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A SYNOPSISON
“ COMPARATIVE ANALYSIS OF
MICROTEK INVERTER WITH
OTHER BRANDS”
SUPERVISOR:- SUBMITTED BY:-
PAWAN KUMAR AGGARWAL NITIN GUPTADesignation: Prop. MBA IVth Semester
Enrollment No 07061227010Specialization : Marketing
Remark of Evaluator
Approved / Disapproved Approved / Disapproved
( I Evaluation ) ( II Evaluation )
SESSION: 2007-2009
Directorate of Distance EducationGuru Jambheshwar University of Science & Technology
Hissar ( Haryana )
CERTIFICATE
That is to certify Mr. NITIN GUPTA, Enrollment No- 07061227010 has proceeded under my supervision on his Research Project Report on “ COMPARATIVE ANALYSIS OF MICROTEK INVERTER WITH OTHER BRANDS” in the specialization area , Marketing.
The work in this report is original of an MBA student and has not submitted in any other university for degree. He has completed all requirements for Research Project Report and the work is Excellent.
Signature of Supervisor
Name: Pawan Kumar Aggarwal
Designation: Prop.
Organization: Mahamaya Marketing
Directorate of Distance EducationGuru Jambheshwar University of Science & Technology
Hissar ( Haryana )
RESUME OF SUPERVISOR/GUIDE
NAME : MR. PAWAN KUMAR AGGRAWAL
DESIGNATION : SALES MANAGER & PROP. MAHAMAYA MARKETING
QUALIFICATION : BA
AREA OF SPECIALIZATION : MARKETING
EXPERIENCE : 6+ YEARS
OFFICIAL ADDRESS : MAHAMAYA MARKETING SHOP NO-25, 1ST FLOOR, B-BLOCK DDA MARKET, PRASHANT VIHAR, NEW DELHI-110089.
TELEPHONE : 011-27552243
MOBILE : 9818371200
E-MAIL : [email protected] [email protected]
I am willing to supervise Mr. Nitin Gupta Enrollment No- 07061227010 on the topic “COMPARATIVE ANALYSIS OF MICROTEK INVERTER WITH OTHER
BRANDS”
Signature
Countersigned by employer with seal
Countersigned by Director of Study Centre with seal
TABLE OF CONTENTS
1. INTRODUCTION OF INVERTER INDUSTRY2. REVIEW OF LITERATURE & PROBLEM
STATEMENT3. OBJECTIVES OF THE STUDY4. RESEARCH METHODOLOGY5. SCOPE OF PROPOSED STUDY6. QUESTIONNAIRE7. REFERENCES
INTRODUCTION OF INVERTER INDUSTRY
India is the largest developing country but there are many problems in this city like communication, transportation etc. But the main problem is the shortage of electricity. The demand of electricity is more than supply. That’s why people prefer to use Inverters. Because this helps them to give power supply at the time of power cut. There are many brands of Inverter in the market like Luminous, Su-kam, etc.
MICROTEK is the country's Largest Power Products manufacturer having products like Line Interactive UPS, ONLINE UPS, DIGITAL & SINEWAVE INVERTERS/UPS EB/UPS E². Eight manufacturing plants, each specialising in different sphere of the industry has made it possible for Microtek to harness the World's latest technology, perfect it and incorporate it in its product range, for the user's benefit. It is this dedication of mastering its chosen field by continuously upgrading and investing that has won Microtek national awards and international recognition.
Microtek has been adjudged SD's No.1 (Inverter & Home UPS) Company of the year. Adjudged being best in Product Quality & after Sales Service in User Satisfaction Survey, 2008. This same has been announced in the Soft disk Issue of Nov. 2008.
Microtek has been awarded 'Channels Choice Silver Award' 2008, for UPS by IDC-Dataquest. IDC-Dataquest survey is conducted in India across 19 cities and 898 channel partners of the country
Microtek has very strong infrastructural National Network, which is growing rapidly, presently we have 255 Service Points, 28 Service Centers and more than 7000 most dedicated and committed Distributors and Dealers spread all across India, besides its own showrooms and more than 200 exclusive shoppees. Microtek has achieved total customer satisfaction through design, manufacture and supply of quality products. It has now the largest installation base, which is growing at a fastest pace month after month and year after year. With its vast network of well-equipped own Customer Care Centers and the innovative scheme of On-site services, it has won the confidence of Customers.
