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Global Expansion ofGREE Platform
Noritaka Kobayashi, Ph.D
VPGREE Singapore Pte. Ltd.
2012/5/22
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3
Vision
tocreatecommunityof
1Billionusers
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FY2012,ourrevenuewillbeexpectedtorecordhigh
GREECompanyOverview
4
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*Screenshotsaresampleimages
ProductOverview
5SNSGameDashboardAppPortal
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BusinessStrength
6
BusinessField
GamePlaJormSNS
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GREERegisteredUsersinAPAN
7
(Unit:1,000)
140 3201,040
4,290
9,860
18,430
23,380
30,300
an-05 an-06 an-07 an-08 an-09 an-10 an-11 an-12Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12
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OurAchievement
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Currently,
230millionusersOver100+countries
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CurrentIn-HouseSocialGames
11
5years
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TipsofMone[zingKnow-How
RunningplentyofTVcommercials.
Refreshgameseveryweek,everyday,
everymidnight.
Wedonotneedyourprofessionalsense,
butskill.
Everydecisionisbasedonmillionsofdata.
Maintenance
Games
Promo[on
RealTime
PDCA
12
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GREEMainDriverofRevenues
13
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GlobalPlaEorm
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GREEPlaJorm
15
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In-HouseSocialGamesforGlobalMarket
16
WilldeliverIn-housesocialgamesintoglobalmarketthroughGREEPlaJorm
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GREEPlaJormwhichengagesusersanddevelopersglobally
byintegra[ngGREEandOpenFeintsocialgamingplaJorm
Global
Cost
Know-how
ARPU
Launchsuccessfulsocialgamestoglobalmarket
Leveraging230millionuserbaseanddevelopersnetwork
Lowercostsfordeveloperstoreleasetheirapplica[onsglobally
LeverageGREEstechtobuildsocialandprofitablegames
tomakeworldwidedevelopers'gamesmoreengaging
AllowoverseasdevelopersreachapanHigh-ARPUsocialgame
users
GREEPlaJormGlobalStrategy
17
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BeginProvidingOneGlobalPlaJorm
18
SanFrancisco
London
Tokyo
Beijing
Singapore
Amsterdam
SoPaulo
Seoul
Dubai Osaka
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WhyGRPlaEorm
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Premium
Game
Free-to-playwithIAP
Longerplay=more$$$$
DownloadAppTimegameplayed
$Paid
Source:ZyngaSECfiling,viaIn-Statmarketintelligencefirm.
GrowthinFree-to-PlayGames
20
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Source:iTunesstoreMarch5,2012
20 of Top 25 Grossing Games are Free to Download!Free-to-PlayGamesMone[ze
21
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Increase Player Lifetime Value (LTV)!
=Life[meValue
(LTV)
RevenuePerUser
X PlayerReten[on
GoalofFreemiumGames
22
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=CostPer
Acquisi[on
(CPA)
AdCampaignCosts+Marke[ng
CampaignCosts
UsersAcquired
throughCampaigns
GoalofFreemiumGames
Minimize Cost Per Acquisition (CPA)!
23
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SNSorSocialPlaEorm
Gameconomics
=Life[meValue
(LTV)
Revenue
PerUserX
Player
Engagement
CostPer
Acquisi[on
(CPA)
Network
effects
Notifications
fromf
riends
Req
uests
fromf
riends
WhySocialGamesareSpecial
24
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SNS
Acquisition
Retention
Monetization
!!!!!!!!
Social !Platform
SocialGamingPlaJormsWin
25
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Whatwefocus
Smartphone=AndroidandiOS
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150300
550
1,100
1,700
2,600
3,600
4,700
*Data:Gartner
(Unit:1million)
20152014201320122011201020092008
SmartphoneShipmentsandFutureSalesForecast
27
1.1Billionunits
4.7Billionunits
SPShipments
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150300
550
1,100
1,700
2,600
3,600
4,700
6 13 21170 300
*Data:Gartner
HighPoten[alforGrowthofGREEPlaJorm
28
20152014201320122011201020092008
4.7Billionunits(Unit:1Million)
SPShipments
GREEReg.Users
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WorthJoiningPlaEorm
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WorldwideUsers
230MillionUsers
UnifyUserIDs
AndroidApp iOSApp WEBApp
WorldwideDevelopers
UnifyDeveloper
IDs
Middleware
UnifyApplica[onIDs
Developers
DeveloperCenter DeveloperSupport
SDK/APIs
AppPortal
Expanddevelopersupportopera[ons
globally
IntegrateAppPortal
IntegrateAPI/SDK
SNS
Ecosystem
30
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WillsupportapaneseandEnglishforplaJorm
andinnearfuture,expandto14languages
PlaJorm/UserSupportDeveloperCenter
apaneseEnglishChinese
apaneseEnglishChineseSpanish
PortugueseGerman
KoreanFrenchItalianRussian
ArabicIndonesianThaiTurkish
apaneseEnglishChinese
Developer
Opera[on
SupportLanguageforPlaJormandDeveloperSupport
31
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Distribuon Acquision
ngagement
Monezaon
Virality
Analycs
Worlds largest social mobile
gaming community
Unified global platform
Localization services
Cross promotions through
developer announcements
Promotional programs
Wall posting
Gifting
Social sharing
Push Notifications
International currencymanagement
Unified virtual currency onAndroid
Friend invites
Incentivized invites
Social sharing
Gifting
Dashboard access to gameanalytics
Game, player, andmonetization data
PlaJormComprehensiveOffering
32
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In-HouseSocialGamesforGlobalMarket
33
WilldeliverIn-housesocialgamesintoglobalmarketthroughGREEPlaJorm
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34
BUILDYOURZOMBIMPIR EngagingRPG-basedsocialcardcollec[ongame Originalanduniquecharacterdesignthatisinstantlyrecognizable Formulateyouraackstrategyformassivecardbales U[lizesadvancedsocialfeatureswithfriendstochallengeand
baletoachievehigherrankings
Targetedatmalesage25to40
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Targetedatfemalesage25to45ANALINFAMILYSFUTURISINYOURHANDS! Morethanjustcrops:Collaboratewithyourfriendstodesign,build,
andgrowanen[reAlienvillage
Useadvancedcustomiza[ontostrengthenyourAliencollec[on Combineandfuseyouralienstocreatespecialcharacters ExploredistantplanetsonyourUFOandunlockpremiumcontent
Fusion
xplore
UFO
Visit
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7majordeveloperswillbereleasingApps
forourplaJormwithmoretobeannounced
PartnerList-FirstPhaseAnnouncement
36
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Chinese&KoreanGREEPlaJormPartners
11 Major Developers and More to Come!
37
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GREEPlaJormSiteforDevelopersReleased
38
GREEGlobalPlaJorm search
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Vision->Goal
tocreatecommunityof
1Billionusers
39
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40
Goal
tocreatecommunityof
1Billionusers
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41
Vision
Makingtheworldabeerplace
throughthepoweroftheInternet.
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1
GR
Dec.2004
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100
GR
June.2009
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1,000
GR
Jan.2012
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Joinus!
GRWaingforournew
developers
And new staffs
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Today
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Cometoourbooth
Formoreinformaon
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Thankyou!
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