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8/17/2019 Nieve, Blaise - Marketing Strategies - Building the right relationship with the right customers.pptx
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BUILDING THE RIGHTRELATIONSHIPS WITH THE
CUSTOMERSBLAISE B. NIEVE | DAVAO DOCTORS COLLEG
MASTER OF ARTS IN NURSING
8/17/2019 Nieve, Blaise - Marketing Strategies - Building the right relationship with the right customers.pptx
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INTRODUCTION
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OBJECTIVES
At the end of th! "e#o"t, the $e%"ne"! &$$ 'to(De)ne *+!toe" e-+t./
D!*+!! t! "e$e0%n*e %nd the &%.! ho& t *%n '
1%"ne"ed/D!*+!! the d2e"ent t.#e! of *on!+e" "e$%ton
%n%1eent/ %nd
Con*e#t+%$3e the #$*%ton! of '+$dn1 the ""e$%ton!h#! &th the "1ht *+!toe"!4
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WHAT IS COSTUMER E5UIT67
Lo.%$ *+!toe"! 9 H1he" *+!toe" e-+t.
C+!toe" e-+t. %. 'e % 'ette" e%!+"e *o#%n.8! #e"fo"%n*e th%n *+""ent !%$e!
%":et !h%"e4Whe"e%! !%$e! %nd %":et !h%"e "e;e*t the
*+!toe" e-+t. !+11e!t! the f+t+"e4
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E
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CUSTOMER RELATIONSHIP GROUPS
B+tte";e! T"+e
f"end!
St"%n1e"! B%"n%*$e!
Sho"t=te" Lon1=te"
Lo&
H1h
P"o>e*ted $o.%$t.
P " o > e * t e d
# " o ) t % ' $ t .
Lo& #otent%$ #"o)t%'$t./t$e #"o>e*ted $o.%$t.
Ltt$e )t &th *o#%n.8!e"n1! %nd the" need!
Wh%t to
Don’t ianythin
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CUSTOMER RELATIONSHIP GROUPS
B+tte";e! T"+e
f"end!
St"%n1e"! B%"n%*$e!
Sho"t=te" Lon1=te"
Lo&
H1h
P"o>e*ted $o.%$t.
P " o > e * t e d
# " o ) t % ' $ t .
Potent%$$. #"o)t%'$e,t $o.%$/
Good )t &th *o#%n.8!e"n1! %nd the" need!
Wh%t to
Enjoy tor the
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CUSTOMER RELATIONSHIP GROU
B+tte";e! T"+e
f"end!
St"%n1e"! B%"n%*$e!
Sho"t=te" Lon1=te"
Lo&
H1h
P"o>e*ted $o.%$t.
P " o > e * t e d
# " o ) t % ' $ t .
P"o)t%'$e %nd $o.%$/
t"on1 )t &th *o#%n.8!
e"n1! %nd the" need!
Wh%t to
* Make corelationshto delightand nurtugro the? T+"n *+'en1 tru
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CUSTOMER RELATIONSHIP GROUPS
B+tte";e! T"+e
f"end!
St"%n1e"! B%"n%*$e!
Sho"t=te" Lon1=te"
Lo&
H1h
P"o>e*ted $o.%$t.
P " o > e * t e d
# " o ) t % ' $ t .
H1h$. $o.%$/ '+t not"o)t%'$e/
ted )t &th#%n.8! o2e"n1! %nde" need!4
Wh%t to
#mprove pselling ththeir eesservice to
%r else,
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EVALUATION
Potent%$$. #"o)t%'$e, '+t not $o.%$7
St"on1 )t &th *o#%n.8! o2e"n1! %nd the" nee
Don8t n0e!t %n.thn1 n the@Lo.%$, '+t not #"o)t%'$e7
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IMPORTANT NOTE(
D2e"ent t.#e! of *+!toe"! "ed2e"ent "e$%ton!h# %n%1e
!t"%te1e!4
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GOAL(
B+$d the "1ht "e$%ton!h#! &t
"1ht *+!toe"!4
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THAN 6OU FOR LISTENING
Refe"en*e!(
A"!t"on1, G4, ot$e", P4 4 P"n*#$e! of
1$o'%$ edton th
ed44 Edn'+"1h G%te, H%"$o&, Pe%"!on Ed+*%ton Lted4 ISBN K===