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7/27/2019 NICHOLS_UNIVERSITY.pdf
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B R A N D I D E N T I T Y G U I D E L I N E S
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B R AN D I D E N TI T Y: TA R G E T A U D IE N C ES
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Primary Target Audience: In-State Students
Seventeen- and 18-year-old residents of Louisiana, predominantly those who live
within an hour and a halfs driving distance from Nicholls State University and
attend local high schools or community colleges.
These students view higher education as a crucial gateway to career opportunity
and advancement. They also value learning for its own sake; that is, they seek a
challenging experience that will lead to intellectual and personal growth. Some
of these students will enjoy the opportunity to live on campus. Others will make
the effort to commute to campus because of a determination to earn a degree
even while working and staying close to family and friends.
B R A ND I D E NT I T Y: T A R G E T A U D I E N C E S
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Secondary Target Audience: Out-Of-State Students
Seventeen- and 18-year-old students who live in states outside of Louisiana,
particularly Texas and Florida.
These students are drawn to a comprehensive university experience, one in
which they live on campus, participate in athletics and student organizations, and
form close bonds with their classmates. Most of all, they seek a varied and
demanding curriculum taught by faculty who offer individualized attention. They
enjoy being part of a community and are eager to contribute their diverse array
of talents, skills and perspectives to something larger than themselves.
B R A ND I D E NT I T Y: T A R G E T A U D I E N C E S
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B R AN D I D E N TI T Y: M E S S A G E S
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B R A ND I D E NT I T Y: M E S S A G E S
Academic strength
Nicholls offers a comprehensive range of academic programs, providing young
men and women the preparation to succeed in virtually any professional field.
Several programs including biology, business, culinary arts, education and
nursing have earned reputations second-to-none in the state. The development
of new masters programs are further fueling Nichollss rise as one of the regions
premier centers and engines of intellectual capital.
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B R A ND I D E NT I T Y: M E S S A G E S
Dynamic university
Nicholls is on the move. In recent years, it has emerged as a vibrant regional
center for scientific, technological, cultural, educational and economic leadership.
Looking confidently to the future, the University now is introducing more
selective admissions standards, attracting students from a wider geographic
area, creating a richer on-campus environment, adding new academic programs
and building new campus facilities. With its unique location in one of the worlds
great cultural crossroads, the University is also successfully positioning itself
as a school of choice for students from France, Canada, Italy, Costa Rica, Spain
and Portugal.
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B R A ND I D E NT I T Y: M E S S A G E S
Path to success
At Nicholls, students acquire the tools they need to succeed in their careers and
enjoy a lifetime of intellectual fulfillment. Coursework in a wide range of subjects
cultivates powers of analysis and interpretation, while challenging students to
write and speak with clarity and confidence crucial skills in any profession.
Valuable hands-on experiences in laboratories and in internship positions with local
businesses set Nicholls graduates apart in a competitive job market. Through
constant interaction with faculty, peers, coaches, and many others, students
develop strong interpersonal skills along with personal bonds that endure for
decades in an active alumni network. All students emerge with the desire to
become lifelong learners, the insights to serve their communities well, and the
knowledge to live as informed and responsible citizens in the 21st century.
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B R A ND I D E NT I T Y: M E S S A G E S
Personal attention
At Nicholls, faculty know students by name and as individuals. In small class-
rooms, and in one-on-one exchanges throughout the day, faculty take the time to
engage students, understand their aspirations, and encourage them to achieve
more than they had ever imagined. The mentoring relationships that develop
often endure well beyond the college years and benefit graduates as they launch
and navigate their careers. All members of the University community, from senior
administrators to residence life staff, share this deep commitment to individual
attention, creating a remarkably supportive environment for students.
