Upload
krishna-chaitanyaa
View
219
Download
0
Embed Size (px)
Citation preview
8/8/2019 Nokia Final New
1/23
Group:Avishek Ghosh 115
Krishna Chaitanya A 123Sonali Pimple 131
Kirti Rathi 133Minu Sinha 148
Nilesh Somani 149
8/8/2019 Nokia Final New
2/23
The roots of Nokia go back to the year
1865 with the establishment of a forestryenterprise located in Finland.
In 1967 firms known as Finnish RubberWorks Ltd, Finnish Cable Works Ltd, andNokia merged to form Nokia
Corporation. The Company has four main business
functions: Mobile Phones
Multimedia
Enterprise solutions
Networks.
8/8/2019 Nokia Final New
3/23
8/8/2019 Nokia Final New
4/23
8/8/2019 Nokia Final New
5/23
Manufacturing- Chennai Plant
NOKIA-HCL distribution network in North
and East India RDSS(Redistribution Stockiest Supplier)
RDSS City and RDSS MD
For West and South India Nokia has its owndistribution network.
8/8/2019 Nokia Final New
6/23
Stock Norms of Nokia HCL
Minimum stock to avoid stock out
HCL 7RDSS City 5
RDSS MD 4
MD - 3 ExpectedTarget = 30
No. of working days o
8/8/2019 Nokia Final New
7/23
Provide one stop solutionfor mobile users.
Opportunity to experience
desired mobile featuresbefore buying.
Wide range of Nokiamobiles with mobile
enhancements Opened in Metros and
Large Cities for exclusivitytowards brand
8/8/2019 Nokia Final New
8/23
Nokia Priority Dealers
Visual Merchandising
Loan for deposits
8/8/2019 Nokia Final New
9/23
Educate the benefits of mobile to villagers
Micro financing
Leverage distribution network
Competition from Samsung Guru
8/8/2019 Nokia Final New
10/23
8/8/2019 Nokia Final New
11/23
Multi brand mobile stores
Service
Price discountsHotspot
The Mobile Store
8/8/2019 Nokia Final New
12/23
Mobile phones of all range
Good after sales service
Mobile accessories Mobile network connections
Recharge vouchers
Gaming device
8/8/2019 Nokia Final New
13/23
Standardized store aesthetics
Wide range of mobiles of all brands
Enhancement product Repair centre
8/8/2019 Nokia Final New
14/23
Brands Installed Base
GSM CDMA Total(GSM + CDMA)
LG 4.4% 47.6% 14.4%
Motorola 7.8% 5.4% 17.2%
Nokia 62.6% 24.3% 53.7%
Samsung 9.0% 11.2% 9.5%
Sony-Ericsson 8.9% 6.8%
8/8/2019 Nokia Final New
15/23
8/8/2019 Nokia Final New
16/23
8/8/2019 Nokia Final New
17/23
Does not stress much on sales promotion No direct mail or telemarketing style direct
marketing Push Strategy
Promote their products via retailers Ad Campaigns have a short shelf life Nokia Internet Communications Launches
Global Advertising Campaign promoting thetheme Welcome to Real World
Nokia Interactive Advertising
8/8/2019 Nokia Final New
18/23
Company owned distribution centers in West
and South India(COCO)
HCL distributes in North and East(DODO) Mother Depot in Gurgaon
Manufactured in Chennai
RDSS(MD andcity)
Micro-Distributors
Retailers
8/8/2019 Nokia Final New
19/23
Regional GM(one each forN,S,E,W)
Regional sales Manager(3-4 in every region)
Area Sales Manager
Sales Force
8/8/2019 Nokia Final New
20/23
Main functions of channel members in channeldistribution are- Risk taking
Financing
Physical distribution of goods
Negotiations
Matching
Contacts
Promotions
Information
8/8/2019 Nokia Final New
21/23
Positive aspects HCL as its distribution
partner. Efficient SCM
Negative aspects Low penetration in Rural market
Different distribution channels for GSM & CDMA
8/8/2019 Nokia Final New
22/23
Excellent Distribution system
Plans to penetrate Rural market
Micro-finance for handset purchases Negotiations
Recommendation Fill the time gap between CDMA & GSM handsets
8/8/2019 Nokia Final New
23/23