Nokia could do far better with their customer. (Part 1 of ..)

Embed Size (px)

Citation preview

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    1/54

    Nokia could do far better withtheir customer.

    Project title: Real life action with Nokia

    PART I

    Submitted to: Nokia Corporation and Symbian foundation, especially who made or

    responsible for Nokia 5800 XpressMusic, marketing and public relation department

    Date: 17th August 2010

    Name: Seong pill kon

    Mobile: +821026413293

    Blog:Ara's global mind column (in Korean)

    Email: [email protected]

    Twitter: @thinklogically

    http://asrai21c.tistory.com/http://asrai21c.tistory.com/mailto:[email protected]://twitter.com/thinklogicallymailto:[email protected]://twitter.com/thinklogicallyhttp://asrai21c.tistory.com/
  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    2/54

    Real life action with Nokia by Seong pill kon

    Nokia doesnt need new product.

    Does Nokia know how many people were talking about Nokia need new N Series which can

    compete with iPhone or Android phone?

    If you were trying to find out from Internet community, you will find out that thousands and

    thousands of people talk about like that.

    But Nokia doesnt really need any of new product. That is the truth. But why thousands and

    thousands of people were claimed that?

    Because Nokia did not do something. Something that can change whole story.

    This paper will prove that.

    1

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    3/54

    Real life action with Nokia by Seong pill kon

    Table of ContentsNokia doesnt need new product................................................................................................1Why I wrote this paper?.............................................................................................................31. Introduction............................................................................................................................7

    1.1 What is my intention for writing this?........................................................................81.2 Why write this matter to the Nokia?...........................................................................91.3 Before go further.........................................................................................................9

    2. Where does Symbian powered Nokia phone's strength came from?...................................112.1 What do I mean by real world?.................................................................................12

    2.1.1 Cost of phone....................................................................................................132.1.2 iPhone was super better than Nokia 5800.........................................................132.1.3 There has too many iPhone maniac in geeks websites....................................14

    2.2 Strength of Symbian powered Nokia phone.............................................................152.3 Ordinary peoples real life (How I use my phone in real life)..................................16

    2.3.1 Nokia 6210s as watch and speedometer............................................................17* Why Nokia 6210s was better than iPod Touch(probably iPhone, too) in reallife? #1...................................................................................................................18

    2.3.2 Nokia 6210s as mountain hiking, bicycle and sports logging record system. . .192.3.3 Nokia 6210s as digital camera..........................................................................202.3.4 Nokia 6210s as reviewers digital camera and real time reporting...................212.3.5 Nokia 6210s as image scanner..........................................................................21

    2.3.6 Nokia 6210s, use it for making event invitation letter with guide map............22* About Korean market #1....................................................................................232.3.7 Nokia 5800 as digital camera............................................................................242.3.8 Nokia 5800 has powerful portability than digital camera or DSLR.................26

    * About Korean market #2....................................................................................282.3.9 About life in Daegu posterous........................................................................282.3.10 Technology was nothing unless. #1 about Carl Zeiss.................................29

    * Geek was the geek..............................................................................................322.3.11 Technology was nothing unless. #2 about Xenon Flash..............................372.3.12 About Nokia housing.......................................................................................392.3.13 Use as voice recorder......................................................................................41

    2.4 How much money can I save for using Symbian powered by Nokia phone?..........423. More about real life story go to the PART II........................................................................44

    3.1 This isnt a fiction.....................................................................................................443.2 Evidences from my activities in Korea.....................................................................45

    4. Are we living on different world?........................................................................................484.1 Why Nokia doesnt need new product?....................................................................484.3 Why do so many people think that ordinary people would care about smartphonewar?.................................................................................................................................49

    Bibliography.............................................................................................................................51

    2

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    4/54

    Real life action with Nokia by Seong pill kon

    Why I wrote this paper?

    * This paper is written specifically for the Nokia and Symbian. So dont send out this paper

    to any other, please. Because people do not understand what this paper is all about. And I am

    trying to explain missing opportunity or missing secret ingredient. It was not my intention to

    argue with geek or mania.

    People are too eager to compare things like iPhone versus Nokia 5800 XpressMusic. (Later

    on, I will only use Nokia 5800 or 5800 for Nokia 5800 XpressMusic.)

    Lets think very carefully.

    If I have iPhone, do I really have to care about what was good about 5800?

    If I have 5800, do I really need to know whether iPhone was better than my phone?

    Do I really need to know?

    But why people are arguing every mobile related web page that iPhone was far better than

    anything else? Why?

    Simply put it this way. Because this geek websites doing that every time. Technically, they

    didnt really raise the question about that. But they did.

    Yes, you wouldnt believe what I was saying. But I can assure you that they did.

    Because they never really using the phone in real life. They were playing with them so they

    were happy to playing. It was like kid has a toy.

    Most of geeks website loves the iPhone. They love that how fast it is or how responsible it is.

    You see, thats the problem. They never talk about situation that happens in real life.

    It was really fast. Yes, I agree. So CPU was very busy and it became very hot so I have to

    give iPhone a break and it was too hot to using it in summer.

    Do you think that was the end of story?

    3

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    5/54

    Real life action with Nokia by Seong pill kon

    No. It cant be using it very long because battery was already gone. Do I have to carry my

    netbook or notebook computer for recharge battery? Are you kidding me?

    Thats the reality.

    But they never talk about that because they never using it in real life.

    Yes, I know they will say anyone can get power everywhere or who wouldnt have computer.

    That is the reason I am contacting with Nokia and Symbian. Not any where else.

    There has other reason.

    Nokia phone was quite fast and responsive and it was hot but it wasnt that hot. I can still use

    it in summer.

    And it cant be using it very long but it doesnt have to recharge all the time like iPhone does.

    Do you realise what I am trying to say here?

    Thats the reason why Nokia has lower power CPU, wasnt it? But who knows about this?

    Nokia didnt let them know.Thats why people complain about lower power CPU all the time and saying that Nokia

    phone was very slow.

    I know Nokia geek website trying to telling that story but they didnt get the point.

    I was once geek who had several kind of PDA last time but not any more. So I know what

    geek thinks. Nokia geek probably know benefit of lower power CPU. But not quite.

    They were still the geek, werent they? So they wanted to have powerful toy. What kind of

    geek doesnt like powerful toy, right?

    Thats why they did not talk about real life situation.

    I will give you just one example here. And I will talk about more in later.

    If I wanted to go 5 or 6 hours of mountain hiking during weekend, do I have to carry 2 or 3

    4

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    6/54

    Real life action with Nokia by Seong pill kon

    spare battery for iPhone? Do you think this is not the real life situation?

    But 5800 doesnt really need spare battery.

    You dont need spare battery for iPhone, if you dont do anything.

    But if I wanted to go mountain hiking, I would like turn on GPS for Sportstraker app, taking

    the picture, (because I am too lazy to carry the digital camera. Truthfully, I dont even have a

    digital camera. I will tell you more story later.) twitter app, listen to music, note on some idea

    and so on.

    There has other real situation like I had to do something in the weekend morning so I had to

    mountain hiking at late afternoon. That case, I will probably need a lantern. And 5800 have alantern so I dont need to bring lantern. So I dont even worry about evening hiking.

    But iPhone cant use as lantern. Also iPhone couldnt use that much apps together (dont have

    multitasking ability or limited multitasking) and need spare battery.

    This is the truth.

    People can save iPhone battery for not using it. If you dont use the phone, what kind ofreason for buying that in first place.

    I can go on more about how ridiculous it is but I will leave it that. Because I dont want to

    argue with iPhone maniac.

    It was different product so it was stupid things to compare. But I did that because I was trying

    to prove my point. I am not trying to argue whether iPhone was crab or not.

    So what I was realised that Nokia didnt show to the world that what this phone capable of in

    real life situation such as why Nokia choose lower power CPU instead powerful CPU.

    So Nokia and Symbian were missing the opportunity that Symbian powered Nokia phone

    will benefit to using it in real life situation.

    I will explain the first question about customer doesnt really care about which phone is

    5

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    7/54

    Real life action with Nokia by Seong pill kon

    better. Because customer wanted to use it well in their phone not that stupid arguing, dont

    you think?

    But every geeks websites were war on smartphone operating system. That is the reason I am

    very confident about what I am proposing here.

    If you read further, you will find quite many evidence that how real life story can help with

    Symbian powered Nokia phones sales. And it will also prove that Nokia doesnt really need

    new product.

    6

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    8/54

    Real life action with Nokia by Seong pill kon

    1. Introduction

    This is rough version of project proposal and it did not follow any of proposal format. So it

    could not easy to read or understand what this proposal was about but if you read further, you

    will understand what this is all about.

