no. americaS 2013 - Elopak · Focus Americas 13 The US Fights Back 14 ... [email protected]. Facts Two flavours - lemon-elderflower and lemon-blackcurrant – were launched

➼ Special FocuS on americaS

no.

201304

➼ product & BuSineSS newS From elopak

Photo: GettyImages

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PrOduCt & BusinEss nEws – ELOtALK nO. 4 | 3 |

In thIs IssuePackaging the World's Purest Milk 4

TINE puts the Extra-Special into Niche 6

Creating New Segments – Milli Janga Caucasian Kefir 8

Northern Amazon 11

Focus Americas 13

The US Fights Back 14

Sweet Victory for Guernsey Farms Dairy’s Chocolate Milk 16

New Partnership helps make better, best! 18

Burnbrae Cracks Egg Market in Canada 20

HP Hood brings the Cool to Coffee 22

Obsessed with Dairy – Anderson Erickson talks about one year with Elopak 24

Carton Box for US water 26

Natrel grows Baboo into toddler size 28

Chocolate Milk Luxury for Adults only 29

Crosby’s Wraps Up Molasses in Canada 30

Towards Absolute Sustainability – Towards 2020 32

Capping the Customer Experience in Trinidad and Tobago 34

Published by Elopak AS Group Headquarters. Postbox 418 Skøyen, 0213 Oslo, Norway.tel: +47 31 27 10 00, Fax: +47 31 27 15 00editorial team: Jutta Pinnerød, Ingrid Lille Thorsen and Stephanie Sergeant (Research)design: Prodigious December 2013

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PackagIng the world’s purest milk

iceland produces some of the purest milk in the world thanks to its unpolluted and clean environment. Now, iceland’s purity is protected by pure-pak® cartons as ms

iceland dairies (mjólkursamsalan) re-launched its fresh milk and cream products in mini pure-pak® cartons in september 2013.

The leading food and drink company in Iceland, MS is a co-operative of more than 700 of Iceland’s family run dairies and milk producers. It produces 29 million litres of milk a year to satisfy the huge demand in Iceland which has a high per capita dairy consumption.

MS saw the success of the Pure-Pak® carton in the Nordic regions and is working with Elopak to leverage a cost effective way to introduce more products in Pure-Pak® cartons. The three dairy products are Nymjölk (whole milk) and Lettmjölk (semi-skimmed milk) – packaged in 500ml Mini Pure-Pak® cartons and 250ml Mini Pure-Pak® cartons with a straw - and MS’s fresh cream (Rjomi) is packaged also in 250 ml Mini Pure-Pak® cartons.

This latest re-launch comes after the first MS Pure-Pak® carton was launched for its new chocolate milk in March 2013. “MS liked the Pure-Pak® portion pack as a new carton

for its chocolate milk, and we are working with them to introduce it across a number of ranges in the near future,” says Elopak’s Eivind Nordlid.

➼ For more information about customer and market contact Sales Manager Eivind Nordlid at our office in Norway: [email protected].

‹‹Packaging with a minimal envi ronmental impact is important for Ms – a company committed to green policies ››

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nyhet!

‹‹With elopak’s flexibility in production and wide carton size and feature options, we can configure the ideal package for almost any dairy beverage ››


TINE re-launched a number of its speciality cream products in the 300 ml Pure-Pak® Slim cartons. The Curve® feature helps to create a modern, fresh new look for shelf stand out, and the larger cap makes opening easier and allows more controlled, smoother pouring.

The products with a facelift include TINE Matfløte - a single cream with a long shelf life. As it has less fat than standard cream (20 %) it is more suitable for everyday use such as adding flavour to soups and sauces. Also available is TINE Matfløte Laktosefri – lactose-free single cream and a lighter version TINE Lett Matfløte.

TINE Kremfløte standard and Laktosefri – a cream for lactose-intolerant consumers who still want extra flavour in their food - are also available in Pure-Pak® cartons.

New in the Pure-Pak® Slim cartons is TINE Kaffefløte - coffee cream with a long shelf life and only 10 % fat; perfect for a dash of cream in coffee, or other hot and cold drinks.

FlexiBility in production eSSential “With a large dairy such as TINE which serves a diverse market base, flexibility in providing packaging solutions for both mainstream products with big volumes and the smaller volume niche products is essential,” explains Anita Sundby, Director Market Unit Norway.

Some new speciality products from TINE have also been packaged by Elopak. TINE fresh milk from the Valdres region is seasonal milk sold from July to August. Packaged in 1 litre Pure-Pak® cartons with cap, this low fat milk is of the highest quality from cows grazing in the Valdres Mountains between Oslo and Bergen.

New in September 2013 was TINE KaffeMakerMelk – Barista coffee milk – also in 1 litre Pure-Pak® cartons with cap. This extended shelf life milk is specially made for coffee. A healthy option at 1.8 % fat with added protein for optimal foaming – makes it just right to enjoy a cafe latte or cappuccino from the coffee machine at home.

On the other side of the product TINE portfolio spectrum are YT Recovery shakes. Launched in September in two flavours, chocolate and coffee, and in 330 ml Mini Pure-Pak® Diamond Curve cartons with cap. YT Recovery contains the nutritional needs of the body after exercise. YT is one of a series of sports nutrition food and beverages developed in collaboration with the Norwegian Center for Top Atletics.

practical and uniqueYT is a ‘drink on the go’ portable beverage that required a package suitable for room temperature storage. The 250 ml Mini Pure-Pak® Diamond Curve enables the product to be shaken before drinking thanks to the headspace in the gable top. The cap makes it easier to drink and as it is re-closable you can throw it in your gym bag and go!

“YT demanded a practical solution but the Curve also differentiates it from other cartons,” adds Anita Sundby. “Each TINE product has a specific speciality and with that comes specific packaging requirements to provide bespoke functional and design capabilities. With Elopak’s flexibility in production and wide carton size and feature options, we can configure the ideal package for almost any dairy beverage.”

➼ For more information contact Director Market Unit Norway Anita Sundby at our office in Norway; [email protected] or go to our customer website www.tine.no.

tIne Puts the extra-special iNto Niche

Norway’s leading dairy tiNe has given something extra-special to some of its speciality products with packaging solutions from elopak across a number

of its new and existing products.

Photo: Tine

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creatIng neW segMents – MIllI Janga

caucasIan kefIr

Frieslandcampina has carved out a new market segment with its milli brand in hungary thanks to the launch of its Janga fruit flavoured caucasian

kefir in 500 ml pure-pak® diamond curve cartons. with the kefir market becoming increasingly commoditised as brands lose out to private label, milli looked to real

innovation to strengthen its leading position. with the launch of the flavoured caucasian kefirs range milli created a new segment and as such has

contributed to the overall category increase.

Several players in Hungary offer plain Caucasian Kefir which is a drinkable type of Kefir. Caucasian Kefir has a sour and strong taste compared to normal kefirs which are spoonable products. Due to the kefir and butter cultures used during the production, Caucasian Kefir has a sparkling taste. During the fermentation process CO2 gas is formed and this creates a fizzy texture to the product.

