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JANUARY 17-19, 2020 ERNEST N MORIAL CONVENTION CENTER
NEW ORLEANS, LA
EXHIBITOR PROSPECTUS
NORTH AMERICA,S ONLY EVENT FOR ALL THINGS
HALLOWEEN, PARTY, CELEBRATION AND HAUNT.#THEHPEHALLOWEENPARTYEXPO.COM
CO-LOCATED WITH:OWNED & MANAGED BY:
'
The Halloween & Party Expo is North America’s only and all-encompassing experience for all things Halloween, Party, Celebration and Haunt. With more than 350 domestic and international exhibitors showcasing costumes, accessories, party supplies, props, makeup, novelties and more, this is the place to debut and discover what’s new and next for the coming season. Daily events and industry celebrations offer opportunities to connect and celebrate the industry while leading education provides business boosting skills and strategies to increase sales and keep buyers coming back for more.
FOR THE THIRD YEAR IN A ROW, HAuNTcon: HAUNTED ATTRACTION NATIONAL TRADESHOW & CONVENTION WILL CO-LOCATE WITH THE HALLOWEEN & PARTY EXPO! Together the two co-located events create the most comprehensive resource for professionals in the Halloween, Haunt or Celebration industry, bringing together retailers and attractions industry professionals to collaborate on new ideas and focus on the hottest consumer trends for the 2020 season. Halloween & Party Expo exhibitors gain access to 1,000+ attractions from across the country.
IT'S ABOUT EXPERIENCINGIT'S NOT JUST ABOUT SELLING,
WHY EXHIBIT
IF YOU'RE IN THE BUSINESS OF HALLOWEEN, YOU NEED TO BE HERE:
+
Reach NEW buyers and retail markets
SHOWCASE unique products and new
designs
90% of attendees come to source new products
MEET face-to-face with quality Buyers
65% of attendees come to stay abreast of industry trends
CUSTOMIZED marketing
opportunities to drive sales
68% of attendees come to place orders for the year
MAKE personal and professional
connections
Halloween & Party Expo is endorsed and supported:
2
55
#THEHPE | HALLOWEENPARTYEXPO.COM
Costume Store: 27% Party Store: 14% Specialty Store: 14% Online Retailer: 12% Gift, Souvenir and Resorts: 7%
Entertainment Locations: 7%
Chain and Big Box Stores: 4%
Temporary Stores: 5% Other (drug, hobby, craft and grocery stores): 10%
ACCESS 3,000 BUYERS FROM AROUND THE WORLD!
AND JOIN YOUR COMPETITORS
31% OF BUYERS at the 2019 event attended the show for the first time!
AND 300+MORE!
BUYERS REPRESENTED MORE THAN 51 COUNTRIES AT THE 2019 EVENT!
• Dedicated meeting time on the day before the show begins – with three extra hours to do business on Thursday, January 16 from 2:00pm-5:00pm
• 5 guaranteed table-top meetings with highly qualified buyers, with purchasing authority and open to buy
• MATCH!ed meetings based on detailed buyer and exhibitor profiles
• Measurable increase in ROI with highly targeted pre-scheduled meetings
• Reach mid-size chains, international stores and online retailers
• Exclusivity – Program limited to 30 pre-qualified exhibitors
Cost: $1,000
The Halloween & Party Expo has created 2 programs to enhance your show ROI. The MATCH! and Buyer’s Club programs offer you the chance to meet with attendees with decision making authority and purchasing intentions.
• Program designed to deliver meetings and enhance ROI for all exhibitors
• Top buyer targets receive merchandise credits to spend on the show floor in exchange for meeting requirements
• Reach high volume independents, specialty stores, party stores and more.
• Meetings are pre-scheduled through our online appointment system
• Meetings take place in your booth during show hours.
• Included for all exhibitors
Cost: Included in Your Booth Package
CO N N E C T W I T H B U Y E RS I N C LU D I N G…
BUYERS CLUB
A GHOUL'S LAIRABRACADABRA NYCAC MOOREALEXANDRIA ZOOTIQUEALLAGAZYKE CANADA INC.ARCHIES TOYSASSOCIATED GROCERSBLOCKBUSTER COSTUMESBRADLEY PARTY AND VARIETYBURLINGTONBUYSEASONS ENTERPRISESCHAMPION PARTY SUPPLYCHICAGO COSTUMECITITRENDSCLASSY BOUTIQUECLIFF'S VARIETY STORECOSTUMANIACOSTUME CONNECTIONCOSTUME GALLERYDISGUISESDISNEY INTERGRATED RETAILDISTRIBUIDORA G DE PDIY HOME CENTER
E HARRYS COLLECTIBLES DBA THE TOY SHOPEROTIC CABARETERWIN DISTRIBUTINGESCAPADE LTDEVANGELINE'SEVERYTHING PARTYFAIRVILLA STORESFANTASIA INC.FREAKY FINDZFUN ROCK'NFUN.COMGETN SPOOKY LLCGIGGLES/HALLOWEEN DEPOTGOODWILL INDUSTRIESGREENSPOINT WEST LTD.HALLOWEEN ADVENTUREHALLOWEEN ALLEYHALLOWEEN EXPRESSHALLOWEEN MEGASTOREHARYGUL'S HALLOWEENHASBRO INCHEARTHSONG
