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NISSAN MOTORS LIMITEDBen, Nova, Dimas & Ratih

Company BackgroundNissan have been in existence as a company since 1914. However, up to 1934 they marketed there products as another well known name, Datsun. However, the name Nissan has been used since 1930. Nissan was founded as Nissan Motors in 1934.

Nissan are a multinational automaker based in Japan. The companys main offices are located in Tokyo, but eventually they plan to move to Yokohama, by 2010. Nissan have alliances with a few companies around the world, and one of these is an alliance with Renault S.A. of France. Nissan is a major rival of companys in the U.S. as are two other Japanese companies.

Currently they are the third biggest Japanese car manufacturer. In the last 12 years, Nissan have won straight awards for the Nissan VQ engines, of V6 configuration. These were classified under Wards 10 Best Engines Nissan are currently well known for the Infiniti brand of vehicle.

Company Timeline1933 Started as Jidosha Seizo Co. Ltd1934 Changed to Nissan Motor Co. Ltd.1944 Headquarters Shifted to Tokyo1950 Acquired Stake in Minsei Diesel Motors Co. Ltd.1952 Technological Cooperation with Austin Motors1958 Exports to USA 1959 First overseas factory at Taiwan1966 Merged with Prince Motors Ltd.1980 Garner the worlds biggest auto market1990 Nissans decline started1999 Nissan & Renault PartnershipDecline Of Nissan

Company Culture

NISSAN Renault PartnershipIn March 1999. The French company under the Japanese company from two different cultures have come to an agreement involved in joint ventures, including joint platforms for production. Nissan hold 15% of shares in Renault, and Renault hold approximately 44% shares of Nissan.

The object of the merger is to provide common sales, which benefits both parties, and ultimately, their profit margins. They are involved in a lot of joint operations and benches including the choice of suppliers and they have both involved in negotiation with suppliers. They both still operate independently, but this venture has proved to be very successful. However, they have both from different cultures, and the CEO has mentioned that independently, they operate within their all framework and culture.

The question is, why NISSAN want to have a partnership with Renault?

NISSAN Information StrategyNissan's information systems are now part of a joint strategy with Renault in regard to their Information Services and IT infrastructure of the organisation. They have combined on both IT structures and production platforms so that the global information services are available to both Reynolds and Nissan's information services departments. This has been in operation since 2001Figures 1 : NISSAN Inf. Strategy

NISSAN Strategic PositionGet new products to the market place before competitors.Seize market segments and niches that competitors have overlooked.Do not attack established products and services. This is like attack in an opponent who holds a fortified position. Bypass these until have overwhelming advantage.Avoid price wars. Trying to gain market share in a mature market is like fighting a protracted war.Shorten the distribution chain, or supply line. Cut out unnecessary middleman.

Result? Good!

NISSAN Strategic Position : Phase 2Nissan recognized that their business and traditional values would be in need of a radical overall, to gain market share in Europe. Hence the improvements stated, such as the localisation of production and distribution channels in Europe. What they recognized is (Using Porter Value Chain Analysis):

Entry of competitors. Threat of substitutes. Bargaining power of buyers. Bargaining power of suppliers. (Renault-Nissan Purchasing Organisation)Rivalry among the existing players.

NISSAN Future StrategiesNissan are now intending to venture into the East European market. One of the key challenges in doing this is managing the logistics in countries like Romania.

There are very few major row is and are relatively long supply chain would exist to consumer markets in Western Europe.

Longer term it is Nissan's aim to venture into the East European market and those countries that are committed to the European Union, thus fulfilling one of the opportunity is outlined.

Seek new opportunities in light commercial vehicles.

They are also promoting the infinity luxury brand on an ongoing basis on a global scale.

NISSAN Swot AnalysisSTRENGTH

Manufacturing ProcessBuild to Order AdvancesLocal Management Development ProgrammesPartnership with Renault

NISSAN Swot AnalysisWEAKNESSProduct Recalls 2004Lack of Diesel Technology

Fig 5. Nissan Share of European Diesel Car Sales (Ricardo Plc., 2005)NISSAN Swot AnalysisOPPORTUNITIES

There are still many countries within Europe awareness and does not have a presence. While it is prohibitively expensive Nissan to set up new distribution is within these countries, due to low market share there is the opportunity for Nissan and Renault to set up a joint distribution network. This will serve to reduce costs for both Nissan and Renault. It would also serve to gain increased market exposure for Nissan across Europe.

NISSAN Swot AnalysisTHREATS

Cross-Cultural DisharmonyCommodity PricesCompetitive Rivalry

Case Study : Nissan Juke

NISSAN Juke Specification

NISSAN Juke Product Tagline The Stylish Crossover Perpaduan SUV dan coupe yang tangguh namun tetap stylish

Curvy Performance - Tiap lekuk kekar Nissan Juke kental dengan pesona sedan sport

New Breed Of Crossover - Pendekatan desain berani yang menggabungkan lekuk tangguh SUV dengan tampilan elegan sedan sport

NISSAN Juke AchivementCar of the Year 2011Best Compact SUV 2012

NISSAN Juke Case : Burned Car

Olivia Dewi (17), mantan Gadis Sampul, tewas mengenaskan saat mobil Nissan Juke B 60 GOH yang dikemudikannya menghantam fondasi reklame di depan gedung Graha Nusa Santana, Sabtu (10/3/2012) malam. Benturan hebat yang terjadi saat itu ternyata menimbulkan percikan api.

Malangnya, Olivia tidak dapat menyelamatkan diri karena terjepit di antara kemudi setir. Olivia pun tewas terbakar dalam mobil itu. Sementara temannya, Joy Sebastian (17), sempat menyelamatkan diri keluar dari mobil.NISSAN Juke Case : FactHUMAN ERRORTubuh Olivia tidak dalam keadaan fit, mengandung zat etanolOlivia menyetir mobil tidak sesuai standar, 90 Km/Jam di jalanan sempit, sehingga menabrak tiang reklame dan keluar percikan api

MACHINE ERRORAdanya perbedaan spesifikasi antara bukupanduan dan dokumen resmi kendaraan bermotor.Katupinjectoryang tidak ditutup sesuai dengan spesifikasiAirbagtidak mengembang, dan pintu terkunci secara otomatis

NISSAN Juke Case : ConclusionKasus Olivia setelah dilakukan penyelidikan selama 5 bulan dinyatakan MURNI kesalahan pengemudi

Polisi sudah mendatangkan tim peniliti dari Jepang, yang akan meneliti penyebab asli nya

Hasil dari penelitian di serahkan tertutup kepada polisi

Untuk masalah RECALL 400 Unit NISSAN Juke yang dilakukan oleh NISSAN MOTORS INDONESIA, bukan dikarenakan peristiwa ini, melainkan adanya temuan kerusakan di bagian jok belakangThanks For The Attention!