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T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 000
T H E P O RT F O LI O O F A M A N DA DAY /
NIGHT + DAY
VO L / 01
NIGHT + DAY
na m e /
T I M E /
P O RT F O LI O /
AMANDA DAY
FALL 2011
VO L / 01
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
G O O D DAY / THIS BOOK IS DIVIDED INTO 11 SECTIONS. EACH HAS BEEN
GIVEN A TIME OF DAY TO REPRESENT THE CONSTANT DAY
AND NIGHT OBSESSION I HAVE WITH DESIGN. WHEN GIVEN A
DESIGN PROBLEM TO SOLVE THE TASK IS ON MY MIND FROM
MORNING TO NIGHT. I F IND MYSELF DREAMING OF KERNING,
COLOR SCHEMES, AND SUBSTRATES. MY MIND WONDERS
TO L AYOUTS AND TYPOGRAPHY WHETHER I ’M ON THE BUS,
BRUSHING MY TEETH, OR COOKING DINNER. FOR ME, DE-
SIGN IS A 24 HOUR CONSTANT.
I BECAME PASSIONATE ABOUT GRAPHIC DESIGN WHEN I
REALIZED I COULD COMBINE MULTIPLE MEDIUMS AND AS-
PECTS OF ART AND DESIGN. IN ESSENCE IT IS THE PAIR-
ING OF COLORS, CONTEXT, SHAPE, FORM, AND CONCEPT.
WITH A BACKGROUND IN FINE ART AND ILLUSTRATION I WAS
IMMEDIATELY DRAWN TO THE ENDLESS POSSIBILITIES OF
GRAPHIC DESIGN. AS LONG AS I CAN REMEMBER I HAVE HAD
AN OBSESSION WITH CREATION. I ’VE ALWAYS FOUND MY-
SELF FASCINATED WITH UNIQUE FORMS, SHAPES AND COL-
ORS THAT HELP DECORATE THE WORLD AROUND US. FOR-
TUNATELY THIS OBSESSION LED ME TO GRAPHIC DESIGN,
EVEN IF IT CONSUMES ME NIGHT AND DAY.
OH + HELLO+++
01 02 03 04pag e / 001 pag e / 023 pag e / 033 pag e / 041
05 06pag e / 061 pag e / 075
IDEAS + CONTENTS+++
07 0908 10 11pag e / 091 pag e / 121pag e / 111 pag e / 137 pag e / 151
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 000
night DAY
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
USE TYPOGRAPHY AND IMAGERY TO EXPLORE A FORWARD
THINKING PROBLEM OR PHENOMENON IN BOOK FORM.
SCIENCE + FICTION
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
SPRING _ 2011
TYPE _ 04
FORZA /
BASKERVILLE
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
CAN WE COMMUNICATE WITH THE DEAD? ACTUALLY, MANY SAY
YES. ITC, ALSO KNOWN AS INSTRUMENTAL TRANSCOMMUNI-
CATION, IS THE USE OF ELECTRONIC DEVICES IN AN ATTEMPT
TO COMMUNICATE WITH SPIRITS AND GHOSTS. PRETTY MUCH
ANY DEVICE THAT CAN RECEIVE VIDEO AND/OR AUDIO CAN BE
USED TO RECEIVE AND RECORD SPIRIT MESSAGES FROM BE-
YOND THE GRAVE.
IN THIS PROJECT, I TOOK INSPIRATION FROM MANY OF THE VI-
SUAL SPIRITS COLLECTED FROM ACTUAL ITC READINGS. I WAS
ALSO INTERESTED IN THE MACHINES OF THE DEVICES THAT
COLLECTED THIS DATA. I PAIRED ERIE, DIGITALIZED PHOTOS
CAPTURED BY ITC TECHNOLOGY WITH BRIGHT, EYE-CATCHING
COLORS AND COOL GREYS. I USED A MIX OF DIGITALLY INSPIRED
TYPOGRAPHY AND CL ASSIC ITALICS IN ORDER TO CONVEY AN
OLD WORLD MEETS NEW WORLD FEELING.
t i m e / 1 3 :42 P M
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
002
1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
+++k eywo r d s / FICTION
TECHNOLOGY
MODERN
NEW
SCIENCE
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
003
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
004
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
006
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 000
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
009
09 10 11 12
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
010
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
012
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
013
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
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014
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 000
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
017
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
018
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
019
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
021
T IT L E/ SPIRICOM
P G /
022
A M A N DA / DAY t i m e / 15:21N I G H T / DAY
P G /
023
1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
+++k eywo r d s / YOGURT
FRESH
CLEAN
PL AYFUL
FUN
T IT L E/ NANCY’S YOGURT I N ST RU C T O R / PAUL KAGIWADA+++
CHOSE A MIDDLE OF THE ROAD GROCERY STORE BRAND AND
DEVELOP NEW PACKAGING WITH AN UNIQUE AND UPDATED
LOOK AND FEEL.
