0 Pattern: Extern

ional Market: Meaning, Exing: Meaning

ation & Stagesndian Producorientation‐ ing Environml, Domestic, Eding EnvironmGrowing Intra Entry Strateg

Mix t Strategy: hy of producte Managemevelopment, Pg Matrix, Dimeg for global mv/s Product ainternational beling

Objectives, Fac Pricing Strat

ming Pricing, Pationship, Pric

proaches to l

tions ions: Complexonment & Proomotion Orgrketing Commrketing Commrsonal selling,



SEMnternationanal Marks 60 +In

Required L

ing xpansion, Grog, Need, signif

s cts Abroad EPRG framew

ment: Economic, Soment a‐Regional Tragies & Mode,

, Product‐lineent, roduct Positioensions of Prarkets; daptation; brands: Bran

ctors affectinegies, Cost baPenetration Pce Escalation

essening pric

xities and issuomotional Stranizations, Trmunication: Mmunication Sales promo

46


MERCE & MANM.B.A. (w.e.f. JuMESTER: III al Marketingnternal Marks 40 Lectures: 50 hou

owing Attractficance, Parti

work; Interna

cial, Cultural,

ade Entry Strateg

e analysis, Pro

oning & Prododuct Strateg

nd Drivers

ng Pricing, Pricased pricing, ricing, Price d: cost of expo

ce escalation,

ues; Internatiategies rade fairs andMajor Decisio

otion and pub

rsity, Jalgversity)

NAGEMENT uly -2010)

g Manageme0 = Maximum Tours

tiveness cipants, Moti

tional market

Demographi

gies of Indian

oduct design

uct Adoptiongies

cing decisionsTransfer pricdiscounts, Disorting, Taxes,

Leasing in int

ional advertis

d Exhibitionsons, Commun

blic relations.

gaon

ent otal Marks: 100

ives, Problem

t entry strate

ic, Technolog

n Firms

Strategy

n, Repositioni

s ing, Dumpingscriminating Ptariffs & Adm

ternational m

sing

ication Mix, P

(

ms, Complexiti

egies.

ical, Political

(3

ng Strategies

g, Export pricePricing ministrative co

markets

Problems in

12)

ies,

and Legal

30)

s

e

osts,

47

d) International Distribution

i) Distribution Channels: Policy, issues, Functions & types of channels; ii) International Channel conflict & Channel Decision iii) Functional Excellence in Distribution Planning iv) International logistics decisions & Management, Developing logistic Strategy

3) Export Management (08)

a) Managing Export Decisions b) Export Contract: cost descriptions, risk coverage c) Export procedure & Documentation, Modes of payment d) Exit policy

REFERENCE BOOKS:

1. International Marketing:Text & Cases – Francis Cherunilam – Himalaya

2. International Marketing – R Shrinivasan – Prantice Hall

3. International Marketing – Rajgopal – Vikas Publications

4. International Marketing – Rajendra Nargundkar – Excel Books

5. International Marketing – Cateora,Graham – Tata McGraw Hill

6. International Marketing ‐ Jain S.C. ‐ CBS Publications, New Delhi

1)

2)

3)

4)

Introductiona) Meaningb) Changinc) Agri‐bus

d) Five Yea

Farm Managa) Organizab) Tools of c) Steps in d) Evaluatie) Appraisaf) Approacg) Farm adh) Job of pri) Constra

records,

Agro‐Procesa) Role of ab) Status ac) Policy en

commund) Work pee) Decisionf) Governmg) Interdeph) Problemi) Guidelin

HRM In Agra) Developb) Importac) H. R. M.

Spe

60 + 40

n to ABM g, definition, g dimension siness Manag

rs Plans and

gement ation and opefarm businesfarm busineson of availabal and goals och to reorganjustment proroficient farmaints in agri‐b Farm invent

ssing Manageagro‐processind potential nvironment onication. erformance en making procment policies pendence of am of agro‐procne for financin

ri Business Mpment of Humnce of Humadevelopmen

ecialisatio

North M

FACUNew

3040 Pattern: Extern

history, Impoof agriculturaement‐distin

agri‐business

eration of farss organizatioss organizatiole resources iof farm busineization of theogram under m planner, farusiness manaories

