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    Tom Copeland [email protected] Director, Monitor Corporate Finance www.corpfinonline.comMonitor Group, Cambridge, Massachusetts www.monitor.com

    For mo re reading s ee:

    Copeland, T, T. Koller, J. Murrin, Valuation: Measuring and Managing the Value of Companies

    Copyright 2001 by Monitor Company Group, L.P.

    No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means

    electronic, mechanical, photocopying, recording, or otherwise without the permission of Monitor Company Group, L.P.

    This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

    COMPANY CONFIDENTIAL

    Trends in Valuation

    NIVRA, Amsterdam, June 1, 2001

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    Changes in Value are at the Heart of Economic Decision-Making

    Discounted Cash Flow Valuation DCF

    Expectations-Based Management

    Real Options Analysis

    Discounted Cash Flow Valuation DCF

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    Discounted Cash Flow Definition

    DCF has three components:

    Free Cash Flow = EBIT - Cash taxes on EBIT + accrued taxes due

    + depreciationCapital Expendituresoperating workingcapital

    WACC =

    Continuing Value =

    VSK

    VBK Sb )ratetaxmarginal1(

    gWACC

    rgEBIT

    )/1)(ratecash tax1(

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    Copyright 2001 Monitor Company Group LP Confidential CAMZKN-MFR-NIVRA 6 01-TEC 4

    Source: Value Line forecasts; Copeland, Koller, Murrin, Valuation, 2nd edition, 1994

    0.0

    2.0

    4.0

    6.0

    8.0

    10.0

    12.0

    0 1 2 3 4 5 6 7 8 9 10

    35 Large U.S. Companies, 1988

    1988 DCF / Book

    1988Mark

    et/Book

    R2= 0.94

    DCF Works Well For Large Publicly Held Companies

    R2 = 0.92

    0

    5

    10

    15

    0 5 10 15

    1999 DCF / Book Value

    1999Market/

    BookValue

    Source: Value Line Forecasts, Monitor Analysis

    31 Large U.S. Companies, 1999

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    High Correlation Between Market Value and DCF Value

    for 28 Japanese Companies 1993

    The R2for 28 Japanese companies was 89 percent

    Market /

    BookValue

    0

    1

    2

    3

    4

    5

    0 1 2 3 4 5

    DCF / Book (Using Value Line Forecasts)

    R2= 0.89

    Comments:1. Underutilized land2. Cross-holdings

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    . . . for 15 Italian companies (the R2was 95.4 percent) . . .

    DCF / Book

    Market /BookValue

    0.2

    0.4

    0.6

    0.8

    1.0

    1.2

    1.4

    1.6

    0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6

    Correlation Between DCF and Market

    Valuefor 15 Italian Companies* 1990

    Snia

    Pirelli

    Sip

    Falk

    Burgo

    FiatMagneti M.

    Montedison

    Stet

    Fidenza

    AuschenMerloni

    Cementir

    Benetton

    R2= 0.954

    2.0 3.0

    2.0

    3.0

    Olivetti

    Correlation between DCF and Market Value Italy

    * Using publicly available information

    ** Capitalization on September 28, 1990 (Borsa valori di Milano), book value of companySource: Copeland, Koller and Murrin, Valuation

    Comments:1. Mark to market inflation accounting2. Holder assets

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    Brazil

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    DCF Works Across Different Industries

    16 banks

    * 5 banks are non-U.S. banksSource: Global Vantage; Value Line

    Market/BookValue

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    0.0 0.5 1.0 1.5 2.0 2.5 3.0

    DCF / Book Value

    R2= 0.97

    13 Insurance Companies

    Marke

    t/BookValue

    DCF / Book Value

    30 1 2

    3

    0

    1

    2

    R2= 0.92

    1. Equity Approach2. Income model/ interest spread model

    1. Equity Approach2. Unrealized capital gains

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    60

    80

    100

    120

    140

    160

    180

    4-Jan-99

    13-Jan-99

    25-Jan-99

    3-Feb-99

    12-Feb-99

    24-Feb-99

    5-Mar-99

    16-Mar-99

    25-Mar-99

    6-Apr-99

    15-Apr-99

    26-Apr-99

    5-May-99

    14-May-99

    25-May-99

    4-Jun-99

    15-Jun-99

    24-Jun-99

    6-Jul-99

    15-Jul-99

    26-Jul-99

    4-Aug-99

    13-Aug-99

    24-Aug-99

    2-Sep-99

    14-Sep-99

    DCF Works for Robust Growth Companies

    1999 Stock Price (AOL)

    Note: 1999 elsewhere in valuation refers to FY 99 which ends in JuneSource: Compustat

    Price PerShare

    Volume(Millions)

    0

    10

    20

    30

    40

    50

    60

    4-Jan-99

    13-Jan-99

    25-Jan-99

    3-Feb-99

    12-Feb-99

    24-Feb-99

    5-Mar-99

    16-Mar-99

    25-Mar-99

    6-Apr-99

    15-Apr-99

    26-Apr-99

    5-May-99

    14-May-99

    25-May-99

    4-Jun-99

    15-Jun-99

    24-Jun-99

    6-Jul-99

    15-Jul-99

    26-Jul-99

    4-Aug-99

    13-Aug-99

    24-Aug-99

    2-Sep-99

    14-Sep-99

    1999 Trading Volume (AOL)

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    AOL Revenue Assumptions for the Valuation Model Were Closely Tracked

    to Analyst Estimates of Long Term Revenue Growth

    $27,450

    $25,183

    $22,894

    $20,260

    $17,466

    $12,233

    $9,945$8,080

    $6,288

    $4,777

    $14,801

    $0

    $5,000

    $10,000

    $15,000

    $20,000

    $25,000

    $30,000

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    Revenue Growth

    * Most analysts did not forecast beyond 2003

    Note: FY for AOL ends in JuneSource: ING Barings; BankBoston Robertson Stephens; Donaldson, Lufkin, and Jenrette

    $ Billions

    Deviation fromAnalystProjections*

    1.5% 1.9% 2.3% 0.1%

    1999-2004 AverageGrowth Rate: 25.4%

    2004-2009 AverageGrowth Rate: 13.2%

    Long-Term Revenue Growth: 9%

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    AOL Projected Operating Margins Benefit From Both Significant Scale

    Economies and Changes in Revenue Mix Toward Higher Margin Businesses

    70% 67% 69% 65%60%

    55%

    21% 25% 24% 29%33%

    38%

    10% 8% 7% 7% 7% 7%

    0%

    20%

    40%

    60%

    80%

    100%

    1999 2001 2003 2005 2007 2009

    Enterprise

    Advertising

    Online Services

    Revenue Mix

    Source: ING Barings; BankBoston Robertson Stephens; Donaldson, Lufkin, and Jenrette

    Percent ofRevenue

    Operating Margin 12.9% 22.0% 28.9% 32.1% 33.9% 34.8%

    Analyst Projections* 13.1% 22.6% 28.1% 32.0%

    * Average

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    AnalystProjections(CapEx)*

    $355 $375 $375 $375

    AOL: Increasing Capital Productivity

    Capital Expenditures and Capital Turns (Rev / Invested Capital)

    * Most analysts did not forecast beyond 2003Source: ING Barings; BankBoston Robertson Stephens; Donaldson, Lufkin, and Jenrette

    Capital

    TurnsCapEx

    $312

    $409 $404$448 $489

    $592

    $699

    $810

    $916$1,007

    $1,043

    $0

    $200

    $400

    $600

    $800

    $1,000

    $1,200

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    0

    1

    2

    3

    4

    5

    6

    7

    8CapEx

    Capital Turns

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    AOL: Matures Led to the Use of a Changing WACC

    99.7%92.5%

    85.4%

    0.3%7.5%

    14.6%0%

    25%

    50%

    75%

    100%

    1999 2004 2009

    Equity

    Debt

    AOL Capital Structure

    Source: Compustat, Bloomberg, Monitor Analysis

    Based on comparables taken from telecom, software, and news media

    Equity Beta 1.69 1.38 1.06

    Debt Rating B1 BBB3 A3

    WACC 15.6% 13.5% 11.0%

    Percent

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    AOL: Continuing Value

    Return on New Investment

    Continuing Value35% 40% 45%

    8% $55,933 $58,038 $59,674

    9% $80,934 $84,474 $87,228NOPLAT

    Growth

    10% $155,025 $162,820 $168,883

    In the base case shown below, continuing value contributes 85% of total operatingvalue (approximately $76 out of $93 per share)

    Continuing value growth rate has a particularly large impact because the growth rate isvery close to the ending WACC of 11%

    WACC = 11% in the long run

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    Example:

    People inNetwork

    2 3 4 5 6

    Connections(graph)

    Number of

    Connections 1 2 + 1 = 3 3+ 2 + 1 = 6 4 + 3 + 2 + 1 = 10 5 + 4 + 3 + 2 + 1 = 15

    AOL: Metcalfs Law (Interconnectivity) Makes Scale a Sustainable

    Competitive Advantage Leading to Perpetually High ROIC

    Metcalfs Law: I =N2 - N

    2

    AOL has 18 million customers 1.62 x 1014

    connections MSN has 2 million customers 2.00 x 1012 connections

    AOL has roughly 10 times as many customers as MSN,but roughly 100 times the number of connections