    It was not intended to write in informal way but my English writing skill was not good

    enough for formal writing. Could you accept my apology for poor writing, please?

    Let me introduce myself. My name is Seong pill kon (nickname or pen name as Ara) who

    was writing many things on several blogs for Korean. And most distinguish thing about my

    blog is that show to the Korean that reality of what really happen in real world related to

    technology, creativity, mobile, open source, etc. So my blogs posts were quite different

    viewpoint than any other blog. And I am also writing about mobile stuff like iPod touch,

    Nokia 6210s and 5800. I have done writing about iPod Touch, though.

    And I have been learn English for 6 and half years and then I haven't been speak or write

    English almost 3 years now because I came back to my hometown in Korea about 3 years

    ago. So I believe my writing could be far worse because my English expression was very

    limited and quite poor.

    My written English was very poor so this paper cant use it to other purposes. So it should be

    all rewrite it and it also need nicer and suitable project title. And I follow up citation like

    wikipedia so it probably need better citation.

    I couldnt show it this to anyone so I am doing it all alone. Could you accept my apology for

    having too many grammatical errors, misspelling, wrong citation and any other mistakes,

    please?

    7

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    9/54

    Real life action with Nokia by Seong pill kon

    I am Korean so I know a lot about Korean people. So when I am writing something on my

    blog in Korean, it doesnt take it long. But when I am trying to write this paper, it took me

    more than a month to just get started. Because I dont know much about western peoples life

    and how they think.

    So could you please read and understand it what I am saying rather than how I poorly write

    it?

    And if you have any questions regarding this matter, please feel free to contact me.

    1.1 What is my intention for writing this?

    You can clearly see that my writing wasn't good enough and living in Korea doesn't help me

    to find people who can do this project together.

    That is the reason why I introduce myself and also why I didn't write it to the blog.

    And another most important thing is that not many people could understand what this is all

    about. But Nokia made 5800 so some of Nokia's employee should understand what this is all

    about.

    If you don't understand what this paper is all about, please pass to who really make decision

    for making Nokia 5800 or who responsible for making it or marketing and public relation

    department especially related to the internet community and geek websites. Or who could

    really understand this matter.

    8

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    10/54

    Real life action with Nokia by Seong pill kon

    This proposal's intention:

    to looking for someone who totally agree on this matter so we can do blogging or

    similar kind of activity together.

    If Nokia and Symbian quite agree on this matter, we could do campaign together.

    If Nokia and Symbian totally agree on this matter, we could do ad campaign together.

    Or many other possibilities.

    1.2 Why write this matter to the Nokia?

    Why not any other place like blog, magazine or any kind.

    Because this is all about Nokia phone especially about Nokia 5800. I thought about this

    matter for contacting with some of famous Nokia gadget blog. But they were the geek.

    I believe their viewpoint of Nokia phone and my viewpoint of Nokia phone were totally

    different.

    1.3 Before go further

    I should appropriately divide things such as

    Korean market and world market

    developed country and developing country

    geek world, geeks websites, their follower, iPhone mania, etc

    ordinary people in Korea and ordinary people in New York

    but I couldnt do that.

    Because I am the only one doing this matter so I didnt have enough time to analyse it all.

    9

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    11/54

    Real life action with Nokia by Seong pill kon

    I believe it was not a big deal because most things are happening in internet so it was still

    acceptable.

    This proposal will bring up lots of sarcasm when it tries to realistic so it was not my intention

    to insult them. I was just trying to be objective and realistic.

    So this proposal's intention wasn't

    to praise Nokia

    to argue with geek world (geek was mostly who own the geek websites and their

    followers)

    to argue with iPhone mania world

    to argue with Nokia's campaign, Womworld/Nokia, Nseries and all the Nokias blog,

    Nokias website, Nokias social network page

    divide world between geek world and real world

    to argue about rich people

    I can't ignore what they did so I understand that they have their purpose. So if I was arguing

    with them, it was not mean to be they were wrong.

    10

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    12/54

    Real life action with Nokia by Seong pill kon

    2. Where does Symbian powered Nokia phone's strengthcame from?

    Let's be realistic.

    Geek playing the phone. And they were not using it in real life.

    For example, who really need in real life for Nokia N97 mini's extreme macro videography or

    photography?1

    Yes, it was good thing to have. (I know some people would like to have.) And it was better

    than nothing. But come on. Who really need it in real life?

    I know geek will claim that they were using it in real life.

    But the truth is they don't have time for using it in real life because they have to play other

    mobile phone at the very next day.

    And they don't have to pay for the phone (I don't know much about other country but Korea

    does.) so they never talk about the cost of phone. Are you kidding me? Who want to buy

    $800 phone? In reality, people would say $400 phone also expensive.

    But they don't even buy the phone so what do they care about cost of phone?

    If they did pay the bill, it doesn't matter because they will earn more from blog

    advertisement's income or other way like consulting or something.

    So what they do with their phone, in reality?

    They have many phones in their hand so what they can do with it? Of course, they will play

    with them. So they will use it in playing manner not in real world.

    Many people in Korea are complaining about Nokia 5800. And people claim that it was

    rubbish phone and Nokia X6 also rubbish phone.

    But at the end, they were still using it.

    1 Fakhre, Extreme Macro Videography and Photography with Nokia N97 Mini, June 16, 2010,http://www.symbiantweet.com/macro-photography-with-nokia-n97mini.

    11

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    13/54

    Real life action with Nokia by Seong pill kon

    Why?

    So many people were complained about Symbian powered Nokia phone but why they were

    still using it? Why?

    Symbian powered Nokia smartphone was nothing special. So many people claim that it cant

    be compare with iPhone or Android phone.

    But how nothing special phone can sell around 44.3%2 of smartphone market. How nothing

    special phone that can sell that much? Does this make sense to you?

    Thats where the truth comes out.

    If you didnt use Nokia 5800 phone for long period time, you probably couldnt understand.

    So I will explain detail of Nokia 5800s strength later.

    This phone wasnt special at all. But it was perfectly suitable for ordinary people in their

    daily life.I should not say like this but rich people and probably include Nokias employee will not

    easily understand what I am saying here. Because rich people do not experience that kind of

    situation in their daily life. If you read further, you will know what reason for saying this.

    In that case, you will probably difficult to understand why Nokia 5800 or Nokia phone was

    best phone in real world.

    2.1 What do I mean by real world?

    2 Matthew Miller, Google Android smacks down Windows Mobile in latest Gartner data, May 19, 2010,http://www.zdnet.com/blog/cell-phones/google-android-smacks-down-windows-mobile-in-latest-gartner-data/3829.

    12

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    14/54

    Real life action with Nokia by Seong pill kon

    2.1.1 Cost of phone

    If you are going to buy something such as car, television, etc, what is most important matter

    for buying it? What is it really?

    Budget, isnt it?

    So budget was most important matter. But, how come geek world never talk about that

    matter? Did geek come from real world? Seriously.

    I know there has too many reason. One good example was most of geek came from United

    States and they mostly have monthly plan so they were difficult to talk about the cost.

    2.1.2 iPhone was super better than Nokia 5800

    Geeks websites didnt really compare them but their followers did that all the time. You will

    see it from every web pages comment.

    Especially, iPhone mania was all over the geeks websites.

    Who would compare totally different price tag, in reality?

    During my Nokia 5800 related presentation3 in Korea, I did ask the people that who would

    compare BMW car versus Daewoo Tico4. Daewoo Tico was the one of cheapest and famous

    car in Korea and in Korea, imported car like BMW was quite (or very) expensive.

    iPhone was around $700 or $800+567 phone. (+ mean was more because unlocked iPhone

    was only exist in a few countries. So if customer wanted to buy from them, they have to

    3 Seong pill kon (Ara), 5800 by Ara, May 29, 2010,http://www.slideshare.net/thinklogically/usfulness-of-nokia-5800-seoul-v02.

    4 Daewoo Tico - Wikipedia, March 28, 2010, http://en.wikipedia.org/wiki/Daewoo_Tico.5 Andrew, Legally unlocked iPhone on sale for $799 at Buy.com, April 4, 2009,

    http://www.iphonefootprint.com/2009/04/legally-unlocked-iphone-on-sale-for-799-at-buycom/.6 ScottRASC, Legally unlocked iPhone 3G original price? - Yahoo! Answers, years ago 2, ,

    http://answers.yahoo.com/question/index?qid=20081013025310AAJYEfM.7 Liam Tung, Apple to sell unlocked iPhone 3GS - Communications - News, June 26, 2009,

    http://www.zdnet.com.au/apple-to-sell-unlocked-iphone-3gs-339297111.htm.

    13

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    15/54

    Real life action with Nokia by Seong pill kon

    sacrifice their warranty or customers have to send back to origin country for fix the issue.)

