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Old Media
- Ancient Rome - They were carved in metal or stone and posted in public places
- China - “bulleting of the court” and it was handwritten on silk and read by government officials.
Old Media
Newspapers
Television Radio - mediated culture - These messages promote not only products, but moods, attitudes, and a sense of what is and is not important - the concept of celebrity
Old media X New media(by Lev Manovich)
digital analog
discrete representation continous
perfect copy poor copy
easy to distribute/access
hard to distribute/access
interactive static
physical virtual
mass unique
Old media X New media(by Lev Manovich)
Specific printing time Instant
Local area Worldwide, local
None anytime
Not convenient Computer, phone, tablet
Hard to track Track everything
Yes No restrictions
Old Media New Media
Lead Time
Reach
Flexibility for changes
Convenience
Tracking
Restricted ad space
5 principles by Lev Manovich„The Language of New Media“
1. Numerical Representation – „media becomes programmable“
2. Modularity – „fractal structure of new media“
3. Automation – „The human can be removed from the creative process, at least in part.“
4. Variability - „media as a liquid“
5. Transcoding - two layers of media, the "computer" layer and the "cultural" layer. The computer layer is the functional layer, whereas the culture layer is more of the meaning behind the function from a human perspective.
New media includes
Web sites streaming audio and video chat rooms e-mail online communities Web advertising DVD and CD-ROM media virtual reality environments integration of digital data with the
telephone, such as Internet telephone digital cameras mobile computing
Effects of the Internet
the cost of production and distribution decreasing
lack of advantages based on physical space and on time production
Effects of the Internet
Illegal music distributionhttps://www.youtube.com/watch?v=rqxJqPx7oak