ement ing industriesof Indian agroof agro‐proces

fficiency, pubcess and entrrelating to agagro‐processicessing units ng of agro‐pro

anagement man Resourcen Resource int program fo

on – F: Ag



SEM4 F – Agri Bunal Marks 60 +In

Required L

ortance and sal business ctive features

s, characterist

m business on and operaton in Forming & ess e farm busineuncertaintyrm accountanagement infra

s in the Indiano‐processing ssing industri

blic contact anepreneurial egro processining industries

ocessing indu

e in Agriculturn Agriculturalr Agribusines

48

gri Busin


MERCE & MANM.B.A. (w.e.f. JuMESTER: III usiness Mannternal Marks 40 Lectures: 50 hou

cope of agri‐b

s, nature and

tics of plan

tion

its optimum

ss

ncy astructure, te

n economy industries.‐‐ ies‐Developm

nd public parefficiency ng unit s

ustries in India

ral Training ss

ness Mana

rsity, Jalgversity)

NAGEMENT uly -2010)

agement 0 = Maximum Tours

business

d components

Utilization

echnological,

Food grains, cment, manage

ticipation in

a

agement

gaon

otal Marks: 100

s

social & cultu

commercial cement structu

agro‐process

(0

(

ural. Analysis

(

crops ure and

sing industrie

(0

06)

14)

of farm

16)

s

06)

49

5) Emerging Trends In ABM (08) a) Agro Tourism b) Organic Farming c) Contract Farming d) Herbal Farming

REFERENCE BOOKS: 1. Dhondyal, S.P. Farm Management: An Economics Analysis. Friends Publications, 90, Krishnapur, Meerut ‐

250002 2. Johl, S.S. and T.R. Kapur. Fundamentals of Farm Business Management. Kalyani Publishers, 11 Rajendra

Nagar, Ludhiana – 114008,P‐475 3. Kahlon, A.S. and Karan Singh. Economics and Farm Management in India: Theory and Practice. Allied

Publishers Pvt. Ltd. 15 JN Heredia Marg, Ballard Estate Mumbai‐400038 4. Singh I.J. Elements of Farm Management Economics. Affiliated East West Press, Pvt. Ltd. New Delhi. 5. Srivastava, U.K. Vathsala. Agro‐processing Strategy for Acceleration and Exports Oxford University Press

YMCA, Library Building, Jai Singh Road, New Delhi – 110001. 6. Rajagopal. Organizing Rural Business Policy Planning and Management. Sage Publication, New Delhi. 7. Pandey, Mukesh and Deepak Tiwari. Rural and Agricultural Marketing International Book Distribution Co.

New Delhi. 8. Diwase, Smita. Agri‐Business Management. Everest Publishing House, Everest Lane, 536, Shaniwar Peth,

Appa Balwant Chowk, Pune – 4110030 9. Siva Rama, K., K. Ramesh and M. Gangadhar. Human Resource Management in AGRICULTURE. Disscovery

Publication, New Delhi. 10. Talwar, Prakash, Travel and Tourism Management, Gyan Books Pvt. Ltd., Main Ansari Road, Darya Ganj,

New Delhi‐ 110 002 11. Bagri, S.C. Trends in Tourism Promotion 2003. International Books Distributors, 9/3, Rajpur Road, Dehradun‐248 001 Uttarakhand (India)

1)

2)

3)

Animal Proda. Scope ofb. Livestocc. Termino

milking ad. Stress me. Routine f. Various g. Nutrienth. Mainteni. Animal hj. Reprodu

artificial

Value Addita. Present

differentb. Productc. Import, d. Price rege. Trends if. Importag. Market s

Post – Harvea. Importa

Maturityand flow

b. Maturityc. Factors d. Methode. Importaf. Selectiog. Preparat

pickle anh. Spoilage

of impor

360 + 40

duction Manaf livestock in k census andology used in animal, dry a

management. farm managebreeds of catt requiremennance of recohealth cover, uctive system insemination

ion in Animastatus of dat species ion, packing ,export of anigulation in ann marketing ance of hides astandards an

est Technolognce and presy, harvesting wers y and harvestresponsible fos of pre‐coolince and scopn of site for ftion of jams,nd ketchups e of processedrtant fruits an

