NO SHOES NEWS from Blue Chair Bay

FEBRUARY 2015 | ISSUE I

BLUE CHAIR BAY EARNS MORE AWARDS

FISHBOWL SPIRITS LLC APPOINTS DAVID FARMER AS PRESIDENT

BANANA RUM CREAM TO HIT SHELVES IN MAY Blue Chair Bay announces Banana Rum Cream, a decadent new flavor.

Blue Chair Bay Banana Rum Cream marries the aromatic notes of toasted banana with the freshest dairy cream for a luxurious taste experience.

This golden and luscious expression is the latest in Blue Chair Bay’s line of signature premium rums. Banana Rum Cream launches on the heels of

Blue Chair Bay’s Coconut, Coconut Spiced and White Rums were all award Gold medals from the Spirits of the Americas competition.

A panel of experts judged the rum on appearance, aromatics, flavor, mouthfeel and finish. In addition to receiving gold medals, the White Rum was awarded Best Overall Rum and the Coconut Rum was named Best of Class in Flavored Rum.

Blue Chair Bay was also well awarded at the Miami Rum Renaissance Festival. The Coconut Rum won gold in the Flavor Category and the Coconut Spiced Rum won gold in the Spiced Category. The competition was judged by the RumXP which is made up of a comprehensive team of promoters, mixologists, proprietors, historians, consultants, journalists and collectors.

Newly created position will report directly to Kenny Chesney

NASHVILLE, TN, February 20, 2015 – Fishbowl Spirits, LLC, today announced that David Farmer has been appointed

as President, effective immediately. Wholly owned by multiplatinum singer-songwriter Kenny Chesney, Fishbowl Spirits is the entity through which Chesney created and produces Blue Chair Bay Rum. In this newly-created position, Farmer will be responsible for overseeing all aspects of Fishbowl Spirits’ operations and will report to Chesney, Fishbowl Spirits’ Chairman.

Continuing to serve as Chesney’s Tour Manager, coordinating over 100 employees on tours that have made Chesney the biggest ticket-seller of the 21st Century, Farmer has spent 18 years establishing a live franchise that reinforces the 8-time Entertainer of the Year’s commitment to quality, fun and giving people a concert experience they will never forget. Farmer will manage and further integrate the Fishbowl Spirits team as Blue Chair Bay Rum hits the road this spring as one of the sponsors of Chesney’s Big Revival Tour.

Chesney is the only country act in Billboard’s Top 10 Live Acts of the last 25 years, a significant achievement in which Farmer has played a large part. “Kenny understands how to

create not just an incredible show, but a real connection with his fans,” says Farmer. “My goal is to harness that energy and translate that excitement into the Blue Chair Bay brand.”

Named Country Music Association’s Tour Manager of the Year in 2012, Farmer is also a long-standing member of the Business Hall of Fame at East Tennessee State University, where he and Chesney were friends and roommates. The former banking executive gave up a successful career to help his friend achieve the dream of a lifetime; now they begin again. “I’ve known David since we were kids playing football on the street. No one knows me and the things I stand for better than David. His business abilities have helped me take my music from bars to football stadiums. He will bring the same passion, management skills and attention to detail to Blue Chair Bay Rum,” said Chesney.

M A R C H 2 0 1 5NO SHOES NEWS from Blue Chair Bay

Coconut Spiced Rum Cream, a limited edition introduced over the holiday season and an instant sell-out from coast-to-coast. A perfect blend of fresh, sweet, ripe banana with surprising caramel and vanilla notes brought together with Caribbean rum create a gentle sweetness for a truly warm and distinctive flavor that invites you to kick back and relax. Its mixable quality makes it a perfect base for no-pressure cocktails. It’s sippable on its own, or on the rocks, too.

IntroducingVANILLA RUM

AVAILABLE SPRING 2015

Vanilla is a complex flavor with many possible variations and profiles. When Kenny decided to add a Vanilla Rum to the Blue Chair Bay family, the question became which combination of vanilla flavors would produce the most interesting and delicious rum. To answer this question, our R&D team led by Master Blender Mike Booth considereda broad range of possibilities.

