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Next Generation Mass-Scale On-Demand Technology. Technology. DINA ™ is the only state-of-the-art platform solution in the world that can deliver on-demand mass data to mass audiences Able to serve millions and millions of on-demand customers without breaking your wallet or the network - PowerPoint PPT Presentation
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Next Generation
Mass-Scale On-Demand Technology
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Technology
DINA™ is the only state-of-the-art platform solution in the world that can deliver on-demand mass data to mass audiences
Able to serve millions and millions of on-demand customers without breaking your wallet or the network
Over 95% savings on both system cost and bandwidth requirement comparing to unicast system
First impression – mass-scale VOD service
Codec independent
DINA™ is a distribution methodology rather than a compression technology – hence one can stream CBR / VBR MPEG-1/2/4, H.264, or even HDTV when it comes along
Worldwide patented and patent pending technology
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Traditional delivery Unicast
Private channel to each user Expensive capital investment
e.g. each server handles 500 users → 2,000 servers to handle 1M users
Expensive running cost Provision bandwidth for each user Easily >1,000Gbps network bandwidth for 1 millions users
Un-scalable model – increase users and one has to increase bandwidth and server resource
Dimensioning leads to User blocking – unacceptable Sacrifice of hottest content - unacceptable
Pure Multicast / Broadcast Nothing more than another traditional TV channel
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Problem with Unicast Delivery Variable cost business model
When the user base grows More and more capital investment More and more bandwidth requirement
Undesirable (bad) business model
System dimensioning sacrifices the hottest contents Marketing wants
the hottest contents (e.g. Lord of the Rings) in order to grow subscriber base
No user blocking / no system dimensioning Engineering forbids hottest content
Avoid system overload
Dilemma Build a humongous system first? Settle for a small market?
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DINA™ On-Demand delivery
Extremely cost effective System cost – 95+% savings over unicast systems Bandwidth requirement – 95+% savings over unicast systems
Fully scalable Scales with amount of contents Serves unlimited users with a fixed bandwidth Does not require system dimensioning Incremental revenue becomes pure profit!
No need to increase investment as revenue ()user base) ramps up If this type of business model doesn’t’ make money, nothing will
For every single user Independent instant startup, full interactive functions (infinite
Pause, Resume, Jump, Stop, FF, RWD) No need for local storage (i.e. no hard disk storage) - reduces
piracy issues
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What this means to an operator
Subscriber base
$
unic
ast s
et u
p co
st
operatio
n reve
nue
unicast running co
st
DINA™ running cost
DINA™ set up cost
Unicast gross margin
DINA™ gross margin
Substantially higher profit over unicast operation
DINA™ & unicast cross over point. Typically 3,000 users
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Technical comparison
DINA™
On-Demand
Competition
UnicastNVOD
(15 min.)
Instant start-up Yes Yes No
Network Requirement 3.2Gbps 1,500Gbps ~1Gbps
Scalability Content User Content
Unlimited Concurrent User Yes No Yes
Interactivity (Pause etc.) Yes Yes No
System Cost Very Low Very High Very Low
100 movies (200 hours) at 1Mbps serving 1.5M users
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DINA™ Platform
In the next few slides, we shall illustrate why
DINA™ is really a
PLATFORM
by which other value-added on-demand
services can be created on top
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DINA™ opportunities
Mass scale Movies-On-Demand (current)
TV-On-Demand SL
Live TV-On-Demand
On-Demand Platform
Other mass scale on-demand data delivery service
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DINA™ Mass Scale VOD
Well understood operation No need to educate the consumers
Service well received
Only DINA™ can allow an effective and affordable mass scale VOD operation Market the hottest content (e.g. Spiderman,
Lord of the Rings, Star Wars)
Infinite concurrent user One DINA™ system to cover all subscribers as
far as your network can reach
No dimensioning whatsoever
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DINA™ TV-On-Demand SL An all new home TV entertainment mode
A natural extension from mass scale movies-on-demand
Don’t limit yourself to movies; also include hot TV programs
For those TV channels sans live events (SL), every program of the day can become an on-demand item
Dedicated channels like Disney On Demand, H&G On Demand, Discovery On Demand etc.
If needed, one can still have one single broadcast stream to mimic a preset broadcast channel
Easy and inexpensive to operate – Spurs content aggregators/producers to run their own TVOD channels
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DINA™ Live TV-On-Demand An all new home TV entertainment mode
Take a normal broadcast channel and author On-Demand entry points on-the-fly
A few minutes into a program’s broadcast, it can already become an on-demand item for selection
Users can choose to watch the live signal feed
Users can also jump to On-Demand programs where entry points have been authored
The time/channel concept to a normal TV service is totally abolished – prime program (instead of prime time) model
Live TVOD can become a citywide Network PVR!
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DINA™ On-Demand Platform Set up DINA™ platforms for lease
Generate multiple income while saving cost!
Encourage other On-Demand TV channels to appear, leasing system and bandwidth as these channels emerge
On-Demand TV stations will not need to arrange 24 hours of programming hence saves on programming cost
Encourage broadband penetration
Saves on own programming cost
TV-on-demand will become the de facto lifestyle of choice for home TV entertainment
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Other Possibilities e-Education
On-demand delivery of supplementary education to the mass at home
e-Education always has the largest audience base
WAN based on-demand information / radio etc. services e.g. a wireless Food channel on-demand device that
hangs in the kitchen
Music-On-Demand
Any other mass data to mass audience on-demand delivery application
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Broadband Network(Cable/ADSL/Ethernet/Wireless)
DINA™ On-Demand Platform
On Demand ServicesMOD, TVOD-SL, L-TVOD, On-Demand TV channels…
DINA™ Platform
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DINA™ Deployment Deployable on Windows PC platforms Deployable with STB on Linux platforms for TV viewing Deployable on various network architecture
xDSL / Ethernet / Satellite / Cable / Mobile
Deployment Experience Successful trials / 3rd party tests
Chinese University of Hong Kong – 96 user campus trial One Telco in Hong Kong – technical trial in Q4 of 2002 One Telco in an Asian city – Q2 2004 An European national Telco – Successful Integration Network trial
– Q4 2004 – positive report issued A satellite company in USA – tested successfully
Current demo system locations France, Netherlands, Denver (USA), Dallas (USA), Macau, Hong
Kong Two Chinese province-based telcos requesting demo systems
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Another TV station?
Who wants to pay for just another TV service? Aside from contents, audience wants something
more different from traditional TV delivery
DINA™ based mass scale VOD, TVOD, and
other On-Demand features make the difference
TV service means mass market and TV service means mass market and
only only DINADINA™™ makes it possible to makes it possible to
deliver mass-market On-Demand TV deliver mass-market On-Demand TV cost effectivelycost effectively
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Opportunities Bring on a totally new, Everything-On-Demand TV concept
Operate a digital TV station on DINA™ platform Deliver contents cost effectively – to both PC and TV Learn what customers want – convenience with affordability. Once
they have tried On-Demand services, there’s no turning back Future possibilities with satellite and wireless delivery
Bottom lines Offer value-added video services on your broadband network Mass profit from mass market only
Unicast VOD simply won’t bring in profit – high investment and running cost will only become a burden to the operation
Mass market On-Demand TV delivery means fresh and enormous revenue to service operators and network carriers
Only DINA™ can deliver all above services efficiently and effectively to the mass
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Q & A
Thank YouFor further details, please contact
or visit our website at www.dinastech.com