North M

FACUNew

305 F –Man0 Pattern: Extern

agement Indian econo trend of liveslivestock carnimal, pregnaHousing of dement. Prepattle, sheep, got of livestock rds on livestostructure of

ms of male ann

l Products airy, poultry,

, marketing omal and poulnimal productand utilizatioand bones, qd regulation o

gy of Horticusent status ofand handling

ting indices ofor maturity, ring, grading, ppe of fruits anruit and vege, jellies, marm

d products. Pnd vegetables



SEMagement of nal Marks 60 +In

Required L

omy stock producre, poultry caant animal, different livestaration of anioat, buffalo aand poultryock dairy and udder and letnd female, es

meat, wool

f milk, meat altry productsts. Factors infn of animal puality standaof animal pro

ltural Crops f post harvestg in relation t

f fruits, vegetripening and packaging, std vegetable petable preservmalades, squ

Post harvest ms

50


MERCE & MANM.B.A. (w.e.f. JuMESTER: III f Agriculturenternal Marks 40 Lectures: 50 hou

tion re and manaraft animal antock and poumal for differand poultry

poultry farmtting down ofstrus cycle, p

and hide in

and their pro

fluencing pricproducts rds and storaoducts

t technology o extended s

tables and flodeteriorationorage and trapreservationvation unit. Pashes, juices

management

rsity, Jalgversity)

NAGEMENT uly -2010)

e & Allied Sc0 = Maximum Tours

agement of livnd breeding bltry rent purposes

s f milk, clean aregnancy and

ndustries in W

ducts

e

age

in horticultushelf‐life and

owers n of horticultuansport of fru

rinciples and s, syrups, pre

of cut flowe

gaon

iences otal Marks: 100

vestock and pbull

s

and hygienic md parturition

WTO regime

ral crops in Instorage quali

ural produce uits, vegetable

methods of peserves, cryst

rs. Control of

(

poultry i.e. ca

milk producti. Systems of

(. Milk comp

(ndia and Mahity of fruits, v

es and flower

preservationtallized fruits,

f post harves

10)

alf, heifer,

ion breeding,

10) osition of

14) harashtra. vegetables

rs

, chutney,

st diseases

51

4) Bio‐fertilizers and Mushroom Production (06) a. Bio‐fertilizers: Introduction, importance and definition b. Type of bio‐fertilizers, Economics of bio‐fertilizer production c. Mushroom: Introduction, importance and types of mushrooms. Requirements for mushrooms cultivation:

different tools, equipments, substrates and chemicals required for commercial cultivation of mushroom 5) Information Technology in Agri‐Business (10)

a. Information Technology: meaning, role and importance in Agri business and Agriculture marketing b. Importance of Common Service Centers (CSC), Common issues of CSCs, Expert decision support system in

Agriculture c. Information Technology for Agriculture Marketing d. Online market information, online market status in India e. Website on Agriculture marketing and export f. Role of private companies in online marketing – eChaupal, HLL Shakti

REFERENCE BOOKS:

1. Banerjee, G.C. Text Book of Animal Husbandry. Oxford and IBM Publishers, New Delhi.

2. Sashry, N.S.R.C.K. Thomas and R.A. Singh. Farm Animal Management and Poultry Production. NSR, Vikas

Publishing House Pvt. Ltd. Delhi.

3. Hand Book of Animal Husbandry, ICAR, New Delhi.

4. Panda, B. and etal. Feeding Poultry. ICAR, Publication, New Delhi

5. Singh, R.A. Poultry Production. Publishers, New Delhi.

6. Maske, O Norton. Commercial Chicken Production. Manuel AVI Publishers, INC West Port.

7. Ling. E.R. Text Book and Dairy Chemistry. Chapman Hall Ltd., London

8. Devendra, C and G. B.McElroy. Goat and Sheep Production in Tropics‐Long man Group Ltd., London.

9. Pantastico, E.R.,B. Post Harvest Technology, Handling, Utilization of Tropical and Sub‐tropical Fruits and

Vegetables. The AVI Publishing Co., West‐Post, Connecticut, USA.

