NICHOLS_UNIVERSITY.pdf

7/27/2019 NICHOLS_UNIVERSITY.pdf

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B R A N D I D E N T I T Y G U I D E L I N E S


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B R AN D I D E N TI T Y: TA R G E T A U D IE N C ES


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Primary Target Audience: In-State Students

Seventeen- and 18-year-old residents of Louisiana, predominantly those who live

within an hour and a halfs driving distance from Nicholls State University and

attend local high schools or community colleges.

These students view higher education as a crucial gateway to career opportunity

and advancement. They also value learning for its own sake; that is, they seek a

challenging experience that will lead to intellectual and personal growth. Some

of these students will enjoy the opportunity to live on campus. Others will make

the effort to commute to campus because of a determination to earn a degree

even while working and staying close to family and friends.

B R A ND I D E NT I T Y: T A R G E T A U D I E N C E S


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Secondary Target Audience: Out-Of-State Students

Seventeen- and 18-year-old students who live in states outside of Louisiana,

particularly Texas and Florida.

These students are drawn to a comprehensive university experience, one in

which they live on campus, participate in athletics and student organizations, and

form close bonds with their classmates. Most of all, they seek a varied and

demanding curriculum taught by faculty who offer individualized attention. They

enjoy being part of a community and are eager to contribute their diverse array

of talents, skills and perspectives to something larger than themselves.

B R A ND I D E NT I T Y: T A R G E T A U D I E N C E S


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B R AN D I D E N TI T Y: M E S S A G E S


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B R A ND I D E NT I T Y: M E S S A G E S

Academic strength

Nicholls offers a comprehensive range of academic programs, providing young

men and women the preparation to succeed in virtually any professional field.

Several programs including biology, business, culinary arts, education and

nursing have earned reputations second-to-none in the state. The development

of new masters programs are further fueling Nichollss rise as one of the regions

premier centers and engines of intellectual capital.


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Dynamic university

Nicholls is on the move. In recent years, it has emerged as a vibrant regional

center for scientific, technological, cultural, educational and economic leadership.

Looking confidently to the future, the University now is introducing more

selective admissions standards, attracting students from a wider geographic

area, creating a richer on-campus environment, adding new academic programs

and building new campus facilities. With its unique location in one of the worlds

great cultural crossroads, the University is also successfully positioning itself

as a school of choice for students from France, Canada, Italy, Costa Rica, Spain

and Portugal.


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Path to success

At Nicholls, students acquire the tools they need to succeed in their careers and

enjoy a lifetime of intellectual fulfillment. Coursework in a wide range of subjects

cultivates powers of analysis and interpretation, while challenging students to

write and speak with clarity and confidence crucial skills in any profession.

Valuable hands-on experiences in laboratories and in internship positions with local

businesses set Nicholls graduates apart in a competitive job market. Through

constant interaction with faculty, peers, coaches, and many others, students

develop strong interpersonal skills along with personal bonds that endure for

decades in an active alumni network. All students emerge with the desire to

become lifelong learners, the insights to serve their communities well, and the

knowledge to live as informed and responsible citizens in the 21st century.


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Personal attention

At Nicholls, faculty know students by name and as individuals. In small class-

rooms, and in one-on-one exchanges throughout the day, faculty take the time to

engage students, understand their aspirations, and encourage them to achieve

more than they had ever imagined. The mentoring relationships that develop

often endure well beyond the college years and benefit graduates as they launch

and navigate their careers. All members of the University community, from senior

administrators to residence life staff, share this deep commitment to individual

attention, creating a remarkably supportive environment for students.


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Sense of family

Nicholls is a small university with one of the safest campuses in the nation. In this

warm, welcoming setting, students are comfortable being themselves and quickly

come to feel like part of a family. This environment is shaped largely by students

from the local area. Acting as cultural ambassadors, they embody the friendliness,

generosity, sense of community and commitment to family for which south

central Louisiana is famous. Classmates easily form lifelong bonds and, as

graduates, maintain lasting emotional ties to their alma mater.


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Vibrant, welcoming culture

South central Louisiana is home to one of the worlds most unique cultures.

Students new to the region discover a mlange of languages and traditions and

experience for themselves the areas celebrated musical and culinary heritage.

On campus and off, many students develop close bonds with, and an admiration

for, the people of the region, who embrace strangers as family, cherish spending

time with others and have a love of life that permeates everything they do.


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B R AN D I D E N TI T Y: C O M P O N E N T S


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B R A ND I D E NT I T Y: C O M P O N E N T S

One powerful way in which Nicholls State University expresses its

strengthened and enhanced institutional brand is through visual design.

The pages that follow provide guidelines for the consistent use of logos,

emblems, colors, and typefaces in both print and electronic media. The

aim is to enable individuals across all offices and departments to create

distinctive communications that share and reinforce a common

University brand identity.


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B R A ND I D E NT I T Y: C O M P O N E N T S

U N I VE R S IT Y L

Nicholls States new lo

provides a clear, disti

highly visible express

brand. Consistent wit

Universitys naming s

the logo is designed t

brand awareness of, a

in, the name Nicholls

conveying the catego

University. The logo

shown in its entirety;

elements should be o

Artwork for the logo

collection of locked e

files; it should not be

for any reason.