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B R A ND I D E NT I T Y: M E S S A G E S
Sense of family
Nicholls is a small university with one of the safest campuses in the nation. In this
warm, welcoming setting, students are comfortable being themselves and quickly
come to feel like part of a family. This environment is shaped largely by students
from the local area. Acting as cultural ambassadors, they embody the friendliness,
generosity, sense of community and commitment to family for which south
central Louisiana is famous. Classmates easily form lifelong bonds and, as
graduates, maintain lasting emotional ties to their alma mater.
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B R A ND I D E NT I T Y: M E S S A G E S
Vibrant, welcoming culture
South central Louisiana is home to one of the worlds most unique cultures.
Students new to the region discover a mlange of languages and traditions and
experience for themselves the areas celebrated musical and culinary heritage.
On campus and off, many students develop close bonds with, and an admiration
for, the people of the region, who embrace strangers as family, cherish spending
time with others and have a love of life that permeates everything they do.
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B R AN D I D E N TI T Y: C O M P O N E N T S
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B R A ND I D E NT I T Y: C O M P O N E N T S
One powerful way in which Nicholls State University expresses its
strengthened and enhanced institutional brand is through visual design.
The pages that follow provide guidelines for the consistent use of logos,
emblems, colors, and typefaces in both print and electronic media. The
aim is to enable individuals across all offices and departments to create
distinctive communications that share and reinforce a common
University brand identity.
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B R A ND I D E NT I T Y: C O M P O N E N T S
U N I VE R S IT Y L
Nicholls States new lo
provides a clear, disti
highly visible express
brand. Consistent wit
Universitys naming s
the logo is designed t
brand awareness of, a
in, the name Nicholls
conveying the catego
University. The logo
shown in its entirety;
elements should be o
Artwork for the logo
collection of locked e
files; it should not be
for any reason.
Download University logo PMS 430
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B R A ND I D E NT I T Y: C O L OR P A L ET T E
Primary Color Palette Secondary Color Palette
C O L O R P A L E T T
The Universitys two p
colors red (PMS 187
(PMS 430) provide
foundation for all pub
The four secondary c
meant for use as acc
for purposes of varia
PMS 187 C PMS 430 C PMS 877 C PMS 432 C PMS 7477 C PMS 2757 C
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C O L O R U S A G E
These variations on t
Nicholls State logo m
in cases where the sta
tive-type gray (PMS42
not be employed for
when the method of r
is restricted to black a
or when the logo need
out against a bleed of
Working with black-and-white
reproduction: This 35% screen
of black ink replicates the logos
standard gray.
Working with color bleeds and
photos: Knock-out type allows the
logo to appear clearly atop a field
of color or photographic image.
Additional options:
These further variations on the
logo may be used at the discretion
of the designer.
B R A ND I D E NT I T Y: C O LO R U S AG E
Download 35% screen of black version Download white version Download black version
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B R A ND I D E NT I T Y: P R I N T T Y P E F A C E S
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
In t ers t at e L igh t
In t ers t at e Bo ld
A do be G aramo n d
P R I N T T Y P E F A
Designers may use th
and sans-serif fonts i
print publications.
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B R AN D I D E N TI T Y: P O S S I B L E A P P L I C A T I O N S
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B R A ND I D E NT I T Y: O P E R A T I O N A L M A T E R I A L S
O P E R A T I O N A LM A T E R I A L S
This unified system o
brings a common loo
to all University corre
The letterhead is cust
office or department
may type their officia
below their signature
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B R A ND I D E NT I T Y: P R I N T P U B L I C A T I O N S
P U B L I C A T I O N S
The consistency of lo
placement works to e
system across variou
State print publicatio
allowing for flexibility
The example provided
the appropriate place
logo; other design ele
anecdotal and for illu
purposes.
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B R A ND I D E NT I T Y: P U B L I C A T I O N S S Y S T E M S
P U B L I C A T I O N SS Y S T E M S
The consistency of lo
works to bring unity t
of related publication
academic departmen
The examples provide
the appropriate place
the logo; other desig
are anecdotal and for
purposes.