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    PV of FCF1999-2009

    PV ofContinuing

    Value

    MarketableSecurities andNon-operating

    Assets

    Debt Equity Value

    AOL: The Changing WACC and Continuing Value Assumptions Bridge

    the Analyst Projections and the Current Market Value

    AOL Entity and Equity Value

    Implied share price of $93 versus trading range of $89 to $104 between mid-Augustand mid-September

    $MM $93 per Share

    15,694

    84,481 102,496

    (348)

    2,688

    $0

    $30,000

    $60,000

    $90,000

    $120,000

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    AOL Market Ratios Decline Over Time as the Firm Matures

    138.7

    123.3

    89.5

    33.434.435.738.1

    41.9

    55.4

    71.3

    47.2

    6.26.97.89.010.612.715.5

    19.122.826.6

    33.9

    0

    20

    40

    60

    80

    100

    120

    140

    160

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    Price to Earning and Price to Book

    P/E Ratio

    P/B Ratio

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    Amazon.com: Amazons Stock* (up to August 1999)

    $42

    $64

    $37

    $124

    $100

    $125

    $119

    $172$172

    $117$107 $128

    $0

    $50

    $100

    $150

    $200

    Sep-98 Oct-98 Nov-98 Dec-98 Jan-99 Feb-99 Mar-99 Apr-99 May-99 Jun-99 Jul-99 Aug-99

    * On August 12, 1999 Amazon.com undertook a 2 for 1 stock split. As our valuation reflects the value of thecompany in July 1999 we will use the number of outstanding shares before the split.

    Dollars

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    Monitors Valuation Results: Amazon.com (July 1999)

    $361 $349 $16,447$15,086

    $1,329

    $0

    $5,000

    $10,000

    $15,000

    $20,000

    PV of FCF1998-2008

    PV ofContinuing

    Value

    PV ofMarketableSecuritiesand Non-operatingAssets

    Debt andRetirement-

    relatedLiabilities

    DCFEstimateof Equity

    Value

    $101 per Share

    Note: Valuation as of July 1999 reflects pre-split price of $101/share. Trading range was $126.50 to $97.50

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    Summary Operating Assumptions July 1999

    Monitor

    Revenue Growth 2000 50%

    2001 39.2%

    2002 onward 39.2% declining to 21%

    COGS / Revenue 2000 77%

    2001 76%2002 74%

    SG&A / Revenue 2000 28%

    2001 22.4%

    2002 15% declining to 10.5%

    Capex / Revenue 2000 2%2001 1.5%

    2002 1.5%

    Net Working Capital /Revenue

    2000 - 16%

    2001 -17.5%

    2002 - 17.5%

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    Amazon.com Revenue Assumptions Were Closely Tracked to Analyst

    Estimates Except for Donaldson, Lufkin & Jenrette

    $0

    $5,000

    $10,000

    $15,000

    $20,000

    $25,000

    $30,000

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    * Donaldson, Lufkin, and JenretteNote: Most analysts did not forecast beyond 2003

    Revenue(In Millions)

    1999-2004 AverageGrowth Rate: 40.5%

    2004-2009 AverageGrowth Rate: 25.9%

    Long-Term Revenue Growth: 9%

    DL&J* Revenue

    Forecast

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    Amazon.com: Sensitivity Analysis of Price Per Share

    Return on New Investment

    Continuing ValueSensitivity

    10% 11% 12%

    9% $66 $102 $132

    8% $66 $82 $95NOPLATGrowth

    7% $66 $75 $83

    92% of the Amazons market value is realized after the year 2009 and is reflected in the

    Continuous Value. The assumptions about the two parameters of Amazons Continuous

    Value: NOPLAT Growth and Return on New Investment are key to its valuation.

    WACC = 10% in the long run

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    Amazon.com

    Company TSR vs. S&P 500, 1999-2000

    0

    0.2

    0.4

    0.6

    0.8

    1

    1.2

    1.4

    1.6

    1.8

    De

    c-

    98

    Ja

    n-

    99

    Fe

    b-

    99

    Ma

    r-

    99

    Ap

    r-

    99

    Ma

    y-

    99

    Ju

    n-

    99

    J

    ul-

    99

    Au

    g-

    99

    Se

    p-

    99

    Oc

    t-

    99

    No

    v-

    99

    De

    c-

    99

    Ja

    n-

    00

    Fe

    b-

    00

    Ma

    r-

    00

    Ap

    r-

    00

    Ma

    y-

    00

    Ju

    n-

    00

    J

    ul-

    00

    Au

    g-

    00

    Se

    p-

    00

    Oc

    t-

    00

    No

    v-

    00

    De

    c-

    00

    Ja

    n-

    01

    TRS

    Amazon

    S&P 500

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    Amazon.com: Valuation Results July 1999 vs. January 2001

    $ Million$ 15.3 per

    share

    $5,433

    $2,114$1,045

    $5,373

    $1,130

    0

    1000

    2000

    3000

    4000

    5000

    6000

    7000

    8000

    9000

    PV of FCF 2000 -2009

    PV ofContinuing

    Value

    PV of ExcessCash and Non-

    OperatingAssets

    Total Debt DCF Estimate ofEquity Value

    Value Build-Up January 2001

    $15,086 $361 $349 $16,447

    $1,329

    $0

    $5,000

    $10,000

    $15,000

    $20,000

    PV ofFCF1998-2008

    PV ofContinuingValue

    PV ofMarketableSecuritiesand Non-operating

    Assets

    Debt andRetirement-relatedLiabilities

    DCFEstimateof EquityValue

    $101 per Share

    Note: Valuation as of July 1999 reflects pre-split price of $101/share.

    Trading range was $126.50 to $97.50

    Value Build-Up July 1999

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    Amazon.com: Operating Assumptions

    1997 1999

    History

    Jefferies Merrill Lynch Bernstein RobertsonStephens

    Monitor

    January 01

    Monitor

    July 99

    RevenueGrowth

    Avg 440% 2000 70.5%

    2001 43.1%

    2002 38.7%

    2000 67.7%

    2001 29.2%

    2000 67.7%

    2001 35%

    2002 20%

    2000 67.7%

    2001 36.4%

    2002 30%

    2000 68.7%

    2001 38.2%

    2002 onward29.6% decliningto 17.5%

    2000 50%

    2001 39.2%

    2002 onward39.2%declining to21%

    COGS /

    Revenue

    Avg 78.2%

    1998 76.5%

    1999 80%

    2000 74%

    2001 74.2%

    2002 73.8%

    2000 75.2%

    2001 75%

    2000 75.2%

    2001 75.5%

    2000 75.2%

    2001 76%

    2002 74.1%

    2000 74.5%

    2001 74.9%

    2002 73.6%

    2000 77%

    2001 76%

    2002 74%

    SG&A /Revenue

    Avg 37.5%

    1998 32.1%

    1999 41.1%

    2000 37.4%

    2001 29%

    2002 23.3%

    2000 35.1%

    2001 27.2%

    2000 35.1%

    2001 29.2%

    2000 35.1%

    2001 27.5%

    2002 23.5%

    2000 35.6%

    2001 28.2%

    2002 23.4%declining to

    20.2%

    2000 28%

    2001 22.4%

    2002 15%declining to

    10.5%Capex /Revenue

    Avg 10.1%

    1998 5%

    1999 19.8%

    2000 4.5%

    2001 3.1%

    2002 2.3%

    2000 10.3%

    2001 1.6%

    2002 0.9%

    2000 7.4%

    2001 2.4%

    2002 1.6%

    2000 2%

    2001 1.5%

    2002 1.5%

    NetWorkingCapital /

    Revenue

    Avg -19.3%

    1998 -16%

    1999 -23.5%

    2000 -18.8%

    2001 -12.5%

    2002 -13.2%

    2000 - 16.8%

    2001 -10.5%

    2002 - 12.7%

    2000 - 16%

    2001 -17.5%

    2002 - 17.5%

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    Amazon.com: WACC & Continuing Value Assumptions

    Monitor Assumptions

    January 2001

    Monitor Assumptions

    July 1999

    WACC

    Barra Beta

    Risk Free Rate

    Credit Rating

    Pre-tax Cost of Debt

    Cost of Equity

    WACC

    2.09

    5.3%

    B

    10.9% (Debt / Total Capital(market value) 21.7%)

    16.8% (Equity / Total Capital(market value) 78.3%)

    14.5% declining to 10% by 2009

    1.91

    6.3%

    B

    11.8% (Debt / Total Capital(market value) 2.1%)

    16.8% (Equity / Total Capital(market value) 97.9%)

    16.6% declining to 10% by 2009

    Continuing Value

    Growth in NOPLAT

    Return on Net NewInvestments

    9%

    11%

    9%

    11%

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    Changes in Value are at the Heart of Economic Decision-Making

    Discounted Cash Flow Valuation DCF

    Real Options Analysis

    Expectations-Based Management

    A E l

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    Metric Critique

    Sales Growth Ignores profitability, ignores balance sheet

    EPS Ignores balance sheet

    EPS Growth Ignores balance sheet

    ROIC = EBIT / Invested Capital Encourages harvesting behavior

    ROIC-WACC* Encourages harvesting

    EVA=(ROIC-WACC) x Invested Capital Not correlated with TRS

    Rational Expectations Best of short-term metrics

    An Example:

    Performance Measurement

    Most traditional performance metrics create perverse incentives to management. OnlyRational Expectations focuses on shareholder value creation

    Whi h C Did B tt ?