HOT TOPICHOUSE OF HUMORITZAPARTY!JOKERS COSTUME MEGA STOREKNOTT'S BEERY FARMLA CASITA DE ANDYLAUGH IT UPLITTLE ROCK MARATHONLOUIS WITTENBURGMAGNOLIA ENTERPRISES INCMARGARITAVILLE FAMILY ENTERTAINMENT CENTMARINE SPECIALTIESMEDERS INCMELROSE DRUGS LTDMICHAELSNOBBIESPARTY AMERICAPARTY CITYPARTY FAIRPETCETERAPHANTOM HALLOWEEN
PIER 1PRICEMARK USAPRIMA DONNA'S CLOSETSAKS FIFTH AVESCAREPROS HALLOWEENSOLSTICESOURCING EDGESPECIAL OCCASIONS PARTYSPIRIT HALLOWEEN SUPPLYSTAGECOACHTHE COSTUME SHOPPETHE GARMENT DISTRICTTHE TJX COMPANIES, INCTOONTOY LLCTOTAL PARTY/TOTAL FRIGHTU.S. NOVELTYVALDEZ MARKETZITOMERZOO KNOXVILLEZULILYZURCHERS
VIP PROGRAMS BRINGING IN TOP DECISION MAKERS
#THEHPE | HALLOWEENPARTYEXPO.COM
SCHEDULE OF EVENTS
THURSDAY, JANUARY 162:00 PM – 5:00 PM MATCH! MEETINGS (FOR PARTICIPATING BUYERS
AND EXHIBITORS ONLY)
FRIDAY, JANUARY 178:00 AM - 5:30 PM REGISTRATION OPEN
9:00 AM - 5:30 PM EXHIBIT HALL OPEN
9:00 AM - 5:30 PM EDUCATION, NEW PRODUCT VOTING, ROUNDTABLE DISCUSSIONS
12:30 PM – 4:30 PM ARTIST BATTLEGROUND
5:30 PM – 7:00 PM FRIDAY NIGHT FASHION SHOW – MAIN EVENT
8:00 PM – 11:00 PM HAUNTED ATTRACTION TOUR
SATURDAY, JANUARY 188:00 AM - 5:00 PM REGISTRATION OPEN
9:00 AM - 5:30 PM EXHIBIT HALL OPEN
9:00 AM - 5:30 PM EDUCATION, NEW PRODUCT VOTING, ROUNDTABLE DISCUSSIONS
5:30 PM – 7:00 PM EXTENDED EVENING BUYING HOURS
8:00 PM - 11:00 PM THE BREWING, BOOS & BOOZE COSTUME PARTY AT GENERATIONS HALL
SUNDAY, JANUARY 198:00 AM - 5:00 PM REGISTRATION OPEN
9:00 AM - 5:30 PM EXHIBIT HALL OPEN
9:00 AM - 5:30 PM EDUCATION, NEW PRODUCT VOTING, ROUNDTABLE DISCUSSIONS
7:00 PM – 11:00 PM HAUNTED ATTRACTION TOUR
A COMPREHENSIVE MEETING & NETWORKING EXPERIENCE
DON'T JUST TAKE OUR WORD FOR IT
"
In both my opinion, as well as the opinion of many vendors I spoke to, this year was a big success and it was clear there was a focus to help exhibitors maximize their ability to see increased ROI on the show. From appointment setting, to new and improved buyers on the show floor, to increased exposure opportunities for brand awareness and overall excellent customer service I was extremely pleased with the overall experience of Halloween & Party Expo this year and am extremely excited to return in 2020.
"
– Jon Stein, Woochie by Cinema Secrets
ENHANCED VALUE WITH EACH BOOTH
OPTIONAL ADD-ONS:
- $1,000
Add on our exclusive MATCH! program, guaranteeing you 5 appointments with buyers whose sourcing needs match your product offerings, before the show opens on Thursday, January 16 from 2:00pm-5:00pm. Connect with our team today to see if MATCH! is right for your business.
CUSTOMIZABLE SPONSORSHIPS: Stand out from the competition with a sponsorship package that is tailored to your exhibiting goals.
HALLOWEEN & PARTY EXPO BOOTHS INCLUDE:
HALLOWEEN & PARTY EXPO:Marni Golden Vinci, Show [email protected]
HALLOWEEN & COSTUME ASSOCIATION:Michele Buggy, Executive [email protected]
BOOTH AMENITIES INCLUDED BOOTH SPACE X
6’ TABLE, 2 CHAIRS X
COMPANY LISTING ON WEBSITE, PRINTED DIRECTORY AND MOBILE APP
X
NEW PRODUCT, SHOW SPECIAL, PRESS RELEASE ON SHOW WEBSITE
X
SMART SOURCING NEW PRODUCT LEAD COLLECTOR X
ACCESS TO BUYERS CLUB MEETINGS X
PARTICIPATION IN THE FRIDAY NIGHT FASHION SHOW X
ENTRY TO THE BREWING, BOOS AND BOOZE INDUSTRY NETWORKING PARTY
X
MARKETING MATERIALS TO PROMOTE YOUR BOOTH X
4 EXHIBITOR BADGES PER 100 SQ FT X
HCA MEMBERS RECIEVE EXCLUSIVE BENIFITS
INTERESTED IN MORE INFO? CONTACT OUR TEAM:
The Halloween & Costume Association (HCA) can help you navigate the difficult path of government regulation and restrictions, HCA offers:• Education and representation regarding government
regulation• Networking opportunities with fellow industry members• Support by the only voice of the Halloween Industry
As owner of the Halloween & Party Expo in partnership with Clarion UX, the Halloween & Costume Association (HCA) is able to offer their members significant benefits and discounts related to the Halloween & Party Expo. HCA members receive:• Discounted booth fee of $1995 (non-premium space)• No charge for corners (excluding premium space)• Access to the Halloween & Party Expo buyers list from the
2020 event post-show• Priority Points for preferred booth selection• Recognition for HCA members in online and onsite
directories
