By Alok Kumar Baburam Deval Negi Gargi Pathak Poonam Kumari Vasudha Pant

Company History The START 1887, John W. Nordstrom moved from Sweden to New York. 1897, moved to Klondike in Alaska to work in a gold mine. Got into partnership with Carl Wallin to start a shoe store in Seattle. In 1928, John Nordstrom retired and sold his share of the company to his sons, Everett and Elmer.

Company History Growing Reputation Company grew to become largest shoe chain in US. 1963, bought Best Apparel a Seattle-based clothing store. After 3 years, bought Portland, Oregan fashion retail store and merged it into existing Portland shoe store and named it Nordstrom Best. In 1968, the company was handed over to Everett's son Bruce, Elmer's sons James and John, Lloyd's son-in-law Jack McMillan and family friend Bob Bender.

Company History Growing Reputation 1971, company became public. 1975, first Nordstrom Rack was opened in Seattle.

Nordstrom Today

Created fashion departments that fit individuals' lifestyles. The company's philosophy has remained unchanged more than 100 years since its establishment by John W. Nordstrom in 1901: offer the customer the best possible service, selection, quality and value. for

Organisation Structure President Profile - Blake W. Nordstrom, 49 19871991, merchandise manager for women's shoes for Nordstrom Rack. 19911995, vice president and general manager of the Washington and Alaska region, overseeing operations for eight full-line stores, two Nordstrom Rack stores. 19952000, co-president with responsibilities including operations, the shoe division, and Nordstrom Rack. FebruaryAugust 2000, president of Nordstrom Rack. August 2000 Corporate President.

Organisation Structure of NordstromPresident DirectorsErik B. Nordstrom Director, Executive Vice President and President, Stores Peter E. Nordstrom Director, Executive Vice President and President, Merchandising Blake W. Nordstrom Director, President James F. Nordstrom, Jr., 37 Executive Vice President and President, Nordstrom Direct

Executive Vice PresidentLaurie M. Black Executive Vice President and General Merchandise Manager, Cosmetics Division Robert E. Campbell Treasurer and Vice President, Investor Relations James A. Howell Vice President, Finance Kevin T. Knight, Executive Vice President; Chairman and Chief Executive Officer of Nordstrom fsb, President of Nordstrom Credit, Inc.

Independen t DirectorsPhyllis J. Campbell Enrique Hernandez Jr. Robert G. Miller Philip G. Satre Robert D. Walter Alison A. Winter

Michael G. Koppel, Executive Vice President and Chief Financial Officer Daniel F. Little Executive Vice President and Chief Administrative Officer Anne Martin-Vachon Executive Vice President and Chief Marketing Officer

Executive Vice PresidentScott A. Meden Executive Vice President and General Merchandise Manager, Shoe Division Margaret Myers Executive Vice President and General Merchandise Manager, Accessories and Women's Specialized Divisions Robert B. Sari Executive Vice President, General Counsel and Secretary Loretta Soffe Executive Vice President and General Merchandise Manager, Women's Apparel Division Delena M. Sunday Executive Vice President, Human Resources and Diversity Affairs Geevy S.K. Thomas Executive Vice President and President, Nordstrom Rack Mark J. Tritton Executive Vice President and President, Nordstrom Product Group David M. Witman Executive Vice President and General Merchandise Manager, Menswear and Kidswear Divisions Ken Worzel Executive Vice President, Strategy and Development

PRODUCT LINE Nordstrom, Inc. operates as a fashion specialty retailer in the United States. It sells: Apparel, shoes, cosmetics for Women, Men, Juniors.

PRODUCT LINE It also sells Designer Collections Baby & Kids clothes Shoes Handbags & Accessories Beauty & Fragrance At Home & Gifts Weddings and accessories through Nordstrom, Nordstrom Rack, and Last Chance retail stores, as well as through its Web site at www.nordstrom.com and catalogs

PRODUCT LINE Some of the famous brands offered at Nordstrom -

Store Format Store format creates a distinct image to Customer. Store Store Store Store Store Store Formats Formats Formats Formats Formats Formats by by by by by by Location Ownership Merchandise Size Price Concessions

Store Format NORDSTROM is a department store which offers Clothing, footwear, bedding, furniture, jewellery, beauty products, and house wares. Department store satisfies wide range of customers by offering multiple choice at variable price points in all product categories. Nordstrom Rack store is an off-price retail format of Nordstrom, which sells Nordstroms own off-season and clearance goods from its mall stores

STORE PICTURES

Store Location Nordstrom is a department store chain in the United States. The company sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and home furnishings. The corporate headquarters and the flagship store are located in Downtown Seattle, Washington.

Store Location In 1975, Nordstrom expanded into Alaska and opened its first Nordstrom Rack clearance store in Seattle. In 1976, Nordstrom opened a series of stores called Place Two to sell a more limited selection of apparel in smaller markets.

Store Location Nordstrom plans to open approximately 50 stores within the next 10 years. Upcoming stores will be in Phoenix Naples Indianapolis Minneapolis Cincinnati St. Louis Charlotte Nashville San Juan Puerto Rico

Target Customers Understanding customers. Treats customers like royalty. Nordstrom sales associates will do virtually everything they can to make sure a shopper leaves the store a satisfied customer. Communication Objective: Where friends and fashion meet.

Target Customers Demographics Region Suburban to Urban USA Online - Also serves customers through its online presence at http://www.nordstrom.com Occupation Student, Professional, Self employed Gender Male/Female Age 35-50 years Income Middle to High income group Family Married, teenage kids, babies, etc.

Target Customers Psychographics Fashion oriented Likes brands Time starved Love socializing Craves personal attention Focus on self

Annual Report ScorecardDollars in millions except per share amounts Fiscal Year Net Sales Earnings before income taxes Net earnings Earnings per basic share Earnings per diluted share Cash dividend paid per share 2009 8258 696 441 2.03 2.01 0.64 2008 8272 648 401 1.85 1.83 0.64 %Change (0.2) 7.4 9.9 9.7 9.8 -

Despite a drop in sales by 0.2 % Nordstroms earnings has improved over the last year.

Source: www.nordstrom .com

Annual Report

Increase in number of stores and decline in economy of U.S. must have decreased the sales volume per store..

Dollars in millions

Bibliography Web pages www.nordstrom .com http://www.referenceforbusiness.com/biography/M-R/Nordstrom-Blake-W-1961.html http://earthham.edu http://en.mimi.hu/marketingweb/organisational_structure.html http://Bized.co.uk www.wikipedia.org/ http://www.streetdirectory.com/travel_guide/34270/shopping/nordstrom_rated_1_in_customer_experience .html http://www.apparelsearch.com/names/n/nordstrom/nordstrom_fashion_retailer_nordstrom_profile.htm

Books

Way to Customer service excellence by Robert Spector and Patrick McCarthy.

Thank you.