Microtek has World class Range of ONLINE UPS from 1KVA to 30KVA.
Digital Inverters Sine Wave Inverters
UPS EB / UPS E²
High-End Inverters
Range of Line Interactive UPS
External Battery Line Interactive UPS
Digital Online UPS from 1KVA to 30KVA.
Inverter UPS Specialist Batteries
Sealed Maintenance Free (VRLA) Batteries
REVIEW OF LITERATURE & PROBLEM STATEMENT
Existing literature survey had been done for the purpose of getting some sort of
information and inspiration to raise a unique issue about the inverter. It was very
good to go through, because all the information or the issues & data that were
contained in it inspired me a lot to raise a different issue about the inverter or you
can say in electronic sector. Existing literature survey includes hoardings,
magazines & Tv add for different inverter company.Which contain information
about the price of inverter its features & different schemes.
Problem statement:In the last few years there has been an influx of cheap quality local inverter
manufacturer in the market. The signage manufacturer in order to increase their profit
margins have stared using low quality components without taking care of quality &
performance of these products .there are certain procedures & quality standard which
have been laid in the manuals for the manufacturing of the signage which are being
ignored. This effects the sale of the branded & good quality inverters.In this way
consumers does not know about the good inverters.
OBJECTIVES OF THE STUDY
1) To know there brand loyalty.
2) To know about which inverter brand people prefer most.
3) To find out the reason for buying inverters.
4) To find out the price range that people prefer most.
5) To know which features they admire in their inverter set.
RESEARCH METHODOLOGY
1) Propose a questionnaire to collect data2) Campaning the Inverter in the Market area3) Interact with retail outlet owners to understand end
users behavior.4) Collected data from Newspaper, magazine etc.
SCOPE OF THE PROPOSED STUDY
This study gives a clear idea or we can say view about the factors
influencing the purchase decision of the consumers for the inverters like
price of inverters, its features. Purpose of having Inverter like gone
electricity in nights, examination days, working hours in offices. This study
gives information about the consumer buying behavior in the current
scenario.
If we will talk about its scope for future studies or insertion, it
may be addition of some different queries regarding consumer changing
behavior as compare to past one. We all know that there are a lot of Inverter
Companies in this competition and surely some more companies will come
in this sector. So that some sort of duplication in Microtek inverters might be
possible. So it may be the cause raising some different kind of question to
know about the consumer’s perception about inverter as well as their
manufactures.
QUESTIONNAIRE
For Consumers
1 NAME ……………………………………
2 ADDRESS ………………………………………………………………………
………………………………………………………………………
3 AGE ……………
4 OCCUPATION ……………………………
5 TELEPHONE ……………………………
6 MOBILE …………………………...
7 Do you have Inverter?
A. YES
B. NO
8 Which brand of Inverter you have? Which brand of Inverter you prefer to buy?
A. MICROTEK
B. LUMINIOUS
C. SU-KAM
D. PARKER POWER
E. LOCAL
9 Which Kind of Inverter do you have?
A. SQUARE WAVE
B. SINE WAVE
10 What is the VA or KVA of your Inverter?
A. 400 VA
B. 600 VA
C. 850 VA
D. 1400 VA
E. 2.5 KVA
F. 5.5 KVA
G. ANY OTHER
11 How much time companies give services about any complain?
A. 24 HOURS
B. 48 HOURS
C. OTHER
12 What is the warranty of your Inverter?
A. 12 MONTHS
B. 24 MONTHS
C. OTHER
13 What are the features of Inverter influence you?
A. PRICE
B. DURABILITY
C. USER FRIENDLY
REFRENCES
WEB SITES
1. WWW.MICROTEKDIRECT.COM
2. WWW.ROHINIBAZAR.COM
3. WWW.JUSTDIAL.COM
4. WWW.MOUTHSHUT.COM
NEWSPAPERS & MAGAZINES
1. TIMES OF INDIA
2. HINDUSTAN TIMES
3. HINDUSTAN ( HINDI )
4. NAV BHARAT TIMES
ALSO GET SOME DATA FROM TV ADD. HODDINGS.