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B R A ND I D E NT I T Y: P E R I O D I C A L S
P E R I O D I C A L S
Consistent placemen
logo helps bring cohe
magazines and other
even as cover art cha
significantly from iss
The example provided
the appropriate place
the logo; other desig
are anecdotal and for
purposes.
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B R A ND I D E NT I T Y: W E B
NichollsState University
N E WS E V E NT S C O N TA C T U S S I T E M A P
FUTURE STUDENTS CURRENT STUDENTS FACULTY & STAFF ALUMNI & FRIENDS ATHELETICS
New to Nicholls >
Request Admission Information
Programs/Degrees OfferedFee Information
Financial Aid
Admissions
Academic Campus Life Bulletin Library Administration Employment Opportunities
Continuing Education/Credit Continuing Education/Non Credit
On the Move >
Alice Arcemont is a senior inElementary Education fromMorgan City, Louisiana
News at Nicholls >
NichollsStateto CelebrateBlackHistoryMonth
Thibodaux Nicholls State University will open its month-long
celebration of Black History Month with a ceremony at noon on
Tuesday, Feb. 1 in Bollinger Memorial Student Union.
1-877-NICHOLLS
W E B
The website expresse
Universitys brand on
clean, crisp, well orga
and a consistent colo
The example provided
the appropriate place
the logo in the web e
other design element
anecdotal and for illu
purposes.
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B R A ND I D E NT I T Y: S I G N A G E
NichollsState University
> Admissions
> Atheletic center
< Student Hall
> Library
< Academic center
S I G N A G E
The Nicholls State bra
extends to all context
outdoor signage. The
provided here is anec
for illustration purpos
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A T H L E T I C S
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B R A ND I D E NT I T Y: A T H L E T I C S
The letter N does more than stand for Nicholls. It is a visual element
that builds equity in the Nicholls State University brand. It is particularly
appropriate in the context of athletics because it is highly visible and
promotes instant recognition and recall among all who see it, whether
they are watching an athletic event in person or via television. The
athletic mark is provided in three stylistic variations (without the sword,
with the sword, and with the word Colonels). Also provided are three
technical variations of the logo, for use in different printing contexts.
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A T H L E T I C M A R
The Nicholls State ath
is bold and strong, wi
shading, and dimensio
added richness and c
B R A ND I D E NT I T Y: A T H LE T I C M A R K
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A T H L E T I C M A R
This version of the m
incorporates the swor
over the years has ac
significant brand equi
B R A ND I D E NT I T Y: A T H LE T I C M A R K
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A T H L E T I C M A R
This version of the m
incorporates the nam
which over the years
significant brand equi
B R A ND I D E NT I T Y: A T H LE T I C M A R K
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C O L O R L O G OD O W NL O AD C E
One-Color, Flat Vers
Use this artwork in in
where the method of
requires the use of 1-c
artwork.
Two-Color, Flat Versi
Use this artwork in in
where the method of
cannot adequately sh
dimensions and grada
example, silk screenin
Two-Color, Beveled V
This artwork is ideal w
logos primary PMS co
be used.
Four-Color Version:
Use this artwork when
four-color process pr
A TH L ET I C B R A ND I D E NT I T Y: D O W N LO A D C E N T E R
Download 2 color flat version
Download 2 color flat version
Download 2 color flat version
Download 1 color flat version
Download 1 color flat version
Download 1 color flat version
Download 2 color beveled version
Download 2 color beveled version
Download 2 color beveled version
Download 4 color beveled version
Download 4 color beveled version
Download 4 color beveled version
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B L A C K L O G OD O W N L OA D C E
Black, Flat Version:
Use this artwork in ins
where the method of p
requires the use of sim
black-only artwork.
Black, Beveled Versio
Use this artwork in ins
where the method of p
requires the use of bla
artwork.
A TH L ET I C B R A ND I D E NT I T Y: D O W N LO A D C E N T E R
Download black beveled version
Download black beveled version
Download black beveled version
Download black flat version
Download black flat version
Download black flat version