Friesland offers its Milli Classic Caucasian Kefir – with more characteristic sparkling taste – and also its Janga Caucasian Kefir as a lighter, milder version, with a smoother texture – and less sparkling. By expanding its Janga range with fruit flavours, Milli has created a new segment on the dairy market.

Breakthrough in innovation “Milli turned to real innovation with a new fruit flavoured range of the Janga Caucasian Kefir targeting not only current kefir consumers, but also other dairy beverage sectors,” explains Elopak’s Market Unit Manager in Hungary Gabor Pesztericz. “The concept is seen as a real breakthrough in innovation by both the trade and consumers.”

Two flavours - lemon-elderflower and lemon-blackcurrant – were launched in 2012. They proved to be so successful that Milli launched two new products in 2013, aloe-vera lime and pineapple. These are popular and refreshing flavours in Hungary that fit well with the profile of the Janga range and the needs of the target group.

innovation deServeS diFFerentiationAll Milli products are supplied in convenient packaging and for this innovative range the original Janga package was selected to exploit the strengths of the existing range.

“The classic plain Janga Caucasian kefir has been packaged in Pure-Pak® cartons for over 12 years. The high quality

flexo-print best promotes the fruit varieties plus the large cap from the Diamond feature adds more value to the brand through better pouring of the viscous product, ” explains Gabor. “The added curve has provided a visible promotion feature which is important for shelf stand-out of a new range and creating the differentiation that this type of ingenious innovation deserves.”

➼ For more information contact Elopak’s Market Unit Manager in Hungary Gabor Pesztericz; [email protected].

Facts

Two flavours - lemon-elderflower and lemon-blackcurrant – were launched in 2012. They proved so successful that Milli launched two new products in 2013, aloe-vera lime and pineapple.


Companies play a significant role for the environment. WWF’s strategy is to work together with businesses and industry that show environmental commitment and responsibility. We partner with companies eager to find smart solutions that are beneficial both for the company and for nature.

By working with us, your company can become a leading force and contribute to a more responsible management of resources. We offer our expertise to assist companies to set ambitious and attainable environmental targets.

Elopak and WWF’s common ambition is to minimize climate change impact from packaging production. The main focus is on reduction of CO2-emissions and responsible forestry (FSCTM).

WWF wants global and lasting change.

PARTNERS FOR CHANGE

TOGETHER WE ACHIEVE MORE.www.panda.org

«WWF’S APPROACH TO WORKING WITH THE PRIVATE

SECTOR IS CONSTRUCTIVE AND SOLUTIONS-ORIENTED. IT IS

BOTH COLLABORATIVE IN ITS METHODS AND CHALLENGING

IN ITS OBJECTIVES.»Nina Jensen, CEO of WWF-Norway

WWF-NORWAY AND ELOPAK WORK

TOGETHER TO REDUCE CO2 EMISSIONS

AND TO PROMOTE SUSTAINABLE

FORESTRY

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NortherN amaZoN

circling the northern hemisphere, our boreal forest – the taiga - is the amazon of the north. the world’s largest intact ecosystem on land is also our largest terrestrial

carbon storehouse. thousands of species, many of them endangered, make their home here. protecting this unique wilderness including the last of the last virgin european

forests, is a key to fighting both biodiversity loss and climate change.

Globally WWF has set a goal of zero net forest loss by 2020. In WWF Norway we work

towards this goal in different ways. Inter nationally through the UN initiative on Reducing Emission from Deforestation and forest Degradation (REDD+) and by promoting responsible forestry through the international forest certification Forest Stewardship CouncilTM (FSCTM). And here in Norway through increased forest conservation on our last old growth forests. Working in WWF for nearly two years, my impression is that people have under-

guest writer

Trude Myhre, forest conservation advisor in WWF Norway

stood how dramatic the loss of tropical forest is and supports our inter-national work on saving this forest. But at the same time it seems like people have forgotten about the northern forest. Also globally boreal forests as home to endangered species and as a key carbon pool has been largely overlooked in the environmental policy debate. It is therefore often referred to as ‘the forgotten forest’.

Forests represent important eco-systems in the Nordic countries, providing habitats for about half of all known native species and threat-ened species in Finland, Sweden and Norway. Forests also play a key role in the global climate system. The significance of old forests for maintaining forest carbon stocks has recently come into stronger focus in discussions of climate mitigation policies.

Old forests were previously thought to be carbon neutral or a carbon source. However, the evidence is

accumulating that forests serve as carbon sinks far beyond normal harvesting rate. By comparison older forests have higher carbon stocks than younger forests and carbon stocks in old forests continue to increase with age. With this in mind, and that old forest also have the largest biodiversity; it is alarming that logging continues in the last old forests of Fennoscandia and Northwest Russia. Hopefully the cooperation between WWF and Elopak can contribute to reduce the heavy footprint on the ‘Northern amazon’ before it is too late.

By Trude Myhre, forest conservation advisor in WWF Norway

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Elopak and WWF have been partners for several years. We agree that the forests represent an excellent rene wable raw material and respon-sible use of the forest is beneficial for the environment. However, to avoid deforestation and logging in high conservation value forests, it is important to control the way the forests are managed. An excellent way of securing this is by FSC certification.

Elopak is committed to using only wood fibres from legal and acceptable sources in our cartons. The FSC standards help us to ensure this. Our commitment means that Elopak shall not purchase any raw materials from:

1. Illegally harvested forests;2. Forests harvested in violation

of traditional and civil rights;3. Forests in which high conservation

values are threatened;4. Forests that are being converted

to plantations or non-forest use; or5. Forests in which genetically

modified trees are planted

Facts

Forest Stewardship Council (FSC) is an independent, non-profit organization devoted to encouraging the responsible management of the world’s forests. FSC sets high stand-ards that ensure forestry is practiced in an environmentally responsible, socially beneficial, and economically viable way.

eloPak and WWfElopak has been FSC certified since 2010 and all our fully owned production plants are now certified. In Europe, 40 % of all produced cartons are labeled with the FSC label.


Photo: Trude Myhre

Photo: Trude Myhre

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fOCus AmEriCAs – ELOtALK nO. 4 | 13 |

Brad ross, elopak’s executive Vice president region americas introduces business and markets:

We are very pleased to have the opportunity to share with you some of the many exciting new developments Elopak is working on with our customers across Region Americas. In this edition of Elotalk, you will read an overview of the U. S. and Canadian markets which describes the many challenges our customers are currently facing. In order to help customers succeed in these difficult times, Elopak continues to focus

on delivering superior quality and innovation to help them differentiate from competition and to stand out to consumers.

Dairy remains our largest market and you can learn about award winning products packaged in Pure-Pak® cartons such as the “World’s Best Chocolate Milk” from Guernsey Farms Dairy in the United States. Natrel in Canada is bringing excitement and growth to the retail dairy shelves by launching new products targeted at specific consumer groups including Dark Chocolate Milk for adults and Baboo aimed at toddlers and children.

In addition to dairy, liquid egg has long been a key market for Elopak and we continue to see this sector grow as our customers introduce new packages and products to better meet customer demands. Elopak’s outstanding reputation for quality has helped us add Vanderpol’s Eggs in Canada as a new customer, while an existing customer in Canada, Burnbrae Farms, continues to innovate in the category by launching exciting new egg products in new flavors and pack sizes to more successfully meet today’s consumer desires.