10. Salunke, D.K. and Desai, B.B.Past Harvest Biotechnology of Vegetables. II CRC Press, Boca Raton, Florida.

11. Varma, L.R. and V.K.Joshi. Post Harvest Technology of Fruits and Vegetables, Vol. II. Indus Publishing

Company, New Delhi‐110027

12. Dixon, R.O.D. and C.T. Wheeler, Nitrogen Fixation in plants. Blackie USA, Chapman and Hall, New York.

13. Motsara I.M.R., P. Bhattacharyya and Beena Srivastava, Biofertilizer Technology, Marketing and Usage‐ A

source Book – cum glossary, FDCO, New Delhi.

14. Bahl, N. Handbook on Mushrooms. Oxford and IBH Pub. Co.Pvt, Ltd, New Delhi.

15. Kapoor, J.N. Mushroom Cultivation. Sterling Pub. Co., New Delhi‐16.

16. Paul McConnell. Measuring the impact of information on development. IDRC, 1995

17. Recciuti, M.Database vendors hawk wares on Internet. Info World, 17‐2, Jan 9,10.

18. Melone, T, Yates, J and Benjamin, R. Electronic Markets and Hiersrchies. CACM 485.

19. Shah Jignesh. Commodity Future‐ Benefits start flowing in The Hindu Survey of Indian Industry.

1)

2)

3)

4)

Introductiona. Meaningb. Land: Coc. Agricultud. Farm Me

Structure & a. Place of b. Special cc. Pattern d. Agricultue. Green re

Indian Agrica. Meaningb. Evolutioc. Famine d. Royal Coe. Droughtf. Land Refg. Nationah. Nature ai. Tenancyj. Major agk. National. New Agr

Financial Ma. Nature ab. Agricultuc. Source od. Classificae. Credit crf. Credit rag. Legal ash. Supervisi. Credit inj. Portfoliok. Financial. Capital M

60 + 40

n to Agricultug, concepts, doncept Land uural labor andechanization

Dynamics ofagricultural icharacteristicof agriculturaural productivevolution: Ne

cultural Policig, types and ion of agricultuCommission ommission ont Prone Area Pform Policy l Insurance Poand objectivey reforms, Cragricultural inpl Rural Emploricultural Exp

Management iand scope, imural finance aof capitals: Mation and forreation and cationing and ppects of credsed credit, Crnstitution, creo managemenal ratio analysMarket

North M

FACUNew

30 Pattern: Extern

ural Economicdefinitions scouse classificatd capital and its scope

f Indian Agricn National eccs of agricultual holdings vity: Trends, cew strategy in

ies mportance ural policy Report n Agriculture:Programme (

olicy es of land refoash Scheme foput policies inoyment Assurort Polices fo

in Agri‐Businemportance of as a part of pueaning and cms of credit, redit control planning it redit demandedit policy andnt sis , Break‐eve



SEM306 F – Agricnal Marks 60 +In

Required L

cs ope and impotion, Land ow

e and effects

ulturalconomy ure in Indian e

causes and cn developmen

RecommendDPAP)

orms or Rural Devencluding seedrance Programor different c

ess agricultural fiublic financeoncept of agr3 R’s, 5C’s an

d and supplyd needed cha

en analysis an

52


MERCE & MANM.B.A. (w.e.f. JuMESTER: III cultural Econnternal Marks 40 Lectures: 50 hou

ortance of Agwnership and d

on Agricultur

economy

consequencesnt of Indian ag

dations

elopment d, fertilizer, pemme & otherommodities

inance

riculture crednd 5 P’s of cre

anges

nd Investmen

rsity, Jalgversity)

NAGEMENT uly -2010)

nomics 0 = Maximum Tours

gricultural in Ndistribution o

re

s of low produgriculture

esticides, credr recent Agric

dit edit

t analysis

gaon

otal Marks: 100

National Econof land, Mana

uctivity in Ind

dit and irrigatcultural Devel

(0nomy agement of La

(0

dia

(

tion opment Prog

(

08)

and

08)

16)

grams

18)

53

306 F – Agricultural Economics REFERENCE BOOKS:

1. Agrawal, A.N. ‐ Indian Agriculture: Problems, Progress and Prospects. Vikas Publishing House Pvt. Ltd.,

Delhi.

2. Mamoria, C.B. ‐ Agricultural Problems of India.‐ Kitab Mahal, Allahabad

3. Owen Oliver, ‐ Natural Resources Conservation and Ecological Approach.‐ MacMillan Co.866, Third Avenue,

New York‐10022.

