Nokia Mobile Antakshari

First Game Show entirely on mobileRun on RockeTalk, India’s largest social networking application

Case Study

Nokia Mobile Antakshari: Game Show 1st time on Mobile

Objective: Core proposition of Nokia Asha phones – that of music and entertainment for everybody. Objective was to create a social engagement proposition in line with the same.

Solution: RockeTalk partnered with Nokia, to launch Nokia Mobile Antakshari, allowing users from anywhere in India to participate simultaneously on their mobile phones.

WON THE FOLLOWING PRIZES1 Silver Smarties (Mobile Marketing Association) for Messaging & Voice Category1 Gold Mobby’s Award (Awards for Excellence in Mobile Entertainment & Technology)) Best Mobile Content, Entertainment1 Silver Mobby’s Award, Best use of Mobile in Marketing

Case StudyNokia Mobile Antakshari User Journey

Campaign Results Total Users who played: 313750

Users who played All Questions: 103020

Audio Entries: 122581

Users who shared questions: 62887

Views of audio entries: 12 m + views

Users were reached by inbox broadcasts and multimedia banners

Users joined the Nokia Mobile Antakshari community and played X open rounds and one Gala Final Round

Users had to listen to tracks, music and guess movie names, songs.

Users were given alphabets and had to record and sing in

6 finalists to needed to finally compete in the final round

Each question and interaction referred back to the 40-lakh songs with Nokia200

…23 Minutes spent per user in each game-play!

sameer@rocketalk.com