CULTURE + YOGURT
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
PACKAGING
SPRING _ 2010
PACKAGE_ 02
HAND DRAWN/
VERL AG
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
SOMETIMES SIMPLIFYING DESIGN AND DRAWING INSPIRATION
FROM PREVIOUS SUCCESS CAN ILLUMINATE THE MOST MUN-
DANE AND OPEN OUR EYES TO NEW WAYS OF LOOKING AT
THINGS. WHEN ASKED TO REDESIGN PACKAGING FOR A SEMI-
WELL KNOWN DAIRY BRAND LIKE NANCY’S YOGURT, RETRO
SIMPLICITY WAS THE KEY. IT WAS IMPORTANT THAT THE DE-
SIGN STAND OUT AGAINST THE SEA OF COMPETITORS FOUND
IN EVERY DAIRY SECTION. I WANTED TO ELEVATE THE BRAND,
BUT NOT COMPLETELY LOSE ALL EQUITY OF THE PREVIOUSLY
EXISTING PRODUCT. I DECIDED TO KEEP THE HAND DRAWN,
SCRIPT LOOK OF THE LOGO, BUT REDREW IT IN ORDER TO
ACHIEVE FOR A MORE ATTRACTIVE AND FLUID LOOK. I COLOR
CODED EACH OF ALL FOUR VARIETIES OF YOGURT IN ORDER
TO CREATE QUICK AND EASY COMMUNICATION TO THE CON-
SUMER. THE PATTERN USED IS MADE OF SPOONS WHICH PRO-
VIDES A CLEVER AND SLIGHTLY COMICAL SIDE TO THIS NEW
RE BRAND.
t i m e / 1 5 : 2 1 P M
A M A N DA / DAYN I G H T / DAY
P G /
025
t i m e / 15:21
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
000
//////// //// //
/ NAME
/ SR
09 10 11 12
f a c t // 02 1 01 02 03 04 05 06 07 08 09 10 11 12
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
028
T IT L E/ NANCY’S YOGURT I N ST RU C T O R / PAUL KAGIWADA
A M A N DA / DAYN I G H T / DAY
P G /
029
t i m e / 15:21
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
030
T IT L E/ NANCY’S YOGURT I N ST RU C T O R / PAUL KAGIWADA
A M A N DA / DAYN I G H T / DAY
P G /
031
t i m e / 15:21
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G /
032
T IT L E/ NANCY’S YOGURT I N ST RU C T O R / PAUL KAGIWADA
A M A N DA / DAY t i m e / 15:46N I G H T / DAY
TAKE THE GROCERY STORE BRAND CHOSEN IN THE PREVIOUS
PROJECT AND DEVELOP A HIGH END, FINE FOODS VERSION OF
THE PACKAGING.
DAI RY + POSH
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
PACKAGING
SPRING _ 2010
PACKAGE_ 02
HAND DRAWN TYPE/
SANSUMI
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
FOR NANCY’S HIGH END LINE OF DIARY DELICACY I KEPT THE
SAME WORD IN MIND: SIMPLICITY. I PULLED ASPECTS OF THE
PREVIOUS PACKAGING INTO THIS RE-REDESIGN. FOR EXAMPLE,
THE BOLD COLOR CODING AND SCRIPT TYPE. HOWEVER, FOR
THIS LINE, STRUCTURE WAS KEY. I ELEVATED THE PRODUCT
BY INTRODUCING A GL ASSWARE CONTAINER AND INTRICATE
SHIELD LIKE RUBDOWNS. ALONG WITH A SPECIFIC COLOR,
EACH FL AVOR WAS GIVEN ITS OWN UNIQUE CAPITAL N TO ADD
A TOUCH OF PERSONALITY AND CHARM.
t i m e / 1 5 :46 P M
+++
P G /
034
+++k eywo r d s / YOGURT
SOFT
FEMININE
HARMONY
CL ASS
1
2
3
4
5
6
7
8
9
1 0
1 1
T IT L E / NANCY’S YOGURT I I I N ST RU C T O R / PAUL KAGIWADA
A M A N DA / DAYN I G H T / DAY t i m e / 15:46
+++
P G / 036
T IT L E / NANCY’S YOGURT I I I N ST RU C T O R / PAUL KAGIWADA
A M A N DA / DAYN I G H T / DAY
P G /
037
t i m e / 15:46
+++
P G / 038
T IT L E / NANCY’S YOGURT I I I N ST RU C T O R / PAUL KAGIWADA
N I G H T / DAY
P G /
039
t i m e / 15:46
+++
P G / 040
T IT L E / NANCY’S YOGURT I I I N ST RU C T O R / PAUL KAGIWADA
P G /
041
+++K EYWO R D S / RECYCLE
FOUND
URBAN
REUSE
CREATE
1
2
3
4
5
6
7
8
9
1 0
1 1
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
CREATE AND DESIGN A TYPOGRAPHY CONFERENCE WITH AN
EXTREMELY EXPERIMENTAL AND MODERN APPROACH.