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    Sears** Wal-Mart

    1994 1995 1996 1997 CAGR 1994 1995 1996 1997 CAGR

    Sales Revenue(billions)

    $54.6 $34.9 $38.2 $41.3 -8.9% $82.5 $93.6 $104.9 $118.0 12.7%

    EBIT (billions) $3.4 $3.1 $3.5 $3.9 4.7% $3.6 $4.1 $4.1 $4.4 6.9%

    Net Income (billions)*** $1.2 $1.0 $1.3 $1.2 0.0% $2.6 $2.7 $3.1 $3.5 10.4%

    ROIC 19.5% -5.3% -4.2% -5.2% 10.4% 8.9% 8.9% 9.8%

    WACC 9.1% 7.3% 8.1% 7.5% 12.5% 10.0% 11.0% 10.6%

    ROIC-WACC 10.4% -12.6% -12.3% -12.7% -2.1% -1.1% -2.1% -0.8%

    Invested Capital(billions) $21.66 $28.20 $30.19 $34.22 16.5% $29.84 $33.54 $34.56 $36.60 7.0%

    Economic Profit(billions)

    $2.24 -$3.56 -$3.72 -$4.33 -$0.63 -$0.36 -$0.73 -$0.28

    Change in EP(billions)

    -5.80 -0.16 -0.61 0.27 -0.37 0.45

    * Sears destroyed on aggregate of $9.37 billion while Wal-Mart destroyed $2.00 billion

    ** Excludes Allstate*** Before extraordinary items

    Which Company Did Better?

    Sears vs. Wal-Mart

    A good example is found in the comparison between Wal-Mart and Sears over the 19941997 four-year interval. Can you tell from the data below which company had superior total

    return to shareholders?

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    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    1/94

    3/94

    5/94

    7/94

    9/94

    11/9

    41/95

    3/95

    5/95

    7/95

    9/95

    11/95

    1/96

    3/96

    5/96

    7/96

    9/96

    11/96

    1/97

    3/97

    5/97

    7/97

    9/97

    Sears Index

    Wal-Mart Index

    Total Returns to ShareholdersSears vs. Wal-Mart, 19941997

    Total Return

    Between January 1994 and December 1997 the Total Return to Shareholders of

    Sears Was Consistently Higher Than the Total Return to Shareholders of Wal-mart

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    Sears

    7/18/97 Excluding unusual items, yesterdays earnings report signals that the four-yearold rebound at Sears stores is continuing . . . The better-than-expected results

    prompted several analysts to raise their Sears earnings forecasts.

    Wal-Mart

    11/18/96 They gradually recognize that the gap between expected and reportedearnings has narrowed. Wal-Marts earnings fell off the table and its stocknever fell way down. It just stopped going up as investors rotated into othertypes of names.

    5/17/94 Wal-Mart Stores Inc.s earnings soared in its first fiscal quarter while profit

    sank at Kmart Corp. Analysts had expected Wal-Mart to perform a bit better. .. . In Big Board composite trading yesterday, Wal-Mart shares fell $1.25 ashare to close at $22.75.

    A Search of News Articles Provides a Clear Message That Sears Repeatedly

    Exceeded the Markets Expectations While Wal-Mart Met or Fell Short of Expectations

    Quotations

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    Analysts expectations of Coca Cola remained fairly constant during 1995 and 1996. However,

    falling expectations during 1997 and 1998 resulted in below market stock performance

    1.0

    1.1

    1.2

    1.3

    1.4

    1.5

    1.6

    1.7

    1.8

    1.9

    2.0

    Analyst Expectations of Coca-Cola EPS, 19951998: The Asian Crisis

    Earnings per Share

    (adjusted for spli ts)

    2 Years Ahead 1 Year Ahead

    1 Year Ahead

    2 Years Ahead 1 Year Ahead

    1.18

    1.41

    1.67

    1995 1996 1997 1998

    Numb er of Analysts: 25 2527 22 22 20 20 19

    Source: IBES, Monitor Analysis

    1 Year Ahead

    Expectations for Current Year (1 Year Ahead)

    Expectations for Next Year (2 Years Ahead)

    Actual Earnings Reported (Annual) 2 Years Ahead

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    0.4

    0.6

    0.8

    1.0

    1.2

    1.4

    Jan-95

    Mar-95

    May-95

    Jul-95

    Sep-95

    Nov-95

    Jan-96

    Mar-96

    May-96

    Jul-96

    Sep-96

    Nov-96

    Jan-97

    Mar-97

    May-97

    Jul-97

    Sep-97

    Nov-97

    Jan-98

    Mar-98

    May-98

    Jul-98

    Coca-Cola Total Return to Shareholders Relative to the Market 19951998

    Expectations RevisedDownward

    . . . And Its Total Return to Shareholders Relative to the Market

    Total Shareholder Return (TSR) Regression Results*

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    Total Shareholder Return (TSR) Regression Results*

    Traditional Performance Measures

    Performance MeasureNumber of

    ObservationsAdjusted R-

    squared

    Basic EPS (Scaled by Lagged Share Price) 2,522 4.5 %

    Change in Basic EPS 2,522 5.1%

    EVA (Scaled by Lagged Market Value) 2,182 0.3 %

    Change in EVA 2,182 3.0 %

    *The dependent variable for all regressions is market-adjusted TSR. Sample includes S&P 500 firms during 199298

    Traditional performance metrics like EPS and EVAare very poor predictors of returns toshareholders

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    Multiple Regression Results*

    * S&P 500 firms during 199298. Sample has 2,390 observations

    Variable RepresentingChanges in Analyst

    Expectations

    Regression Coefficients(T-Statistics in Parentheses)

    Percent Change in AnalystForecasts of Current Year's

    Earnings (EPS)

    -0.01(-0.34)

    Percent Change in AnalystForecasts of Next Year'sEarnings (EPS)

    0.70(21.3)

    Change in Analyst Forecastsof Long-Term (35 year)EPS Growth

    8.6(12.9)

    Adjusted-R2 41.6%

    Expectations about currentearnings have no significant

    impact on TSR

    Expectations about next year andlong-term earnings havesignificant impact on TSR

    Multiple regressions of market-adjusted total shareholder return (TSR) vs. changes inanalyst earnings (EPS) expectations indicate a strong correlation between expectations

    and returns

    Correlation is much higher thantraditional metrics (EPS, EVA)

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    Two Examples

    Actual ROIC 200x WACC

    Business A 30% 10%

    Business B 5% 10%

    Market ExpectedROIC 200x

    Managements RevisedExpectations 200x

    Project X 40% 40%

    Project Y 40% 20%

    Which bus iness uni t did better?

    Two pro jects are expected to earn 40% each and the co st of c apital is 10%

    Should we invest?

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    The Complete Picture

    Value-Based Management:

    Economic Profit = (ROIC-WACC) x Invested Capital

    Expectations-Based Management:

    EP = [Actual ROICExpected ROIC] x Invested Capital Work Core Assets Harder

    [Actual WACCExpected WACC] x invested Capital Lower Cost of Capital

    + [ROICWACC] x [Actual ICExpected IC] Invest Profitably

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    Integrated Framework for Expectations-Based Management

    Operating ValueDrivers, e.g.,

    Cycle time Customer

    retention rate

    Churn rate

    Non-performingloan rate

    Actual vs.Expected

    Annual EconomicProfit

    DCF ValueDrivesSummed

    Over

    Time

    Shareholder Value~~

    Used by all levels oforganization to setgoals and measure

    performance; used forbenchmarking andsensitivity analysis

    Measures short-termoverall performance

    by business

    Value and comparestrategies; measurelong-term trade-offs

    Together, DCF, EP, and value drivers form an integrated framework for value creation. DCFis comprehensive, long-term based, EP is a comprehensive, short-term measure, and valuedrivers are specific, short-term measures

    EBM

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    Implications

    Need to set expectations correctly with:

    Analysts, and shareholders Internal management team

    Need to exceed expectations to have TRS exceed cost of equity

    Take all new investments that are expected to have ROIC > WACC

    Avoid the expectations treadmill with a two part incentive design

    TRS = Cost of equity

    + Unexpected company performance

    + Unexpected market movements

    Total Compensation = Salary + Bonus

    Salaryt = f (Financial Performance in year t-1)

    Bonust = f (Exceeding Expectations for year t )

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    Changes in Value are at the Heart of Economic Decision-Making

    Discounted Cash Flow Valuation DCF

    Expectations-Based Management

    Real Options Analysis

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    Source: Dixit and Pindyck in Investment Under Uncertainty, Princeton University Press, 1994

    Simple Investment Decision Introduction

    I l lustrat ive

    Facts:

    Investment outlay = $1,600

    Once made, the investment is irreversible

    Replacement expense equals depreciation

    Perpetual level cash inflows

    Price level = $200 now

    50 / 50 chance of price changing to $300 or $100 in one year

    The price will stay at its new level forever

    Cost of capital = 10%

    200

    (1.1)t

    NPV = -1600 +

    = -1600 + 2200

    = 600

    t=0

    Consider the net present value approach to the following simple investment. When theexpected cash flows are discounted at the cost of capital, the NPV is $600 and the decisionis to invest. However . . .

