Nonaka’s Model of Knowledge Creation and Transformation

Presented By:Supen Kumar JainRahul RajpurohitHimanshu VyasRavi PoswalGajendra

Nonaka’s Model of Knowledge Creation and Transformation

TACIT TO TACIT(SOCIALIZATION)

 Team Meetings and

Discussions 

TACIT TO EXPLICIT(EXTERNALIZATION)

 Dialog Within Team Answer

Questions

EXPLICIT TO TACIT(INTERNALIZATION)

 Learn from a Report 

EXPLICIT TO EXPLICIT(COMMUNICATION)

 E-mail a Report

TACIT TO TACIT COMMUNICATION

Referred to as socialization, takes place between people in meetings or in team discussions

Technology plays a minimal role Team member can conduct meetings, listen to

presentation, or simply carry out discussions Eg. Lotus Notes Software is used to share

documents and discuss them via video and text-based chat

TACIT TO EXPLICIT COMMUNICATION

Referred to an externalization, is essentially articulation among people through dialogue

Brainstorming, where a team carries out discussion around a specific problem is one example

Online discussion can capture tacit knowledge and apply it to an immediate problem. The data become a repository of useful knowledge

Prompting the use of tacit knowledge before such knowledge become explicit

EXPLICIT TO TACIT COMMUNICATION

Referred to as internalization Explicit knowledge such as a report and deducing new ideas

or taking constructive new ideas or taking constructive action Searching and finding associations, technology makes

information more useful by making it easier to derive new tacit knowledge from it

Supermarket profiling customers when they use a store-issued card to get discount is an example of explicit to tacit knowledge. Through data mining, the store can derive a number of new ideas regarding the king of product that is popular or the preference of customers by age, location, or price. Such tacit knowledge is critical for competitive advantage

EXPLICIT TO EXPLICIT COMMUNICATION

Referred to as communication It is a transformation phase that is best supported by

technology Explicit knowledge can be easily captured and

transmitted to a worldwide audience For example, sending an attached memo or

document via e-mail expedites knowledge sharing in an efficient and effective way. In this respect, technology helps by motivating people to capture and share what they have or what they know