MASTHEAD:

The positioning of the text stays the same

from issue to edition however it is usually

the colour of the masthead that change, in

the case the masthead has changed from its

conventional colour of red to white. .NME

challenges their conventional

red/black/white masthead and uses a white

and simple white colour. This idea of

simplicity relates to the target audience

(students/teenagers) as they lead very

simple life styles and believe in simplicity.

This concept of simplicity also relates to the

indie/rock genre as it is said they lead very

simplistic life-styles.

COLOUR PALETTE/ COLOUR SCHEME:

The colour palette is very simple, following

a vintage concept of black and white. The

colour palette similarly to the masthead

heightens the concept of simplicity.

COVER LINES:

The cover-lines are well positioned and the colours

are well chosen are well chosen. Due to Florence’s

bright red hair the white text contrasts therefore

stands out and is really crisp.

Florence’s name is in the only word written in black

forcing it to stand out even more than the rest of the

text. It is also stretched which also enables it to stand

out.

MAIN COVER IMAGE:

NME have used a close up, which is a conventional

feature for many front covers. An extreme close-up is

effective because it established Florence’s eye, as

they stare directly at the reader conveying some sort

of connection between them, making it more

personal. Florence is where very little make-up

portraying a very clean, natural and simple look,

again addressing this idea of simplicity. The natural

look also contrasts with the red hair allowing her face

to stand out to the audience.

The pose of Florence’s face expresses a sexual and

seductive gaze, in which would address the male

audience, which could influence them to by the

magazine – balancing the percentage of females and

males who buy the magazine.

THE LAYOUT:

The layout of this cover is very clear,

simple and crisp this is addressed through

the colour palette and the main image.

This is also addressed through the

minimal use of text, the front cover is not

as crowded as many other NME magazine

covers, again NME challenge their

conventional layout.

IMAGES:

There are not any other images apart from the main

image, again conveying this idea of simplicity.