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    . . . We have made an implicit assumption. We do not have to invest immediately, we candefer. If the project is deferred one year, it is possible to take advantage of priceinformation. We would invest only if the price goes up. Regardless of whether it goes upor down, the NPV with deferral is $733 today

    -1600

    1.1NPV = .5

    t=1

    300

    (1.1)t+ + .5

    -1600

    1.1

    t=1

    100

    (1.1)t+

    -1600 + 3300

    1.1= .5 + .5

    -1600 + 1100

    1.1

    = .5 + .5 [0]1700

    1.1

    = = $733850

    1.1

    Conclusion: Since the NPV of deferring is $133 higher than investing immediately,we would choose to defer, even though the NPV of investing immediately is large and positive

    Do not inv est i f

    pr ice fal ls to

    $100

    The Investment Decision as a Deferral Option

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    -1600

    1.1NPV = .5

    t=1

    400

    (1.1)t+ + .5

    -1600

    1.1

    t=1

    0

    (1.1)t+

    -1600 + 4400

    1.1= .5 + .5

    -1600 + 0

    1.1

    = .5 + .5 [0]2800

    1.1

    = = $1,2731400

    1.1

    Conclusion: The value of the deferral option goes up as there is greater uncertaintyPossible Macroeconomic Implication: Greater uncertainty in the economy (e.g., due to politicalunrest; uncertainty about taxes, interest rates or inflation) can cut investment because the deferraloption becomes more valuable

    Do not inv est i f

    pr ice fal ls to $0

    The value of deferral is a call option that is exercised when the i r revers ib leinvestment isundertaken. The value of this option is affected by variance of prices (or costs), by the levelof prices, by the scale of investment, by the level (and variance) of interest rates, and by thelength of time that the deferral option lasts

    Suppose the price in the previous example is equally likely to go to $400 or $0 (rather than $300 or$100)

    The Value of a Deferral Option Increases with Variance

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    In environments with high uncertainty and room for managerial flexibility investments willhave considerable option (strategic) value, which needs to be considered

    An Option Definition

    Is the right but not the obligation to take an action (at a cost, called the exerciseprice) for a predetermined period of time (called the maturity of the option).Options capture the element of flexibility in decision-making

    Financial Option

    The option is contingenton the uncertain value ofa financial security, e.g.,a CBOE call on a stock

    Real Option

    The option is contingenton the uncertain value ofa real asset, e.g., anirreversible investmentopportunity in a newproject

    An option:

    Management

    Can Affect the

    Value of the

    Underly ing Real

    Asset

    A Side Bet

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    When is Managerial Flexibility Valuable?

    Moderate

    Flexibility Value

    High

    Flexibility Value

    LowFlexibility Value

    ModerateFlexibility Value

    High

    Low

    Low HighLikelihood of Receiving New Information

    Uncertainty

    Roomfor

    ManagerialFlexib

    ility

    Abilitytorespon

    d

    Flexibility Value Greatest When:

    1. High uncertainty about the future Very likely to receive new

    information over time2. High room for managerial flexibility

    Allows management to respondappropriately to this newinformation

    +

    3. NPV without flexibility near zero If a project is neither obviously

    good nor obviously bad, flexibilityto change course is more likely

    to be used and therefore is morevaluable

    Under these conditions, the differencebetween ROA and other decision toolsis substantial

    In every scenario flexibility value is greatest when theprojects value without flexibility is close to break even

    The flexibility value comes from the ability to respond to information that may be received inthe future. The greater the likelihood that this new future information will elicit a managerialresponse and alter the course of a project, the more value the option will have

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    To

    Applicability Progress to Date

    The complication is that although real options are valuable, up to now option valuation hasbeen an esoteric subject accessible only to those trained in stochastic calculus and otheradvanced mathematics. Recent advances in theory and technology, however, haveallowed us to implement option pricing capability in simple algebraic formulas in Excelspreadsheets. Moreover, we can now handle more complicated situations when there aremultiple sources of uncertainty that are not necessarily traded world commodities

    From

    Source of uncertainty not necessarilymarket priced

    Algebra and Excel spreadsheets

    Multiple sources of uncertainty(rainbow options)

    Options on options (compound options,learning options)

    Many applications

    Uncertainty driven by world commodityproduct

    Higher mathematics necessary forapplication

    Single source of uncertainty

    Simple options

    Limited application

    American Call Deferral Option

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    p

    Coal Lease Valuation

    This first example is a simple deferral option on the development of a coal lease for up tofive years after the lease was acquired

    Comments

    Single source of uncertainty price of coal

    NPV approach ignored flexibility

    Option was particularly valuablebecause it was near-the-money*(options on deep in-the-moneysituations are not worth muchbecause you invest immediately)

    $116

    $72

    $59

    0

    25

    50

    75

    100

    125

    NPV Valuation (No

    Flexibility)

    Successful Bid Option Value with

    Deferral

    Dollars(Millions)

    $57

    * The price of coal was close to the cost of extraction

    American Put Cancelable Operating Lease

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    It was possible to value cancelable operating leases because there is a relatively activemarket in second hand aircraft

    Comments

    Single source of uncertainty price of second hand aircraft

    Option value significantly underestimated by management

    Leasing strategy changed

    19%3%

    16%

    0%

    5%

    10%

    15%

    20%

    25%

    Pre-Delivery

    Put Option

    Walk-Away

    Option

    Total

    Percent ofEnginePrice

    83%25%

    58%

    0%

    30%

    60%

    90%

    Pre-Delivery

    Put Option

    Walk-Away

    Option

    Total

    Wide-Body Aircraft Narrow Body Aircraft

    p g

    The Value of Cancelable Operating Leases on Aircraft

    Percent ofEnginePrice

    Switching Option

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    g

    The Value of Switching Options in Mining

    Switching options apply to any situation where it is possible to shut down then reopen anoperation

    Comments

    Study provided insight into whento open up and shut downoperations

    Single source of uncertainty

    Value depended on the quantityof mineral in the ground,extraction costs, and the fixedcost of startup or shutdown, inaddition to the usual list ofvariables

    Flexibility

    ValueDollars

    (Millions)

    $1,160

    $710

    $447

    0

    500

    1,000

    1,500

    Initial NPV Estimate Scenario Based

    NPV

    Total

    Switching Option

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    Despite the strong growth, consumer PC assembly players have found their marketparticipation to be mostly dissatisfying as they are not earning their cost of capital

    -2.3%

    -1.5%

    8.2%

    11.0%

    12.5%

    -6.0%

    -10% 0% 10% 20%

    Consumer PC

    Assembly

    Automobiles

    Consumer

    Electronics

    Sports Shoes

    Commercial IT

    Beverages

    Consumer Markets

    Exit and Reentry Decision

    Source: Analyst Reports; Annual Statements

    -7.0%

    -4.1%

    -2.0%

    29.7%

    -11.0%

    -20% 0% 20% 40%

    Packard Bell

    Apple

    Compaq

    Acer

    Gateway

    Consumer PC Assembly

    Spread: ROICWACC Spread: ROICWACC

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    ROA Gives Different Decisions Than NPV and Economic Profit

    Scenario ROV NPVEconomic Profit(WACC = 13.7%)

    In Operation, Gross Margin = 13% Continue Continue Exit (ROIC = 7.6%)

    In Operation, Gross Margin = 11% Continue Exit Exit (ROIC = 5.6%)

    Not in Operation Dont Enter Dont Enter Dont Enter (ROIC = 7.6%)

    Traditional valuation techniques give mixed decisions about whether the unprofitableplayers should immediately exit the business. However, ROA suggests that players shouldstay in the market and exit only if conditions do not improve

    Valuation Methodologies

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    ROA Gives Different Values* of Staying in Business than NPV and EP

    Gross Operating Margin

    ROA

    NPV + FlexibilityValue

    NPV

    (Cash Flows)

    Economic Profit

    (Short Term)

    (ROICWACC) x IC

    15% $2.98 $2.62 $0.05

    13% $1.71 $1.02 -$0.07**

    11% $0.79 -$0.59 -$0.09

    9% $0.36 -$1.79 -$0.11

    ROA gives significantly different value to the business than EP and NPV approaches(1997, $Billions)

    Valuation Methodologies

    * Assume a volatility of 16% annually for the gross operating margin (GOM)** ROIC before taxes = 7.6%, tax rate = 30%, WACC = 13.7%, invested capital is 26% of sales of $3.6 billion

    Compound Option Multiphase investment

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    Today (year 0), management does not need to commit to the entire project; it can simplybegin the design process (at a cost of $50 million) and learn more about the operatingspread uncertainty. Six months later, management has a similar option, to begin the pre-construction process without a full commitment and learn more about the uncertainties. Atthe end of the year, management no longer has the flexibility to learn more about theuncertainty and must choose between a full commitment or abandonment

    Year 0 Six Months End of Year 1

    Decision Node

    Invest $50 million for designprocess only

    Full commitment no flexibility

    Abandon no flexibility

    Invest $200 million only to start

    pre-construction work

    Full commitment no flexibility

    Abandon no flexibility

    Full commitment invest $400

    million

    Abandon

    Uncertainty evolves but wecannot react

    Eliminated managerialflexibility, and thereforedestroyed option value

    Uncertainty evolves but wecannot react

    Eliminated managerialflexibility, and thereforedestroyed option value

    The Value of Compound Options in Plant Construction

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    The Source of Uncertainty

