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COMPANY INTRODUCTION

y Market Share in India:

60%

24%

6%

3%1%

6%

NOKIA SAMSUNG SONY ERICSSON

LG MICROMAX OTHERSBRAND PERCENTAGE

NOKIA 60

SAMSUNG 24

SONYERICSSON 6

LG 3

MICROMAX 1

OTHERS 6

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FACTS

yNokia produces mobile phones in

GSM, CDMA and WCDMA.

yNokia Siemens networks produces

telecommunications network

equipments, solutions and services.

y Launch ofNokia 6630 is an attempt tobring

3G in mass market.yNokia uses combination of:

yInspirational

yBenefit based

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FACTS

yNokia provides technology as:

Innovative

Industry leading

Market relevant

yNokia provides products as user

friendliness.

y By adding mobility to internet Nokia creates

new opportunities for company.

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INFERENCE

S.NO. NAME OF THE

PERSON

THEIR INFERENCE

1 Alahuhta As a result offast growth in

the number ofnewsubscribers, we now expect

the mobile subscription base

to reach twobillion in 2007,one year earlier than

previous forecast.

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SPECULATIONS

y In Finland, several companies have grown

into large ones as Nokias sub-contractors.

yNokia owns the human dimension of

mobile communications, leaving its

competitors wondering what toown, having

taken the best position for itself.

y For product design, designers describe it aseye into the soul of the product.

y To attract the customers, Nokia decided to

name the product related to the feature of

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ASSUMPTION

yKey to success-

yNokia reads the mind of the customer.

yNokia values were customer

satisfaction, respect.

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PUSH & PULL STRATEGY

yNokia provides product:

y3G

yGSM

yCDMA

yWCDMA

yProduct Design

yProduct Name

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ONEGLOBAL BUSINESS STRATEGY

yNokia read customers mind.

y Their focus is on customer relationship.

y They build friendship and trust in customers

heart.

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CORPORATE CULTURE

yNokia way-

Speed

Flexibility ofdecision making in

flat, networked organization.

y Equality ofopportunities and openness of

communication are also stressed along with

management leadership and employeeparticipation.

yNokia is a progressive and forward thinking

mobile technology group, that spends a

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CORPORATE CULTURE

yValues ofNokia:

yUntil May, 2007-

yCustomer

satisfaction, respects, achievements and

renewal.

yIn May, 2007- redefined its value bases on

employee suggestion.yEngaging You, Achieving You, Passion

for Innovation and Very Human.

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THANK YOU

By

y S.P. VINOTH RA

y S.VIDHYA

y U.SOMASUNDA

y E.SANTHOSH

y SHAIK ASHRAF

y ZUGA KALITA