URBAN + RECYCLE
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
FALL_ 2010
TYPE _ 03
CL ARENDON/
ROSEWOOD/
FOUND TYPE/
GOTHAM
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
I DEVELOPED A CONFERENCE TITLED “RE.” THE CONFERENCE
EVOLVED INTO AN URBAN PL AYGROUND OF DESIGN AND CUL-
TURE: THE ATTENDEES WILL USE RECYCLED, REUSED, AND RE-
THOUGHT TYPE FOUND ON THE STREETS OF NEW YORK CITY.
NYC BECAME THE PERFECT DESTINATION NOT ONLY BECAUSE
OF ITS VAST ASSORTMENT OF DISREGARDED TYPE, BUT ALSO
THE CITY’S SIGNIFICANT GLOBAL IMPACT ON MEDIA, CULTURE,
ART, AND FASHION. WITHIN MY DESIGN I WAS ALBE TO CAP-
TURE THE ESSENCE OF THIS URBAN SETTING WITH PHOTOS
AND COLOR. I USED TYPE I COLLECTED PERSONALLY FROM
BOTH NEW YORK AND SAN FRANCISCO STREETS WITHIN EVERY
L AYOUT. I PL AYED WITH ELEMENTS OF RECYCLED TYPOGRAPHY
WHILE PUSHING THE LIMITS OF JUXTAPOSITION, SCALE, AND
COLL AGE. IN THE END, I DEVELOPED A VISUAL STIMUL ATING
TYPOGRAPHIC CONFERENCE THAT URGED IT’S ATTENDEES TO
RECYCLE THEIR TYPE AND TAKE IT OUTSIDE OF THE BOX.
t i m e / 19 : 26 a m
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
P G /
043
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
P G / 044
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
P G /
000
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
P G / 000
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
P G /
047
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
We have one of the largest cities in the world as a resource for this type adventure. Be sure to look around and take every advantage. Today, the Department is the world's largest, collecting over 12,000 tons of residential and institutional refuse and recyclables a day. The City's businesses, whose waste is collected by private carting companies, generate another 13,000 tons of refuse each day. And under the leadership of Commissioner John J. Doherty, New York City's streets are cleaner today then they have been in over 30 years. But that does’t mean we can’t find resources around every corner in the city.
CHALENGE
P G /
000
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
We have one of the largest cities in the world as a resource for this type adventure. Be sure to look around and take every advantage. Today, the Department is the world's largest, collecting over 12,000 tons of residential and institutional refuse and recyclables a day. The City's businesses, whose waste is collected by private carting companies, generate another 13,000 tons of refuse each day. And under the leadership of Commissioner John J. Doherty, New York City's streets are cleaner today then they have been in over 30 years. But that does’t mean we can’t find resources around every corner in the city.
CHALENGE
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
P G /
000
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
P G / 056
////
////
//
// /
/
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
P G /
057
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
P G / 058
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
A M A N DA / DAYN I G H T / DAY t i m e / 19 :26
I N ST RU C T O R / ARIEL GREY+++ T IT L E / RE
A M A N DA / DAY t i m e / 22:31N I G H T / DAY
P G /
061
+++k eywo r d s / IDENTITY
ETHNIC
PATTERN
TASTE
UNIQUE
1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
T IT L E/ TAKO SUSHI I N ST RU C T O R / ANDREW CAMBOURIS+++
TO CREATE A NEW BUSINESS, AROUND WHICH, A COHESIVE
AND MEMORABLE IDENTITY SYSTEM WILL BE DEVELOPED. THIS
IS INTEGRATED SYSTEM WILL BE APPLIED TO A WIDE VARIETY
OF APPLICATIONS.
SUSHI + SOUTHWEST
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
IDENTITY
SPRING _ 2011
TYPE _ 02
SANSUMI/
HOEFLER
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
I CHOSE TO CREATE AN IDENTITY SYSTEM FOR A NEW
RESTAURANT. AFTER MUCH RESEARCH AND BRAINSTORMING I
DECIDED ON A RESTAURANT NAMED TAKO, A SOUTHWESTERN
SUSHI BAR AND GRILL. THE NAME ‘TAKO’ IS THE JAPANESE
WORD FOR OCTOPUS, A COMMONLY INGREDIENT IN SUSHI .