There are four basic categories of vanilla flavors: vanilla oleoresins,spiced vanillas, light vanillas and buttery vanillas. The oleoresinsare strong, earthy flavors, too overpowering for a vanilla rum. On the other end of the spectrum, the light vanillas are too delicate to stand up to characteristic rum flavors. So, the team concentrated on spiced vanilla and buttery vanilla flavors as the building blocks for Blue Chair Bay Vanilla Rum.

Over 20 samples were developed. Most were “pure vanillas”, in which several vanilla flavors were combined to produce complex flavor profiles. Some added subtle notes of other spices and fruits to vanilla bases to create unique “vanilla plus” flavors. After extensive testing and ranking, ten samples were sent to Kenny. True to his personality,Kenny eliminated the “vanilla plus” combinations as not being authentic vanilla flavors. He suggested changes to the “pure vanillas” in terms of such variables as flavor intensity and sweetness and it was back to the lab.

Spanish explorers arriving in the Gulf of Mexico in the early 16th century discovered vanilla and gave it its name, vainilla (“little pod”). Spanish and Portuguese sailors subsequently introduced vanilla to Madagascar, where it flourishes today.

Six finalists were sent to Kenny and he chose one that combined several natural vanilla flavors along with a hint of vanilla extract which imparts a very subtle, slightly golden color.

BLUE CHAIR BAY RUM HITS THE ROAD WITH KENNY CHESNEY’S 2015 THE BIG REVIVIAL TOURBlue Chair Bay Rum to promote rum brand alongside its owner.

Country superstar Kenny Chesney announced his plans for the 2015

Big Revival Tour on ‘Good Morning America’ in October 2014, but he’s now revealed the specific dates, cities and venues he’ll be taking over. The tour is slated to kick off March 26 — Chesney’s 47th birthday — at Bridgestone Arena in Nashville, Tenn.

KENNY CHESNEY

THE BIG REVIVAL TOUR SPRING CONCERT SCHEDULE 2015

MARCH_________________________________________________3/26 Nashville, TN Bridgestone Arena3/27 Nashville, TN Bridgestone Arena3/28 Columbia, SC Colonial Life Arena

APRIL_________________________________________________4/3 Las Vegas, NV The Joint4/8 Greenville, SC Bon Secours Wellness Arena4/9 Birmingham, AL BJCC Arena4/11 Ft. Lauderdale, FL Tortuga Music Festival4/16 Greensboro, NC Greensboro Coliseum4/17 Louisville, KY KFC YUM! Arena4/23 Albany, NY Times Union Center4/24 Uncasville, CT Mohegan Sun Arena4/25 Uncasville, CT Mohegan Sun Arena4/29 Phoenix, AZ Mila River Arena

MAY_________________________________________________5/2 San Francisco, CA Levi’s Stadium5/6 St. Louis, MO Scottrade Center5/7 Des Moines, IA Wells Fargo Arena5/9 Indianapois, IN Lucas Oil Stadium5/14 Tulsa, OK BOK Center5/16 Dallas, TX AT&T Stadium5/20 Hildalgo, TX State Farm Arena5/21 Austin, TX Austin 360 Amphitheater5/22 Houston, TX BBVA Compass Stadium5/23 Baton Rouge, LA BCS Superfest5/27 Columbia, MD Merriweather Post Pavilion5/28 Raleigh, NC PNC Arena5/30 Pittsburgh, PA Heinz Field

Blue Chair Bay Rum joins the party at the largest professional golf tournament.

The WM Phoenix Open is the largest professional golf tournament on the PGA Tour. Traditionally held in late January/early February at the Tournament Players Club of Scottsdale, Arizona, the 4-day tournament is called “The Greatest Show on Grass” because it’s typically considered one big party for both the players and the fans.

Southwest Regional Manger Averon Edwards promoted Blue Chair Bay at the event, and Blue Chair Bay promoted the event through targeted advertising to Kenny Chesney and Blue Chair Bay fans in the Phoenix, Arizona area.

EVENT SPOTLIGHT:

BLUE CHAIR BAY AT WASTE MANAGEMENT OPEN

With 59 tour dates announced around the country and in Ontario, Canada, Blue Chair Bay has the unique opportunity to engage with Chesney fans on a personal level.

Blue Chair Bay’s activation set-up will allow for the brand to tell the story of its origins and future. Most importantly, the activation at the concerts will facilitate personal touches with brand ambassadors and allow for fans to sample new flavors and recipes.

54 CITIES59 TOUR DATES

6 MONTHS