    Nokia 5800 was around $2508 phone and I am not sure whether it include comes with music

    or not. Comes with music was important matter because Nokia 5800 was selling in Korea for

    less than $150 which was not include comes with music.

    How geek or their followers so confidently compare $800+ phone with $150 phone? Does

    this make sense to you?

    I know there has a reason because I mentioned earlier that United States did sell the phone

    with monthly plan so they couldnt recognized real price of the phone.

    2.1.3 There has too many iPhone maniac in geeks websites.

    This is the problem. There has significantly different phone cost but they will say iPhone was

    cheaper like Nokia 5800 because of monthly plan. That is the big problem in reality. And

    geek never really talks about the phone cost so people were totally forgotten about the phone

    cost.

    There has other reason like they were the iPhone maniac. Thats why they cant think

    properly.

    Nokia and Symbian should fight with iPhone maniac. But the problem is Nokia or Symbian

    cant argue with these people because Nokia and Symbian are company and iPhone maniacs

    were just bunch of people.

    And also they were not right mind so how can you explain to them, right?

    So Nokia should just talk with right minded people that what Symbian powered Nokia phone

    capable of in real life situation and show it to the world what benefit for using it in real life.

    8 Google Shopping, nokia 5800 unlocked - Google Product Search, n.d., http://www.google.com/products?q=nokia+5800+unlocked&hl=en&aq=f.

    14

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    16/54

    Real life action with Nokia by Seong pill kon

    It was quite effective strategic because I believe, I have done that. I will talk about it later.

    2.2 Strength of Symbian powered Nokia phone

    Here, you see.

    What is Nokia and Symbians strength?

    Let me ask you other way. Which one is the most Symbian powered Nokias best selling

    product recently?

    Yes, it was Nokia 58009. (Maybe, there has more.) So what was the strength of Nokia 5800?

    Yes, it was cheap and mass production product, wasnt it?

    Almost anyone can afford to buy it. Not only that.

    Someone who cant afford to buy expensive phone like iPhone and Nexus One. (This led me

    to other story which can analyse people why there has too many iPhone maniac and Nokia

    phone haters in this world. But just leave it that for now.)

    I know it was quite big generalization because there has too many countries and each country

    was very different than others. But it was still acceptable. Because thats why Nokia and

    Symbian have 30% to 40% of smartphone market share.

    I know that Nokia N and E seriess sales were not bad. And Nokia N and E series were not

    very expensive than iPhone and Nexus one so it will apply same thing like 5800. I cant tell

    the detail about it because I didnt have any experience about N or E series.

    Nokia and Symbians strength was product for ordinary people, right? Not only that. Because

    Nokia phone was for real life situation.

    But what did Nokia and Symbian do? Nokia and Symbian asked about their product to not

    ordinary people.

    9 Nokia 5800 XpressMusic - Wikipedia, n.d., http://en.wikipedia.org/wiki/5800.

    15

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    17/54

    Real life action with Nokia by Seong pill kon

    So Nokia and Symbian should ask to ordinary people who own the Symbian powered Nokia

    phones strength product like Nokia 5800. I mean Nokia and Symbian should ask to ordinary

    people who use Symbian powered Nokia phone wisely and also use it in real life situation.

    But Nokia and Symbian always ask about their product to geek.

    I could say that Nokia and Symbian asked very wrong person about their product.

    Do you think geek really care about cheap phones ability? They have more expensive phone

    in their hand so what do they care about cheap phone.

    Im not saying Nokia and Symbian did it wrong. Im saying that Nokia and Symbian totallymissing this big opportunity or this very secret ingredient.

    Maybe, some people already did things like what I did. But it doesnt matter. Because most of

    Nokia related geek websites (also Nokias all the blog and twitter account, too) never talk

    about ordinary peoples real life situation.

    2.3 Ordinary peoples real life (How I use my phone in real life)

    When I was in Malaysia, I have been used Nokia 3310, 2100 and 6280. I havent been used

    Nokia 6280 for long. And last year, I bought a Nokia 6210s which is same model name as

    6210 navigator. After that, I bought a Nokia 5800 around end of 2009. And I also bought iPod

    Touch 1st generation around 2 years ago.

    So I dont know anything about expensive phone like Nokia N95, 9210 Communicator, E72

    and N86. It was all guess work about N and E series phone. And iPhone also all guess work

    from iPod Touchs experience.

    But Nokia phone was made for ordinary people so Im confident about what I am saying

    here.

    16

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    18/54

    Real life action with Nokia by Seong pill kon

    So I believe when I am talking about Nokia 5800s strength, it could be apply similar things

    to the N or E series.

    This is my life with Symbian powered Nokia phone.

    2.3.1 Nokia 6210s as watch and speedometer

    I already wrote about this in my Korean blog: Nokia 6210s screen was good at outdoor and

    how could best use of it10. (translate by meaning)

    Many phone was not like Nokia 6210s screen (especially in Korea because Korea doesnt

    much have Nokia phone) so if they wanted to see the time, they must turn on the screen. So it

    wasnt comfortable to use as watch.

    But Nokia 6210s doesnt need that. And Nokia 6210s doesnt need to backlight on for watch

    so it can save battery power, too. I have recorded youtube video 11 for explain about this in

    Korean.

    It can be used as desktop watch like this:

    10 Seong pill kon (Ara), , October 23, 2009,http://asrai21c.tistory.com/483.

    11 Seong pill kon (Ara), YouTube - 6210s - , August 18, 2009,http://www.youtube.com/watch?v=e7pdnJ1IaY8.

    17

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    19/54

    Real life action with Nokia by Seong pill kon

    photo taken by Nokia 5800

    And it can be use as bicycles GPS speedometer with program such as sportstracker app,

    endmondo app.

    Nokia 6210s was really good for that because it can save battery power from backlight off.

    So you dont need wrist watch, desktop watch and GPS speedometer. So how much can you

    save money for using Nokia 6210s? Ordinary people can save money from this, right?

    * Why Nokia 6210s was better than iPod Touch(probably iPhone, too) in reallife? #1

    Steve Litchfields article Sun, sun, sun. And I can't see a thing on my phone!12 at June 24,

    2009 which compare Nokias some of model and other phone about sunlight performance.

    I am not saying this is false. I am saying was it really real life comparison?

    I have iPod Touch and I cant see a thing in sunlight when I was outside. But I can see a thing

    in my Nokia 6210s.

    But Steve Litchfield said that iPod Touchs sunlight performance was as good as N95 and

    E6113.

    12 Steve Litchfield, Sun, sun, sun. And I can't see a thing on my phone!, June 24, 2009,http://www.allaboutsymbian.com/features/item/Sun_sun_sun_And_I_cant_see_a_thing_on_my_phone.php.

    13 Ibid.

    18

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    20/54

    Real life action with Nokia by Seong pill kon

    I could be wrong but someone wrote that Nokia 6210s screen was quite same as N95.

    Why I couldnt see a thing in my iPod Touch?

    What makes this difference? Because I have to save battery power for iPod Touch so I had to

    decrease the screen brightness. And Nokia 6210s doesnt need that much. I mean it doesnt

    much different with screen brightness in sunlight.

    Yes, I can give full screen brightness to iPod Touch but if I do, I can do nothing because of

    battery power.

    You see, it makes totally different story.

    I know if users were very and very carefully adjust screen brightness, it wasnt that big

    difference. But who really want to that much big effort to save battery power. Also it was too

    much wasting time for take care of that.

    2.3.2 Nokia 6210s as mountain hiking, bicycle and sports logging recordsystem

    I wrote about this14in my Korean blog.

    Most of Korean didnt understand English so I did explain what it can do such as recorded

    what music I listened, about GPS function, display my movement on the map(not many

    Korean website showing this kind of thing at the time), spotted photos location and aboutworkout details like distance, duration, average speed, etc.

    If you have Nokia 6210s or 5800, you dont need GPS and GPS record machine. So ordinary

    people like me can save money for buying expensive GPS machine, right?

    14 Seong pill kon (Ara), ,, , 6210s, September 11, 2009,

    http://asrai21c.tistory.com/461.

    19

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    21/54

    Real life action with Nokia by Seong pill kon

    People would say iPhone can do that, too. But could I give real life story again for inability to

    do multitasking? I already talked about this very beginning.

    2.3.3 Nokia 6210s as digital camera

    Yes, it can apply to any of Nokia phone because most of Nokia phone has good camera.

    I have read about Nokias phone camera from websites (search from the google so couldnt

    remember) that it was quite good. And I have seen some of photo from Koreans Nokia user

    community site which is similar like forum.

    Nokia user community15(I will use acronym as NUC later on.) in naver.com which is kind of

    close community so it doesnt allow to see all the article before subscribe that site except

    posts writer must select anyone can see option.