While dairy and liquid egg are both long established Pure-Pak® markets, in the United States we have seen the development of two new markets. The coffee market is a large and growing beverage segment and H. P. Hood, one of Elopak’s key dairy customers, has blended their experience in dairy with the coffee category to launch an entirely new product line of Iced Coffee drinks. Water is another market which continues to grow and we are thrilled to add Pure-Pak® cartons to this market based on our collaboration

focus aMerIcas

with Boxed Water is Better. And while not a new market for Elopak, our long term partnership with Crosby Molasses in this uniquely Canadian market has resulted in Elopak helping them to introduce a more retailer friendly secondary packaging solution - another example of Elopak’s focus on total packaging solutions to help our customers win.

Beyond the U.S. and Canada, we are also helping customers with exciting new developments in the Caribbean market. Ramsaran Dairy Products, as you will read in a report from the Dominican Republic, plans to add new ultra clean filling technology and to further enhance their Pure-Pak® cartons with the addition of Elo-Cap US closures on all of its 16 oz products.

The largest dairy market in the U. S. in terms of unit volume is what is known as the “school milk” market. The Elopak Mexico plant has developed very strong capabilities to serve this market and this has led to winning many new customers such as Anderson Erickson Dairy. These new customers as well as loyal long time customers have enabled our school milk business to grow significantly and we will exceed 1 billion units this school year, a new record for the Region.

In addition to introducing new products, cartons and closures, Elopak has also been busy in the Region fulfilling its environmental responsibilities. We have had great success working in collaboration with other carton producers to significantly advance the access of U. S. consumers to carton recycling capabilities, achieving a milestone level of 45 % access in 2013, with plans in place to exceed 50 % in 2014. Additionally, our team in Mexico stimulated the creative capabilities of children in Mexico by running contests to see who could come up with the most innovative ideas for recycling Pure-Pak® cartons.

We hope you enjoy reading about all of the many great developments our customers and Elopakers are doing across the Region. All of these efforts are very much consistent with Elopak’s new Vision and Mission: We are focused on collaborating with our customers to Make Packaging Count and to Make Customers Matter!

Watch this space for more exciting news from our customers and the region americas team in 2014!

Elopak Executive Vice President Region Americas Brad Ross

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the u.s. Fights Backamerican markets adapt and look to the Future

As the US adapts to changing market conditions and the longer-term effects of the recession, consumers are shifting their behaviour dramatically. Elotalk looks at the key drivers, key market changes and key trends as the beverage sector faces the reality of slower growth.

The soft drinks industry has replaced its focus on volumes and share with a more share-holder approach and long-term profitability. This has led to significant re-structuring with a lean towards improved operational efficiencies and price increases for better margins. Brand and packaging strategies are now based on both innovation and costs tailored more towards specific market and consumer needs.(1)

A continued decline in carbonates has forced major players to focus investment towards soft drinks, but success has been hampered by continued hesitant consumer spending.(1)

This hesitation has been fuelled by persistent, slow economic growth and the uncertainties created by

the so-called ‘fiscal cliff’ with its threats of increased taxes and spending cuts. The devastation caused by Hurricane Sandy in 2012 and one of the hottest summers on record, followed by winter snow storms all unsteadied hints of economic recovery last year. 2013 has seen different weather patterns, with a wet and lukewarm summer helping to push carbonates further into decline.(1)(2)

However the increase in car sales in 2012 and the housing market finally showing real signs of life have been encouraging. (1)

a new attitude to FoodChanges in the job situation, with more US workers taking lower paid employment and the continuing waves of economic distress have resulted in dramatic changes to the US consumer’s attitude to food. Households are getting smaller and men have more grocery responsibility. As a result, lifestyles have changed, with meal habits shifting away from the family, plus more snacking and less cooking. (1)(3)

Photo: Shutterstock


Breakfast is a thing of the past, replaced by a grabbed snack and more spontaneous eating occasions. Impulse buys are on the up with more time in quick service restaurants or ‘take-away’ solutions. This is a notable trend amongst 18-34-year-olds (the millennials) and in general there is more experimentation in food from new cuisines. (1)(3)

As family size in general gets smaller the larger packs have declined with much more interest in the half- gallon sized products. This trend is expected to develop as America continues to change post recession.

the market landScapeAccording to Canadean, overall, 2012 saw a decline in the consumption of dairy (-2 %) with a rise in soft drinks (+ 1%) in the US. (1)(3)

Packaged water was one of the biggest winners (+7 % in 2012) as consumers opt for healthy and low calorie alternatives to carbonates and soft drinks, driven in part by the continued concern over obesity.(1)

Juice growth declined by 3 % in 2012; however the US saw some growth from premium juices and blends of fruit and vegetable products. Crop contamination led to a spike in raw material prices in 2012, bringing more challenges to the 100% categories and in part the relative success of the nectars category which rose by 3 %.(1)

Brand innovation, consumers opting for lower carbo-hydrate juice-based drinks, remaining sensitivity to pricing and the failure of many consumers to differentiate between juice and alternative products – have all played a part.

Still drinks registered slow growth in 2012, however iced/RTD teas saw a rise of more than 4 % thanks to new flavours and blends. Iced/RTD coffees also grew by 4 % with sales expected to rise still further for both categories due to current consumer popularity. (1)

Coconut drinks are a minor winner with a strong rise although this innovative category still remains niche for now. (1)(3)

organic and value-add on the riSeYounger consumers moving to other beverages and the decline in breakfasting and cereal-consumption occasions have added to a decline in white milk consumption.

Fluctuations in milk prices have also fuelled a consumer tendency towards dairy alternatives such as soy, rice, coconut and almond beverages, and non-dairy creamers. These same factors have also led to a decline in flavoured milk sales.(3)

There is however an increase in organic milk and indeed the US organic food industry is expected to grow more than 12 % by 2014 on the back of increasing awareness

of health, environment, food safety and animal welfare reforms.(4)

There is also a rise in interest in value-added products for example with added protein, and a small emerging trend of functional milk drinks i.e. containing probiotics can also be seen. With lowering of prices, retailers see a different relation-ship between milk brands and private label, and as such, have moved away from seeing white milk as a loss leader. Intervention by Congress in early 2013 to keep prices low will see this trend continue.(3)

canada retainS higheSt conSumption rateSCanada has the highest per capita consumption for dairy in the Americas (105 litres per person per year), which is also ahead of many major European markets. It is expected to grow over the next five years, but at a slower rate due to an ageing population and, as in the US, a decline in breakfast consumption.(5)

Canada is also seeing a slow switch of some dairy consumers to alternative products such as soymilk which is impacting on white milk. Flavoured milk is faring better with the category growing 3 % in 2012 with further growth expected. This is being driven by young consumers looking for healthier alternatives to carbonates and other main-stream drinks.(5)

There has been much promotion in both America and Canada of chocolate milk as an ideal post-training and exercise drink, which has given all flavoured milks a boost.

Organic milk is growing in popularity. Despite being hampered by the recession, this represents an opportunity as consumer awareness of environment and healthy foods increases.(5)

BuSy conSumerS target health With the rise of the ‘on-the-go’ and immediate consumption due to busier lifestyles, portion packs have become a popular tool to bring more convenience and extend brand reach. School milk is also an area where growth is needed and there are attempts to use more eye-catching packs designed especially for children, to help drive more demand.