THE WORD ALSO SUGGESTS THE MOST COMMON MEXICAN/
SOUTHWESTERN TACO. MY IDEA EVENTUALLY BLOSSOMED
INTO AN EDGY RESTAURANT SERVING SUSHI WITH A MODERN,
SOUTHWESTERN FL ARE. WHEN DEVELOPING A BRAND FOR THIS
COMPLETELY FICTITIOUS COMPANY I WAS LEFT WITH LOT OF
CREATIVE LIBERTIES. I FELT A MULTIFACETED AND METICULOUS
APPROACH WAS REQUIRED IN ORDER TO COMMUNICATE MY
NEW IDEA. I WAS INSPIRED BY TEXTURES, PATTERNS, NATURE
AND ART FROM BOTH JAPAN AND THE SOUTHWEST. ALL OF
THESE THINGS ALLOWED ME TO CREATE THE FINAL LOGO AND
OVERALL FEEL OF THE BRAND.
t i m e / 22 : 3 1 a m
P G /
063
A M A N DA / DAY t i m e / 22:31N I G H T / DAY
P G / 000
A M A N DA / DAY t i m e / 22:31N I G H T / DAY
P G / 066
T IT L E/ TAKO SUSHI I N ST RU C T O R / ANDREW CAMBOURIS+++
P G /
067
A M A N DA / DAY t i m e / 22:31N I G H T / DAY
C / 26 M / 56 Y / 95 K / 12
C / 39 M / 02 Y / 30 K / 00
C / 40 M / 27 Y / 86 K / 03
C / 35 M / 98 Y / 64 K / 00
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 000
P G /
069
A M A N DA / DAY t i m e / 22:31N I G H T / DAY
P G / 070
T IT L E/ TAKO SUSHI I N ST RU C T O R / ANDREW CAMBOURIS+++
A M A N DA / DAY t i m e / 22:31N I G H T / DAY
P G / 072
T IT L E/ TAKO SUSHI I N ST RU C T O R / ANDREW CAMBOURIS+++
P G /
073
Tako Sushi
A M A N DA / DAY t i m e / 22:31N I G H T / DAY
P G / 074
T IT L E/ TAKO SUSHI I N ST RU C T O R / ANDREW CAMBOURIS+++
A M A N DA / DAY t i m e / 01 :27N I G H T / DAY
DEVELOP A LINE OF HOME APPLIANCES AND PACKAGES FOR
A PREVIOUSLY ESTABLISHED BRAND.
ROCK N’ ROLL + HOME
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
PACKAGING
FALL_ 2010
PACKAGE_ 03
IMPACT/
CL ARENDON
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
FENDER GUITARS HAVE BEEN A HOUSEHOLD NAME SINCE MU-
SICIANS LIKE BUDDY HOLLY AND JOHNNY CASH STARTED SING-
ING THE BLUES. MY OBJECTIVE BECAME TO CREATE A FRESH
NEW LINE OF APPLIANCES THAT MATCHED THE SAME LEVEL OF
SULTRY STYLE OF THE ROCK STARS THAT MADE FENDER FA-
MOUS. IT WAS IMPORTANT TO DESIGN A GROUP OF PRODUCTS
THAT WERE COHESIVE, UNIQUE, AND DESIRABLE. THE HIS-
TORY OF THE FENDER NAME AND THE REBELLIOUS LIFESTYLE
IT REPRESENTS HAD A DRAMATIC INFLUENCE ON MY DESIGN.
I DREW INSPIRATION FROM OLD ROCK POSTERS FROM THE
1950’S AND 60’S, CREATING A FINAL PRODUCT WITH CL AS-
SIC INTEGRITY THAT DIDN’T L ACK A MODERN FL ARE. I USED
RICH, FIRE BURST WOOD GRAIN AND BOLD STACKED TYPE IN
ORDER TO CREATE A BEAUTIFUL AND APPROPRIATE PACKAGE
FOR FENDER. THE NEW LOOK IS SURE TO APPEAL TO MUSIC
LOVERS OF ALL VARIETIES.
t i m e / 01 : 27 a m
T IT L E / FENDER HOME I N ST RU C T O R / THOMAS MCNULTY+++
P G / 076
021
2
3
4
5
6
7
8
9
1 0
1 1
+++K EYWO R D S / HOME APPLIANCE
CUSTOM
CULTURE
ROCK N’ ROLL
VINTAGE
RICH
CL ASSIC
P G /
077
A M A N DA / DAY t i m e / 01 :27N I G H T / DAY
P G / 078
T IT L E / FENDER HOME I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 01 :27N I G H T / DAY
+++pro c e s s / SKETCHES
T IT L E / FENDER HOME I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 01 :27N I G H T / DAY
P G /
000
T IT L E/ FENDER HOMEI N ST RU C T O R / THOMAS MCNULTY+++
P G /
083
A M A N DA / DAY t i m e / 01 :27N I G H T / DAY
P G / 084
T IT L E / FENDER FOR HOME I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
A M A N DA / DAY t i m e / 01 :27N I G H T / DAY
T IT L E / FENDER FOR HOME I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G / 090
T IT L E / FENDER FOR HOME I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
P G /
091
1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
+++K EY WO R D S / RECYCLE
SCIENCE
TYPOGRAPHY
DOCUMENTATION
DISEASE
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
CREATE A BOOK WITH A CHOSEN CONCEPT IN ORDER TO
EXPL AIN THE MANY NUANCES OF TYPOGRAPHY AND TYPO-
GRAPHIC STYLE.