4. Mamoria, C.B. ‐ Agricultural Problems of India.‐ Kitab Mahal, Allahabad.

5. Bansil, P.C. ‐ Agricultural Problems of India‐ Vikas Publishing House Pvt. Ltd., Delhi.

6. Jain, S.C. ‐ Agricultural Policy in India.‐ Allied Publishers Pvt.Ltd. Mumbai, Kolkatta, New Delhi.

7. James P.G.‐ Agricultural Policy in wealthy Countries.‐ Ague and Robertson Publishers, Sydeny.

8. Karla, O.P.‐ Agricultural Policy in India.‐ Bombay Popular Prakashan, Mumbai.

9. Datta, K.K. and K.P.M. Sundaram. ‐ Indian Economy.‐ Latest Edition, S. Chand and Co., Ltd., 7361, Ram

Nagar, Qutab Road, New Delhi‐110055.

10. Banerjee, G.C.‐ Text Book of Animal Husbandry.‐ Oxford and IBH Publishers, New Delhi.

11. Mahanta, K.C. ‐ Animal Husbandry in India.

12. Patnkar, S.V.‐ Financial Management.‐ Everest Publishing House Everest, Parshuram Apartment, 12,

Sankalp Society, Paud Phata Road, Opp. Jog Hospital, Pune‐411038

13. Jain, S.C. ‐ Management in Agricultural Finance.‐ Vora and Company. Publishers Pvt. Ltd.

14. Prasanna Chandra. ‐ Financial Management. ‐ Tata Mcgraw Hill Publishing Co. Ltd., New Delhi.

15. Kahlon, A.S and Karam Singh. ‐ Managing Agricultural Finance: Theory and Practice. ‐ Allied Publisher Pvt.

Lt.,165 , J.N. Heredia Marg, Ballard Estate, Mumbai‐400 038.

1)

2)

3)

Introductiona. Scope, cb. Differenc. Constraid. Probleme. Present f. Standard

Problems ofa. Defects b. Standard

demeritc. Gradingd. Channel

cost of cost

e. Study ofmarket public aginterrelamarketaprice sta

f. Warehofuture tr

g. Hedgingh. Future T

Retail Marka. Conceptb. Non stor

marketinc. Major ty

cooperad. Retail Che. Procuref. Packaging. Store Mh. Brandingi. Trends ij. Impact o

60 + 40

n to Agricultuconcepts & obces in Agricuints in Agricums of Agri. Mastatus & probdization and G

f Agriculturain traditionaldization: Stans of standard: A marketings of Marketimarketing, re

f Market Intefunction, AGgencies involationship betable and markabilization anusing: State arading and heg: Meaning, chTrading: Chara

keting t, types of retre retailing. Rng and multipypes of retail tives hain Managemment decisiong and Markeanagement: Rg Strategy: Mn retailing. Rof retailing on

North M

FACUNew

30 Pattern: Extern

ural Marketinbjectives ultural & consltural marketarketing : Tradblem in varioGrading

l Marketing agri. marketndards and sization. Basisg function, Imng: Meaning,easons for hi

elligence andGMARK, priceved in agricutween pricesketed surplusnd price suppoand Central Wedging hief features acteristics of

tailers, supermRetailer‐ markple marketingorganization,

ment by Corpn, Price, promet SegmentatRetail locatio

Manufacturer’Retailing stran economy an



SEM307 F – Agricnal Marks 60 +In

Required L

ng

sumer Marketting ditional agro. us marketing

ing system astandardizatios of standardmportance of g, definition, migher market

d Market Intee trends, maultural markets of inputs s. Types and ort polices. Warehousing

of hedging, kfuture tradin

markets, factoketing decisiog , co‐operative

porate Housemotion and plion in Retail n, merchandis brand, privaategies nd society

54


MERCE & MANM.B.A. (w.e.f. JuMESTER: III cultural Marnternal Marks 40 Lectures: 50 hou

ting

Marketing ang function

nd suggestioon, aims of ss grading in agrmarketing coing costs of f

egration : Mearket informating viz. FCI, and output.reasons for p

Corporations

kinds, purposeng, organized

ory outlets, hons. Direct sel

e chain stores

s lace decisionMarketing ising, using prate label, bra

rsity, Jalgversity)