Opportunities to diversify into new consumer categories such as baby and toddler milk have been successfully targeted by Natrel. Equally, innovation towards specific groups and specific needs and desires with consumers looking for healthier options will bring new growth. (5)(6)(7)

Sources: 1)Canadean Soft Drink Market Insights USA (2) Euromonitor International. A 12 oz Indulgence: Can Glass Counter Dwindling CSD Consumption in the US? Howard Telford. Jul 13 (3) Canadean Dairy Consumption USA (4) www.sustainability.org (5) Canadean Dairy Consumption Canada (6) Canadean Soft Drink Market Insight Canada (7) Euromonitor International. Carbonates in the US? Is there a threat to packaging. Regina Maiseviciute. Sept 2013

Photo: Shutterstock

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| PrOduCt nEws |

sWeet VIctoryfor guernsey farMs

daIry’s chocolate MIlk

guernsey Farms dairy’s chocolate milk has recently been voted the world’s Best whole chocolate milk at the world dairy expo for 2013.

The Michigan-based dairy, which has been family run since 1940, won the ‘sweet distinction’ for its much loved chocolate milk by beating 820 competing companies from 28 countries, 43 U.S. states and six Canadian provinces.

"We are very proud to receive this honour, we got a perfect 100 score for the Whole Chocolate Milk, as well as high scores for some other products," said family member Marty McGuire about the company’s first international award. “For us the award proves that the decision a long time ago to change the recipe and switch to a chocolate powder tried by our mother, was the right one. Our overall success at the World Dairy Expo is recognition that our practice of producing the freshest dairy products - with only the best milk from small, family owned farms - is a winning formula.”

The Guernsey Whole Chocolate Milk is available in half-gallon Pure-Pak® Curve cartons as well as quart-gallon (946 ml) and half-pint Pure-Pak® cartons.

tradition oF Simplicity – aBout guernSey FarmS dairy Run by the McGuire family for more than 70 years, Guernsey Farms Dairy has become a Michigan landmark. The dairy is known for crafting quality dairy products with local, hormone-free milk including whole milk with vitamin D, 2 % reduced fat milk, ½ % low fat milk, skim fat-free milk, probiotic milk, buttermilk, half and half, heavy whipping cream and seasonal egg nog – with all of these products packaged in Pure-Pak® cartons.

Guernsey and Elopak Inc. started their partnership back in 2007. Since then, both companies who are located in the same neighbourhood less than 10 miles away, have undergone a continuous partnership program to enhance the consumer experience of Guernsey products. “The launch of probiotic milks (2 % and fat free) was the trigger to present the products in a more modern-looking and attractive package. The half-gallon Pure-Pak® Curve carton with a spout was the right answer to this challenge

Marty McGuire, President of Guernsey Farms Dairy and Matt Wilcox, Logistics Manager pick up the award for World's Best Whole Chocolate Milk


and the transition has recently been completed by filling all the product range in this new pack,” says Jose Ortiz, Commercial Manager Elopak Inc.

“The carton is the best package for our products as it keeps it the freshest,” adds Marty. “The addition of the cap has made a big difference with many compliments from consumers. It was our partnership with Elopak that enabled us to introduce this important feature to our products.”

quality iS priceleSSThe Guernsey founder John McGuire had a very simple but strong business philosophy: quality is priceless. John and his wife Pat raised 14 children who learned the business and are still in charge today. In this era of corporate farms, the family-run Guernsey Farms Dairy remains committed to this principle - bringing it into every aspect of its work.

Today, Guernsey makes the highest quality and best-tasting milk and ice cream that money can buy – making

the GUERNSEY BRAND for milk and ice cream the most recognized and well known in Southeast Michigan. The award recently won at the 2013 World Dairy Expo confirms that Guernsey Farms Dairy is on the right path to invite its customers to “Taste the Guernsey Difference” for many years to come.

➼ For more information about product and opportunities contact Commercial Manager Elopak Inc. Jose Ortiz; [email protected] or go to our customers website www.guernseyfarmsdairy.com

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‹‹every day we develop new ways to serve customers. We can now provide more customer-friendly packaging thanks to elopak ›› emil aloyan

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| Liquid Eggs |


New PartnershIP helPs Make

Better, Best!

when Vanderpol’s eggs, canada’s largest west-coast liquid-egg producer, was looking for a new packaging partner, elopak came highly recommended.

The partnership began in late 2012 and the first liquid-egg products were launched in Pure-Pak® cartons in March 2013.

“Our motto is ‘Making Good Better‘, and Elopak’s reputation for quality and flexibility has proven to support this goal,” says Vanderpol’s Eggs’ Emil Aloyan. “A main benefit for us is that although Elopak is a global company it manufactures cartons here in Canada and we valued a local supplier for both cost and environmental reasons.“

The products which include fresh and frozen liquid eggs, scrambled egg mix, egg whites and yolk are packaged in 500 ml and 1 litre Pure-Pak® cartons for retail distribution, and in 2 litre Pure-Pak® cartons for industrial food-service customers such as bakeries.

‘outStanding‘ “The quality of the carton design and print plus the opera-tional flexibility of Elopak has proved beneficial and our customers have given good feedback,“ adds Emil Aloyan. “Elopak made all the necessary modifications to our filling technology and I can say that the customer service we have received from the Elopak team has been ‘outstanding‘. We look forward to working together to develop the partnership further.”

Vanderpol’s Eggs is part of the Vanderpol Food Group of Companies which also includes Sandel Foods Inc. and Vitalus Nutrition Inc. The company produces a wide range of liquid-egg products and sauces with a main focus on commercial customers, but also supplies food service and retail including private label in Canada and the US. In total, 10 million kgs of product per annum is produced by Vanderpol’s Eggs which strives to constantly serve customers better.

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season greetIngs

Family-owned C. F. Burger Creamery dairy in Detroit,USA distributes its Egg Nog range via retailers in theMidwest,Mid Atlantic, and West South Central U.S. infive flavours - Deluxe Old Fashioned Egg Nog, CustardNog, Dulce de Leche Caramel Nog, Light Egg Nog andFat Free Egg Nog – all in Pure-Pak® Curve cartons from Elopak.

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Burnbrae Farms is a family-owned company and canada’s leading egg producer bringing eggs to families for over 70 years. when it began

production of liquid eggs in the 1990s with its Naturegg brand, Burnbrae required a package that enhanced the convenience of products and their

freshness. Now, over a decade later it has launched more products to innovate and expand its ranges utilizing the benefits of its chosen package,

the pure-pak® carton.