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1Q79 4Q79 2Q81 1Q81 1Q82 3Q83 2Q84 1Q85 4Q85 3Q86 2Q87 1Q88 4Q88 3Q89 2Q90 1Q91 4Q91 3Q92 2Q93 1Q94 4Q94 3Q95 2Q96 4Q96

    Operating Spread = Output Price / TonInput

    At first there seems to be two sources of uncertainty: the price of the output per ton, andthe cost of the input per ton. However, these can be combined into a single source ofuncertainty, the operating spread

    Estimated Data

    Output Price

    Input Price

    Price History First Quarter 1979 to Fourth Quarter 1996

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    Summary Phased Investment

    $ Millions

    The traditional NPV approach dramatically undervalues this investment since it does notconsider the value of flexibility. Since this is a multi-staged investment, management hasthe flexibility to re-evaluate the project at each stage and refine their strategy based on newinformation. A full commitment (to either accept or abandon) eliminates managerialflexibility and destroys the option (flexibility) value

    -$71.2

    $354.5

    $425.7

    NPV Valuation: No

    Flexibility

    Flexibility Value Total Value (ROA)

    Compound Rainbow Option

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    Planned

    Abandon

    Planned + 50%

    Planned

    Abandon

    The decision tree below shows a stylized version of the decision to develop a large energyresource. There were two sources of uncertainty, the price of energy and the amount ofresource in the ground, and there were compound options

    Illustrative

    * Simplified for illustrative purposes** Capacity planned before ROA analysis

    11

    11

    11

    11

    11

    11

    Assumed decision nodes

    Initial capacity decision

    Year 3 initial capacity decision

    Year 11 capacity addition decision

    Exploration decision

    Event nodes (uncertain outcomes) Prices go up or down? Reserves in existing fields are

    higher or lower than EV? Resource quantity found in 4

    add-on fields worth developing ornot?

    1

    3

    11

    E

    OPM Cases

    Capacity lock-in

    Defer capacity decision and exploration

    Defer capacity decision / explore today

    1

    2

    3

    Planned capacity

    50% of planned capacity

    Abandon

    Planned capacity

    50% of planned capacity

    Abandon

    11

    11

    11

    1

    Planned capacity** plus 50%

    Planned capacity*

    Abandon

    Planned capacity**+ 50%

    Planned

    Abandon

    Planned + 50%11

    11

    11

    E

    $ High

    2

    2

    2

    $ Low

    Explore

    EHow much to invest in

    exploration during Year 1

    through Year 3?

    What capacity tolock-in in Year 3?

    Do not explore inthe near term

    95

    What capacitylevel to lockinto today?

    Lock incapacitynow1

    3

    Defercapacity

    decision

    Explore in the interim?(Year 1-Year 3)

    Lock in capacitytoday or deferdecision until Year 3?

    Add capacityin Year 11?

    2

    Exploration and Development

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    OPM Case

    A.

    Initial CapacityDecision

    B.

    ExplorationDecision

    C.

    Add-on CapacityDecision

    No-options base case

    Capacity

    "lock-in"

    Year 6

    Defer capacitydecision andexploration

    Year 3 Year 6

    Defer capacitydecision /explore today

    Year 3

    ROA Model Valuation Results*

    The optimal solution provided more than twice the value and was completely different fromthe clients base case

    225

    200

    150

    100

    0 100 200

    Total Project Value Estimates**

    Normalized Currency Units

    * Throughout the document the results have been normalized and rounded off to provide general insights while maintaining client confidentiality** For comparison purposes and because of lack of information, each of the 4 cases assume a Year 1 exploration cost equal to 0; if best-guess exploration

    cost of estimates of 40 is used, the NPV for the 3 option cases are 120, 175, and 185, respectively Analogous to traditional DCF case (i.e., assumes deterministic inputs and no managerial flexibility)

    1

    2

    3

    +Value of reservesize information

    Value of priceinformation

    Value of Better capacity

    lock in decision Exploration option Expansion option

    Today(plannedcapacity)

    Today(No exploration)

    Today(No exploration)

    Today (planned

    capacity +50%)

    TodayExplore

    Most attractive operating plan

    Year 11

    Year 11

    Year 11

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    Classic Questions and Their Answers

    1. Option values are contingent on the current value and the expected volatility of the

    underlying security or asset. If one holds a call option on a share of stock, the marketprice is observable and we can estimate the expected volatility. But a real option iscontingent on an asset that is not traded in a capital market (e.g., a cure for baldness).What do we do?Marketed Asset Disclaimer (MAD): We assume that the present value of the assetwithout flexibility is the same as the market price for which the underlying asset (withoutflexibility) can be bought or sold

    2. Lattices (Binomial tress in particular) are a discrete approach to modeling the Gauss-Wiener continuous scholastic process that Black-Scholes assumed for the underlyingsecurity when they derived the closed-form solution For European call options. But,project cash flows do not follow, or even roughly approximate a regularized binomiallatticeProperly Anticipated Process Fluctuate Randomly (PAP): Paul Samuelson provedthat the bid of any pattern of the future cash flows contains all expectations andtherefore moves randomly through time (obeying a Gauss-Wiener Process), deviatingonly with unexpected changes in the problem of cash flows

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    -20-10

    20

    10

    3020

    10

    20

    40

    A Four-Step Process

    Free Cash Flows

    PV Free CashFlow

    Year

    0 1 2 3 4 5 6 7 8

    PV

    Value

    Year

    Cash In

    Cash Out

    Free Cash Flows1 2 . . . . . . 10 CV

    Price

    Quantity

    Variable Cost

    Interest Rates

    The Year Spread Sheet

    Evolution of

    Project Value

    Value (t = 1) n (V1/ V0) =r

    Monte CarloSimulation

    V0

    uV

    dV

    u2V

    duV

    d2V

    u3V

    u2dV

    d2uV

    d3V

    Event Tree(Sans

    Dividends)

    Step One

    Complete the base case present value

    (without flexibility) based on Expected future free cash flows

    Cost of capital based oncomparables

    Step Two

    Estimate the volatility of the value ofthe project in order to derive thevolatility of the rate of return

    A Monte Carlo approach cancombine many uncertainties

    The volatility of the drivers ofuncertainty may be estimated frominternal data or from subjectiveestimates made by management

    The output is a binomial lattice in value

    Note that the expected value of the project

    evolves through time as shown in the figureto the right

    udeu /1, ==

    s

    T

    WACC = 10%

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    Four Step Process (cont.)

    Go, Stop

    Expand, Abandon

    Expand, Abandon

    Expand, Contract

    Expand, Contract

    Expand, Abandon

    ROA0Go

    ROA2Expand

    ROA1Abandon ROA2

    Abandon

    ROA1Go

    ROA2Go

    Step Three

    Put decisions into the nodes of theevent tree

    Can have multiple decisions pernode

    Payouts may include cash flows asdividends

    Step Four

    Work backward in the tree (unlessthere is path dependency) to obtainvalues at each node and to makeoptimal decisions

    Use no arbitrage condition to

    conform to law of one price Output is the value of the project

    with flexibility and decision rules

    Project Analysis

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    Overall Approach A Four Step Process

    Objectives

    Comments

    Compute base casepresent value withoutflexibility at t = 0

    Value the total projectusing a simple algebraicmethodology

    Identify majoruncertainties in eachstage

    Understand how those

    uncertainties affect the PV

    Analyze the event treeto identify andincorporatemanagerial flexibility to

    respond to newinformation

    Still no flexibility; thisvalue should equal thevalue from Step 1

    Explicitly estimateuncertainty

    Incorporating flexibilitytransforms event trees,which transforms theminto decision trees

    The flexibilitycontinuously alters the

    risk characteristics ofthe project, and hencethe cost of capital

    ROA includes the basecase present value withoutflexibility plus the option(flexibility) value Under high uncertainty

    and managerial

    flexibility option valuewill be substantial

    Steps

    Output Projects PV withoutflexibility

    Detailed event treecapturing the possiblepresent values of theproject

    A detailed scenario treecombining possibleevents andmanagementresponses

    ROA of the project andoptimal contingent plan forthe available real options

    Model the

    UncertaintyUsing Event Trees

    Identify and

    Incorporate ManagerialFlexibilities Creating a

    Decision Tree

    Calculate RealOption Value (ROA)

    Compute Base Case

    Present Value withoutFlexibility Using DCF

    Valuation Model

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    Step 4 Valuation Using the No Arbitrage Condition

    Using the traded twin security we can value our project in year 0 using either the traditional cost ofcapital approach, or the replicating portfolio method. Under the cost of capital approach we calculate theexpected rate of return using the twin and then discount the cash flows from our project at this rate*.