    I have very old 2 megapixels digital camera and sometimes it did not work properly. So when

    I bought Nokia 6210s, I was surprised that I can use as my digital camera.

    So I have written about that16 and explain that it was quite good and included untouched

    photos so I can use it as digital camera. And I also introduced that there has flickr group

    which can see some of sample photo.

    flickers Nokia user in Korea group http://www.flickr.com/groups/1211850@N23/

    flickers Nokia group http://www.flickr.com/groups/37906643@N00/

    Also I have wrote Nokia 6210s, night shot wasnt that bad17 (translate by meaning) for low

    light performance. And it wasnt bad considering the phone cost.

    And this is the one of most disturbing situation for me. Because that NUCs member

    15 [X6/XM5800/6210S], n.d., http://cafe.naver.com/nokiaa/.16 Seong pill kon (Ara), 6210s, September 12, 2009,

    http://asrai21c.tistory.com/462.17 Seong pill kon (Ara), 6210s, ., September 13, 2009,

    http://asrai21c.tistory.com/463.

    20

    http://www.flickr.com/groups/1211850@N23/http://www.flickr.com/groups/37906643@N00/http://www.flickr.com/groups/1211850@N23/http://www.flickr.com/groups/37906643@N00/
  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    22/54

    Real life action with Nokia by Seong pill kon

    continuously complain about photo quality of Nokia 6210s and 5800 so I had to write about it

    again and again and again.

    When I write something in NUC, I mostly choose anyone can see option but not all of them.

    And I had to write to my blog, too. I cant explain everything what I wrote so I will just give

    some of example only.

    2.3.4 Nokia 6210s as reviewers digital camera and real time reporting

    This is one of important story because it was real life story.

    I have been to downtown in my hometown, Daegu, Korea and then when I have been to

    library which is very close to downtown, there has exhibition for celebration of librarys 90th

    opening. I didnt know there has exhibition so I didnt carry the digital camera. (Yes,

    technically, I dont have one.)

    I didnt carry the digital camera but I can take photo from 6210s so I have write18about in my

    blog with several photos from exhibition.

    And I also try to make real time report through website like pixelpipe.com which will send

    out message or photo to several social network websites such as twitter.com or facebook.com.

    2.3.5 Nokia 6210s as image scanner

    I have got small gift from Google Korea so I did write 19about it. And there has small booklet

    so I took the photo from whole book. And then I realised that I can read every word from

    18 Seong pill kon (Ara), 6210s : 90 , September 15, 2009, http://asrai21c.tistory.com/464.

    19 Seong pill kon (Ara), 6210s - , September 29,2009, http://asrai21c.tistory.com/469.

    21

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    23/54

    Real life action with Nokia by Seong pill kon

    photo.

    There has other real life story. When I put this story to the NUC, one of member said story

    like this. He said that when he had to away from university during weekend, he took the

    photo from his course book. So he can read course book from anywhere and anytime.

    That photo was all taken from Nokia 6210s. Can you believe it?

    It was quite old and cheap phone. But it can do that much.

    I am just getting start. And I have so many stories to tell you.

    2.3.6 Nokia 6210s, use it for making event invitation letter with guide map

    This isnt great photo but I would like to tell the story about protect nature from talk about

    wild duck family to the Korean. Korean should keep cleaning river and dont throw rubbish

    and so on. So we can protect wild duck family. And I also have write20 about use GPS for

    taken photo with location.

    I have also written21 about it in English but I didnt talk about nature thing here so it wasnt

    that interesting to read, I think. It was completely different story than what I wrote in Korean.

    This isnt good photo. But Nokia 6210s with sportstracker websites can make event invitation

    with guide map. And if there has event poster or something, Nokia 6210s can take photo of it.

    So it can make great event invitation letter22 so easily.

    20 Seong pill kon (Ara), 6210s - , September30, 2009, http://asrai21c.tistory.com/470.

    21 Seong pill kon (Ara), wild duck family made home at Sinchundunchi, Daegu, September 30, 2009,http://ara21c.blogspot.com/2009/09/wild-duck-family-made-home-at.html.

    22 Seong pill kon (Ara), , October 7,2009, http://asrai21c.tistory.com/474.

    22

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    24/54

    Real life action with Nokia by Seong pill kon

    I am not sure about the developed country but it was very important matter in Korea because

    Koreas address system was quite messy and most people cant find location with address

    only. So it was absolutely necessary item in invitation letter.

    That is the reason Korea was quite famous for car navigation system. And most of Nokia user

    in Korea asked about when does Ovi Maps service open in Korea.

    * About Korean market #1

    Nokia 6210s was not selling a lot in Korea but it wasnt bad. And I heard that many of Nokia

    6210s was exported to other country so I am not so sure about that.

    But it doesnt really matter because smartphone market in Korea was really small at the time.

    So Koreans smartphone market was just started with Nokia 5800 and iPhone 3GS.

    I am not sure how much do you know about Korean market but Korean markets one of

    biggest problem is that call the media brainwash which is all kind of lies came from there. So

    nobody knows truth about market. For example, Nokia 6210s sales werent bad consider the

    smartphone market but many media said that it was horrible and Nokia will leave Korea

    again like last time.

    This is important matter to Korean because they dont just buy the phone until many people

    going to buy that phone and they will also listen media very carefully whether people are

    going to buy or not. Maybe you will say too much generalization but I have so many

    evidences for that matter.

    So people crying like baby that sales of Nokia 6210s were horrible and Nokia will give up

    Korean market like last time. So I did explain it wasnt that bad sales consider the Koreans

    smartphone market.

    23

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    25/54

    Real life action with Nokia by Seong pill kon

    Nokia 5800 made through Koreans certificate for electric wave or something and this means

    is that Nokia will continue to do business in Korea. But people claim that Nokia will leave

    again. So I had to write23 about it. And I also have written about it in NUC, too.

    And it was quite important matter for Korean Nokia user.

    So this is the reason why I have written about worlds mobile phone and smartphone market

    share almost every year.

    Because Korean media always saying that Nokias market share was totally losing and

    Samsung already have taken all of Nokias market share and then people also saying same

    thing. So people were saying that Samsung already dominated 70% of mobile phone andsmartphone market share.

    Here is what I wrote:

    a little bit about mobile phone market share24

    2004 to 2008 smartphone market share25

    2008 mobile phone market share26

    2008 smartphone market share27

    2.3.7 Nokia 5800 as digital camera

    I have written many things about Nokia 6210s camera but people did not believe what I am

    saying. So I have to write again about this matter.

    23 Seong pill kon (Ara), 5800 XpressMusic ?, September 13, 2009,http://thinklogically.tumblr.com/post/186183850/nokia-5800-xpressmusic-coming-to-korea-soon-or-later.

    24 Seong pill kon (Ara), '[], ' ( ), July 24, 2008, http://asrai21c.tistory.com/122.

    25 Seong pill kon (Ara), (2004 ~ 2008 3 ), January 16, 2009, http://asrai21c.tistory.com/310.

    26 Seong pill kon (Ara), ?? - 2008 , April 30,2009, http://asrai21c.tistory.com/396.

    27 Seong pill kon (Ara), 2008 43.7%, September 22, 2009,http://thinklogically.tumblr.com/post/194051625/2008-smartphone-market-share.

    24

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    26/54

    Real life action with Nokia by Seong pill kon

    I have write Nokia 5800 XpressMusc untouched photos28 and also to the NUC29.

    I already explained NUC was close forum so nobody can see NUC members photo. NUCs

    member uploaded many good photos there but nobody can see it.

    So many Koreans do not know about Nokia phones camera capability.

    There has call the SLR club30 in Korea which is very famous for gadget stuff and digital SLR

    camera, too. One day, they were talked about 5800 and then it became extremely famous so

    5800s sales also increased a lots.But funny thing is that they have so many members that know about DSLR camera but they

    do not know anything about 5800s camera capability. Thats why they only talk about 5800

    as mp3 player.

    And NUC was not open to anyone so who knows about 5800s camera capability in Korea.

    That is the reason why I was talking a lot about it. I did make good impression about Nokiaphone to the Koreans but Nokia Corporation doesnt know anything about me.

    I know Nokia did enter the Korean smartphone market at the very right time. And Nokias

    advertisement was very different than any other Koreans advertisement and not only that. I

    know that Nokias bus station ad, introduce the 5800 with singer Yojo, Karaoke party, street

    ad, TV music shows small Nokia X6 ad, Nokia X6 ad bus, sponsor of 2010 Time to rock

    festival with Nokia and Nokia X6 launch party for Nokia X6 Music week31.