The latest product from Burnbrae Farms is the Egg Creations French Toast Blend in two flavours - Cinnamon and Maple - and packaged in 500 g Pure-Pak® cartons with the trusted Pure-Twist U

closure. “These products have been rolled out in the market over the last few years and are the first- of-their kind in Canada,” explains Burnbrae’s Marketing Director, Ellen Bevans. “Made with egg whites, these are fat and cholesterol free products and are a source of nine vitamins and

minerals, allowing consumers to enjoy a nutritious favourite meal as a healthy option. The cap on the Pure-Pak® carton makes the packs easy to use adding to the overall convenience of our liquid egg products.”

productS to meet conSumer liFeStyle These new products expand the Egg Creations range originally launched in 2005 featuring four products; original, cheese and chive, garden vegetable and a spicy

BurnBrae cracks egg Market In canada

‹‹We have worked with elopak for many years and they have supported our growth with stable and convenient cartons and high quality print so our colourful designs really stand out ›› ellen Bevans, Marketing director

| Liquid Eggs |


Southwestern variety. The range of liquid egg white mixes offers real convenience and is ideal for scrambling, omelettes and quiches, enabling consumers to pull together a quick and nutritious meal.

The original Egg Creations product offers optimum convenience for baking and cooking with nine whole eggs in a 500 g Pure-Pak® carton.

“This is a product to meet today’s consumer lifestyle with convenience and health foremost,” adds Ellen. “These are all less fuss products making less kitchen waste. About half a carton is enough for one meal, and then it can be simply re-closed and stored safely in the fridge.”

Family run Since 1893The family run company has a rich heritage dating back to 1893 when its founder Joseph Hudson from Scotland purchased a farm in Lyn, Ontario. Today the company is still operated and run by the Hudson family and is proud to produce a wide variety of egg products such as Naturegg Omega 3, Omega Plus Organic, Naturegg liquid eggs, Break-Free, Simply Egg Whites, Omega Plus Liquid Eggs and more recently Free Run Simply Egg Whites.

The company strives to continually innovate and offer the consumer choice, and the launch a few years ago of Free Run Simply Egg Whites, also in 500 g Pure-Pak® carton

was in response to an emerging socially conscious demand for hen welfare, which is central to Burnbrae’s philosophy.

The standard of packaging is also important to Burnbrae, “We have worked with Elopak for many years and they have supported our growth with stable and convenient cartons and high quality print so our colourful designs really stand out,” explains Ellen.

The Burnbrae products are distributed across all major supermarkets and grocery stores in Canada, plus food service operations and large bakery customers. All the products contain fresh eggs from one of the Burnbrae family farms in Ontario, Québec and Manitoba or one of their ‘extended family’ of farms across the country.

Elopak’s Jason Giuliani, Regional Director Sales and Marketing, Americas, adds; “It is Burnbrae’s mix of convenience and innovation that has met consumer’s needs within the egg market in Canada. Here is a company with the perfect blend of tradition and forward thinking. It creates healthy, tasty convenience for all the family to enjoy and its brands are household names across Canada.”

➼ For more information contact Jason Giuliani, Regional Director Sales and Marketing, Americas [email protected]

Photo: GettyImages

22

hp hood BriNgs the

cool to coFFee

For a dairy company famous for its fresh, quality dairy products in the us since 1846, hp hood took a leap into a new sector

earlier this year when it brought a new cool to coffee culture in New england with the launch of its latte iced coffee drinks.

The products were launched in June 2013 in four flavours: Vanilla Latte, Caramel Macchiato, Mocha and Mocha Light – packaged in half-gallon Pure-Pak® cartons with cap. The flavours were carefully chosen to reflect the very latest coffee shop favourites.

With new research from Mintel showing that one in five US consumers now drinks iced coffee, 2013 was a good year to take a new leap for HP Hood. PR Manager for HP Hood, Sarah Barow said, “Iced, ready-to-drink coffee is a growing trend and a busy market. We wanted to bring

the HP Hood quality to this sector by introducing a coffee-house beverage for the home.”

Indeed, research released earlier this year indicates that interest in iced coffee products is now going beyond the summer-only appeal familiar with café culture. Those in the 18 to 24-year-old age bracket are most keen on iced coffee, with 38 % of these so-called ‘Millennials’ consuming the drink. This compares to a figure of 11 % for those aged 55 to 64 and drops to just 5 % for those aged 65 plus.

| PrOduCt nEws |

Photo: Shutterstock


“We have combined smooth coffee-house flavours with the superior freshness and quality synonymous with Hood® across New England, to bring a decadent treat or daily pick me up,” adds Sarah. “This new brand demanded a package to convey a premium feel. Elopak delivered a strong premium pack with the finest print quality. The design really shouts freshness and superiority for the Latte brand.

“The top class functionality of the carton with its cap has been prominent to the success of the products which are

easy to pour over ice with convenient re-close-ability. Our packages, like our products, have to be the highest quality we can offer our consumers,” adds Sarah.

➼ For more information contact Jason Giuliani, Regional Director Sales and Marketing, Americas [email protected]

Sources: www.HPHood.comwww.dairyfoods.com/articles/print/89930-some-like-it-cold-sales-of-iced-coffee-tea

always good. always hood.®

custoMer ProfIle The Hood® name has been synonymous with fresh, quality dairy products that taste great for more than 160 years. Today Hood® is a national company distributing dairy products throughout the United States, but was founded by Harvey Perley Hood back in 1846 in Charlestown, Massachusetts.

By growing from its original New England roots HP Hood LLC has become one of the country’s largest branded dairy operators with 15 manufacturing plants across the US. By maintaining its own research and development operation, both the company’s superior product quality and the innovation that Hood®

customers have come to expect, is continuously maintained.

Photo: Shutterstock

24

oBsessed with dairy – anderson erIckson talks aBout one year WIth eloPak

anderson erickson dairy (ae dairy) was founded in iowa by iver erickson and william anderson in 1930 (during the wake of the great depression).

today ae dairy is run by iver’s grandchildren warren erickson and miriam erickson Brown, who is the company’s president and ceo.

AE Dairy is by its own admission, ‘obsessed with dairy’. In fact the company’s tag line is “Ridiculously High Standards.” This passion is spread across everything the dairy does including packaging and in Q3 2012 Elopak joined forces with Anderson Erickson providing Pure-Pak® cartons for all its carton-packaged products.*

AE Dairy’s Marketing Director Kim Peter told Elotalk; “The transition to Elopak went very well,” she says. “Elopak is very responsive and their communication is strong. They are constantly double-checking with us – and that is how you build trust.”

oBSeSSed with innovation (and chocolate)2013 has seen a number of product innovations, including three totally new chocolate milks.

Chocolate Fat Free Milk sweetened with Stevia was launched in August in half-gallon Pure-Pak® cartons. This is AE’s first product with Stevia, a zero calorie, all-natural sweetener and took over two years to develop. This variety of chocolate milk was launched in response to consumer trends and customer feedback.

“We are always watching trends and listening to our consumers by various means,” explains Kim. “One of these ways is via direct emails where customers can make product suggestions. Since its launch we’ve had requests to make more of our products with Stevia.”

Also on the new 2013 chocolate menu from Anderson Erickson is a Chocolate Milk Nog in Quart Pure-Pak® cartons

(946 ml). This festive tipple with a chocolate twist is half Classic Egg Nog and half chocolate milk.

Inspired by the famous and exclusive Frango Mint Chocolates from Macy’s is AE’s third new chocolate milk – After Dinner Mint, also available in Quart Pure-Pak® cartons.

