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NEXT MARKETING RETAINER PACKAGE
LEVEL THREE 2014
t 03 8060 8544 ⎟ [email protected] ⎟ nextmarketing.com.au Page 2
RETAINER PACKAGE
RETAINER PACKAGE – LEVEL THREE
OVERVIEW
Next Marketing retainer packages are designed to give you flexibility, yet structure in the marketing activity for your business.
The packages provided here are examples of what are available, to give you an idea of how we can help.
In most instances we tailor a package to suit.
BUDGET & SIZE OF BUSINESS
The level three retainer package is ideal for clients who have a marketing budget starting from $80K per year.
Next Marketing clients spend, on average, between 7-10% of turnover on marketing each year.
MINIMUM COMMITMENT
The minimum commitment for a Next Marketing retainer package is six months.
STRUCTURE & FLEXIBILITY
If during the initial six-month period (or thereafter) there is a larger marketing project to complete, which is outside the agreed retainer package, then there is no need to change the package, we will simply quote that additional work as an ad hoc project.
COST
The cost for the level three package is $4,400 plus GST per month.
TIME TAILOR MADE PACKAGES
If you would like Next Marketing to tailor a package to suit your needs, just ask.
t 03 8060 8544 ⎟ [email protected] ⎟ nextmarketing.com.au Page 3
RETAINER PACKAGE DETAILS
DETAILS OF LEVEL THREE PACKAGE
OVERVIEW
To ensure that communication is maintained and work is completed in as short of time as possible, we schedule in regular meetings and touch points, these include –
§ Three client meetings per month– meeting is held at client’s office or Next Marketing's office.
§ One phone meeting – to be held in between face to face meetings, if necessary.
MARKETING EXECUTIONS
Here are some of the examples of what we can do each month, we are always adding new things to this list and can tailor to suit your specific requirements, current activity include
§ Development of marketing campaigns and coordinating all elements
§ Managing social media.
§ Organising events
§ PR – exploring media opportunities
§ Researching speaking opportunities
§ Copywriting (blogs, eBooks, press releases etc.)
§ Proof reading
§ Advertising campaigns
§ Technical assistance – such as video editing
§ Email coding
§ Website CMS management (Wordpress or Joomla)
§ Graphic design
§ Desk top publishing
§ SEO support
§ Ad words management
§ Phone marketing
§ Data entry
§ Database building
§ Management of third parties such as printers.
TIME ALLOCATION FOR LEVEL THREE
39 hours per month.
Page 5 t 03 8060 8544 ⎟ [email protected] ⎟ nextmarketing.com.au
THE NEXT MARKETING TEAM
PEOPLE
Next Marketing is a small Marketing Agency.
JO MACDERMOTT AFAMI CPM
Jo combines 15 years experience as a marketing professional with a down to earth, organised and honest approach. A broad background in the corporate world, along with her experience in small business marketing gives Jo the unique ability to work effectively with a range of different businesses and industries.
Jo has a reputation as a successful small business marketing expert through Dynamic Business, Flying Solo and Anthill.
Jo also regularly writes for Dynamic Business and is a regular contributor to Flying Solo.
TEAM
Other team members include –
§ Melanie and Maria, Marketing Assistants
§ Jodi and Lina, Graphic Designers
§ Annette, Office Manager.
Jo Macdermott oversees all of the
Next Marketing retainer clients.
Page 6
t 03 8060 8544 ⎟ [email protected]
t 03 8060 8544 ⎟ [email protected] ⎟ nextmarketing.com.au
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM
AWARD WINNER 2012
FENIX RESTAURANT & EVENTS
Next Marketing wrote a Marketing Plan for Fenix Restaurant & Events covering four different and unique business units. They were:
§ Restaurant
§ Events
§ Weddings
§ Corporate.
Fenix had been in business for over ten years however, had been through major shifts in direction, which had weakened the brand.
Also, the business was not capitalising on the exposure that its owner, Gary Mehigan, achieved through Channel Ten’s MasterChef.
Next Marketing delivered a clear strategy to move forward.
Furthermore, one of the marketing programs developed by Next Marketing for Fenix known as ‘Fenix goes to the bridal expo’ won a Victorian finalist award in the 2012 Australian Marketing Institute’s Awards Excellence program.
The campaign delivered by Next Marketing led to a:
§ 266% increase in sales and a
§ 1759% return on marketing investment
Further details are available here: http://www.nextmarketing.com.au/blog/2012/04/ marketing-awards-2012/
Page 7
t 03 8060 8544 ⎟ [email protected]
t 03 8060 8544 ⎟ [email protected] ⎟ nextmarketing.com.au
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM
AWARD WINNER 2013
NEXT MARKETING PROJECT
In April 2012, the Next Marketing website was nowhere to be seen on Google, and it wasn’t generating any leads for the business.
Jo Macdermott from Next Marketing recognised that if the business was going to expand, the website needed to start working more effectively, but there were a number of problems that needed to be addressed.
These included –
1. Structural issues with the site 2. Skill set of the current team 3. No previous SEO work 4. Design issues.
With this in mind, Next Marketing took a course of action that led to a complete overhaul of the site, the Next Marketing team, and a creative rebranding of the entire business.
The actions included:
1. Finding a new designer and a visual overhaul of the Next Marketing branding
2. Finding the right keywords and testing via Google AdWords
3. Changing the Next Marketing logo 4. On and off-page website optimisation 5. Social media updates 6. Media releases 7. Ongoing website fixes. The results.
By April 2013, average monthly visits had increased by:
1. Total visits +35% 2. Google organic traffic +47% 3. Traffic from other sources +28%.
Furthermore, this marketing program won a Victorian finalist award in the 2013 Australian Marketing Institute’s Awards Excellence program.
Further details are available here: http://www.nextmarketing.com.au/2013/09/marketing-agency-next-marketing-victorian-finalist-in-2013-awards-program/
Page 8 t 03 8060 8544 ⎟ [email protected] ⎟ nextmarketing.com.au
NEXT MARKETING CLIENTS
SOME OF OUR CLIENTS INCLUDE
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TESTIMONIALS
“I commend Jo for adding significant value to our business, giving us direction and definitely keeping us on track. And for helping us to be much more diligent with our marketing.”
Paul Romanella General Manager FENIX
“Jo was very communicative at all steps of the process, and expertly answered all of my questions. I had my reservations about the value of a marketing expert, but Jo’s knowledge and experience are high-value.”
Ashley Anderson Principal LITTLE RED WRITING CO
“I cannot recommend Jo highly enough. She is the MOST PROFESSIONAL consultant I have ever hired. She does what she says she will do and more on time and beyond expectation doubled with constant follow up. Best value for money I have ever spent on a consultant.”
ARGYRO GAVALAS
“I worked with Jo Macdermott and the Next Marketing team for various marketing projects. The work that was delivered was to a high standard and always completed on time. Jo is easy to work with and has a strong commercial focus. I am happy to highly recommend the services of Next Marketing.”
Zed Morrey Partner TREW RESULTS
“Jo is a great marketer, contributor, blogger and colleague. She is regularly published in the Australian online marketing sphere. I consider her someone I’m delighted to recommend. Cheers Jo”
Jennifer Bishop Director CONTENT& COPY AUSTRALIA
“We worked with Next Marketing on an Industry event for 12.12.12. The Next Marketing team delivered the project with great professionalism, promptness and detail and we were thrilled with the result. The concepts and final designs were unique and stood out and helped us to achieve our business goals."
Simone Reaper
THANK YOU FOR YOUR CONSIDERATION
NEXT MARKETING JO MACDERMOTT
AFAMI CPM
