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Client: NissanProduct: Nissan LeafTitle: Polar Bear
Date: Nov 6, 2012Length: 30sVersion: 1
Page 1 of 6
Bonnie Cheung
Cut to an image of a lone polar bear siting o a small piece of ice in the ocean
Cut to a scene of falling iceberg.SFX: crumbling ice crashing in water
Commercial opens with a backdrop of a piano score to an image of melting ice
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Client: NissanProduct: Nissan LeafTitle: Polar Bear
Date: Nov 6, 2012Length: 30sVersion: 1
Page 2 of 6
Bonnie Cheung
Cut to the polar bear resting under an overpass where civilization begins to emerge. A propane tanker truck drives by on the overpass. The weather is dark and gloomy.
Cut to the polar bear making its way into the forest. He wanders about between trees.
Cut to the polar bear swimming in the ocean and reaching the shore. He slowly walks away from the ocean
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Client: NissanProduct: Nissan LeafTitle: Polar Bear
Date: Nov 6, 2012Length: 30sVersion: 1
Page 3 of 6
Bonnie Cheung
The polar bear roars at the truck as it drives past
Cut to the polar bear wallking on the side of the road. A truck speeds pass the bear
SFX: roar of the truck driving by
Cut to the polar bear walking on the railroad tracks. A butterfly flutters about in his face and he playfully is intriqued by its movements.
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Client: NissanProduct: Nissan LeafTitle: Polar Bear
Date: Nov 6, 2012Length: 30sVersion: 1
Page 4 of 6
Bonnie Cheung
Dawn arrives and scene cuts to the polar bear drink-ing from a puddle. A raccoon enters the scene and looks a bit in awe/surprised to see the polar bear.
Cut to the polar bear making its way into and around the city. He crosses the street. The night is quiet as there are no cars present.
Cut to a night backdrop of the city. The polar bear is sitting on the grass and looking at the city line with the moon shining down, almost like a spot light on him.
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Client: NissanProduct: Nissan LeafTitle: Polar Bear
Date: Nov 6, 2012Length: 30sVersion: 1
Page 5 of 6
Bonnie Cheung
Cut to a scene of a man leaving the front door of his home and approaching his car (Nissan Leaf) with his keys. He is unaware of the polar bear who has snuck around behind him and the car. He notices his pres-ence and turns around in amazement.
The polar bear growls at the dump truck as it drives by. He is snarling a bit to show his anger
Cut to a backdrop of a a residential street in the morn-ing. A dump truck drives by as the polar bear walks on the street towards the camera.
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Client: NissanProduct: Nissan LeafTitle: Polar Bear
Date: Nov 6, 2012Length: 30sVersion: 1
Page 6 of 6
Bonnie Cheung
SFX (con’t): Innovation for the planet. Innovation for all.
VIsual dissolves in.
Man then gets comfortable with the idea of hugging back. He smiles. (Music continues)
SFX: (narration) The 100% electric Nissan Leaf.
The polar bear stands up, and growls. He then pro-ceeds to give a great big hug to the man. The man is a bit pensive initially.
Music pauses and is silent for a second
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