All the dairy’s chocolate milks are made using the Erickson family recipe that calls for three gourmet cocoas and less sugar. “For some consumers flavoured milk is what gets them to drink milk,” adds Kim. "There's been some concern over childhood obesity and a possible link with chocolate milk. We always share recent research that shows children who drink chocolate milk have better quality diets, and do not consume more sugar, fat and calories, and do not have a higher body mass index.”1

oBSeSSed with nutrition AE is very much a regional dairy with its heart in the Iowa community. A big part of its community involvement is its school milk. “School milk is an important part of our business and of our children’s nutrition. Milk is the number one source of protein for 2-13 year olds and provides a total of nine essential nutrients,” says Kim.

Over 70 % of the dairy’s total units produced are school milk and juice products packaged in 8oz Pure-Pak® cartons and AE also provides spoonable yoghurt to the region’s schools.

conSumerS oBSeSSed with anderSon erickSon All products are made at its corporate headquarters in Des Moines, Iowa and distributed across a five-state area including Kansas City.

“We get emails every day from customers who have moved away and miss their AE Chocolate Milk, Cottage Cheese, Dips and Egg Nog. “They just can’t find products with the same taste they have come to enjoy.”

The Erickson Family; Miriam Erickson Brown, Jim Erickson and Warren Erickson


not oBSeSSed with Size Anderson Erickson does not want to be the biggest dairy. It takes its regional dairy status very seriously. “We just want our customers to be delighted,” adds Kim Peter.

*Elopak provides cartons for 29 Anderson Erickson products in multiple sizes including milk, flavoured milk, orange juice, lemonade, Egg Nog, buttermilks and creams.

“Anderson Erickson has a strong connection with its region and takes excellent care of its consumers and their future generations with high quality, nutritious products. It is a

company that is quite rightly very proud of the quality of its products,” concludes Jose Ortiz, Elopak’s Senior Commercial Manager.

➼ For more information contact Commercial Manager Elopak Inc. Jose ortiz; [email protected] or go to our customer’s website www.aedairy.com. 1 Source: Rafferty K, Heaney, RP.Nutrient Effects on the Calcium Economy: Emphasizing the Potassium Controversy. J Nutr 2008;138:166S-171S.

Just before kids in the US go on Christmas vacation this December Elopak will be marking the production of 1 billion school milk cartons. In 2012 Elopak delivered a total of 919 million school milk cartons across the USA which was a significant rise from 653 million cartons in 2011.

Since 1940, school milk distribution has been subsidized by the US government. Today about 94 % of US schools participate in the National School Lunch Program and the school milk market totals over 8 billion cartons per year.

The National School Lunch Program (NSLP) makes it possible for all school children in the United States to receive a nutritious lunch every school day. In the 2011-2012 school year 29 million children participated from 98,347 schools on a typical day.

Over the years, and particularly in more recent times, the issue of school meals has attracted a lot of controversy with differing approaches in each school district. With regard

eloPak to hIt 1 BIllIon school MIlk cartons to school milk there is a clear trend aiming for low fat non- flavoured milk with questions about calories per serving and sugar and sodium content. All these debates are causing consumption to decline and the US is seeing a transfer of milk volumes to juice.

“School milk is an important part of the US dairy industry,” says Jose Ortiz. “Milk provides essential proteins and vitamins for growing kids and at Elopak we take our part in delivering nutrition to schools very seriously. We work with many of our dairy customers to provide the most convenient and eye catching cartons to maximise consumption. Reaching 1 billion cartons is a major milestone for Elopak in the Americas and despite a current decline overall in the US for school milk we see our volumes continuing to rise.”

Sources: Time.com http://healthland.time.com/2013/08/29/why- some-schools-are-saying-no-thanks-to-the-school-lunch-program/ USDA Food and Nutrition Services FRAC Food Research And Action Centre

26

| PrOduCt nEws |

michigan-based entrepreneur, Benjamin gott, was drinking water from a plastic bottle one day when it suddenly occurred to him that there had to be a ‘better way’ to package water. as a result of this thought, the company ‘Boxed water is Better’ was born back in 2009 - an eco-business founded by Benjamin to offer a more sustainable alternative to bottled water.

“The idea was to create a bottled water brand that was better for the environment,” says Benjamin. “We realised very early on that the classic, Pure-Pak® gable top carton gave us both the sustainability and the design concept we were looking for.”

The company promotes sustainability - producing water with a lower carbon footprint than bottled water by packaging H2O in 500 ml Pure-Pak® Diamond cartons. The concept is derived from environmental issues caused by the amount of plastic bottles entering landfills, concerns over oil and water resources used to produce plastic bottles, and not least the pollution from transporting bottles.

“Our cartons are shipped flat to the company’s filling facilities, thereby giving a lower carbon footprint,” adds Chris Radford, Director of Operations at Boxed Water is

carton Box For u.s. water


Better. Central to the company’s concept is that its cartons come from certified or well-managed forests and are 100 % recyclable and so have a minimal long term impact on the environment.

Better portaBle hydrationIndeed, the carton is at the very heart of the company. “We are about the package not just the beverage,” says Chris. “This is purified water. What we are about is a better form of portable hydration.”

Water is sourced from municipalities close to the company’s filling stations. It is filtered and filled into the cartons. “Packaged water is a different business

to that in Europe,” explains Elopak’s Jose Ortiz. “In the US, water is used for hydration on-the-go and therefore it is convenience that is a bestselling factor in this market. Here is a company with a vision of a better way to take water with you and to bring this to as many people as possible.”

deSign that StandS the teSt oF timeElopak has worked closely with Benjamin and his team from the start. “We love the classic design of the Elopak carton,” says Benjamin. “Classic design always stands the test of time. That’s why we have kept it simple. Our black and white word-only carton design is plain and honest, and we are really excited that people ‘get it’.”

The response to the cartons has ‘overwhelmed’ the Boxed Water is Better team. Within the first couple of months, national media attention, including a stint on the Today Show, proved the resilience of the idea and its potential. “We are constantly over-whelmed with the interaction from consumers through Twitter, Instagram and Facebook. We get daily photos of the carton’s creative situations that amaze us and motivate us to evolve.”

giving Back This is not just a sustainability project - Benjamin wanted to start a company that gave back. This philanthropy includes 10 % of profits donated to water relief foundations with another 10% donated to reforestation. And this part of the company is set to evolve alongside its plans to work with Elopak

to develop more cartons with more sustainability.

Sustainability goes beyond the carton. Boxed Water is Better has incorporated wall board and ceiling tiles made from re-purposed cartons manufactured by The ReWall Company. This Iowa-based, eco-friendly, building materials business allowed Boxed Water is Better to build a filling room out of carton waste, emphasizing their commitment to sustainability.

Boxed-in For the Future Boxed Water is Better is currently distributed across the US via the company’s filling stations, with more satellite stations every 200 miles planned to further reduce transport pollution. The concept has gone international with initial tests under-way in Australia and the process of setting up filling stations and distribution in Canada and Mexico.

Plans are afoot to develop the overall availability of Boxed Water is Better with new sizes of the Pure-Pak® Diamond carton in the pipeline - including a 1 litre carton and a smaller, mini-carton size for schools.

