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NON-BROADCAST VIDEO
As a means of community education about HIV, gender
and related issues in sub-Saharan Africa
WHAT IS ‘NON-BROADCAST’ VIDEO?
ADVANTAGES OF NON-BROADCAST VIDEO
Can educate through entertainment
Can reach many people at once
Can be understood by non-literate people
Can bring communities together
Compared with printed materials:
Can be repeated many times
Can be used in many different places
Can be interactive
Can be an entry point for printed materials
Can lead to collective decisions
ADVANTAGES OF NON-BROADCAST
VIDEOCompared with broadcast video:
HOW HAS VIDEO TECHNOLOGY
CHANGED?
Equipment
Cost
DVDs
‘STRATEGIES FOR HOPE’ VIDEOS
8 since 1990
Target audience: general public in sub-Saharan Africa
Other audiences: church congregations, religious leaders, counsellors, nurses, social workers, community volunteers
Stories about individuals and organisations
‘STRATEGIES FOR HOPE’ VIDEOS
Cover main issues in community-based responses to HIV in sub-Saharan Africa
6 filmed entirely in Uganda
Community-based strategies of HIV prevention, care and support
Linked to printed materials
‘STRATEGIES FOR HOPE’ VIDEOS
Use African music
Production arrangements
Languages: English (with sub-titles)
Dubbed into French, Swahili, Portuguese, Spanish, African languages
Local vernaculars