Mise en Scene: The main image does not contain much props but the image denotes a women pointing at a bus. This indicates that the woman is telling the reader about the touring special which is the title of the paragraph below. This is also using a direct address.Main image: the image contains a direct address which means that the magazine wants to target the reader. Furthermore, the image itself contains a white border and is tilted; this is to bring the readers attention to the image.Masthead: The masthead has a large font size which is all in capitals. Also, the positioning of the masthead is following conventions as it is at the very top of the page in a black auto shape.

.Subheadings: Similar or same font as the tagline and masthead which shows they are just as important. Furthermore, one convention that is followed here is the numbering of pages on the subheadings to make it easier for the reader to locate the page that they want.Tagline: previews what the magazine is about (a tour) and gives meaning to the image of the bus because people use buses to go on tours; this strapline is essential as the image cannot be interpreted in any other way.Feature article: The main article advertised on the magazine cover so that readers can have a read and get an insight into what kind of things that the magazine will contain. The font is a standard font and the text contains a drop cap to bring the users attention to it.Rule of thirds: This is used here but the sides are not equal as one is small, one is medium and the other is the largest. This is to connote the hierarchy of the most important to the least important. Clearly the middle one is most important as it contains most of the masthead, the main image and a paragraph of text explaining the main image and what the magazine is about. Colour scheme: the primary colour is r and the secondary colour is blue. This is because the black highlights the red and is a good contrast.