“The unique concept of Boxed Water is Better creates a natural synergy with the Pure-Pak® Diamond carton – because the brand promotes the package itself. This will only intensify as Boxed Water is Better grows and Elopak is delighted to be involved and support the development of this truly entrepre-neurial company,” adds Jose Ortiz.

“Working with Elopak has been fantastic and their communication has been superb,” adds Founder Benjamin Gott. “Elopak got the concept from the start and really understand the journey we have been on and our transition. We will evolve together with Elopak and we will stay true to the simplicity of the classic gable top carton.

➼ For more information contact Commercial Manager Elopak Inc. Jose Ortiz; [email protected] or to quench your thirst for more, go to our customer’s site www.boxedwaterisbetter.com.

Photo: Adeshola Makinde

28

| CustOmEr suCCEss stOry |

Following the launch over a year ago of Natrel Baboo milk, for 12-24-month-olds, Natrel now introduces a unique solution

for parents of young children aged two and upwards.

Baboo DHA milk in two-litre Pure-Pak® cartons hit shelves in October 2013 and continues to reflect Natrel’s innovation and leadership by being another unique, ground-breaking product and is aimed at toddlers and children on the Canadian market.

“Young children have specific nutritional needs and Natrel has worked diligently to ensure we provide the best milk solution for this age group,” confirms Stéphane Renauld, National Marketing Director, Agropur Division Natrel. “It was also natural to use a convenient two-liter package as young children’s milk consumption is particularly high.”

Natrel was aiming for shelf impact with the large two- litre Pure-Pack® carton, but it was also selected to provide

parents with good volume and a convenient pack for an age group with one of the highest milk-consumption rates.

“This is a complex and highly regulated sector and Natrel has shown its leadership by investing heavily in R&D to develop the right nutrition for the product - alongside the right convenience and value from the package,” adds Elopak’s Regional Director, Sales and

Marketing for the Americas, Jason Giuliani.

“All our efforts were concentrated on developing the right product for growing toddlers, and making parents’ life easier,” explains Stéphane. “This product is specifically designed for the target consumer and is leading a new and exciting category.”

natrel groWs BaBoo Into toddler sIze

natrel ProfIle Natrel is a Canadian dairy co-operative based in Montreal, Québec. Natrel was formed in 1990 as the dairy division of Agropur – an agricultural co- operative with headquarters in Longueuil, Québec.

With 1,540 employees and eight manufacturing plants in Canada, the Natrel brand is synonymous with excellence, offering value-added products to Canadian consumers. Its milk and dairy products are of the highest quality, thus meeting the needs of a demanding and constantly changing society.

Its range of dairy products includes fine-filtered milk, lactose-free dairy, added nutrition milks, flavoured milks and creams, organic milks and single-serve children’s milks. The Natrel brand is available in Canada and is now distributed in the United States.

Photo: GettyImages


when Natrel launched its dark chocolate milk in 2011, it fundamentally changed the flavoured milk market in its native

Québec and ontario with this one-of-a-kind product.

chocolate milk luxury for adults only

“Most chocolate milks in Canada have kids and teenagers as the main target consumer. Natrel Dark Chocolate Milk and Natrel Milk Chocolate Milk were made with adults in mind,” explains Stéphane Renauld, National Marketing Director , Agropur Division Natrel. “These are premium products and were the first in the market to use real melted chocolate for a rich, indulgent taste.”

First launched in 2011, the Dark Chocolate Milk received wide market acclaim in Canada, scooping an award for one of the top 10 most innovative products for 2012 at the Grocery Innovations Canada trade show; and was a finalist at the 2011 Canadian Grand Prix New Product Awards.

The Dark Chocolate Milk has made a huge impact on the market due to its quality, but thanks also, in part to its nutritional value - containing calcium and vitamin D. The response has been so conclusively positive that Natrel will re-launch and re-vamp the range in 2014 with a new Maple flavour.

“The maple flavour is very strong in the Québec region and the new product will be exclusive to the market – the first of its kind – and this asks for the next level of premium packaging,” adds Stéphane. “Consumer research shows a very high response to the maple flavour and the new packaging will more strongly reflect the Canadian consumers’ love of both maple and chocolate plus the Natrel use of only natural origin ingredients.”

Elopak’s Director Sales and Marketing Americas, Jason Giuliani adds, “The new Maple & Chocolate Milks emphasize that Natrel is the leader in this category. The strategic approach to the new packaging and the new flavour both highlight Natrel’s intent to always bring the best-tasting and finest products to consumers.”

The range of Natrel’s flavoured milks will be packaged in 1 litre Pure-Pak® cartons with cap and will bring a strong new-look to the supermarket shelves. “The cap makes the pack easier to use and adds to the premium feel,” adds Stéphane. “Our new design is ambitious, featuring photo-graphic lifestyle and beauty shots of chocolate. Elopak’s leading-edge print technology has enabled us to create stunning new cartons for all three products, moving the range up to the next premium level.”

The new product and the pack re-launch will hit the market in February 2014, right in the heart of maple season in Canada. They will be distributed throughout the Québec and Ontario regions with the Dark Chocolate Milk also distributed to British Columbia.

➼ For more information, contact Elopak’s Regional Director, Sales and Marketing for the Americas, Jason Giuliani; [email protected].

30

| PrOduCt nEws |

over 125 years after his great-great-grandfather imported molasses to the industrial harbours of eastern canada, James crosby has the market wrapped up – with help

from a new case packer sourced through elopak.

Requests from leading retailers to deliver products in retail-ready formats has led Crosby’s to utilise Elopak’s secondary packaging expertise to produce a new six- pack-wraparound case that brings

benefits to manufacturer and retailer alike.

“Elopak had a good understanding of the requirements, and also our ambitions to respond early to retailers and provide them with the retail-ready format they were looking for,” says James Crosby, Purchasing and Logistics Manager.

The Crosby Molasses Company started using the new equipment from Elopak and a new wraparound constructed by Gerd Unni Kvam, Manager Secondary Packaging at Elopak Corporate Offices in Norway.

“We designed the wraparound to the retail specifications, and according to Crosby’s objectives to increase supply chain efficiencies with cost savings and more environmental benefits,” says Jason Giuliani, Elopak’s Regional Director Sales and Marketing, Americas. The wraparound is two facing with a tear-off top, enhancing on-shelf presentation. Cost savings and environmental objectives are met by using less cardboard with superior in-store efficiencies. “The solution is easier to handle for more savings at store level and improved stock rotation on-shelf,” adds James Crosby.

The transition from the old RSC (regular slotted carton) to the new retail-ready wraparound has been completed and is now in-store for numerous branded and private label SKUs of molasses that Crosby Molasses packages in four varieties and four sizes of Pure-Pak® cartons.

crosBy’s WraPs uP Molasses In canada

renewed agreementElopak has been a packaging partner to Crosby’s since the 1970s, and recently both companies announced a renewed purchase agreement for an additional five years. “That Crosby Molasses Company was prepared to pay a slight premium for the Elopak wraparound, shows their deter-mination to maximise the opportunity to enhance benefits with a robust and intelligent solution,” adds Jason Giuliani.

“Elopak provided a competitively priced option that enabled us to improve quality whilst meeting retailers’ demands,” concludes James Crosby. “Throughout the transition Elopak paid close attention, resolving issues quickly and efficiently so we could reach our targets timely and effectively.”