BACTERI A + BEAUTY
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
SPRING _ 2009
TYPE _ 02
CASLON/
FUTURA
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
I WAS INSPIRED BY SCIENTIFIC JOURNALS AND TEXTBOOKS
WHILE CREATING A BOOK NOT ONLY ABOUT THE SPREADING
OF BACTERIA, BUT ABOUT TYPOGRAPHY. L IKE BACTERIA, TYPE
CAN FOUND ON ALMOST EVERYTHING AROUND US. GERMS
AND BACTERIA ACTED AS THE PERFECT CATALYST IN ORDER TO
INFORM THE READER ABOUT THE COMMON RULES WE FOLLOW
WITH TYPOGRAPHY.
I CREATED ALL OF THE ILLUSTRATIONS USED IN THE BOOK BY
HAND WITH WATERCOLOR AND INK. I PAIRED THESE DRAWINGS
WITH ACTUAL TYPOGRAPHY, CREATING A NEVER BEFORE SEEN
TYPOGRAPHIC EXPLORATION. I KEPT THE COLOR SCHEME
MOSTLY BL ACK AND WHITE, WITH A RED ACCENT AND NEU-
TRALS IN ORDER TO CREATE THE MOST AMOUNT OF DRAMA
AND CONTRAST WITHIN EACH SPREAD. THE FINAL PRODUCT IS
A BEAUTIFUL FINE ART PIECE THAT ALSO SERVES AS A FAN-
TASTIC GUIDE TO TYPOGRAPHY.
t i m e / 04 : 19 A m
P G /
093
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
P G / 094
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
P G /
095
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
P G / 096
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
097
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 098
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
P G /
099
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
P G / 100
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
P G /
101
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
P G / 102
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
P G /
103
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
P G / 104
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
105
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
A M A N DA / DAY t i m e / 04:19N I G H T / DAY
T IT L E/ INFECTIOUS TYPE I N ST RU C T O R / SAMI SAAUD+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 110
A M A N DA / DAY t i m e / 05:38N I G H T / DAY
P G /
111
+++k eywo r d s / PETS
CL ASSIC
PREPPY
QUIRKY
QUALITY
1
2
3
4
5
6
7
8
9
1 0
1 1
T IT L E/ FRANK’S DOGS I N ST RU C T O R / THOMAS MCNULTY+++
DESIGN A PACKAGING SYSTEM FOR PET PRODUCTS THAT IS
UNLIKE ANYTHING ELSE ON THE MARKET.
DOGS + GENTLEMEN
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
PACKAGING
FALL_ 2010
PACKAGE_ 03
FUTURA
CL ARENDON
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
I HAVE BEEN AN ANIMAL LOVER EVER SINCE I CAN REMEM-
BER. GROWING UP IN THE MIDWEST, MY FAMILY HAD PLENTY
OF ROOM FOR DOGS. SINCE I WAS YOUNG, I HAVE ALWAYS
OWNED DACHSHUNDS. DACHSHUNDS, OR WIENER DOGS, ARE
EXTRAORDINARY DOGS FULL OF EXTREME PERSONALITY AND
MANY SPECIAL NEEDS.
FOR THIS LINE I DECIDED TO CREATE A BRAND THAT WAS SPE-
CIFICALLY FOR THE DACHSHUND. FRANK’S FINE FOODS AND
SUPPLIES INCLUDES EXTRA LONG SWEATERS, DOG FOOD HIGH
IN CALCIUM (FOR MAXIMUM BACK HEALTH), AND LOW BOUNCE
TENNIS BALLS GUARANTEED TO STAY ON THESES MINIATURE
DOG’S LEVEL. THE TYPOGRAPHY IS BOLD AND CL ASSIC, SUG-
GESTING A SENSE OF LUXURY AND TASTE, EVEN IN A DOG
FOOD. I PAIRED THE STRONG TYPE WITH DELICATE HAND-
CRAFTED PATTERNS, ALL PRINTED ON A RECYCLED STOCK.