    28 Seong pill kon (Ara), 5800 XpressMusic, May 23, 2010,http://asrai21c.tistory.com/496.

    29 Seong pill kon (Ara), [X6/XM5800/6210S] :: 5800 XpressMusic , May 23, 2010, http://cafe.naver.com/nokiaa.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=179500.

    30 SLRCLUB, , n.d., http://www.slrclub.com/.

    31 Seong pill kon (Ara), Nokia X6 - Nokia X6 Music Week, May 26, 2010,

    http://mobilesocial.tumblr.com/post/634030824/nokia-x6-launching-party-in-seoul.

    25

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    27/54

    Real life action with Nokia by Seong pill kon

    I have also written about it3233with Nokia X6s delay launch news.

    I know that Nokias ad was very effective and Nokia will connect with real life people. But

    there has gap between real life people and geek people. Because real life people also

    connected with geek people and they also heard about iPhone and Android.

    So I believe I was the one of them in Korea that fills up that gap.

    Maybe this expression wasnt that clear because I havent written all the evidence here yet.So if you read further, I am sure that you will understand what I mean.

    2.3.8 Nokia 5800 has powerful portability than digital camera or DSLR.

    When you saw the great scenery but you dont have DSLR in your hand.

    Was that situation really helpful?

    I have seen the photo from WOMWorld/Nokias article Nokias Facebook fan photos 34.

    And all photos are great but I noticed especially last one which is Ronnie Bernardo took with

    Nokia N8635.

    I am not sure whether it is untouched photo or not. But it was not important.

    I will ask you this. One day, you have seen really beautiful scene so you would like to take

    32 Seong pill kon (Ara), X6 , May 26, 2010, http://asrai21c.tistory.com/498.

    33 Seong pill kon (Ara), X6 , May 26, 2010,http://mobilesocial.tumblr.com/post/633782994/nokia-x6-bus-in-korea.

    34 WOMWorld/Nokia, Nokias Facebook fan photos, April 18, 2010,http://www.womworld.com/nokia/14897/nokias-facebook-fan-photos/.

    35 Ronnie Bernardo, After the Discover Launch on April 4, 2010. Taken using my Nokia N86, April 8, 2010,http://www.facebook.com/photo.php?pid=3761310&op=30&o=all&view=all&subj=36922302396&aid=-1&oid=36922302396&id=820833165.

    26

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    28/54

    Real life action with Nokia by Seong pill kon

    photo, right? But how?

    You dont have your beloved digital camera or DSLR camera in your hand. So whats the

    point for having digital camera, if you cant catch the great moment?

    So who would really carry digital camera or DSLR camera all the time?

    I hope you did get my point. You see, that is the reason Ronnie Bernardos photo was really

    important. Because who could think of launch the rocket made that much great scenery,

    right?

    I believe this very thing make totally differentiate Nokia phone to any other phone. But Nokia

    didnt talk about this. I dont think Nokia will believe what I am saying here but dont worry.

    More evidences will follow up.

    So I have written36that Nokia phone camera was easy carry than digital camera and DSLR

    camera so it was really useful in real life and also include my blogs previous posts which is

    relate to the phones photo quality.And I believe this thing quite help the 5800s user because people noticed about 5800s

    camera. Because I have read from NUCs posts that some people wanted to buy Nokia 5800

    or X6 for photo diary.

    When I was wrote Nokia 5800 XpressMusc untouched photos to the NUC, visit count was

    around 2,100. But when I was written about portability post, visit count was around 4,700.

    I know I put that article different category but you will see that people are quite interested

    about it. Because both of the visit count was quite higher than other article.

    36 Seong pill kon (Ara), , June 8, 2010,http://asrai21c.tistory.com/502.

    27

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    29/54

    Real life action with Nokia by Seong pill kon

    * About Korean market #2

    If you still dont believe about Koreans conservative mind from media brainwash, I will

    show you one of very good example.

    When I wrote about portability post, I have got response through blogs trackback.

    beForedArk blog37claimed that worse phone camera than what I wrote about it so I have

    been read about it. But first photo clearly explain how utterly beForedArk blog was wrong

    because LH8000 photos leaves wasnt green at all and 5800 photos leaves clearly show as

    green so what can I say more?

    He said that both were wrong in white-balance so it doesnt matter to compare and then hejust compare original size of photo and LH8000 can take super greater photo than 5800. And

    he didnt even take the photo properly but he compared it, anyway.

    An ordinary person wasnt all photographers so I understand that. But problem is he claims

    that he knows a lot about photography and he also write a lot about photography in his blog.

    Because Nokia wasnt famous in Korea at all so most of Koreans believe that Nokia phone

    was really crab. Thats why they cant even see the color of photo.

    2.3.9 About life in Daegu posterous

    Around May 1st 2010, I have started to write life in Daegu to the posterous 38 with taken

    photo from 5800. So this story is all came from real life and taken photo by 5800 and

    sometimes I also uploaded photo via online share function.

    I know it wasnt that interesting story there and it wasnt really great photo. But there has life.

    37 beForedArk, 5800 ,, May 26, 2010,http://beforedark.egloos.com/4401808.

    38 Seong pill kon (Ara), Daegu's posterous - Home, n.d., http://daegu.posterous.com/.

    28

    http://asrai21c.tistory.com/502#trackback1753191http://asrai21c.tistory.com/502#trackback1753191
  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    30/54

    Real life action with Nokia by Seong pill kon

    Thats what makes totally different than others.

    I have plan for the team blog so it could have more story about life in Daegu. But I couldnt

    find people to do together so it was still just me.

    I have more things to write on all my blogs but now I am busy writing this paper so

    temporary story was stopped. So dont just assume that I have nothing more to show it in my

    blog.

    Actually there has more important reason. I do not want to reveal any more ideas about

    Symbian powered Nokia phone in real life situation to the Koreans. Because there has a fewKoreans already doing like what I did which theyve got idea from my blog. So I would like

    to tell Nokia about this matter.

    You see, I couldnt do this writing about life in Daegu without 5800 or 6210s. Thats why

    5800 was perfectly suitable with ordinary peoples real life.

    2.3.10 Technology was nothing unless. #1 about Carl Zeiss

    I heard and saw advertisement a lot about Carl Zeiss, when I was in Malaysia. But I have no

    idea what it is. I know there has something to do with camera lens but how do I know what

    that Carl Zeiss mean?

    What is difference between technology product name and jargon?

    If someone asked me that scallops or orzo pasta, I have no idea what it is. Because I dont

    know anything about cook and I am from Asian country where most people eat rice.

    And if I ask you that scallop, do you have any idea what kind of scallops I am talking about?

    I have to look up about scallops and then I found out that most are same but it is slightly

    29

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    31/54

    Real life action with Nokia by Seong pill kon

    different.

    Lets get the point.

    * I have attached original photo in mail so you can see the original photo from there.

    I didnt know what this Carl Zeiss is until Ive taken photo like below.

    photo taken by 6210s

    It still didnt reveal Carl Zeiss lens capability. But it was quite impressive close-up shot.

    I have uploaded below photo39to the facebook.coms Nokia fan page. And many Nokia fans

    liked below the photo which is taken by 5800.

    39 Seong pill kon (Ara), early spring in Daegu, Korea, June 7, 2010, http://www.facebook.com/photo.php?pid=4076366&op=42&o=global&view=global&subj=36922302396&id=527330749.

    30

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    32/54

    Real life action with Nokia by Seong pill kon

    photo taken by 5800

    I also couldnt believe I took that photo.

    Now I can clearly see what this Carl Zeiss mean.

    But not quite yet.

    photo taken by 5800

    I am not a photographer so I could be wrong. But this amazing color was the one that Carl

    31

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    33/54

    Real life action with Nokia by Seong pill kon

    Zeiss most distinguish thing, I believe.

    That light pink (I am very bad at name the color so it could be wrong name.) was the one that

    I saw on the tree at the time.

    You see, most of people did not know what this Carl Zeiss is. I have taken the more than

    1,000 photos and then I did learn what this Carl Zeiss is.

    That is the reason why real life story was really important. And Nokia should not use this

    technical term. I mean if Nokia uses it, Nokia should have to clearly show it to the people

    what that technical term means.

    * Geek was the geek.

    I have read a few of geeks websites that Nokia 5800s phone camera was very bad.

    But what did you see before? So that statement was utterly wrong.

    I have read about it very long time ago so I couldnt include (include one example only)

    websites where people said about it. But I am sure that I have read quite many of them like

    that.

    And then they claim that Nokia 5800 photo was worse than Nokia N95, N82.

    Cant you believe that?

    Nokia N95 was almost $50040 phone and Nokia N82 was unsubsidized sales price of

    approximately 450 euros41.

