Upload
adeodavidson
View
328
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Academic Presentation on Public Relations in NGO and Activism
Citation preview
PR in NGO and Activism
AN INTRODUCTION
What are NGO’s
Non-profit, voluntary citizens group organized on a local, national or international level.
Service and humanitarian functions, bring citizen concerns to Governments, advocate and monitor policies and encourage political participation through provision of information.
Provide analysis and expertise, serve as early warning mechanisms and help monitor and implement international agreements. institution.
Source: The Executive Committee of Non-Governmental Organizations Associated with The United Nations Department of Public Information
What are NGO’s
Charities
Activist organizations
Foundations
Unions
Three main groups of NGO’s
1 - Service delivery
Three main groups of NGO’s
2 - Advocacy
Three main groups of NGO’s
3 - Campaigning
PR roles
FundraisingCharities ; deal with members ; measurable
vs
Marketing Consumer facing ; measurable; 70 % of PR =MPR
Campaign
Aims
Individual behavior change
Social behavior change
Structural or institutional policy change
Campaign Planning
Research
Implementation
Evaluation
Analysis
Strategic
Plan
Stakeholder Analysis
Practioners view
Within NGO’s Creative professional
field
Within Corporate
Threat
Energy Efficiency Campaign in BC, Canada
Core Relations
Fundraising
Members
Communication
Fundraising
Marketing
Colleagues in the field
Human Resources
CEO
Finance
Campaigns
Policy
Communications
Tactics and Strategic Approach
Insider Outsider
Reformist
Radical
Trend
• On-line activism • Clicktivism
Thank you, and I hope you are enjoying my blog!
Adriana de Oliveira-Davidson, MA PR Candidate
University of Westminster