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7/31/2019 Next Generation Mobile Banking
http://slidepdf.com/reader/full/next-generation-mobile-banking 1/16
Mobile Banking
23 November 2011
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Introduction
Douglas Blakey, Editor
Retail Banker Interactive
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Christo Vrey, ManagingExecutive of DigitalChannels, ABSA
Chandrashekar Rao Kuthyar Senior Product Line Manager Finacle
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Chandrashekar Rao Kuthyar
Senior Product Line Manager
Finacle
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Mobile banking landscape : A bank’s perspective
PRESENT FUTURE
Independent mobile banking budgetand strategy
Unified sales, marketing budgets andstrategies across channels
Channel focused services Mobile enabled multi-channel services
Vendor dependent service with
little flexibility
Generic marketing for all
customer profiles
Enterprise wide platform for building
and launching in-house apps
Segmented and context sensitive
marketing
Limited ecosystem enablement Out of box ecosystem support
Basic security framework End to end security (AML/Fraud checks)
Ancient customer servicing and
basic reporting
Walled-garden approach to
customer advisory
Smart servicing & comprehensive
reporting and analytics
Holistic customer profile information
leading to effective upsell/cross-sell
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Next generation mobile banking: What will it look like ?
Channel enriched banking with seamless
experience across channels.
Technology agnostic through multipledevices/browsers/channels.
Highly personalized & superior user experience
with powerful targeted location-based offers &
augmented reality.
Multi-channel transactions such as cardless cash
withdrawal.
5Smart advisory services.
Proactive consumer servicing with
comprehensive reporting & analytics.
Adaptive authentication, Smart Integration withcloud.
Easy integration with banking & merchant
ecosystem by partnering with best-of-breed
players.
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Checklist for next generation mobile banking strategy
Clearly defined objectives
and strategy for channel
transformation
; Successful customer
onboarding, inclusion &
adoption through mobile
; Scalability & enterprise
wide flexibility
; Available on all/preferred
devices, browsers &
channels
; Easy integration with
existing systems
; Context sensitive
marketing for segmented
customers
; Interactivity & intelligence
for informed financial
management
; Smart servicing and
analytics
;
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Christo Vrey,Managing Executive ofDigital ChannelsABSA
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Overview of ABSA mobile services
• WAP-based mobile internet banking... rich interface, wide range of features
• WIG based (secure SMS) banking... quick, convenient
• Cellphone Banking Lite via USSD... available on any handset, simple to use
• www.absa.mobi... value-added services, appeals to youth segment
Different delivery platformsallow us to offer choice andcater for varying needs, levelsof sophistication, maturity, and handset capabilities
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ABSA customers
• Over three million registered for one or more mobile banking services
• 2011 sees a 65% YoY rise in transaction volumes • Over R10 billion in transaction values this year
• Almost a billion SMSes sent to mobile devices this year... transaction
notifications, logon alerts, security codes, marketing etc
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Variety of services and features
• Account information – mini-statements, balance enquiries, request
archived statements via email
• Payments – once-off, beneficiaries, bill payments
• Money transfer – CashSend (local), Western Union (international)
• Prepaid purchases – cellular airtime and electricity
• Insure – prepaid funeral, life
insurance
• Loans – end-to-end fulfilment,
leads for larger loans,
mortgages, credit card
• Apply – for Savings products
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Generating the awareness
• 200 dedicated digital sales promoters’ nationwide
• Touchscreen educational tools in branches
• Five million educational MMSes sent this year
• Regular campaigns, incentives, free airtime giveaways
• An organisational mindset shift... “transactional migration”
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Where are we going? “Buy/pay anywhere for anything, anytime”
... Mobile (contactless) payments... Mobile virtual wallets
Bill Presentmentand Payment
Online Shopping
Pay for Parking
m Direct
Pay for
Transport
Pay at the till
Mobile Tickets
Manage andreceivediscounts,vouchersand rewards
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Christo Vrey,
Managing Executive ofDigital ChannelsABSA
Q&A
Chandrashekar Rao Kuthyar
Senior Product Line Manager
Finacle
Douglas Blakey, Editor
Retail Banker Interactive
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This webinar will be available for replay at Retail Banker Interactive from 24November 2011
The next webinar in this series is on Thursday 15th December at 14:00 GMT and
looks at innovation with BAI award winner La Caixa. Please register by followingthe links at the www.retailbankerinteractive.com site.
Thanks for joining in. Please let us know what you’d like to hear about in futureand help shape our programme. Email: [email protected].