    Alternatively, we can calculate how many shares (N) of the twin security would replicate the cash flow ofour project** in any state, and calculate the value of those shares in year 0 (N shares x price / share).These two methods will yield the same result since the cost of capital approach is essentially a shortcutfor the replicating portfolio method***

    * Since the twin security is a traded security with the same risk characteristics as our project (by definition), its required rate of return (discount rate)must be equal to the discount rate on our project. CAPM simply generalizes this by claiming all securities with the same Beta (systematic risk) willhave the same cost of capital (if all equity financing); therefore, identifying a securitys Beta is equivalent to finding a priced twin security

    ** Typically the replicating portfolio will be a leveraged position that will also entail borrowing*** Since the project and this portfolio provide the same future returns, to avoid risk-free arbitrage they must have the same value in year 0

    Year 0

    TwinSecurity

    OurProject

    P0= 20 V0= ?

    Year 1

    Twin

    Security

    Our

    Project

    $34 $170

    Twin

    Security

    Our

    Project

    $13 $65

    Calculating V0

    Method 1:

    Cost of Capital Approach

    Method 2:

    Replicating Portfolio**

    1. Calculate cost of capitalusing twin security

    20 = (0.5)(34)+(0.5)(13)1+k

    k = 17.5%

    2. Discount expected cashflows

    V0= (0.5)(170)+(0.5)(65)1.175

    V0= 100

    1. Replicating cash flowsof our security using aportfolio of twin andborrowing in year 1

    34N + B = 170

    13N + B = 65

    N = 5; B = 0

    2. Value of this portfolio inyear 0

    V0= 20N + B

    V0= 100

    NPV / DCF V l i Fl ibili N V l d

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    NPV / DCF Valuation Flexibility Not Valued

    * [(0.5) (170) + (0.5) (65)] / 1.175 = 100** 115 / 1.08 = 106.48: The investment is discounted at the risk-free rate because the decision to invest was made in Year 0

    Using the NPV / DCF methodology, this project would be rejected since it has a negativeNPV of -$6.5

    100

    -106.5

    -6.5

    Present Value ofCash Flows*

    Present Value ofInvestments**

    NPV

    Decision

    Made inYear 0

    Cash Flows

    170

    65

    Investment

    -115

    -115

    Value in Year 0 Decision

    Do NotInvest

    Since the decision toinvest was made in Year 0,

    we are bound into anegative NPV project in the

    unfavorable state

    Year 0 Year 1

    R l O ti A l i Fl ibilit V l d ( t )

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    Real Option Analysis Flexibility Valued (cont.)

    * To see derivation of this column see Decision Tree Analysis chart** See NPV / DCF valuation Total value less NPV; this could be valued separately 2.62 shares X $20 / share -$31.43 = $20.95

    27.4

    -6.5

    20.9

    NPV** Flexibi li ty

    Value

    Total Value

    DecisionDeferred

    UntilYear 1

    55

    0

    Invest;Based onFlexibility

    Value

    Value of N shares @$34 / share

    Value of loan (B)34N+B(1+rf)=55

    Value of N shares @$13 / Share

    Value of loan(B)13N+B(1+rf )=0

    NetCFs*

    CFs Replicated UsingN Shares of Twin

    Security and Borrowing

    ReplicatingPortfolio in

    Year 0

    Year 0 Year 1

    The ROA approach values the total project, with flexibility, at $20.95 ($2.54 less than theDTA value). Since the ROA method is calculated using replicating portfolios, this must bethe correct value otherwise there would be arbitrage opportunities

    Value in Year 0 Decision

    Buy 2.62shares @$20 /share

    Borrow$31.43

    Value =20.95

    R l O ti A l i Fl ibilit V l d

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    Real Option Analysis Flexibility Valued

    * To see derivation of this column see Decision Tree Analysis chart** See NPV / DCF valuation Total value less NPV; this could be valued separately 0.52 shares X $100 / share -$31.42 = $20.95

    27.4

    -6.5

    20.9

    NPV** Flexibil ity

    Value

    Total Value

    DecisionDeferred

    UntilYear 1

    55

    0

    Invest;Based onFlexibility

    Value

    Value of N shares @$170 share

    Value of loan (B)170N+B(1+rf)=55

    Value of N shares @$65 / Share

    Value of loan(B)

    65N+B(1+rf )=0

    NetCFs*

    CFs Replicated UsingN Shares of PV Type

    (without flexibility)and Borrowing

    ReplicatingPortfolio in

    Year 0

    Year 0 Year 1

    Rather than searching for a fictitious twin security we use the present value of the project

    itself, without flexibility, as the underlying risky asset. What is better correlated with theproject that the project itself? We call this the Marketed Asset Disclaimer (MAD)

    Value in Year 0 Decision

    Buy0.524shares@ $100 /share

    Borrow$31.53

    Value =

    20.95

    M k t d A t Di l i A ti

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    Marketed Asset Disclaimer Assumption

    Both the replicating portfolio approach and the risk-adjusted method (as we will apply themin this section) rely heavily on the Marketed Asset Disclaimer assumption

    Both the replicated portfolio approach and the risk-adjusted method rely on our abilityto buy shares of the base case present value (without flexibility) when creating thereplicating portfolios. If the present value is traded (as in the case of a stock) this willnot be a problem; however when the present value is not explicitly traded (as willusually be the case with real options) our ability to build the replicating portfoliobecomes dubious

    The Marketed Asset Disclaimer assumption implies that we assume that even if thebase case present value is not marketed we can still build the replicating portfolios,because if it were marketed, the value we calculated (with our DCF model) would beapproximately equal to the publicly traded market value (if it existed); therefore thereplicating portfolio approach (and equivalently the risk-adjusted method) would stillproduce the correct value

    There are other approaches in the academic literature, however, noted academicsSteve Ross and Eduardo Schwartz support the Marketed Asset Disclaimer method

    Th C t C t f C it l

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    20.9 = (0.5)(55)+(0.5)(0)

    1+k

    k = 31.9%

    The original cost of capitalwas 17.5%

    The Correct Cost of Capital

    The cost of capital, as calculated from correct ROA value is 31.9%. Since this differs fromthe original cost of capital for the project without flexibility (17.5%), flexibility has thereforealtered the projects riskiness

    * To see derivation this column see Decision Tree Analysis chart

    Net CFs*

    55

    0

    Cost of CapitalYear 0 Year 1

    Value20.9

    Step 3 Decision Trees

    Initial Conditions (No Fle ibilit ) E ent Tree for Underl ing Asset

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    Initial Conditions (No Flexibility) Event Tree for Underlying Asset

    Assumptions

    Risk-free rate of 5%

    WACC of 12% Initial investment of $105MM

    Five year time frame (analyzing one periodper year)

    Underlying Asset

    A factory with a (no flexibility) present value of$100MM

    The standard deviation of the rate of change of thefactory value (volatility) is 15%

    No Flexibility (NPV)

    ($5MM) = $100MM$105MM

    212

    182

    157 157

    135 135

    116 116 116

    100 100 100

    86 86 86

    74 74

    64 64

    55

    47

    t=0 t=1 t=2 t=3 t=4 t=5

    Value =

    Investment = -105

    -5NPV

    Value-basedEvent Tree

    Step 3: Real Options Calculations Examples

    Option to Expand

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    Option to Expand

    Management has the right to expand the scale and the value of the factory by 20% at anypoint in time by investing an additional $15MM

    239

    204

    175 173149 148

    127 126 124

    108 107 106

    91 90 88

    77 75

    65 6455

    47

    t=0 t=1 t=2 t=3 t=4 t=5

    Underlying Asset ValuesPV+ = 86

    PV- = 64PV = 74

    Managerial Decisions (t=4,5)88 = Max (86, 86*1.2-15)64 = Max (64, 64*1.2-15)75 = Max (75, 74*1.2-15)

    Portfolio Replicationn = (88 - 64) / (86 - 64)

    B = [88 - n (86) ] / (1+5%)n = 1.1, B = -5.54

    Value of Option (ROA at t=4)ROA = n (74) + BROA = 75

    Note: In this case management will never exercise its option prior to the five year expiration date. In general, a call option on a non-dividend paying asset

    will never be exercised early

    = Decision to Expand

    Step 3: Real Options Calculations Examples

    Option to Abandon

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    Option to Abandon

    At any point in time management has the option to abandon the factory. Abandonmentwill yield a salvage value of $100MM

    212

    182

    157 157135 135

    118 118 116

    106 106 105

    100 100 100

    100 100

    100 100100

    100

    t=0 t=1 t=2 t=3 t=4 t=5

    Underlying Asset ValuesPV+ = 116PV- = 86

    PV = 100

    Managerial Decisions (t=4,5)116 = Max (116, 100)

    86 = Max (86, 100)105 = Max (105, 100)

    Portfolio Replicationn = (116 - 100) / (116 - 86)

    B = [116 - n (116) ] / (1+5%)n = 0.5, B = 51.5

    Value of Option (ROA at t=4)ROA = n (100) + BROA = 105

    = Decision to Abandon

    212

    182

    157 157135 135

    118 118 116

    106 106 105

    100 100 100

    100 100

    100 100100

    100

    t=0 t=1 t=2 t=3 t=4 t=5

    Step 3: Real Options Calculations Examples

    Option to Contract

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    Option to Contract

    At any point in time management has the option to decrease the scale and the value of thefactory by 25%, generating savings of $25MM

    212

    182

    157 157135 135

    117 117 116

    102 101 101

    90 90 90

    81 81

    73 7366

    60

    t=0 t=1 t=2 t=3 t=4 t=5

    Underlying Asset ValuesPV+ = 116PV- = 86

    PV = 100

    Managerial Decisions (t=4,5)116 = Max (116, 116*0.75+25)90 = Max (86, 86*0.75+25)101 = Max (101, 100*0.75+25)