ULTIMATELY, THE DESIGN WILL NOT ONLY APPEAL TO DACHS-
HUND OWNERS BUT ALL DOGS LOVERS.
t i m e / 05 : 38 a m
*
*
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
A M A N DA / DAY t i m e / 05:38N I G H T / DAY
T IT L E/ FRANK’S DOGS I N ST RU C T O R / THOMAS MCNULTY+++
P G /
115
A M A N DA / DAY t i m e / 05:38N I G H T / DAY
P G / 116
T IT L E/ FRANK’S DOGS I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
117
A M A N DA / DAY t i m e / 05:38N I G H T / DAY
T IT L E/ FRANK’S DOGS I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 05:38N I G H T / DAY
T IT L E/ SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 000
T IT L E/ FRANK’S DOGS I N ST RU C T O R / THOMAS MCNULTY+++
A M A N DA / DAY t i m e / 06:29N I G H T / DAY
REBRAND AN EXISTING SUSTAINABLE COMPANY. ALSO CREATE
A COMPREHENSIVE SET OF IDENTITY STANDARDS THAT APPLY
ACROSS SEVERAL DIFFERENT APPLICATIONS.
SUSTAI NABLE + PAINT
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
IDENTITY
FALL _ 2009
GD_ 02
STAG STENCIL/
VARIOUS HAND DRAWN
VERL AG
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
MY PRIMARY GOAL WAS TO INFUSE REAL MILK PAINT WITH A
DISTINCT AND UNIQUE PERSONALITY. IT WAS CRUCIAL TO CRE-
ATE A SENSE OF FUN THAT, FOR ME, GOES HAND AND HAND
WITH PAINTING. THIS WAS ACHIEVED BY ADDING MULTIPLE
BRIGHT COLORS AND CHARACTER. I ALSO CREATED AN ARRAY
UNIQUE HAND DRAWN TYPEFACES. THIS CREATED A MUCH
MORE INTERESTING AND PERSONAL BRAND EXPERIENCE.
HOWEVER, NOT ONLY IS PAINTING WITH REAL MILK PAINT FUN
IT ALSO COMES WITH A 100% SUSTAINABLE SIDE. THE LOGO-
MARK (AN ALL GREEN STAMP DRIPPING WITH PAINT) ALLOWED
FOR A PERFECT MARRIAGE OF BOTH STAINABILITY AND LIVELI-
NESS. THE SQUARISH SHAPE ALSO CARRIED A BRAND EQUITY
FROM THE PREVIOUS RMP LOGO, IMPLYING THAT RESPONSI-
BLE PAINTERS EVERYWHERE CAN STILL ENJOY THE REAL MILK
PAINT THEY HAVE LOVED FOR YEARS.
t i m e / 06 :29 a m
T IT L E/ REAL MILK PAINTI N ST RU C T O R / LAURA MILTON+++
P G / 122
+++K EYWO R D S / RECYCLE
FRIENDLY
SUSTAINABLE
HAND CRAFT
PROACTIVE
1
2
3
4
5
6
7
8
9
1 0
1 1
P G /
123
A M A N DA / DAY t i m e / 06:29N I G H T / DAY
Real Milk Paint was developed in our antique restoration business based on the need for authentic, Real Milk Paint in a traditional color palette. Real Milk Paint, in 28 colors, is our own exclusive formula made from all organic materials including powdered purified casein, lime and pigments. Real Milk Paint is a natural paint and is not a repackaged paint from another company, or simulated milk paint. Real Milk Paint was developed in our antique restoration business based on the need for authenticity, Real Milk Paint has a traditional 28 color palette. Real Milk Paint is our very own exclusive formula made from organic, raw materials. realmilkpaint.com //
A REVOLUTION IN PAINT
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 124
A M A N DA / DAY t i m e / 06:29N I G H T / DAY
T IT L E/ REAL MILK PAINTI N ST RU C T O R / LAURA MILTON+++
P G /
000
A M A N DA / DAY t i m e / 06:29N I G H T / DAY
P G / 000
T IT L E/ REAL MILK PAINTI N ST RU C T O R / LAURA MILTON+++
A M A N DA / DAY t i m e / 13 :42N I G H T / DAY
P G /
000
P G / 000
T IT L E/ REAL MILK PAINTI N ST RU C T O R / LAURA MILTON+++
N I G H T / DAY
P G /
131
P G / 132
T IT L E/ REAL MILK PAINTI N ST RU C T O R / LAURA MILTON+++
P G /
133
A M A N DA / DAY t i m e / 06:29N I G H T / DAY
P G / 134
T IT L E/ REAL MILK PAINTI N ST RU C T O R / LAURA MILTON+++
P G /
135
A M A N DA / DAY t i m e / 06:29N I G H T / DAY
P G / 136
T IT L E/ REAL MILK PAINTI N ST RU C T O R / LAURA MILTON+++
A M A N DA / DAY t i m e / 07:52N I G H T / DAY
P G /
137
+++
K EYWO R D S / RECYCLE
GLITTER
GL AMOR
AVANT GARDE
EDGE
BEAUTY
1
2
3
4
5
6
7
8
9
1 0
1 1
T IT L E / GAGA PROGRAM I N ST RU C T O R / TROY ALDERS+++
GLAMOUR + EDGE
DESIGN A TOUR BOOK FOR A CHOSEN ARTIST THAT GOES BE-
YOND THE NORM. IT IS EXTREMELY IMPORTANT TO REFLECT
THE STYLE OF THE ARTIST WITHIN THE DESIGN.
