Upload
jeff-ciecko
View
223
Download
1
Tags:
Embed Size (px)
Citation preview
Finding & Connecting with Your Non-Customers Through Social Media
Finding followers, engaging, building relationships and growing your “fans”
About Me
� Jeff Ciecko
� Social Media Junkie� Co-Owner CK Golf Solutions Ltd.� PGA of Canada Class A Member� Past Golf Industry Positions
� General Manager - Nicklaus North� General Manager - Salmon Arm Golf
Club� Head Professional - Rivershore Golf
Links
I have no HTML Programming
Skills
For this event
#GBC2012
Today’s Rules…
What is Social Media?
What did we do BG?
� The Internet has only been around since the 90’s� Web 1.0
� Web pages, @hotmail email addresses� Web 2.0
� @yourcompany email, more content, more updating� Web 3.0
� User generated content, sharing, constant updating, CARING…
� We’ve had social media
for thousands of
years.
The Social
Era
Push Messaging vs. Conversation� Push Messaging
� Email, television and radio
� Direct consumer 'hard' selling
� Conversation
� Social media
� Consumer 'soft' selling (recommendations)
Is Social Media a Fad?
� Social Media Revolution Video� http://youtu.be/QUCfFcchw1w
� Created by Socialnomics – November 2012
Traditional vs. Social Media
� Reach
� Accessibility
� Use-ability
� Instantaneous
� Permanence
� “You no longer own your brand, but you can lead your brand” ~ Shane Gibson
Blogging
� Most important social tool…
� Commentary, news, online diaries, sharing
� Text, images, links
� Ability to comment
� Wordpress, Blogger
� Your own website
Twitter.com
� Micro Blogging
� Engagement
� Following and Followers - streams
� Businesses Share: Commentary, News, Links
� @Replies (Conversation)
� Retweets (RT @CKGolfSolutions …) Sharing
� “Family reunion meets high school” – Shane Gibson
� Businesses Sharing: Commentary, News, Links, Promotions and contests
� Friends
� Networks
� Engagement
� Fan page vs. Personal page
� Info/Profile – complete in full
� Engage – don’t overly restrict
� Link to pages & people
� Notes page
� Mobile posting
Mobile
Mobile
� Most important marketing avenue of 2012
� Just because your website appears on smart phones does not mean it is mobile!
� You need a 2013 mobile strategy – social media or not
� Relatively low cost
� Test your website… and your booking engine!
� m.yourwebsite.com or xyzgolfclub.com/mobile
Search
How search is changing…
� Search is learning about you (each has it’s own)
� SEO Keywords – no more static pages
� Social Media = How we heard about a new product
� Search = How we find out details about the product
� Social Search = FB posts, Tweets, Blogs about the product (recommendations)
Twitter.com/search
� Search
� Hashtags (#followedbywords)
� Airport Codes/ Cities
� Keywords
� Professional Sports Teams
Facebook.com Search
� Tagging
� Search
� People
� Companies
� Brands
Linkedin / Google+ / Pinterest� 95% of employers using LinkedIn
� Fastest growing social network
� Search
� People
� Companies
� Brands
Engagement
It’s about ENGAGEMENT
� Don’t get lost in the numbers
� Your profile
� Who to friend or follow
� Build the relationship
� It takes time
The Metrics of SOCIAL
� Shares
� Comments
� Likes
� @Replies
� RT’s
� Blogging
� Comments
� Linking
What to post
� 75% share/conversation, 25% promotional
� Use Google alerts for content
� What is your customer interested in?
� What is your staff team interested in?
� Use links and hashtags in posts
Who should post/ When to post
� Everyone in your organization
� Golf Course Superintendent
� Who owns the tweets?
� FB = early morning, early evening, weekends
� Twitter = mid morning, lunch, Mon-Thur evening
How often to post� FB = every 12 hours
� Twitter = 5 to 10 times per day
� LinkedIn = 1 to 5 times per day
� Google+ = 1 to 4 times per day
� Pinterest = 1 to 3 times per day
� Blog – 1 to 2 times per week
Selling in 2013
� Follow your current customers
� Search your potential customers and leads
� Get personal
� Have your sales team and front line staff keep detailed search & contact records
� eNewsletter
Final Thoughts
� Start with one and be AWESOME!
� 90% of consumers trust peer recommendations
� It’s a marathon, not a sprint
� Social Media is about people
� Interact and Share more than you Push
� If you wouldn’t say it on the phone, don’t say it on Social Media
� Four words to Social Media success…
Thank you! Look forward to connecting on Social.
Jeff office/cell: 604-506-2226 email: [email protected]: @ckgolfsolutions Facebook: facebook.com/ckgolf