Download University logo PMS 430


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B R A ND I D E NT I T Y: C O L OR P A L ET T E

Primary Color Palette Secondary Color Palette

C O L O R P A L E T T

The Universitys two p

colors red (PMS 187

(PMS 430) provide

foundation for all pub

The four secondary c

meant for use as acc

for purposes of varia

PMS 187 C PMS 430 C PMS 877 C PMS 432 C PMS 7477 C PMS 2757 C


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C O L O R U S A G E

These variations on t

Nicholls State logo m

in cases where the sta

tive-type gray (PMS42

not be employed for

when the method of r

is restricted to black a

or when the logo need

out against a bleed of

Working with black-and-white

reproduction: This 35% screen

of black ink replicates the logos

standard gray.

Working with color bleeds and

photos: Knock-out type allows the

logo to appear clearly atop a field

of color or photographic image.

Additional options:

These further variations on the

logo may be used at the discretion

of the designer.

B R A ND I D E NT I T Y: C O LO R U S AG E

Download 35% screen of black version Download white version Download black version


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B R A ND I D E NT I T Y: P R I N T T Y P E F A C E S

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

In t ers t at e L igh t

In t ers t at e Bo ld

A do be G aramo n d

P R I N T T Y P E F A

Designers may use th

and sans-serif fonts i

print publications.


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B R AN D I D E N TI T Y: P O S S I B L E A P P L I C A T I O N S


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B R A ND I D E NT I T Y: O P E R A T I O N A L M A T E R I A L S

O P E R A T I O N A LM A T E R I A L S

This unified system o

brings a common loo

to all University corre

The letterhead is cust

office or department

may type their officia

below their signature


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B R A ND I D E NT I T Y: P R I N T P U B L I C A T I O N S

P U B L I C A T I O N S

The consistency of lo

placement works to e

system across variou

State print publicatio

allowing for flexibility

The example provided

the appropriate place

logo; other design ele

anecdotal and for illu

purposes.


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B R A ND I D E NT I T Y: P U B L I C A T I O N S S Y S T E M S

P U B L I C A T I O N SS Y S T E M S

The consistency of lo

works to bring unity t

of related publication

academic departmen

The examples provide


the logo; other desig

are anecdotal and for

purposes.


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B R A ND I D E NT I T Y: P E R I O D I C A L S

P E R I O D I C A L S

Consistent placemen

logo helps bring cohe

magazines and other

even as cover art cha

significantly from iss



the logo; other desig

are anecdotal and for

purposes.


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B R A ND I D E NT I T Y: W E B

NichollsState University

N E WS E V E NT S C O N TA C T U S S I T E M A P

FUTURE STUDENTS CURRENT STUDENTS FACULTY & STAFF ALUMNI & FRIENDS ATHELETICS

New to Nicholls >

Request Admission Information

Programs/Degrees OfferedFee Information

Financial Aid

Admissions

Academic Campus Life Bulletin Library Administration Employment Opportunities

Continuing Education/Credit Continuing Education/Non Credit

On the Move >

Alice Arcemont is a senior inElementary Education fromMorgan City, Louisiana

News at Nicholls >

NichollsStateto CelebrateBlackHistoryMonth

Thibodaux Nicholls State University will open its month-long

celebration of Black History Month with a ceremony at noon on

Tuesday, Feb. 1 in Bollinger Memorial Student Union.

1-877-NICHOLLS

W E B

The website expresse

Universitys brand on

clean, crisp, well orga

and a consistent colo



the logo in the web e

other design element

anecdotal and for illu

purposes.


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B R A ND I D E NT I T Y: S I G N A G E

NichollsState University

> Admissions

> Atheletic center

< Student Hall

> Library

< Academic center

S I G N A G E

The Nicholls State bra

extends to all context

outdoor signage. The

provided here is anec

for illustration purpos


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A T H L E T I C S


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B R A ND I D E NT I T Y: A T H L E T I C S

The letter N does more than stand for Nicholls. It is a visual element

that builds equity in the Nicholls State University brand. It is particularly

appropriate in the context of athletics because it is highly visible and

promotes instant recognition and recall among all who see it, whether

they are watching an athletic event in person or via television. The

athletic mark is provided in three stylistic variations (without the sword,

with the sword, and with the word Colonels). Also provided are three

technical variations of the logo, for use in different printing contexts.


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A T H L E T I C M A R

The Nicholls State ath

is bold and strong, wi

shading, and dimensio

added richness and c

B R A ND I D E NT I T Y: A T H LE T I C M A R K


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This version of the m

incorporates the swor

over the years has ac

significant brand equi



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This version of the m

incorporates the nam

which over the years

significant brand equi



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C O L O R L O G OD O W NL O AD C E

One-Color, Flat Vers

Use this artwork in in

where the method of

requires the use of 1-c

artwork.

Two-Color, Flat Versi

Use this artwork in in

where the method of

cannot adequately sh

dimensions and grada

example, silk screenin

Two-Color, Beveled V

This artwork is ideal w

logos primary PMS co

be used.

Four-Color Version:

Use this artwork when

four-color process pr

A TH L ET I C B R A ND I D E NT I T Y: D O W N LO A D C E N T E R

Download 2 color flat version






Download 2 color beveled version







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B L A C K L O G OD O W N L OA D C E

Black, Flat Version:

Use this artwork in ins

where the method of p

requires the use of sim

black-only artwork.

Black, Beveled Versio

Use this artwork in ins

where the method of p

requires the use of bla

artwork.

A TH L ET I C B R A ND I D E NT I T Y: D O W N LO A D C E N T E R

Download black beveled version



Download black flat version



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NICHOLS_UNIVERSITY.pdf