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
FALL_ 2010
PRINT_01
GOTHAM/
GARAMOND ITALIC
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
L ADY GAGA IS KNOWN FOR FASHION, GL AMOR, AND EVERY-
THING OVER THE TOP. SHE HAS MASTERED THE ART OF THE
AVANT GARDE AND CONTINUES TO SHOCK HER AUDIENCES
MORE WITH EACH RECORD. THIS BEING THE CASE I THOUGHT
IT EXTREMELY IMPORTANT TO CAPTURE L ADY GAGA’S SENSE
OF UNIQUENESS AND UNCONVENTIONAL IDEAS IN MY DESIGN.
I USED SYMBOLS, TEXTURES, AND AESTHETICS I BELIEVED TO
BEST REPRESENT L ADY GAGA AND THE CAPTIVATING MUSIC
SHE MAKES. I STARTED BY CREATING COLL AGES USING LIT-
ERAL IMAGERY FROM THE LYRICS OF HER SONGS. HOWEVER, I
ALSO MANAGED TO DEVELOP AN AMALGAM OF HER OVERALL
ATTITUDE AND STYLE WITH IN THE PIECE USING TYPOGRAPHY,
COLOR, AND PHOTOGRAPHY. THE FINAL RESULT IS A FUN AND
SEDUCTIVE TOUR BOOK THAT L ADY GAGA FANS WOULD SURLY
LOVE TO KEEP LONG AFTER THE CONCERT.
t i m e / 07 : 52 a m
P G /
139
A M A N DA / DAY t i m e / 07:52N I G H T / DAY
P G / 140
T IT L E / GAGA PROGRAM I N ST RU C T O R / TROY ALDERS+++
P G /
141
A M A N DA / DAY t i m e / 07:52N I G H T / DAY
P G / 142
T IT L E / GAGA PROGRAM I N ST RU C T O R / TROY ALDERS+++
P G /
000
A M A N DA / DAY t i m e / 07:52N I G H T / DAY
T IT L E/ GAGA PROGRAM I N ST RU C T O R / TROY ALDERS+++
P G / 000
P G /
145
A M A N DA / DAY t i m e / 07:52N I G H T / DAY
P G / 146
T IT L E / GAGA PROGRAM I N ST RU C T O R / TROY ALDERS+++
A M A N DA / DAY t i m e / 07:52N I G H T / DAY
P G / 148
T IT L E / GAGA PROGRAM I N ST RU C T O R / TROY ALDERS+++
A M A N DA / DAY t i m e / 07:52N I G H T / DAY
T IT L E / GAGA PROGRAM I N ST RU C T O R / TROY ALDERS+++
A M A N DA / DAY t i m e / 10:46N I G H T / DAY
CREATE A COHESIVE IDENTITY SYSTEM FOR AN EVENT. APPLY
THIS TO TICKET, SIGNAGE, AND OTHER FESTIVAL MEDIA.
MUSI C + MOTHER EARTH
CAT E G O RY /
DAT E /
C LAS S /
ty pe fac e /
pro b l e m /
DU R AT I O N /
S O LUT I O N /
Pro j e c t /
IDENTITY
SPRING _ 2011
IDENTITY_ 02
ROSEWOOD FILL
TUNGSTEN
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6
LIKE ART, MUSIC HAS THE ABILITY TO INSPIRE US. I WAS PAR-
TICUL ARLY INSPIRED BY NATURE AND THE BEAUTIFUL SANTA
BARBARA CAMP GROUNDS WHERE THE FESTIVAL IS HELD.