➼ For more information contact Jason Giuliani, Regional Director Sales and Marketing, Americas; [email protected].

Sources: www.crosbys.com

Facts

The Story of Crosby Molasses

In 1879, the young grocer, L.G. Crosby, established himself as an import/export entrepreneur transporting maritime fish and lumber to the West Indies and returning with barrels filled with molasses.

One hundred and thirty four years and four Crosby generations later, Crosby Molasses Co. continues to supply molasses and sweet-eners to retail and industrial markets across Canada, through-out the North Eastern United States and other international destinations. The company offers an expanded range of branded and private label products that include sugar, jelly powders, drink crystals and table syrups.

What is molasses?Molasses is made from the juice extracted from sugar cane and is a by-product of the sugar making process. The cane juice is boiled to remove the sugar and the remaining syrup is molasses containing a concentrated level of the vitamins and minerals that were present in the sugarcane itself.

Fancy molasses is the highest grade of molasses. It is lightest in colour and has a tangy-sweet taste. Fancy molasses is an excellent topping on toast, pancakes or biscuits and is a great addition to marinades rubs and sauces. It is a popular ingredient in baked goods, imparting unmistakable flavour and sweetness to cookies, cakes and breads.

Blackstrap molasses is the concentrated syrup that remains after the third boiling of the sugarcane juice. It is more robust, slightly bitter and contains the highest level of nutrients. Blackstrap molasses is often considered a health food because of its high nutrient content (iron, calcium, magnesium, and potassium in particular). It is also used in traditional baked goods.

Cooking molasses is a blend of fancy and blackstrap molasses, and is also used in traditional baking

Light Molasses - a low calorie variety of Fancy Molasses.

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32

| EnvirOnmEntAL uPdAtE AmEriCAs |

Sixty-four of America’s largest one hundred cities are now part of the carton-recycling movement - providing carton-recycling access to 52.5 million households across the USA. Curbside recycling programs and carton-recycling venues are now available thanks to The Carton Council of North America, together with a unique, voluntary, private and public collaboration that includes recycling facilities and local govern-ments.

The Carton Council of North America, which aims to divert cartons from landfill, comprises of four leading manufacturers - Elopak, SIG Com-bibloc, Evergreen Packaging, Tetra Pak, and Weyerhaeuser as an associate member.

When the Carton Council was formed back in 2009, carton-recycling access stood at just 18 percent and 21 million U.S. households. Today’s new mile-stone of 45 % access means that an

toWards aBsolute sustaInaBIlIty – towards 2020

in 2012, elopak announced its ambitious vision and strategy for sustainability towards 2020 called Future proofed packaging. with this, elopak started the journey towards absolute sustainability – and the overall goal of zero negative impact on the

environment by 2020.

increase in 150 %, to 52.5 million households, has been achieved over the past four years. The newest recy-cling facilities to come on board and accept cartons are Gold Coast in California and Republic Services in Lorain, Ohio.

Recycling facility managers and community program officials across the US are finding it necessary to integrate cartons into the recycling supply chain, where they are a proven valuable material thanks to their high-quality, and virgin, long fibers alongside thin layers of polyethylene (plastic). Shelf-stable cartons also have a thin layer of aluminum to enable the product to be stored safely with-out refrigeration. These materials can also be recovered and recycled.

The Carton Council currently has a campaign designed to help counties, municipalities and recyclers bring carton recycling to their residents at: CartonOpportunities.org.

pillar #5

carton recyclIng noW aVaIlaBle to 45 % of us households

Renewable raw materials

Sustainableenergy

Sustainablelogistics

Customer operations

Totalrecycling

Culture andgovernance

#1 #2 #3 #4 #5 #6


During vacation season, Elopak Mexico once again organized and ran a number of craft contests for children featuring our Pure-Pak® cartons - held across three of the principal cities of Mexico: Torreon, Aguascalientes and León.

The competitions were set up primarily to increase awareness of Elopak’s branding and the benefits of cartons versus plastic, UHT and glass pack-aging; and also to communicate Elopak’s environmental focus and to promote the company as a socially responsible organization. The events supported our objectives to strengthen relationships with customers and to help customers drive market share.

The contests were organized in conjunction with the principal daily newspaper for each city; "El Siglo de Torreon", "El Hidrocalido" (Aguas-calientes) and "El Heraldo" (León). The contests ran across five weeks and the newspapers gave a lot of publicity coverage to the events in order to motivate youngsters to participate.

pillar #6

crafty carton recyclIng challenge

The contests were divided by age categories: 6-8 years, 9-11 years and 12-15 years with the contestants asked to recycle Pure-Pak® cartons by using them to make an original piece of artwork - for example: a ship, a house, a monster, a toy, etc... Contestants were only allowed to use a minimum of five to a maximum of 20 Pure-Pak® cartons for each entry. Criteria for judging the artwork were: originality, the number of cartons used, creativity and appearance.

The judging panel was comprised of Victor Rivera (Sales Manager MEX & CAM), Alejandro Rosales (Sales Chief MEX) and César Márquez (Marketing Responsible Elopak Mexico).

The competition resulted in many amazing and creative entries which made the decision to choose winners very difficult. However each lucky winner received a Kinect 360° XBOX and second place contestants won a bicycle.

After the contests were completed, Elopak Mexico put together an exhibition of all of the entries in the principal mall of Torreon and held a presentation ceremony with the enter-tainer “Mago Leos” as a special guest.

34

caPPIng the custoMer exPerIence

In triNidad aNd toBago

when ramsaran dairy products implements its new ultra clean filling technology in February 2014 to improve the quality and shelf life of its products, the company will go the extra distance and add the elo-cap™ us on all 16 oz cartons– making it one of

the very first producers in the country and region to take such an innovative step.

Ramsaran Dairy Products is one of the leading dairy products and juice drink producers in Trinidad and Tobago. Previously, the carton formats filled were 16

oz Std Pint and 8 oz Std Half Pint with no caps. But the com-pany has a keen focus on its customers and local markets with products designed to meet traditional local tastes and preferences. Because of this, and as a customer-oriented feature, the dairy has decided to add the Elo-Cap™ US on its 16 oz Pure-Pak® cartons.

Ramsaran Dairy Products chose Elopak Caribe to supply its carton and caps as it felt the company could provide the ‘correct fit’ regarding strategic location, tooling flexibility to supply the features and formats required, and because Elopak offered the most competitive package to meet its needs in the market overall.

In operation for more than 70 years, Ramsaran is an important player in the island’s dairy and beverage industries and helps to sustain a local dairy market otherwise heavily

dependent on imports. Products filled include: Orange Juice Drinks, Pineapple Juice Drinks, Peanut Punch, Mauby Drink, and milks both flavored and plain.

➼ For more about products and market, please contact Director Market Area Claudio Sidney, [email protected] or Sales and Marketing Manager Marco Cabral at our site in Santiago, Dominican Republic; [email protected].

Photo: Shutterstock

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no. americaS 2013 - Elopak · Focus Americas 13 The US Fights Back 14 ... [email protected]. Facts Two flavours - lemon-elderflower and lemon-blackcurrant – were launched