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NIGHT TIME ECONOMY COUNCILS’ COMMITTEEE
WEBINAR SERIES:NIGHT TIME STRATEGY CASE STUDIES
Night Time Economy Case Study: Parramatta
NTECC Webinar #1
03.04.2019
Where we were two years ago?
Night Time Economy – Case Study: Parramatta | NTECC Webinar #1 | 03.04.2019 2
A growing and changing
population
Night time development
driven through food + bev
Relatively new Council
Unprecedented development
Rapidly changing CBD
Where are we now
3Night Time Economy – Case Study: Parramatta | NTECC Webinar #1 | 03.04.2019
Key achievements
Planning and regulation
Marketing and promotion
Infrastructure
Community safety and engagement
Business and cultural development
Research and advocacy
Endorsed Parramatta CBD Small Bars Policy - opened our first small bar (with two more DAs under assessment)
Specialised Council budget for NTE development
Strong industry links in NTE developed and strengthened
Identified NTE Activation Precinct by NSW Government
NTE development cemented in all future strategic planning, City Marketing Strategy, Events and Festivals Strategy
Commitment to delivery of Live Music Strategy
Draft Framework developed
Endorsed and implement-ation begins
Endorsed Discussion
Paper
How did we get here?
4
Research and Consultation
Best Practice
Policy Review
Internal feedback
Stakeholder engagement
Exhibition
NTE Discussion
Paper endorsed
Councillor Workshop
– align direction
Frame-work
developed
Aug-Oct 2017 December 2017 July 2018 July 2018 - nowAugust 2017May 2015 –August 2017
Night Time Economy – Case Study: Parramatta | NTECC Webinar #1 | 03.04.2019
Community and stakeholder consultation
Document Title Section Title 00.00.2018 5
NSW Liquor and Gaming
Resident survey 300 interviews
Visitor survey 300 interviews
Business andstakeholder workshops
Night AuditBusiness activity
Business Survey678 responses
Youth Forum
NSW Liquor and Gaming
Community & Business
StaffNSW Police
Parramatta Liquor Accord
Community Stakeholders
Parramatta Night City Framework 2019-2023
6
Parramatta: a leading night
city
A night city that responds proactively to
challenges and change
A night city that fosters
creativity, live music and
events
A night city that
celebrates our unique
identity and diverse
community
A thriving night city of
diverse businesses
and offerings
A night city that is safe,
well-designed and
accessible
Night Time Economy – Case Study: Parramatta | NTECC Webinar #1 | 03.04.2019
Planning our future night cityA well-designed and accessible night cityA safe city at night
Encouraging the diversification of our night cityIncentivising small barsA night city of diverse retail, services and experiencesA night city of collaboration, co-working and social enterprise
Celebrating our love of foodMarketing our diverse and unique night cityDeveloping and celebrating the unique offerings of our night city
A night city of live musicParramatta as a world-class night time events destinationSupporting the art and creative industries for an attractive night city
Parramatta as a leading night city advocate and collaborative partner
Planning and regulation reforms for a thriving night cityWell-managed alcohol and liquor licensingProactive responses to night time sound
Lessons learned
7Night Time Economy – Case Study: Parramatta | NTECC Webinar #1 | 03.04.2019
You need friends across all parts of Council
City Strategy and
Development
City Engagement
and Experience
Corporate Services
City Assets and
Operations
Property Development
Community Services
Night Time Economy
Engagement and buy-in is keyUnderstand what night time economy means in your local context
Businesses and industry
Community at large
Government and strategic
partners
Night time economy9PM – 1AM
Late evening economy6PM – 10PM
Early evening economy5PM – 7 PM
Late night economy12AM – 4AM
Plans for our next two years
8Night Time Economy – Case Study: Parramatta | NTECC Webinar #1 | 03.04.2019
Implement our NTE Grants
Scheme
Exhibit and endorse our NTE
Framework
Commence our planning and
regulation reform agenda
Work closer with state
government and industry
Commence work on small bar revolution and live music
strategy
2019 2019 2019 2020
2019 2020
2019 2020
Thank youBeau ReidProject Officer Economic DevelopmentCity Economy
City of Parramatta
02 9806 [email protected]
1
SPARK your city after DARK
Jeni Pollard
• Penrith is transforming - Western City
Parkland
• Rapid population growth
• Residential development requires
services and activity to support people
• This is part of the local employment story
– more work from home
• Supports safety in the city centre
• We are changing as a community at a
rate never seen before
Why is it important
Council worked with Urbis to:
1. Define a night time economy
2. Discover Penrith’s social and
economic characteristics
3. Undertake night time surveys, or
audits
4. Complete extensive community &
stakeholder aspirations consultation
5. Develop an endorsed Night Time
Economy Strategy
Developing the Night
Time Economy Strategy
4
Diverse, Busy & Safe
• Linked precincts
• Large and small
spaces
• Indoor and outdoor
• Range of activities
• Suitable for the
whole community
• Active at different
times of the night.
The Vision for the NTE in
Penrith
1. Collaboration
2. Pedestrian lighting
3. Creative lighting & wayfinding
4. Streetscape improvements
5. Marketing & promotions
6. Events & entertainment program
Towards delivery
6
• Lack of ground swell from local
business
• Dedicated resources
• Private ownership & design of public
spaces
Challenges
Where Are You At In Your Night Time Economy
Journey?
• Early days
• Policy has been drafted
and adopted
• Action Plan on Exhibition
• Very little activity, but
starting to see some
organic growth
Where were you 2 years ago? What’s changed
since then?
• Very little nightlife
• Mostly RSL Clubs and Pubs
• Some night events on during
Summer
• Now we have a couple more
night events
• Still issue of few businesses
and a monotone night culture
• Night Time Economy Policy
adopted
What did you do to get to this place?
• Research into other areas, both
regional and cities
• Assessment of current NTE
businesses and economy
• Drafted, exhibited and adopted a
Policy
• Undertook consultation with
community and business
• Created a branding of #LateMac
• Drafted and exhibited an Action
Plan
• Distributed Findings of community
consultation
How did the public (businesses and community)
contribute to you getting to this place?
• Community and Business
Surveys
• Discussions with
Business Chambers and
Economic Development
• Social Pinpoint ideas
• Idea cards at pop-up
events
What are the highlights?
• Seeing night time economy
businesses surprise at support
from Council
• The enthusiasm from the
community
• The support from Councillors for
businesses and events
• Inspiring the creation of a
successful night time event
• Inspiring sporting clubs to think
about new opportunities
What are the low lights?
• The apparent knowledge
gap in our business
community
• Stubbornness from
business to change
• Lack of trust in Council
• Difficulty in focussing
our efforts due to
geographic restrictions
What are lessons learned?
• Need to focus attention to
areas where businesses are
willing to work with Council
• Need to publish data about
opportunities NTE presents
• Need more local information
and support for business
• Council needs to lead the way
with its services, to give
private sector confidence
What are your plans for the next 2 years?
• Adopting the Action Plan
• Implementing changes to
Council policies and procedures
• Working with small business to
trial night time activations
• Hosting more night time events
• Publishing demographic and
economic statistics to support
business growth and
transformation
Send your questions to0417 157 616
To join the NTECC network, contact Elizabeth Robertson at LGNSW
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