    And Nokia 5800 was start selling at around $35042but now phone cost was cut down so now

    40 Nokia N95 - Wikipedia, n.d., http://en.wikipedia.org/wiki/Nokia_N95.41 Nokia N82 - review, price, specs, n.d., http://www.mobile88.com.my/cellphone/nokia/nokia-

    n82/preview.asp.42 Nokia 5800 XpressMusic - Wikipedia.

    32

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    34/54

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    35/54

    Real life action with Nokia by Seong pill kon

    I have pointed out this because there has price and release date differences. 5800 was around

    $100 cheaper49than Nokia X6. So 5800 wasnt good at camera because it was mass

    production product so it has to be cheap.

    And 5800 was released November 200850and Nokia X6 was released December 200951 so

    5800 was 1 year older than Nokia X6.

    This is important because technology will improve day by day.

    Maybe I was too criticizing it but geek world should have more careful about comparison.But they just do it anything for their convenience.

    Thats why I couldnt stop criticize them.

    You probably think that I was too much criticizing about tnkgrls comment. Here is the

    reason.

    I have got this tweet message from @Nokia

    @dai_vernontweeted: The @nokia fan album on facebook is stunning. It blows my

    mind that someone could take a pic like thishttp://bit.ly/aORAo9 with a cellphone

    6:44 PM Jul 13th via web Retweeted by nokia and 15 others

    (I am sorry for the quite wrong citation but it was tweet so I just included all the links there.)

    You see, not many people know what Carl Zeiss mean. So when I have bought Nokia 6210s,

    I was blowing my mind like @dai_vernon. It was just 6210s or 5800 which was not

    interested to the geek.

    Cant you see how different viewpoint they have? There has huge gap between geek and

    49 Seong pill kon (Ara), X6 vs 5800 , May 25, 2010,http://asrai21c.tistory.com/497.

    50 GSMAarena.com, Nokia 5800 XpressMusic - Full phone specifications, n.d.,http://www.gsmarena.com/nokia_5800_xpressmusic-2537.php.

    51 GSMAarena.com, Nokia X6 - Full phone specifications, n.d., http://www.gsmarena.com/nokia_x6-2922.php.

    34

    http://twitter.com/nokiahttp://twitter.com/dai_vernonhttp://twitter.com/dai_vernonhttp://twitter.com/nokiahttp://bit.ly/aORAo9http://bit.ly/aORAo9http://twitter.com/dai_vernon/status/18425177107http://twitter.com/nokiahttp://twitter.com/dai_vernonhttp://twitter.com/nokiahttp://bit.ly/aORAo9http://twitter.com/dai_vernon/status/18425177107http://twitter.com/dai_vernon/status/18425177107
  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    36/54

    Real life action with Nokia by Seong pill kon

    ordinary people.

    So if ordinary people read tnkgrls article, what ordinary people would think about 5800 and

    E71s camera?

    It was totally awesome camera but ordinary people think that it was crab because geek says

    so.

    It goes utterly bad impression to the ordinary people.

    I have read about bad quality of 5800s camera from geeks website so I thought it was quitebad. But when I have taken photo with 6210s, I realised that how utterly false idea that was.

    That is the reason why I was very criticized about it.

    This is the reason why I was saying that rich people would not understand. Because they

    were rich so they were playing most of their time with very expensive phone like N95, N86,

    N82, N97 and N900.

    Rich people and geek were seeing very and very good photo from there expensive phone. Sohow do they know about the cheaper phones photo quality?

    I will talk more about this in PART II.

    And I just remember that I have read article about 5800 versus DSLR camera in NUC and

    surprisingly (Actually, I wasnt that surprised because I know that Carl Zeiss color and close

    up shot was really good.) some of close up shot was quite comparable (in small size picture,

    of course) with DSLR and it wasnt bad.

    Oh, here. One more example shot. Many Koreans said that horrible at low light performance

    on 5800. But it wasnt that bad.

    35

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    37/54

    Real life action with Nokia by Seong pill kon

    photo taken by 5800

    Also there have more low light shots52 in my post.

    I know there has many noises. But come on. Do you expect $200 phone could far better than

    digital camera? Are you serious?

    2.3.11 Technology was nothing unless. #2 about Xenon Flash

    I have read many things related to the Nokia N8. And it was really good. And many Koreans

    also really excited about it. And I was, too.

    Anyway, I already talked about Carl Zeiss so you will guess what I am going to say here.

    Xenon Flash. What is that?

    Maybe, I wasnt native English so I didnt realise what that flash means. Because I thought

    that flash was technical term or something.

    But how do I know difference between Dual Flash and Xenon Flash?

    52 Seong pill kon (Ara), 5800 XpressMusic.36

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    38/54

    Real life action with Nokia by Seong pill kon

    So I did know what this Xenon Flash means until saw this photo from tnkgrls flickr album.

    Nokia N8 sample picture:

    without flash http://www.flickr.com/photos/tnkgrl/4701806716/53

    with flash http://www.flickr.com/photos/tnkgrl/4701806778/54

    I know that 5800s dual flash cant fire flash like that. So if someone doesnt know about dual

    flash, how do they know difference?

    I believe that is the reason why people talk many wrong things on that matter. I havent read a

    lot about it so it could be small matter.

    Now it was already too much to talk about phone camera. So I will leave it that for now.

    And it will connect to the other story later and to the PART III. So could you please keep it

    mind about this matter, please?

    Before go further, one more thing I would like to talk about it.

    This technology term should transform to the real life so it will easily understood that what

    this technology term was all about. So people can use it wisely. Use it wisely thats the

    term that will connect with Real Life Action with Nokia.

    Because technology didnt change the world, human did. Human cleverly use the tool and all

    this make it happen. But geek and their followers confused about technology. Because they

    think that technology is everything so they were just talk about technology, technology and

    technology.

    Yes, thats why they were the geek and maniac.

    53 tnkgrl, Nokia N8 sample picture on Flickr - Photo Sharing! (flash not fired), June 15, 2010,http://www.flickr.com/photos/tnkgrl/4701806716/.

    54 tnkgrl, Nokia N8 sample picture on Flickr - Photo Sharing! (flash fired), June 15, 2010,http://www.flickr.com/photos/tnkgrl/4701806778/.

    37

    http://www.flickr.com/photos/tnkgrl/4701806716/http://www.flickr.com/photos/tnkgrl/4701806778/http://www.flickr.com/photos/tnkgrl/4701806716/http://www.flickr.com/photos/tnkgrl/4701806778/
  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    39/54

    Real life action with Nokia by Seong pill kon

    I will talk more detail about this matter in PART III.

    2.3.12 About Nokia housing

    Many Koreans complained that it was made too plasticky and many gaps where connect to

    the front part and back part or something like. And they said that it was horrible.

    Some Koreans said that foreign websites also complained about that.

    And then they said that it was very bad of Nokia that selling the unfinished product to people.

    And they were comparing with iPhone.

    So I have to bring up again about phone cost.

    But I dont really notice about those small gaps there. So I dont mind.

    But I believe there has reason for all this, right?

    I remembered that mobile phone shops in Malaysia selling many of Nokia and other mobile

    phones accessories like housing, case, battery, etc.

    I have seen many things like that in Malaysia but I didnt really noticed what this make

    special.

    This is my Nokia 5800.

    38

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    40/54

    Real life action with Nokia by Seong pill kon

    photo taken by Nokia 6210s

    When I went to NUC meet up in Seoul, NUCs administrators bring the lots of gift and that is

    one of them.

    It looked totally different than my Nokia 5800. This is the one of reason, right?

    Personalise the phone.

    photo taken by Nokia 5800

    39

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    41/54

    Real life action with Nokia by Seong pill kon

    If I wasnt wrong, there has other reason. That housing part was like battery. You have to use

    it and then throw away, if you use it long. It was like consumable parts.

    Some people were easily dropped or throw phone and then phone got many scratches or

    damages. And that case, customer can replace the housing.

    I have seen so many phone housing, when I was in Malaysia. But I never noticed that it can

    personalise phone because I dont really care about housing.

    I have been use Nokia phone for around 5 to 7 years but I didnt know what that is for.

    So how can you expect everybody knows about this?

    Koreans and Americans certainly dont know anything about this, right?

    Many of geek websites came from United States, if I am not mistaken. So how can you

    expect they will say good thing about Nokias product? Which they do know nothing about.

    2.3.13 Use as voice recorder

    When I gave to small speech for kind of consultation, I also have to give same speech to

    other person so I recorded it by Nokia 6210s. I gave speech at the coffee shop where also has

    small room. And then I was surprised that recorded quality was really good and my friend

    also quite surprised how good that was.

    This recorded file was mp4 file so I dont think I can easily cut some of part and this recorded

    one was my consultation work so I cant include here.

