Nolimit Profile

Sri Lanka’s biggest fashion chain

CORPORATE PROFILE

Sri Lanka’s biggest fashion chainwww.nolimit.lk

ABOUT USNOLIMIT is the biggest Sri Lankan fashion retail chain o�ering clothing and accessories for men, women and children. We have showrooms located in strategic towns and cities across the island. The organization has a portfolio of sub brands:

As our �agship brand, NOLIMIT showrooms are spread island wide. These modern showrooms o�er a wide range of value-for-money products all under one roof. The collection at NOLIMIT caters to a mass range of customers - the sheer variety of choices on display ensuring that the store o�ers something to please everyone who enters its portals.

This is a fashion destination o�ering styles that exude glamour and sophistication with world-renowned brands. The store has become synonymous with the ultimate fashion trends and shoppers who seek the latest trends in clothing and designer names have made Glitz their preferred one-stop shop for fashion.

Elegant showrooms for sarees and shalwars that encompass the entire range for any occasion. Our wide range of ethnic designs and fabrics ensures that every special occasion is made all the more memorable with our unforgettable and eye-catching intricately decorated ethnic out�ts.

Conceptualized as a warehouse outlet, the discount store is an ideal place for customers looking for a quick bargain. Despite the rock bottom prices, the products available are of good quality. The attractive prices at the NOLIMIT discount store ensure that it is a must-visit for shoppers looking for good bargains.

VISION“To be the biggest retail family fashion chain in Sri Lanka.”

MISSION“To be the biggest retail fashion chain in Sri Lanka, providing a variety of quality products at an a�ordable price for the whole family coupled with value added services, thereby winning the trust and con�dence of customers to become a household name in Sri Lanka – Insha Allah.”

VALUESTruly Sri Lankan We are a truly Sri Lankan company and proud to contribute to national development as a leading retail brand by making a valuable contribution to society as a responsible corporate citizen. We believe in transparency and fair dealing in all our transactions with our customers, suppliers, stakeholders, the government and the public at large. We strive to uphold our mission to always o�er the best value to every customer.

Talent Pool Personnel at NOLIMIT function as a cohesive team that helps each other sel�essly, thereby creating a harmonious work environment underscored by a high level of cooperation. Every suggestions and ideas of individuals are given due respect and consideration, and all are encouraged to share their concerns freely. Our personnel are empowered to act by way of the highest level of training to ensure a progressively higher level of customer satisfaction.

Customer Delight At NOLIMIT, customers can expect trustworthy, friendly and courteous service at all times in a comfortable shopping environment. Our policy to reward customers for their loyalty and willingness to respond to complaints in a proactive manner helps customer retention and builds loyalty to NOLIMIT.

Responsible Corporate Citizen NOLIMIT is a responsible corporate citizen and is mindful of making a positive social and environmental impact in the community in which it operates. We are deeply committed to serving the public and to being a signi�cant partner in the progress of the national economy.

No compromise in quality products We consider our suppliers to be our valuable partners and encourage them to achieve higher levels of innovation and technology enhancement to manufacture high quality products. NOLIMIT keeps suppliers updated about customer needs and market trends to delight our customers.

Sri Lanka’s biggest fashion chainSri Lanka’s biggest fashion chainwww.nolimit.lk

COMPANY OPERATIONS ARE DIRECTED BY CEO N. L. M. MUBARACK

MESSAGE FROM THE CEO

COMPANY OPERATIONS ARE DIRECTED COMPANY OPERATIONS ARE DIRECTED COMPANY OPERATIONS ARE DIRECTED COMPANY OPERATIONS ARE DIRECTED

It gives me great pleasure to place before you the success story of NOLIMIT. This company pro�le reveals the steady progress achieved by NOLIMIT since its inception. The global retail business is developing fast and we �nd this dynamism re�ected �rmly in our organization as well. I am con�dent that this positive trend will prevail into the future as long as we continually challenge our existing systems and processes, all the while enhancing our services to customers and innovating products while di�erentiating ourselves from competition.

Impeccable quality standards and enduring commitment by our motivated sta� to deliver excellent service have been the hallmarks of our success. NOLIMIT o�ers fashionable products without compromising on the value-for-money promise that we extend to our customers. Our organization’s steadfast commitment to quality and consistent value-addition have won it many accolades in the form of prestigious industry awards.

