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demand: quantity and willingness to buy customersa) desire to acquire itb) willingness to buyc)ability to paylaw of demand: quantity of good change inversely to that of priceexception to law of demand (giffen Goods)1) Giffen good: people parodixcally consume more as price riseseg Iris potato famine : potato as giffen good as price inceraesd demaand increased2) Veblen effect:concepts of conspicious consumption and satus seekingeg: more expensive the commodities higher the value becomes status symbol3) prediction4) expection of change in price of commodity5) share marketDemand Schedule: relationship btwn price of good and qty demandedDemand Curve: graph of price of good and quantity demandedfactors influencing demand1. price of good2. Income of consumers3. Price of related goods4. Taste pattern of consumer5. Expected future price of product6. Number of consumers in marketprice and quantity inverseincome direct for normal goods and inverse for inferor goodsrelated price : direct for substitutes inverse for complimentstaste pattern direct expected future price directn: directchange in quantity demanded: occurs when price changesMovement alonfg demand curvechange in demand: occurs when one of variable s changesdprice: movement along demand curveFactors influencing supply:1. Price of good2. Input prices3. Prices of related goods4. Technological advances5. Expected future price6. no of firms producing productMarket equilibrium: quantity demanded= quantity suppliedSurplus: when price> equilibrium price quantity supplied>quantity demandedThere is excess supply or surplussuppiers will lower price to increase sales moving towards equilibriumShortage: price quantity suppliedso raise pricenecessity goods: price inelasticnecessities