NAGEMENT uly -2010)

rketing 0 = Maximum Tours

nd present st

ns for improvstandardizatio

riculture gradosts, margin, farm commo

eaning, defination. Co‐opeNAFED, STC, Nature andprice moveme

s, objectives,

e, benefits antrade in futu

hypermarketslling, one to o

s, voluntary c

rice to stimulnd for a sale

gaon

otal Marks: 100

tatus, suggest

vement on, significan

ding in India price spread,odities, ways

nition, types erative agricetc. Functiond supply of ents and thei

functions, ad

nd limitationsures

s one selling, m

chain, retailer

ate market sa

(0

tion for impro

(

nce of standa

, factors affeof reducing m

of market inultural markns of price meagricultural r effect on ag

dvantages, sp

s of Hedging

(

multiple sellin

rs and consum

ale

06)

ovements

12)

ardization,

ecting the marketing

tegration, eting and echanism, products, gricultural

eculation,

12)

g, direct

mer

55

4) Supply Chain Management / Sales & Distribution (05) a. Understanding Supply Chain b. Decision phases in Supply Chain c. Drivers of Supply Chain performance d. The Role of Transportation in a Supply Chain, Factors affecting transportation Decisions, Tailored

Transportation e. Managing Supply, Managing Demand in Supply Chain

5) Promotion of Agri Products (05)

a. Basic Concept of Promotion b. Fundamental of Advertising c. Market Analysis for Agri Products segmentation & Targeting d. Direct Marketing e. Sales Management, Personal Selling & Salesmanship f. Sales Related Marketing Policies

6) Trading of Agricultural Marketing (10)

a. Importance of agricultural commodities in agricultural marketing b. Marketing of cereals rice, wheat and jowar c. Marketing of pulses‐mango, tur, gram, udid etc d. Average cost of processing wheat into wheat flour, paddy to rice, whole pulses in to split pulses,

comparison of different rice milling methods e. Study on price spread of important crops and producer’s share in consumer rupee f. Marketing of mango, citrus and grapes g. Marketing of vegetables h. Improving efficiency in commodity marketing i. Role of co‐operative and regulated market in commodity marketing j. Marketing of commercial crops with special reference to all functions and price analysis k. Commercial commodity Trading‐ cotton, sugarcane, onion, grapes, banana, citrus, mango, cut flowers –

roses, gerbera, gladiolus, etc. vegetables – cauliflower, cabbage, tomato, potato, onion, ladies, finger, brinjal

l. Existing levels of processing and future potential. Export and export potential

REFERENCE BOOKS:

1. Acharya, S.S. and N.L. Agrawal. ‐Agricultural Marketing in India.‐ Oxford and IBM Publishing Company Pvt. Ltd., 66 Janpath, New Delhi‐110001.

2. Gupta, A.P. ‐ Marketing of Agricultural Produce in India. ‐ Vora and Company Publishers Pvt, Ltd., 3, Round Building, Kalbadevi, Mumbai‐400002

3. Mamoria C.B. and R.L. Joshi.‐ Principles and Practice of Marketing in India. ‐Kitab Mahal, 15, Thorn hill Road, Allahabad.

4. Philip Kotler.‐ Marketing Management.‐ Pearson Education Publishers, New Delhi. 5. Panvar, J.S.Beyond ‐ Consumer Marketing. ‐ Response Books, Sage Publications, New Delhi. 6. Pandey, Mukesh and Deepak Tiwari.‐ Rural and Agricultural Marketing.‐ International Book Distribution

Co., New Delhi. 7. Swapna Pradhan.‐ Retail Management – Tata McGraw Hill 8. Acharya, S.S. and N.L. Agrawal. ‐ Agricultural Marketing in India. ‐ Oxford and IBH Publishing Company Pvt.,

Ltd., 66, Janpath, New Delhi 110001 9. Mamoria, C.B. and R.L. Joshi. ‐ Principles and practice of Marketing in India. ‐ Kitab Mahal,15, Thorn hill

Road, Allahbad. 10. Sunil Chopra, Peter Meindl,‐ Supply Chain Management.‐ Prentice Hall Publication 11. Panvar, J.S. Beyond ‐ Consumer Marketing. ‐ Response Books Sage Publications, New Delhi. 12. S. A. Chunawala,‐Advertising, Sales and Promotion Management‐ Himalaya Publishing House

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