For our success we remain deeply grateful to the Creator - Almighty Allah - for having blessed us with excellent sta� who assist us to reach the pinnacle of excellence in fashion retail.

Our people remain honest, disciplined and passionate about their duties, expressing deep loyalty to the organization. At NOLIMIT we strongly believe in developing our people and guiding them in their professional development to enhance future career prospects. Our Training and Development Department liaises closely with all levels of sta� to meet our retail management needs, infusing our organization with global standards. At NOLIMIT, opportunities are always extended to talented and committed people. E�orts to nurture our personnel have resulted in a professional team that considers their avowed duty and passion to keep customers happy.

NOLIMIT is renowned for being a well-stocked retail chain with fashionable clothes re�ecting the latest international trends to suit every taste. Our stores are favoured by customers who are looking for a wide variety of fashionable clothing and accessories to choose from.

We are determined to build a disciplined and �nancially sound organization that honours its �nancial and social commitments. Sri Lanka has stepped into an era which will usher in prosperity and NOLIMIT is con�dent of playing a role in boosting the economy and the development of the country in the international arena.

In conclusion, I would like to express my sincere gratitude to all our stakeholders for their invaluable contribution to the success and growth of our organization.

Sri Lanka’s biggest fashion chain

N. L. M. RafeekManager

Information Technology

N. L. JauferManager

Field Operation

K. R. N. PereraManager

Training & Development

M. M. AbubuckerPartner

N. L. M. MubarackChief Executive O�cer

M. RifandeenManager

Operations

T. N. T. BisthaminManagerLogistics S. H. M. Silman

Site Engineer

A. M. M. ShafeekManager

Operations

H. S. D. DabareManager

Warehouse

M. N. M. IrfanManager

Internal Audit

A. H. AmjadGeneral Manager

H. M. I. Sheri�ManagerSecurity M. R. De Silva

ManagerHuman Resources

N. L. A. MackeyManager

Operations

M. R. M. Ashra�AdvisorProject

M. H. M. JawferManager

Operations

A. A. AzeezAccountant

M. H. A. Hana�Assistant General Manager

M. M. A. DeedatPartner

A. L. M. AkeelManager

Marketing

M. M. A. MahdyPartner

M. M. M. Ha�zPartner

M. M. M. FazrinManagerSales &

PromotionsM. M. M. ImranArea Manager

LEADERSHIPNOLIMIT was founded by the Chief Executive O�cer N. L. M. Mubarack. The Members of the Management Team are,

OUR ORGANISATION The streamlined and customer-friendly NOLIMIT fashion stores are supported by an e�cient operation in our back o�ces. NOLIMIT is a large organisation that has successfully developed the matrix structure to support our focused growth strategy to become a leading player in the corporate world. Our employee structure combines functional and product based divisions which are headed by capable leaders who get the best out of their respective teams.

Creating a unique team spirit, the company empowers employees to make their own decisions and trains them to develop both hard and soft skills. This is what makes NOLIMIT a leading customer service centre of excellence in fashion retail. NOLIMIT’s all-encompassing talent and skills and its capacity to o�er innovative solutions has strengthened NOLIMIT’s reputation as a professional and highly capable organization that consistently benchmarks the global fashion retail industry. The company’s various divisions o�er valuable support to enhance professionalism and e�ciency across the value chain.

OUR GROWTHThe �rst NOLIMIT store was opened at No. 1, Hill Street, Dehiwala, in August 1992. Of a modest size, the store was called French Corner. In 2005, 'French Corner' was re-named NOLIMIT, a brand name change that proved to be fortuitous.

Today, that diminutive store at Dehiwela has become our sprawling �agship NOLIMIT store. Commencing business with 5 employees, our personnel strength has grown to over 1,500. Serving over one million customers, NOLIMIT has expanded its presence in the island and become a household name.

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Sri Lanka’s biggest fashion chainSri Lanka’s biggest fashion chain

OUR PEOPLEAs a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently high quality. A clearly de�ned career progression structure inspires our sta� to give of their best. Innovative performance reward mechanisms further strengthen the sta� commitment to realising their full potential, while sports days and other recreational events encourage a lasting bond amongst the sta�. Our employees express a sense of deep pride to be working for the leading fashion brand in the country.

