Night It Up! Post Event Package

NIGHT IT UP! 2013

About the Organizer

NIGHT IT UP! 2013

Power Unit Youth Organization (PUYO) is a youth-driven non-profit organization based in Toronto, striving to promote youth development and empowerment through philanthropy. PUYO is an organization run by youths, for youths.

Our mission is to provide more opportunities to empower youths from all over the GTA. We believe that leadership cannot be taught, but must be learned and experienced through practical, hands-on experience within our communities.

NIGHT IT UP! 2013

History of Night It Up!• Started in 2002 by Power Unit Youth

Organization.

• The first authentic Asian-style night market in the greater Toronto area.

• Celebrated 10th anniversary in 2011.

• Previously known as Toronto Night Market and Asian Night Market.

• Rebranded as Night it Up! in 2009.

• Held at Metro Square Plaza until 2010. Relocated to Markham Civic Centre in 2011.

NIGHT IT UP! 2013

Growth of Night It Up!Despite being an event organized entirely by volunteers. Night It Up! has seen phenomenal growth over the years. The following is just a highlight of how much the event has grown over the years.

Attendance (# of patrons Volunteer Organizers

2002 – 15, 000 2002 – 30

2005 – 40, 000 2005 – 42

2008 – 60, 000 2008 – 72

2011 – 100, 000 2011 – 125

2013 – 120, 000 2013 – 150

NIGHT IT UP! 2013

Night It Up! has raised $93,000 over 12 years for various charities / non-profit organizations in our community.

2002: Covenant House $30002003: The Scarborough Hospital – Grace Division - $10,0002004: Child Find Ontario – $50002005: Harmony Place Support Services - $10, 0002006: Under the Banyan Tree - $10,0002007: Yee Hong Centre for Geriatric Care - $10,0002008: Youth Out Loud - $50002009: Raised awareness for OtherHalf Chinese Stem Cell Drive and Asian

Community AIDS Services2010: Well of Change - $10,0002011: Sleeping Children Around the World - $10,0002012: Make-A-Wish Canada - $10,0002013: Second Harvest - $10, 000

Growth of Night It Up!

NIGHT IT UP! 2013

“All I can say is WOW! Night It Up! was truly an amazing and successful event.” – Second Harvest

“We were all so thrilled to have been a part of Night It Up! and to have the pleasure of working with such creative, organized and innovative people on the Power Unit Team – your name REALLY suits you well!” “You and the rest of the Power Unit team truly made a huge difference for Toronto’s hungry people and made your event a weekend to remember. “ - Second Harvest

Beneficiary Testimonials

NIGHT IT UP! 2013

No36%

Unspecified2%

Yes61%

People who have been to NIU! before

NIU!2013 Demographic

3% 5%

90%

1%

EthnicityAfrican American Caucasian Asians Not specified

12 or under1%

13-1953%

20-2926%

30-398%

40-492%

50+1%

Unspecified9%

Age

1-2 hours49%

2-7 hours30%

7+ hours8%

Not specified13%

Avg Time Spent in NIU!

NIGHT IT UP! 2013

NIU!2013 Demographic – Con’t

10%

8%

45%

7%

8%

22%

Traveling From50km or more away Toronto Downtown MarkhamRichmond Hill - Vaughan North York Scarborough-Pickering

69%

6%

8%

9%

4%

1%3%

Income levelUnder $25k $25k-40k $40k-50k $50k-75k$75k-100k Over $100k Not specified

NIGHT IT UP! 2013

English Articles Article NameMarkham Economist & SunJuly 10, 2013

Night It Up Foodie Fest Returns to Markhamhttp://bit.ly/1chwNIs

Spotlight TorontoJuly 10, 2013

Night It Up! 2013 Sneak Peekhttp://bit.ly/15fPJEM

Chinese Articles Article NameMing PaoJuly 4, 2013

「 Night It Up! 動力夜市」下周五萬錦市舉行http://bit.ly/17lMqaK

yorkBBS.caJuly 5, 2013 「 Night It Up! 动力夜市」 7 月 12 日万锦市举行

http://bit.ly/18Pcqi7Sing TaoJuly 5, 2013

年青人策劃 萬錦大型社區活動「動力夜市」節目繽紛http://bit.ly/14HvycA

World JournalJuly 5, 2013

逛攤位看電影 動力夜市真好玩http://bit.ly/13DvMRM

51.ca 加国无忧July 5, 2013 动力夜市下周末展魅力 美食娱乐共冶一炉

http://bit.ly/135aI7REpoch Times 2012 年 Night It Up! 開幕典禮不容錯過 第十一屆夜市 7 月 13 日萬錦市政廳舉行Ming PaoJuly 5, 2013

動力夜市下周末展魅力 慈善籌款美食遊戲娛樂共冶一爐http://bit.ly/1chqch8

Loving SisterJuly 5, 2013 青年人组织的动力夜市本月中旬举行 今年受益机构是 Second Harvest

http://bit.ly/16IEkdd365netTVJuly 5, 2013

动力夜市下周末展魅力http://bit.ly/1csgV4o

iask.caJuly 5, 2013 7 月 12 至 14 日：万锦夜市！逛摊位看电影吃美食

http://bit.ly/19zATusdushi.caJuly 11, 2013 动力夜市 : 美味佳肴还有 2 场免费户外电影

http://bit.ly/14liFMa

NIU!2013 Media Coverage (Pre-Event)

NIGHT IT UP! 2013

English Articles Article NameBlogTOJuly 12, 2013

Toronto Food Events: Night It Up!, Food For Throught, Hogtown Throwdown, Seafood in the Skyhttp://bit.ly/1bunVx6