    Portfolio Replicationn = (116 - 90) / (116 - 86)B = [116 - n (116) ] / (1+5%)n = 0.87, B = 14.4

    Value of Option (ROA at t=4)ROA = n (100) + BROA = 101

    = Decision to Contract

    Step 3: Real Options Calculations Examples

    Option to Expand Contract or Abandon

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    239

    204

    175 173150 148

    129 127 124

    113 112 110

    102 101 100

    100 100

    100 100100

    100

    t=0 t=1 t=2 t=3 t=4 t=5

    Underlying Asset ValuesPV+ = 116PV- = 86PV = 100

    Managerial Decisions (t=4,5)124 = Max (116, 116*0.75+25,

    116*1.2-15, 100)100 = Max (86, 86*0.75+25,

    86*1.2-15, 100 )110 = Max (110, 100*0.75+25,

    100*1.2-15, 100)

    Portfolio Replicationn = (124 - 100) / (116 - 86)B = [124 - n (116) ] / (1+5%)n = 0.8, B = 29.7

    Value of Option (ROA at t=4)ROA = n (100) + BROA = 110

    = Decision to Contract

    = Decision to Abandon

    = Decision to Expand

    Option to Expand, Contract or Abandon

    At any point in time management has several options available:

    Expand the scale and the value of the factory by 20% by investing an additional $15MM

    Decrease the scale and the value of the factory by 25%, generating savings of $25MM Abandon the factory with a salvage value of $100MM

    Step 2 Modeling Uncertainties and Building the Event Tree

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    For the time being, assume that the uncertainties all move continuously through time andremember that the annualized volatility (we need to calculate is the volatility of the percentvalue which is usually hard to observe. Several factors combine to convert the uncertainty

    of the real market prices, quantities, and costs that feed into the company to the equityuncertainty that is manifested in the financial markets

    Price

    Quantity

    Cost

    OperatingLeverage

    Diversification

    FinancialLeverage

    RealMarkets

    Data

    Project Uncertainties Asset Uncertainties

    EquityUncertainty

    FinancialMarkets

    Data

    Not directly observable

    Step 2 Modeling Uncertainties and Building the Event Tree

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    The base-case present value without flexibility for the investment is estimated a thousandtimes to generate the standard deviation of the rate of return

    Valuation ModelDCF

    Net present valuefor the investment

    Valuation Inputs

    Revenue growth rates

    Margin assumptions

    Capital expenditures

    U

    d

    eU T

    1=

    = s

    Monte Carlo

    Random Number

    Generator

    rVVn =

    0

    1

    s based on r

    Calculating Volatility Direct From Historic Market Data

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    Calculating Volatility Direct From Historic Market Data

    If we have historical market data we can calculate the volatility of present value directly

    Transforminto NaturalLogs

    CalculateVariance

    ComputeGrowthRate

    Jan 89:

    Annualize

    var t

    Convert

    intoVolatility (v)

    SQRT (VAR)( )

    Date ValueGrowthRate

    LN (GrowthRate)

    Variance VolatilityAnnualize

    Example:

    Comments:

    Feb 89:

    Mar 89:

    April 89:

    2

    4

    3

    5

    G1=4/2

    G2=3/4

    G3=5/3

    Ln4-ln2= .69

    Ln3-ln4= -.29

    Ln5-ln3= .51

    .27.27

    1/12= 3.26 SQRT (3.26) = 1.81

    t is based on the time series data; in this example t = 1/12 since the data is monthly

    Once we know the annualized volatility, we can use a different t in the building the tree

    Get Time SeriesData

    Calculating Volatility from Management Estimates

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    Calculating Volatility from Management Estimates

    What is the 95% confidence level in year 5?

    $

    100

    20

    o

    r

    o

    o

    lower

    i

    P

    Pn

    lr

    ePP

    P

    pr

    6

    6

    2

    =

    =

    =

    s

    Expected

    Keeping Uncertainties Separate

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    Keeping Uncertainties Separate

    When technological uncertainty evolves discontinuously and other uncertainties evolvecontinuously, we use a quadrarial approach

    TechGood

    TechBad

    TechGood

    TechBad

    Tech

    Average

    Market Up

    Market Down

    Market Up

    Market Down

    Market Up

    Market Down

    Market Up

    Market Down

    Market Up

    Market Down

    Portes Case Situation

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    Portes Case Situation

    1. Portes founded 10 years ago, 60 employees, CEO Diane Mullins

    2. Slow growth of profitable systems recovery product, Recovery

    3. New high-end data recovery software can be sold over the Internet

    4. Bill, the CFO, finds that selling in France The Portes Project via the Internet, has a negative NPV. Monte Carlo analysisdoesnt help [see table 1 for the analysis]

    Sales of 200 programs in year 1, doubles to 400 in 5 years

    Unit price starts at $30,000 and falls to $20,000 in 5 years

    COGS is $9,000 per program in year 1 and falls to $7,000 in 6th year

    Fixed cost $20,000 per year SG&A? is 10% of revenue

    Initial investment is $35 million, depreciated over 10 years

    No debt

    40% tax rate

    13% cost of capital

    Beyond year 10, FCF grows at 4%, and ROIC 12%

    5. Risk estimates, in 6th year

    Unit sales, expected level is 400 programs and the lower 95% confidence limit is 190

    Unit price, expected level is $20,000 and the lower 95% confidence limit is $25,000

    6. Flexibility in decision-making

    Expansion (prevent loss product), invest $10.5 million and increase value 30%

    Abandonment value is $15 million

    Table 1

    NPV Analysis of the Investment Proposal

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    NPV Analysis of the Investment Proposal

    Item Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7

    Quantity (units) 200 230 264 303 348 400

    Continuous Annual Growth Rate 13.9%

    Price per unit 30.00 27.66 25.51 23.52 21.69 20.00

    Continuous Annual Growth Rate -8.1%

    Cost per unit 9.0 8.6 8.1 7.7 7.4 7.0

    Revenues 6,000 6,355 6,732 7,130 7,553 8,000

    Cost of Goods Sold 1,800 1,966 2,148 2,346 2,563 2,800

    Gross Income 4,200 4,389 4,584 4,784 4,990 5,200

    Gross Margin% 70% 69% 68% 67% 66% 65%

    Rent 200 200 200 200 200 200

    S&A expenses 600 636 673 713 755 800

    EBITDA 3,400 3,554 3,711 3,871 4,034 4,200

    Depreciation 3,500 3,500 3,500 3,500 3,500 3,500

    EBIT (100) 54 211 371 534 700

    EBIT Growth -154% 294% 76% 44% 31%

    Taxes 0 21 84 148 214 280

    Net Income (100) 32 126 223 321 420

    Depreciation 3,500 3,500 3,500 3,500 3,500 3,500

    Initial Investment 35,000

    Free Cash Flow (35,000) 3,400 3,532 3,626 3,723 3,821 3,920Change in FCF 4% 3% 3% 3% 3%

    Continuous Value 50,960

    Discount Rate 13%

    PV 34,681 36,096 37,575 39,165 40,880 42,735 44,748

    TPV (319) 39,496 41,107 42,792 44,603 46,555 48,668FCF as a % of PV 8.6% 8.6% 8.5% 8.3% 8.2% 8.05%

    Outputs of the Initial NPV Analysis

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    Outputs of the Initial NPV Analysis

    The free cash flow of the project has the usual profile with a significant initial investmentfollowed by a small positive cash inflows and a considerable terminal value

    Free Cash Flows

    Dollars($ 000)

    -40

    -30

    -20

    -10

    0

    10

    20

    30

    40

    50

    60

    1 2 3 4 5 6 7

    Continuous Value

    Investment

    Depreciation

    Net Income

    Year

    Inputs for the Monte Carlo Simulation: Price per Unit

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    Inputs for the Monte Carlo Simulation: Price per Unit

    Price Uncertainty Range (95% confidence interval)

    30

    27.6

    25.3

    23.3

    21.4

    20.0

    3031.5

    30.629.4

    28.1

    30.0

    24.3

    21.3

    18.816.8

    15.0

    26.7

    10

    20

    30

    40

    1 2 3 4 5 6Year

    $ Price

    per Unit

    Expected Price

    Upper Range

    Lower Range

    Minimum Price per unit in year 6 15

    With 95% Confidence

    EC

    A

    D

    B

    We will obtain the management estimate of the price volatilities indirectly by asking them:"In the NPV analysis we expect the price at year six to be 20. We all understand that thisis an average estimate. We need to ascertain, with 95% confidence, your estimate of how

    low the actual price can fall at year six."

    T

    P

    PLnr

    lowerT

    n

    ii

    2

    01

    ==

    s

    We assume that the sales willfollow a Geometric BrownianProcess

    Using the floor estimate for theyear six we can find the annualprice volatility and use it in theMonte Carlo simulation

    2030

    %)11.8(5

    16 === eePP

    Tr

    %43.652

    30

    15%)1.8(*5

    =

    =

    Ln

    s

    Inputs for the Monte Carlo Simulation: Units Sold

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    puts o t e o te Ca o S u at o U ts So d

    Units Sold: Uncertainty Range (95% confidence interval)

    200

    229 264300

    348400

    200

    320.5

    422.6

    539.6

    677.7

    200 164.7 164.8 170.3 178.9 190.0

    842.1

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1 2 3 4 5 6

    Year

    Numberof Units

    Expected Quantity

    Up Range

    Low Range

    Minimum Sales Quantity in year 6 190

    With 95% Confidence

    E

    C

    A

    BD

    To obtain management's estimate of the sale quantity volatility we ask a similar question:"Given that the expected average sales for year six is 400, what is the level where we canexpect with 95% confidence that the actual sales will be higher?"