ORGANISATIONAL CHART OUR ORGANISATION

Our pursuit of excellence ensures that NOLIMIT attracts the best and brightest minds in Sri Lanka. NOLIMIT is always on the lookout to strengthen its team in the following areas of expertise:

• Administration • Warehouse • Human Resources • Security• Finance • Logistics & supply chain• Audit • Transport• Training & Development • Maintenance• Marketing • Housekeeping• Sales & promotions • Product Design• Information Technology (IT) • Construction• Purchasing

Our entire operation runs seamlessly as a result of the commitment and dedication of all the divisions working in tandem to make NOLIMIT Sri Lanka’s biggest fashion retailer. Employees are well trained at NOLIMIT and equipped with competitive skills, thus rendering our family fashion retail chain as one of the most preferred employers in the country with numerous awards. Some of the prestigious awards won by NOLIMIT are:

• Featured in the leading business magazine LMD’s Most Respected Entities in 2009 and 2010

• The only fashion retail chain to be featured in the Top 20 companies in an exclusive island wide Best of the Best Customer Service by TNS Lanka 2010 in the Living magazine.

• Ranked as one of Sri Lanka’s Top 200 brands in the Brands Annual 2009 and 2010.

• Awarded Superbrand status in 2009/10 by the Superbrand council.

As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently high quality. A clearly de�ned career progression structure inspires our sta� to give of their best. Innovative performance reward mechanisms further strengthen the sta� commitment to realising their full potential, while sports days and other recreational events encourage a lasting bond amongst the sta�. Our employees express a sense of deep pride to be working for the leading fashion

As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales business success. Our company has established a professional sales business success. Our company has established a professional sales business success. Our company has established a professional sales business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently high quality. A clearly de�ned career progression structure inspires our sta� to give of their best. Innovative performance reward our sta� to give of their best. Innovative performance reward

As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular

be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently high quality. A clearly de�ned career progression structure inspires our sta� to give of their best. Innovative performance reward

intervals to ensure that the customer care at NOLIMIT is consistently intervals to ensure that the customer care at NOLIMIT is consistently high quality. A clearly de�ned career progression structure inspires our sta� to give of their best. Innovative performance reward our sta� to give of their best. Innovative performance reward

business success. Our company has established a professional sales business success. Our company has established a professional sales business success. Our company has established a professional sales business success. Our company has established a professional sales business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to business success. Our company has established a professional sales business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to and customer care training programme that trains our sales sta� to

As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to


As a retail organisation, our employees are at the heart of our As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated

business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated and customer care training programme that trains our sales sta� to and customer care training programme that trains our sales sta� to and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated be on par with international retail standards. NOLIMIT has allocated be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human be on par with international retail standards. NOLIMIT has allocated be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human

As a retail organisation, our employees are at the heart of our As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales business success. Our company has established a professional sales As a retail organisation, our employees are at the heart of our

be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training

business success. Our company has established a professional sales

service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently

auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently

resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training

be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently

resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training

be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training

business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human

As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to be on par with international retail standards. NOLIMIT has allocated a substantial budget for training and development of human resources, even inviting special consultants in sales and customer service to conduct training workshops for its sta�. A well-equipped auditorium has been set up to accommodate all the latest training needs for its employees where refresher courses are held at regular intervals to ensure that the customer care at NOLIMIT is consistently high quality. A clearly de�ned career progression structure inspires our sta� to give of their best. Innovative performance reward mechanisms further strengthen the sta� commitment to realising their full potential, while sports days and other recreational events encourage a lasting bond amongst the sta�. Our employees express a sense of deep pride to be working for the leading fashion


As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to business success. Our company has established a professional sales As a retail organisation, our employees are at the heart of our business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to business success. Our company has established a professional sales and customer care training programme that trains our sales sta� to

CEO

GM

AGM

OMPurchasing &Showrooms

OMPurchasing &Showrooms

ManagerField

Operations

OMBusiness

Development &Showrooms

OMMaintenance &

Showrooms

Purchasing/Design Logistics House

Keeping Security Showrooms Transport Maintenance Audit Finance Warhouse IT Sales &Promotions Marketing T&D HR Admin Construction


OUR AMBASSADORS


OUR ASSOCIATES


OUR SOCIAL COMMITMENTAs a household name and the preferred clothing and accessories retailer, NOLIMIT has forged an enduring relationship with its customers and the community. To maintain and deepen this bond, NOLIMIT remains steeped in community service on an ongoing basis, o�ering help to bene�t the society in which it operates. Although the company prefers to work silently behind the scenes in its social endeavours, some of its more recent corporate social responsibility initiatives are:

• Contribution to Deyata Kirula National Development Exhibition

• Donation to Uthuru Mithuru

• Contribution to Ranaviru Sevena fund

• Donation to the rehabilitation of the Internally Displaced Persons (IDPs)

• Contribution to the government’s Tsunami Relief Fund

• Donation to ensure uninterrupted education of students scoring at the O-Level examinations

• Donation to Derana Sarana

OUR SUPPLIERSA strong supplier network has strengthened our position as the market leader in our segment and the brand with the most number of outlets. Much of the clothing is sourced domestically, thus reinforcing Sri Lanka’s decades-old reputation as a premier garment manufacturing centre. Some of the fashion brands are sourced from the fashion capitals, o�ering products that cater to di�erent tastes and budgets.


OUR PRODUCTSNOLIMIT has a wide range of fashion clothing and accessories that o�er total value for money. Our product range includes evening wear, casual wear, formal wear, party wear, ethnic wear, beach wear and night wear, which are de�ned upon our extensive experience and strong Research and Development carried out on products through the feedback furnished by customers. Our Team of Designers is on hand to position us as trend-setters and to forecast future fashion trends as well.


OUR VALUE ADDED SERVICES • The NOLIMIT staff offer cutting edge service that promise

to pamper customers while helping them to make informed decisions on products.

• A flexible exchange policy allows customers to return products even after a substantial time, subject to certain terms and conditions.

• Conveniently located stores in every neighbourhood for easy access.

• In-house length alteration service free of charge.

• Arapaima Loyalty Card to enhance the shopping experience and earn valuable discounts. This is Sri Lanka’s biggest loyalty programme in the retail fashion industry and is offered as Silver and Gold cards.

• Gift vouchers to ease the task of gift selection to suit every budget and style. Redeemable at any branch, these vouchers have no expiry date, offering greater flexibility to customers. Separate Gift vouchers are available for NOLIMIT, Glitz and Pallu.

• A bi-monthly in-store magazine offers customers an easy reference guide to the latest arrivals and bargains.


HEAD OFFICE

18, Kawdana Road, Dehiwala, Sri Lanka.T. +94 11 2737441 F. +94 11 2718774E. [email protected]

www.nolimit.lk

OUR DREAMS

As the leading brand with the most number of outlets, NOLIMIT’s further growth will be de�ned by expansion and the inclusion of more product categories. Developing its successful retail model to a higher level of sophistication will be our deepest endeavour. As a preferred employer in the fashion retailer segment, NOLIMIT has ambitious plans for the future that will further consolidate and enhance our position at the forefront of the industry.

SHOWROOMS

NOLIMIT 1 , Hill Street, Dehiwala. (Men’s Wear) Tel: 011 273249217, Hill Street, Dehiwala. (Ladies’ & Children’s Wear) Tel: 011 2726299108A, High Level Road, Maharagama. Tel: 011 2745191152, High Level Road, Nugegoda. Tel: 011 282995540, D. S. Senanayake Mawatha, Borella. Tel: 011 2672689 196, Galle Road, Wellawatte. Tel: 011 2360260456, Main Street, Negombo. Tel: 031 2224144143, Galle Road, Ratmalana. Tel: 011 2731090557, Peradeniya Road, Kandy. Tel: 081 220078809, Bauddhaloka Mawatha, Kurunegala. Tel: 037 222186636, Senanayake Mawatha, Ratnapura. Tel : 045 222298750, Galle Road, Wellawatte. Tel: 011 2587812121/22, Kandy Road, Kegalle.

GLITZ24, Hyde Park Corner, Colombo 02. Tel: 011 2382676 179, Galle Road, Mt. Lavinia. Tel: 011 2733865424, Main Street, Negombo. Tel: 031 2224141267, High Level Road, 7th Mile Post, Nugegoda. Tel: 011 2812021

PALLU21, Kawdana Road, Dehiwala. Tel: 011 271666054, W A Silva Mawatha, Wellawatte Tel: 011 2587813

NOLIMIT DISCOUNT STORE213, Hill Street, Dehiwala. Tel: 011 2734072


Documents

Nolimit Profile