BlogTOJuly 13, 2013

20 Street Eats Worth Lining Up for at Night It Up! 2013http://bit.ly/1ak4k1p

Toronto LifeJuly 13, 2013

The Weekender: Wishful Drinking, Festival of India and six other events on our to do listhttp://bit.ly/15y5MLD

Chinese Articles Article NameDushi.caJuly 12, 2013

2013 再逛 Night It Up 夜市http://bit.ly/12ILj8T

Loving SisterJuly 13, 2013

奇妙的夜市（之一）http://bit.ly/14lafEB

Loving SisterJuly 14, 2013

奇妙的夜市（之二）http://bit.ly/16mdiuj

Dushi.caJuly 14, 2013

动力夜市燃起热忱 首日 140 人登记捐干细胞http://bit.ly/17VTrBp

Blogs Blog Post TitleMom Who RunsJuly 12, 2013

Head to Night It Up Night Market This Weekend!!http://bit.ly/1edNkKe

BiteMeJuly 14, 2013

Night It Up!http://bit.ly/14lc5W8

Photos & Video NameWOW TV 0716 Night It Up

http://youtu.be/iVHrYLyrpw8Snap Markham Night It Up! Night Market

http://bit.ly/13DDStNCTV

NIU!2013 Media Coverage (Event Coverage)

NIGHT IT UP! 2013

Listings Listing NameToronto on the Cheap Free Event: 2013 Annual Night It Up – Night Market (July 12 to 14)

http://bit.ly/11x4fF1Jamie Sarner Top July Festivals and Events in Toronto

http://bit.ly/1ayvdkMGuiding Star Night It Up

http://bit.ly/UkzrRIHearless Girl Blog Night It Up

http://bit.ly/14HKwPKVideo & Others NameRogers TVJune 27, 2013

Night It Up! Night Markethttp://bit.ly/11x4z6D

WOW TVJuly 3, 2013 0703 活在五點 : Night It Up! 動力夜巿 2013 ( 粵） (on YouTube: wow1tv)

http://youtu.be/AT0IXyZCaVE

FairChild TV Octopus ShowEnglish Articles Article NameBlogTOJuly 15, 2013

28 things you at the Asian night market in Markhamhttp://bit.ly/1bD9C9O

Chinese Articles Article Name51.caJuly 15, 2013 动力夜市收益捐慈善机 接连 3 天 圆满结束

http://bit.ly/14HL34lBlogs Blog Post TitleXiao EatsJuly 16, 2013

Night it Up! 2013http://bit.ly/17jVVsN

Foodie, Eh?July 17, 2013

TD Night It Up!http://bit.ly/19zCsZz

Toronto FoodiesJuly 21, 2013

Night It Up! Night Market 2013http://bit.ly/142vDvv

FoodigatorJuly 22, 2013

[EVENT] TD’s Night It Up! 2013http://bit.ly/15fNjG0

NIU!2013 Media Coverage (Video and Post event coverage)

“It’s the electric atmosphere that draws people, many of them immigrants to Canada looking for a taste of

home. Close your eyes, take in the smells and it’s almost like you’re on the other side of the world.” –

Globe Life

NIGHT IT UP! 2013

“Always one of the GTA's most popular food

festivals, Night It Up! seemed even larger this year with over a hundred

food vendors and massive line-ups (that

moved relatively quickly). But it was all worth it.” -

blogTO

NIGHT IT UP! 2013

NIGHT IT UP! 2013

Toronto Star

Globe & Mail

CTV

NIGHT IT UP! 2013

Night It Up!

1079 Twitter Followers (As of Aug. 4, 2013)

2461 likes on FB page (As of Aug. 4, 2013)

524, 304 Post Views and 538 Post Feedback on FB (From Jun. 1 to July 27, 2011)

9702 invited to Night It Up! FB event, and 2587 clicked attending

152, 833 unique pageviews on NIU website from June 1 to July 31, 2013

528 Daily new likes from June 1 to July 31, 2013

16000+ people talked NIU about from June 1 to July 31, 2013

NIU Social Media ReachA key strength of Night It Up! marketing was our strong and active social media presence

NIGHT IT UP! 2013

NIU! 2013 Map Layout

Area Needed

NIU Main Area (includes TD and Food truck walkway) 93250 sq ftCCYAA 65100 sq ftHunger Swat Exibit 18500 sq ftPAT Area 18500 sq ftTruck Pull 4000 sq ftTotal 199350 sq ft

NIGHT IT UP! 2013

PAINT-A-THON, A CRAFT VILLAGE FEATURING POTTERY, T-SHIRT & TOTE PAINTING AND MUCH MORE

NIU! 2013 Attractions

OUTDOOR MOVIE SCREENING, PLAYING TWO HIT ASIAN MOVIES UNDERNEATH THE STARS

55+ LIVE STAGE PERFORMANCES, FEATURING LOCAL GRASS-ROOT PERFORMERS

100+ FOOD, MERCHANDISE, GAME BOOTHS

SERIES OF INTENSE EATING COMPETITION

MINDZAI VINYL DOLL PAINTING COMPETITION

We work with various partners to bring you the most diversified portfolio of fun activities

NIGHT IT UP! 2013

NIU Attractions – CCYAA Sportzone

4 on 4 basketball tournament TVSA Volleyball Tournament

Inflatable kids activity area Break Dance Competition

NIGHT IT UP! 2013

What Are People Saying About NIU!?

THANK YOU

NIGHT IT UP! 2013