NIKECOMMUNICATION AND MEDIACORE OPTIONIB LANGUAGE B SL

MICHAEL JORDAN

MICHAEL JORDAN

MICHAEL JORDAN

MICHAEL JORDAN

ADVERTISING CAMPAIGNS

BLOG ENTRY 2

- Research information about the evolution of a brand. Of course, NIKE is already taken by us. Besides, we are using it as an example.

- Choose THREE ads from ONE campaign. Of course, the one it appeals the most to you

- Identify the concept / concepts behind the printed ads throughout time. For example, in the case of NIKE, speed, health, power, freedom, strength, independence.

ADVERTISING CAMPAIGNS

- Give an explanation for your concept choices

- Give evidence from the ad by interpreting the image with the concept.

- Explain what persuasive device it is using (ETHOS, PATHOS or LOGOS) and infer the target client group.

- Finally, as a form of CONCLUSION and after inferring the target client group, deduce which could be the needs and likes of that target group

BLOG ENTRY 2

DUE DATE:

WEDNESDAY 17th April

To be showcased in class!