    T

    P

    PLnr

    lowerT

    n

    ii

    2

    01

    =

    =s

    400200 86.13*5

    16 === eeQQ

    Tr

    We assume that the sales willfollow a Geometric BrownianProcess

    Using the floor estimate for theyear six we can find the annualsales volatility and use it in theMonte Carlo simulation

    65.1652

    200

    19086.13*5

    =

    =

    Ln

    s

    Output of the Monte Carlo Simulation: Volatility of the Projects Value

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    p y j

    Frequency Chart

    .000

    .009

    .018

    .026

    .035

    0

    8.75

    17.5

    26.25

    35

    -7 5% -3 1% 13 % 56 % 10 0%

    1,000 Trials 4 Outliers

    Forecast: Expected Annual Return

    Now we can complete the whole Monte Carlo simulation, and run the uncertainties throughthe NPV model to get an estimate for the volatility of the project's value.

    For 1000 trials the distribution of the rate of return approximates normal distribution with amean value of 12%. The volatility (standard deviation) of the rate of return is 30%

    Event Tree for the Present Value of the Project Without Flexibility

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    j y

    Having combined management estimates of uncertainty about price and quantity into asingle uncertainty of the value of the project, we can build a value-based event tree.

    Adding back the initial $35 million investment yields the present value of the project atnode A, namely $34.681 million

    PV Uncertainty Tree

    34,681

    39,49636,096

    48,725

    44,538

    60,120

    55,025

    74,277

    68,077

    91,895

    84,354

    113,865

    104,694

    26,741

    24,443

    32,99530,199

    40,76437,362

    50,433

    46,294

    62,491

    57,457

    18,10816,573

    22,37220,505

    27,678

    25,407

    34,29631,533

    12,27811,253

    15,19013,944

    18,82217,306

    8,3377,65210,3309,498

    39,49636,096

    26,741

    24,443

    18,10816,573

    12,27811,2538,3377,652

    5,6695,212

    (319)

    -$20,000

    $0

    $20,000

    $40,000

    $60,000

    $80,000

    $100,000

    $120,000

    0 1 2 3 4 5 6 7

    A B

    C

    D

    E

    F

    G

    HI

    J

    We have assumed that uncertainty evolves from year 1. Alternately, one

    could assume that it starts immediately and that there are two branches ratherthan one.

    K

    L

    M

    N

    O

    44,748

    Expected Present Value

    PV Uncertainty Tree

    Free Cash Flows Corresponding to the Project without Flexibility

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    p g j y

    Free Cash Flow

    3,400

    2,298

    1,535

    1,025684

    457

    4,187

    2,796

    1,867

    1,247

    832

    5,095

    3,402

    2,271

    1,516

    6,199

    4,139

    2,762

    7,541

    5,033

    3,400

    4,187

    5,095

    6,199

    7,541

    9,171

    2,298

    2,796

    3,402

    4,139

    5,033

    1,5351,867

    2,271

    2,762

    1,025 1,247

    1,516

    684 832

    0

    1000

    2000

    3000

    4000

    5000

    6000

    7000

    8000

    9000

    10000

    0 1 2 3 4 5 6 7

    Year

    $

    From the event tree we can derive the possible Free Cash Flows for each of the scenariosthe project may follow

    Free Cash Flow

    Real Option to Expand

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    p p

    PresentValue

    CashFlow

    Illustrative

    Year 2000

    Option to Expand Description: Introduction of the new

    product PreventLoss to the French market

    Time-horizon: Within the next six years

    Benefit: Increase the operations and thepresent value by 30%

    Additional Investment: Estimated at$10.5 million

    Optimal Execution: The expansionshould take place only if the increase ofthe projects present value is larger than

    the expected additional investment

    $MM

    Real Option to Abandon

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    Year 2000

    PresentValue

    CashFlow

    Illustrative

    Option to Abandon Description: Opportunity to stop baring

    additional losses and close the operation

    Time-horizon: Within the next six years

    Benefit: Stop a negative cash flow andre-deploy resources. Sell the hardware for$15 million

    Additional Investment: Closing of theFrench operation and redirecting theresources is not expected to requireadditional investment

    Optimal Execution: The operation shouldbe abandon when its present value turnsbelow $15 million

    $MM

    Real Options Calculations for a Final Node of the Event Tree

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    134,774

    106,701 125,602

    84,200 99,160

    69,22866,12878,001

    53,821 64,19452,270 61,033

    42,407 49,682

    34,296

    42,121 48,083

    34,34939,005

    27,678 31,533

    38,721

    28,684 31,553

    23,568 25,407

    18,822

    26,386

    20,866 21,701

    17,756 17,30619,332

    16,949 16,510

    15,832

    15,924

    15,684 15,000

    15,000

    15,45715,000

    1 2 3 54 6

    We start at the end of the tree and analyze the optimal execution of the two options ateach final node

    Real Options Calculations for a Final Node of the Event Tree (cont.)

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    The repl ication pro cess starts from the end of the PV tree and mov es backwards

    The maximum value of the project af ter paying out f ree cash f low is the maximum o f i ts int r ins ic value and

    the values of the expansion o r abandonm ent opt ions

    The total PV of a project at this poin t is the maximum present value plus the free cash f low

    )000,15/602,125/694,104(602,125

    000,15/500,10%)301(*694,104/694,104

    Max

    MaxMaxValue

    =

    =

    172,9602,125774,134 =

    Real Options Calculations for an Intermediary Node of the Event Tree

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    134,774

    106,701 125,602

    84,200 99,160

    69,22866,12878,001

    53,821 64,19452,270 61,033

    42,407 49,682

    34,296

    42,121 48,083

    34,34939,005

    27,678 31,533

    38,721

    28,684 31,553

    23,568 25,407

    18,822

    26,386

    20,866 21,701

    17,756 17,30619,332

    16,949

    16,510

    15,83215,924

    15,684 15,000

    15,000

    15,45715,000

    After we have identified the Real Options Values at the final nodes, we move backwards aperiod and repeat the same procedures

    Real Options Calculations for An Intermediary Node of the Event Tree

    (cont.)

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    Firs t we have to f ind the repl icat ion value for the no de

    The maximum value of the project af ter paying ou t f ree cash f low is the maximum of i ts int r ins ic value and

    the values of the expansion o r abandonm ent opt ions

    The total PV of a project at this poin t is the maximum present value plus the free cash f low

    )000,15/160,99/633,97(160,99

    000,15/500,10%)301(*354,84/633,97

    Max

    MaxMaxValue

    =

    =

    n=(134,774-69,228)/(113,865-62,491)=1.276

    B=(134,774-1.276*113,865)e -.05=-9,988

    ROV = 1.276*84,354-9,988 =97,633

    541,7160,99701,106 =

    Outputs from the Real Options Analysis: Optimal Execution

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    Expand

    OPTIMAL REAL OPTION EXECUTION Expand

    Expand Expand

    Expand Expand

    Go Go Go

    Go Go Go

    Go Go Go

    Go Go

    Go Abandon

    Abandon

    Abandon

    Year 1 2 3 4 5 6

    Both the option to expand and the option to abandon add to the flexibility of the project asthey will be executed in many possible scenarios

    As can be expected, the option to expand will be optimally executed if the project does welland the option to abandon if it does badly

    Outputs from the Real Options Analysis: Projects Value with Flexibility

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    Because of the projects high level of uncertainty, the flexibility has added a significant

    value to its NPV

    By enhancing the projects upside in case of success, and bounding the down side in case

    of failure, the options have moved its net present value from negative $319,000 to positive$1,986,000

    ROA vs. NPV

    ROV

    No Follow-up

    $

    $1,986

    ($319)

    ($500) $0 $500 $1,000 $1,500 $2,000 $2,500

    Insights

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    1. NPV requires mutually exclusive alternatives, ROA does not. For example consider a deferral option

    NPV Mutually Exclusive Alternatives

    MAX0 E [NPVt] = NPV < ROA=E [MAXt NPVt]

    Defer

    Defer

    Defer

    Defer

    Defer

    Invest

    Invest

    Abandon

    InvestDefer

    The value with flexibility is always greater than the value without. Furthermore, The ROA results yielddecision rules regarding what action to take in each future state of nature

    2. Capital spending should be evaluated as a program rather than one project at a time. If we are evaluating a CAPEXprogram; we should take into account a variety of flexibilities Excess capacity vs. inventories Economics of scale vs. smaller plants more geographically diverse

    ROA Decision Tree

    NPV0

    NPV1

    NPV2

    NPVN

    Start immediately

    Defer one year

    Defer two years

    MAX0

    Defer Nyears

    ...

    Issues

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    Much remains to be done

    1. Game theory and real options

    2. Path dependent solutions

    3. More than two discontinuous sources of uncertainty