THE PEACE AND LOVE COUNTER-CULTURE OF THE 1960’S
WAS ALSO TAKEN INTO ACCOUNT IN MY DESIGN. ONCE AGAIN,
I GOT OUT MY PENCILS AND MARKERS TO HAND DRAW THE
LOGOMARK AND ADDITIONAL SIGNAGE MARKS. I THOUGHT IT
WAS IMPORTANT TO CREATE SOMETHING THAT APPEARED TO
BE HANDCRAFTED IN ORDER TO GIVE A PERSONAL TOUCH TO
EACH CONCERT GO-ERS EXPERIENCE. THE COLORS USED ARE
RICH GREENS AND AUBURNS FOUND IN NATURE THAT ARE
SURE TO ENHANCE THE FESTIVALS ALREADY EUPHORIC ENVI-
RONMENT. THE TICKETS ARE LETTERPRESSED ON RECYCLED
STOCK, ONCE AGAIN REENFORCING THE HANDCRAFTED PER-
SONAL TOUCH I FOUND APPROPRIATE FOR THIS WELL-KNOWN
ANNUAL EVENT.
t i m e / 10 :46 P m
T IT L E/ OAKS IDENTITY I N ST RU C T O R / GORDON MORTENSON+++
P G /
152
K EYWO R D S / RECYCLE
FOUND
URBAN
REUSE
CREATE
1
2
3
4
5
6
7
8
9
10
11
P G /
153
A M A N DA / DAY t i m e / 10:46N I G H T / DAY
P G / 154
T IT L E/ OAKS IDENTITY I N ST RU C T O R / GORDON MORTENSON+++
P G /
155
A M A N DA / DAY t i m e / 10:46N I G H T / DAY
P G / 156
T IT L E/ OAKS IDENTITY I N ST RU C T O R / GORDON MORTENSON+++
P G /
157
A M A N DA / DAY t i m e / 10:46N I G H T / DAY
P G / 158
FESTIVAL
LIVE OAK
T IT L E/ OAKS IDENTITY I N ST RU C T O R / GORDON MORTENSON+++
A M A N DA / DAY t i m e / 10:46N I G H T / DAY
+++pro c e s s / POSTER OPTIONS
T IT L E/ OAKS IDENTITY I N ST RU C T O R / GORDON MORTENSON+++
G O O D DAY / THANK + YOU+++
M O M A N D DA D /
I N ST RU C T O R S /
I AM ETERNALLY GRATEFUL TO YOU BOTH. YOUR ENDLESS
ENCOURAGEMENT IS THE SOLE REASON I HAVE MADE IT
THIS FAR. THANK YOU FOR NEVER GIVING UP ON ME.
TOM MCNULTY, YOUR GUIDANCE AND FRIENDSHIP HAVE
MEANT THE WORLD. YOU HAVE MOLDED ME INTO THE DE-
SIGNER I AM TODAY AND INSPIRED ME TO PUSH MYSELF TO-
WARDS THE DESIGNER THAT I WILL BECOME. MARY SCOTT,
YOUR PATIENCE AND THOUGHTFUL CONSIDERATION HAVE
BEEN INVALUABLE. SAMI SAAUD, THANK YOU FOR PUSHING
ME; AND MAKING ME L AUGH. TO ROL AND YOUNG, L AURA
MILTON, EZSTER CL ARK, TROY ALDERS, AND ARIEL GREY:
THANK YOU FOR HELPING ME OPEN MY EYES.
F RI E N D S /
VE N D O R S /
G R A M M AS /
LYNDI PRIEST (BEAST), I LOVE YOU. YOUR TALENT AND SPIR-
IT HAVE MOTIVATED ME MORE THAN YOU WILL EVER KNOW.
TO BRITTNEY JEFFERS, JOHN BOY, RYAN FITZGERALD, AND
ESTEVAN PADILL A: THANKS FOR PUTTING UP WITH ME. YOU
HAVE KEPT ME SANE.
VADIM AND THE ENTIRE PLOTNET CREW. THE KEY PRINT-
ING & BINDING. FL AX ART SUPPLY, ECOCOPY, KELLY PAPER,
APPLE STORE SF, BPS, AND STAPLES: THANK YOU FOR AL-
LOWING ME TO CREATE.
I LOVE YOU ALL. THANK YOU FOR YOUR LIMITLESS SUPPORT,
TRUTH, AND LOVE.
P O RT F O LI O /
D E S I G N E R /
NIGHT + DAY
AMANDA DAY
ADAYDESIGNS.COM
918.32.0048
I N ST RU C T I O N /
B I N D I N G /
PRI N T I N G /
TY PE FAC E S /
PA PE R ST O C K /
S O F TWA RE /
MARY SCOTT
ACADEMY OF ART UNIVERSITY
SCHOOL OF GRAPHIC DESIGN
79 NEW MONTGOMERY ST.
SAN FRANCISCO, CA
THE KEY PRINTING & BINDING
5849 OCEAN VIEW DR.
OAKL AND, CA 94268 / 510.595.3311
PLOTNET
98 BATTERY ST. SUITE 402
SAN FRANCISCO, CA 94111
415.762.0200
ROSEWOOD FILL
HOEFLER
UNI SANS LIGHT
NEENAH CL ASSIC CREST
SUPER SMOOTH 100 LB
ADOBE SUITE CS5
+++
T IT L E / SPIRICOM I N ST RU C T O R / ARIEL GREY+++
P G / 000