    And I think Nokia knew about recorded audio quality.

    One day, when I was in my apartment, I heard bird singing very nosily so I recorded it by

    40

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    42/54

    Real life action with Nokia by Seong pill kon

    Nokia 6210s. And when I played it again, I was so surprised that it recorded so well.

    I have attached this file and I wont suggest listening from computer because it was better

    play it from Nokia 6210s.

    So I knew about the recorded audio quality in Nokia 6210s. I can guess how 5800s recorded

    audio quality is like.

    One of guy in NUC did interesting thing. Taeul who is indie singer-songwriter, recorded real

    life sounds like closing the door sound, the trash bin sound, chopsticks sound, brush teethsound with 5800 and then he made hip-hop beat55 from that. And he also demonstrates how

    he can play with it.

    Why I have suggested to playing recorded sound from Nokia 6210s? Because Nokia 6210s

    speaker was really good and there has something about Nokia phone speaker. But I am not

    quite sure what it is.Anyway, I will talk about Nokia 6210s and 5800s loud speaker in PART II.

    2.4 How much money can I save for using Symbian powered byNokia phone?

    I dont need wristwatch, desktop watch, speedometer, GPS, GPS (sports) logging record

    system, image scanner, digital camera and voice recorder if I have a Nokia 6210s.

    Nokia 5800 cant use as wristwatch or desktop watch like Nokia 6210s but it has quite better

    camera, bigger screen, wifi support, etc.

    55 Seong pill kon (Ara), Nokia 800 !! by, May 11, 2010,http://mobilesocial.tumblr.com/post/570827601/real-life-sounds-for-play-by-taeul.

    41

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    43/54

    Real life action with Nokia by Seong pill kon

    This is just half of real life story but I have bought Nokia 5800 for around 200 dollars but I

    have already save around 200 to 400 dollars from no need to buy digital camera, voice

    recorder, GPS logging record system and GPS machine.

    How should I not happy about it?

    42

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    44/54

    Real life action with Nokia by Seong pill kon

    3. More about real life story go to the PART II

    I have been read about Nokia N8 and I am worrying about same thing happen to the N8 like

    other Nokia phone.

    Symbian powered Nokia phones strength came from real life situation but Nokia and

    Symbian always trying to ask geek who really doesnt care about real life situation.

    This is the reason I felt that I dont have much time because Nokia N8s launch date was very

    close.

    So I will talk about more real life story in PART II.

    PART II will have Nokia 5800 as mp3 player, lantern, very good sports companion, portable

    speaker, voice recorder, and more things about battery, simple presentation machine like

    notebook computer, external GPS machine and about firmware. And also I will prove that

    5800 was far useful than iPhone in ordinary peoples real life.

    I will also explain about relationship with weight, thickness, gripping and holding one hand.

    (This one is one of most important part of Symbian powered Nokia phone but I have to talk

    about in PART II.)

    So PART II will have more example of real life story.

    3.1 This isnt a fiction.

    If there has something wrong or unlike about the Symbian powered Nokia phone, there has

    all reason for that.

    And it was not just reason, it was very and very good reason.

    43

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    45/54

    Real life action with Nokia by Seong pill kon

    Thats why 5800 was one of best selling product, right?

    Do you remember? I have already proof of reason for lower power CPU at the very

    beginning. And 5800 looked like unfinished product but it will cut the cost and customer can

    have more personalise phone. And many other things.

    And there has many other stories like this but I will talk about it in PART II.

    This real life story was not making up story. Because I have been use it that way. And someof idea came from other Korean who have written about his or her experience in NUC.

    So I have learnt from them and I also started to use it that way.

    It was not a fiction at all.

    3.2 Evidences from my activities in Korea

    This isn't about me.

    I have written many things about Symbian powered Nokia phone in my blog and NUC, too.

    And I am not trying to take any advantage for saying this. I am just trying to give evidence

    for my blog that Symbian powered Nokia phone need ordinary peoples real life story.

    That is the reason there has many citation with Korean which is mostly written by me. And I

    have written about it in twitter, too. Here is my twitter account link:

    http://twitter.com/thinklogically

    And I have been doing presentations related to the Nokia 5800 several times in several cities

    like Daegu, Seoul, Busan when there has meet up in NUC.

    44

    http://twitter.com/thinklogicallyhttp://twitter.com/thinklogically
  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    46/54

    Real life action with Nokia by Seong pill kon

    One of presentation was Social network websites and smartphone. And I did introduce

    about the social network and then explain that how can use it with Nokia 5800.

    There has other one Nokia 5800 was best phone if you consider the cost. (translate by

    meaning) This idea was quite similar like this paper.

    This is important presentation because many of NUCs members have always complained

    about 5800s slowness, ugliness, too plasticky, easily broke, etc. So I believe this presentation

    helped many people (who could get very bad impression from them) that 5800 was very

    useful than what they thought.

    And this is all Korean.

    So if you wanted to know what I wrote, you should better ask to me because there has too

    many poor translators in Korea so you will get very wrong idea from very bad translation.

    Lets get the point.

    Quite beginning part, I have talked about Korean market and I have evidence for helping

    Nokia phone sales in Korea. Now I believe that Nokia 5800 and X6s sales in Korea was

    quite good.

    So I am the one that help the sales of Nokia 5800 and X6. Because I never talked about

    feature or function or specification of phone and then I am just talking about when can I use

    it, where can I use it or which situation use it is wisest choice.

    So I am just showing it to the Korean that what I did it with my Nokia 5800.

    And then I believe it helped.

    But Nokia did not know about me at all. I know there has a language barrier and Korean

    society was quite closed so Nokia could not easily find out but if Nokia wants to do better,

    Nokia should have to find out, right?

    45

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    47/54

    Real life action with Nokia by Seong pill kon

    So I believe this is the evidence that Symbian powered Nokia phone need real life story not

    that geeks fancy world story.

    I already told that this isnt about me. So I am just trying to prove my point.

    If you have read Malcolm Gladwells book The Tipping point, you will know the term call

    the connector56. Which isnt exactly telling my position but I believe it was quite similar.

    I dont have many (In Korea, it wasnt that small, though.) blogs reader or twitters follower

    but important thing is that they will listen what I am saying because they know that I gave

    very good advice or useful tips so they will trust me.

    Some of them told me that they bought 5800 because of me.

    Maybe these evidences werent enough for Nokia Corporation but if Nokia thinks about very

    carefully, I believe it can change everything.

    56 Connector (social) - Wikipedia, n.d., http://en.wikipedia.org/wiki/Connector_(social).

    46

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    48/54

    Real life action with Nokia by Seong pill kon

    4. Are we living on different world?

    You see, geek said that iPhone or Android phone was best smartphone in the world, period.

    But what you really think about what I wrote here?

    Can you see how different that story was? How come this much difference, right?

    Thats why I did say geeks life wasnt real life story.

    Of course, I am not saying world doesnt need that kind of people. They have their purpose.

    So I am not saying that Nokias all kind of blog such as N Series blog and WOMWorld/Nokia

    blog was not needed.

    They have to stay for their purpose.

    But you clearly see that Nokia and Symbian also need blog or website that helps to find real

    life story for benefit to Nokia and Symbian user.

    4.1 Why Nokia doesnt need new product?

    I have introduced about this matter in very beginning. If you understand what I wrote here,

    you will probably understand what that means.

    I told you that 5800 was perfectly suitable in ordinary peoples daily life so it was perfect

    phone. I believe, Nokia already have too many perfect phone especially for the real life

    situation so why would you need new product, right?

    I believe almost all of Symbian powered Nokia phone also like that. Because I know that

    Symbian powered Nokia phone was perfectly suitable in real life situation.

    47

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    49/54

    Real life action with Nokia by Seong pill kon

    So Nokia doesnt really need new product. Instead, Nokia should show it to the people that

    how to use it wisely in their real life situation with Symbian powered Nokia phone.

    Because Symbian powered Nokia phones capability or advantage were all come from real

    life.

    I know that technology always improve day by day and Nokia N8 looks promising. And I

    would like to have Nokia N8. I cant afford to buy it, though. So I am not saying Nokia

    doesnt really need new product.I am saying that Nokia should showing to the world that what your phone really capable of.

    4.3 Why do so many people think that ordinary people would careabout smartphone war?

    Lastly,

    I have already talked about it but I will say it again.

    It was not my intention for

    compare product versus product

    compare geek world vs real world

    After all, customers were interested to know how they can use it well.

    Lets think about it carefully.

    Why people think that smartphone users really care about smartphone war between iPhone,

    Android and Symbian? Why geeks think that people would care?

    Thats exactly what geeks viewpoint of world. People were just fall for geeks argument,

    werent they?

