March 14, 2013

Mark Gray Managing Director Australia, Asia Pacific

Lesley Schwartz Amazon Global Selling

Selling on Amazon with ChannelAdvisor.

Amazon: Selling Lifecycle

Get Products Listed Compete to Win the

Buy Box

Product Sales

**Sales results may vary**

Fulfill Orders

Get Buyer Feedback

Amazon: Selling Lifecycle

Get Products Listed Compete to Win the

Buy Box

Product Sales**Sales results may vary**

Fulfill Orders

Get Buyer Feedback

• Categories requiring Amazon’s approval

Category Restrictions

• Refer to Amazon’s inventory File Templates and Browse Tree Guides

Amazon Required Data

• Create the needed attributes and populate with Amazon valid values

Inventory Preparation

4

Amazon: Listing Guidelines

5

Review: Amazon Template

Static Text

Predefined List

Inventory Field

Business Rule

Lookup List

6

Product Status View

Search for Products by SKU or Title

Sort by Amazon Listing Status and Sync Status

Sort for SKUs based on multiple criteria

Edit Individual SKUs

View SKU Product Performance

Export items to a spreadsheet

Marketplaces > Amazon > Products > Product Status

Amazon: Selling Lifecycle

Get Products Listed Compete to Win the

Buy Box

Product Sales**Sales results may vary**

Fulfill Orders

Get Buyer Feedback

Amazon – Shopping Experience

confidential 9

Customer Metrics

Source: US Seller Central Updated: 01/29/2013

Amazon: Price Optimisation

Items stand out

Buyers trust Amazon

Super Saver and Prime Shipping

24 x 7 Amazon Customer Service

Amazon: FBA - Fulfillment by Amazon

Amazon: Selling Lifecycle

Get Products Listed Compete to Win the

Buy Box

Product Sales**Sales results may vary**

Fulfill Orders

Get Buyer Feedback

13

Amazon: 360 Dashboard

Sales and Order History

Product Listing Status

Top-performing Products

Seller ReputationMarketplaces > Amazon > Products > Overview

14

Amazon Dashboard: Sales and Order History

Sales History

(Day, Week, Month or Quarter)

GMV Sales

OrdersAOV Sales

15

Amazon Dashboard: Top Performing Products

Top 10 Products

Product Title and

SKU

Sales and

Quantity Sold

Total Available Quantity

16

Amazon: Product Performance View

Side-by-side comparison with the Amazon Product Detail page

Day-to-day performance of a specific SKU on Amazon

Trouble shoot any listing errors for a specific SKU

Marketplaces > Amazon > Products > Product Performance

Amazon: Selling Lifecycle

Get Products Listed Compete to Win the

Buy Box

Product Sales**Sales results may vary**

Fulfill Orders

Get Buyer Feedback

18

Order Fulfillment: Process

Orders imported into ChannelAdvisor

Orders are fulfilled by seller or FBA

Tracking information is sent to Amazon

Seller processes refunds

Fulfillment by Amazon: Process Overview

Amazon Ships Products to Customers

Amazon Picks and Packs Your Products

Customer Purchases Your Products

Amazon Stores Your Products

Send Products to Amazon

Amazon: Selling Lifecycle

Get Products Listed Compete to Win the

Buy Box

Product Sales**Sales results may vary**

Fulfill Orders

Get Buyer Feedback

21

Amazon Dashboard: Seller Reputation

Order Defect Rate

Buy Box %

Orders Needing to Ship

Buyer Claims

Buyer Feedback

Most Recent Negative Feedback

22

Resources: Amazon Getting Started Guide

Amazon Tutorials and Training:

http://www.amazonservices.com/content/seller-resources-how-to-

guides.htm

ChannelAdvisor Training:

https://ssc.channeladvisor.com/howto/amazon-us-marketplace

23

Resources: Amazon Videos

For further information about ChannelAdvisor please contact ausales@channeladvisor.com or 1 300 887 239 For further information about Amazon China please contact schwartl@amazon.com or call +0012067653882

confidential 24

Thank you!