    48

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    50/54

    Real life action with Nokia by Seong pill kon

    So my intention was tell the people that use it wisely in their real life. So I am trying to help

    people that what things people can do with Symbian powered Nokia phone. (Cant you see?

    It was quite similar idea of Nokia N8s ad campaign57.)

    I have already told about Nokias advertisement. And I already told you that it was very

    effective. I am not denying that. But geeks websites (media) goes to all over the ordinary

    people so it will affect them. Thats why ordinary people also talk about smartphone war.

    So I have seen the opportunity about this matter.

    If you understand perfectly about this paper, you will know how it can connect to the other

    story. And I believe there has bigger picture there and also it can help the technology

    community to become more realistic. And it will certainly help the sales of Symbian powered

    Nokia phone.

    * This isnt end of story. But Nokia N8 will soon release so I am quite sure that Nokia N8

    also need real life story like this. So I had to send this first.

    So please pass this paper to proper person please.

    If you cant and dont understand what this is all about, I wont suggest to read PART III.

    You should better read PART II for more evidence about this matter.

    57 Nokia, New Nokia N8 - What will you do with it?, April 26, 2010, http://www.youtube.com/watch?v=-Thu8flWHXE.

    49

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    51/54

    Real life action with Nokia by Seong pill kon

    Bibliography

    Andrew. Legally unlocked iPhone on sale for $799 at Buy.com, April 4, 2009.http://www.iphonefootprint.com/2009/04/legally-unlocked-iphone-on-sale-for-799-at-

    buycom/.beForedArk. 5800 ,, May 26,

    2010. http://beforedark.egloos.com/4401808.Connector (social) - Wikipedia, n.d. http://en.wikipedia.org/wiki/Connector_(social).Daewoo Tico - Wikipedia, March 28, 2010. http://en.wikipedia.org/wiki/Daewoo_Tico.Fakhre. Extreme Macro Videography and Photography with Nokia N97 Mini, June 16,

    2010. http://www.symbiantweet.com/macro-photography-with-nokia-n97mini.Google Shopping. n900 unlocked - Google Product Search, n.d.

    http://www.google.com/products?hl=en&safe=off&q=n900+unlocked&um=1&ie=UTF-8&ei=o3Q9TIGyOY7-vQPQ9vX_Dg&sa=X&oi=mode_link&ct=mode&ved=0CBEQ_AU.

    . nokia 5800 unlocked - Google Product Search, n.d.http://www.google.com/products?q=nokia+5800+unlocked&hl=en&aq=f.

    GSMAarena.com. Nokia 5800 XpressMusic - Full phone specifications, n.d.http://www.gsmarena.com/nokia_5800_xpressmusic-2537.php.

    . Nokia X6 - Full phone specifications, n.d. http://www.gsmarena.com/nokia_x6-2922.php.

    Liam Tung. Apple to sell unlocked iPhone 3GS - Communications - News, June 26, 2009.http://www.zdnet.com.au/apple-to-sell-unlocked-iphone-3gs-339297111.htm.

    Matthew Miller. Google Android smacks down Windows Mobile in latest Gartner data,May 19, 2010. http://www.zdnet.com/blog/cell-phones/google-android-smacks-down-windows-mobile-in-latest-gartner-data/3829.

    Nokia. New Nokia N8 - What will you do with it?, April 26, 2010.http://www.youtube.com/watch?v=-Thu8flWHXE.

    Nokia 5800 XpressMusic - Wikipedia, n.d. http://en.wikipedia.org/wiki/5800.Nokia N82 - review, price, specs, n.d.

    http://www.mobile88.com.my/cellphone/nokia/nokia-n82/preview.asp.Nokia N95 - Wikipedia, n.d. http://en.wikipedia.org/wiki/Nokia_N95.Ronnie Bernardo. After the Discover Launch on April 4, 2010. Taken using my Nokia N86,

    April 8, 2010. http://www.facebook.com/photo.php?pid=3761310&op=30&o=all&view=all&subj=36922302396&aid=-1&oid=36922302396&id=820833165.

    ScottRASC. Legally unlocked iPhone 3G original price? - Yahoo! Answers, years ago 2, .http://answers.yahoo.com/question/index?qid=20081013025310AAJYEfM.

    Seong pill kon (Ara). '[], ' ( ), July 24, 2008. http://asrai21c.tistory.com/122.. 2008 43.7%, September 22, 2009.

    http://thinklogically.tumblr.com/post/194051625/2008-smartphone-market-share.

    50

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    52/54

    Real life action with Nokia by Seong pill kon

    . Daegu's posterous - Home, n.d. http://daegu.posterous.com/.. early spring in Daegu, Korea, June 7, 2010. http://www.facebook.com/photo.php?

    pid=4076366&op=42&o=global&view=global&subj=36922302396&id=527330749.

    . Nokia 800 !! by, May 11, 2010.http://mobilesocial.tumblr.com/post/570827601/real-life-sounds-for-play-by-taeul.

    . Nokia X6 - Nokia X6 Music Week, May 26, 2010.http://mobilesocial.tumblr.com/post/634030824/nokia-x6-launching-party-in-seoul.

    . wild duck family made home at Sinchundunchi, Daegu, September 30, 2009.http://ara21c.blogspot.com/2009/09/wild-duck-family-made-home-at.html.

    . YouTube - 6210s - , August 18, 2009.http://www.youtube.com/watch?v=e7pdnJ1IaY8.

    . 5800 XpressMusic , May 23, 2010.http://asrai21c.tistory.com/496.

    . 5800 XpressMusic ?, September 13, 2009.http://thinklogically.tumblr.com/post/186183850/nokia-5800-xpressmusic-coming-to-korea-soon-or-later.

    . 5800 by Ara, May 29, 2010.http://www.slideshare.net/thinklogically/usfulness-of-nokia-5800-seoul-v02.

    . 6210s - , September 30,2009. http://asrai21c.tistory.com/470.

    . 6210s - , September 29, 2009.http://asrai21c.tistory.com/469.

    . 6210s : 90 , September 15, 2009. http://asrai21c.tistory.com/464..

    6210s,

    ., September 13, 2009.http://asrai21c.tistory.com/463.

    . X6 vs 5800 , May 25, 2010.http://asrai21c.tistory.com/497.

    . X6 ,May 26, 2010. http://asrai21c.tistory.com/498.

    . X6 , May 26, 2010. http://mobilesocial.tumblr.com/post/633782994/nokia-x6-bus-in-korea.

    . [X6/XM5800/6210S] :: 5800 XpressMusic, May 23, 2010. http://cafe.naver.com/nokiaa.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=179500.

    . , October 7, 2009.http://asrai21c.tistory.com/474.. 6210s, September 12, 2009. http://asrai21c.tistory.com/

    462.. , June 8, 2010.

    http://asrai21c.tistory.com/502.. ?? - 2008 , April 30, 2009.

    http://asrai21c.tistory.com/396.. , October 23, 2009.

    http://asrai21c.tistory.com/483.. ,, , 6210s, September 11, 2009.

    51

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    53/54

    Real life action with Nokia by Seong pill kon

    http://asrai21c.tistory.com/461.. (2004 ~ 2008 3 ),

    January 16, 2009. http://asrai21c.tistory.com/310.

    SLRCLUB, , n.d. http://www.slrclub.com/.Steve Litchfield. Sun, sun, sun. And I can't see a thing on my phone!, June 24, 2009. http://

    www.allaboutsymbian.com/features/item/Sun_sun_sun_And_I_cant_see_a_thing_on_my_phone.php.

    tnkgrl. Nokia E72 vs. Nokia X6 camera, June 11, 2010.http://tnkgrl.wordpress.com/2010/06/11/nokia-e72-vs-nokia-x6-camera/.

    . Nokia N8 sample picture on Flickr - Photo Sharing! (flash fired), June 15, 2010.http://www.flickr.com/photos/tnkgrl/4701806778/.

    . Nokia N8 sample picture on Flickr - Photo Sharing! (flash not fired), June 15,2010. http://www.flickr.com/photos/tnkgrl/4701806716/.

    WOMWorld/Nokia. Nokias Facebook fan photos, April 18, 2010.

    http://www.womworld.com/nokia/14897/nokias-facebook-fan-photos/. [X6/XM5800/6210S], n.d. http://cafe.naver.com/nokiaa/.

    52

  • 8/7/2019 Nokia could do far better with their customer. (Part 1 of ..)

    54/54

    Real life action with Nokia by Seong pill kon

    If you have any questions, please do not hesitate to contact me.

    Seong pill kon

    Mobile: +821026413293

    Email: [email protected]

    Twitter: @thinklogically

    mailto:[email protected]://twitter.com/thinklogicallymailto:[email protected]://twitter.com/thinklogically