Next Generation Data Center Strategies

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DataCenterStrategiesforFastGrowingBusinessesPublic-Private-Hybrid

VenkatNambiyur@rvenkatsMarch9,2016

GotoCloud.oracle.com!!

Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.|Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.|

SafeHarborStatementThefollowingisintendedtooutlineourgeneralproductdirection.Itisintendedforinformationpurposesonly,andmaynotbeincorporatedintoanycontract.Itisnotacommitmenttodeliveranymaterial,code,orfunctionality,andshouldnotberelieduponinmakingpurchasingdecisions.Thedevelopment,release,andtimingofanyfeaturesorfunctionalitydescribedforOracle’sproductsremainsatthesolediscretionofOracle.

BottomLine: Thingsarechangingrapidly!

Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.|Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.| 3

Agenda

1

2

3

4

CloudOverviewSMBCloudStrategiesCloudUseCasesPaaS /IaaS Overview


Oracle’sCloudLeadership

29MillionEndCloudUsers

21GlobalDataCenters

CloudCustomersIn

34Languages

CloudCustomersin

180Countries

12,000CloudEnterpriseCustomers

33BillionTransactions/Day


EnterpriseComputingTrendsGLOBALIZATION

9BillionInternetDevices

in2012

50Billionby2020

DATAEXPLOSION

90%CreatedwithinLastTwoYears

50XGrowthby2020

RISEOFMOBILITY

6BillionMobileSubscribers

87%ofWorld‘sPopulation

MobileDataGrowing78%

CAGR

CLOUD MODERNIZETOSURVIVE

Lotsof20year-old

LegacyApplications

90%ofnewsoftwaredelivery forpublic

cloud

PublicITcloudserviceswillgrowto$107Bin2017


Howhasyourbusinesscapitalizedonthem?InflectionPoints

BUSINE

SSIM

PACT

Mainframe

• RigidArchitecture• VendorLock-in• SupportCosts

EnterpriseScale

SharedServices

StandardizedTech

Client/Server

• Lowercostinfrastructure• Distributedapplicationlogicandworkload

• TakesadvantageofPersonalComputers

DepartmentalSpecialization

PersonalComputing

• Desktop/Portablecomputers

• Business ProductivitySoftware

User-focusedproductivity

CorporateRoadWarrior

Internet

• DARPA-Net• eMail andfilesharing• HTTPandBrowser

B2BBusinessAutomation

EAI/Hub&Spoke

B2CGlobalization

HardwareVirtualization

• Hypervisor• ComputeVirtualization• StorageVirtualization• NetworkVirtualization

DevelopmentAgility

Infrastructurecostsavings

Mobile/Social/BigData

• Business ProcessStreaming

• BYOD Security• AppforEverything• AlwaysOn• CustomerLoyalty• BrandRecognition• IncreasedIn-BoundTraffic

• PredictiveAnalytics

LocationFlexibility

MobileWallet

MobileMarketingandAnalytics Cloud

• Email(Gmail)• Books (Kindle)• Music(iTunes)• Movies(Netflix)• VMs(AWS)

– Chef– Puppet– Docker– CloudFoundry

?Mobile Social Big

Data


TheNeedforChange

PackagedandCustomApps

HCM

ERPCXM Fi

nSrv

Health

Govt

Database

ServersSPARC

TSPARCMX86

Storage

TapeSSDSATAFlash

Middleware

MobileSOABIIdentity

ContentJavaMessagingWorkflow

I.T.Portfolio TraditionalDeployment

• “BestofBreed”• ApplicationSilos• Underutilizedsystems• Versionsprawl• Configurationsprawl• Vendorsprawl• PatchworkArchitecture

• EnterpriseScale• Standardized• Virtualized• BestPractices&Process• SLA/QoS• PredictableBudget• Sustainable•Utility-basedCompute

?


Let’sTalkCloudDrivers

• LeadInnovationintheMarket• ExtremeAgility• HighRiskConsciousness• Extendthe$$istheOrderoftheDay• GrowthRatesareExponentialandUnpredictable• CostofGoodSoldisKey• EnterpriseCustomersMeansEnterpriseGradeOperationsatSMBBudget

• TechnologyValuationisKeyMetric

VeryUniqueComparedtoUpperMid-MarketandEnterpriseBusinesses


DecisionsareMadeDifferentlyinSMB

DataCenterStrategyDrivesHowtheseDecisionsSurfaceThemselves

Innovation

Agility

Risk

Decisions!Decisions!!Decisions!!!

Elastic

OR

Code? Configure? ?


DecisionsareMadeDifferentlyinSMB

DataCenterStrategyDrivesHowtheseDecisionsSurfaceThemselves

Innovation

Agility

Risk

Decisions!Decisions!!Decisions!!!

Elastic

OR

Code? Configure?

Will CloudbeExpensive?IaaS orPaaS?

Coding toTopLineorOps?PlatformorInfrastructure?PrivateorPublic Cloud?MarketableArchitecture

DataCenterorCloud?CostofScaling?

COGSPredictabilityEnterpriseCustomerAsks?

MyProductSecurity?CashatHand/Invest?,Tech

Valuation


WhatArchitectureParadigmstoConsider?

ConsistencyPublic,Private,OnPremiseMonitoring&Governance

Multi-UseCaseSupportPaaS, IaaS

CostEffectiveMarketableArchitectures


PRIVATE CLOUD

PublicCloudCSPdefinedservices,SLAs,security,etcAlwaysMulti-TenantCustomerhaslimitedvisibilityintoHW,SW,servicesNoCapExPerceivedaslowercost

PrivateCloudCustomerdefinedservices,SLAs,security,etc

Often(notalways)SingleTenantCustomerhascompletecontrol

MightinvolveCapExVirtualizedforefficiencyandlowcost

Oracle’sCloudStrategyPublicvs PrivateClouds– Public/Private/Hybrid

ExistingDataCenter(s),HWNoSelf-service,BroadNetworkAccess,ResourcePooling,RapidElasticity,orMetering

3rd PartyCSP(s)

ITOn-Premise


OracleCloudStrategy

PlatformasaServiceInfrastructureasaService

SoftwareasaService

Same Architecture

Same Standards

Same Products

TransparentlymoveworkloadsbetweenOn-premiseandPublicCloud

DeployAnywhere

Same Skillsets


DocumentsCloud

ProcessCloud

SitesCloud

SocialCloud

CONTENTANDCOLLABORATION

BusinessIntelligenceCloud

BigDataDiscoveryCloud

BigDataPreparation

Cloud

InternetofThingsCloud

BUSINESSANALYTICS

NoSQLDatabaseCloud

BigDataSQLCloud

ExadataCloud

BigDataCloud

DatabaseBackupCloud

DatabaseCloud

BigDataPreparation

Cloud

DATAMANAGEMENT

NodeCloud

DeveloperCloud

MobileCloud

JavaCloud

ApplicationBuilderCloud

APPLICATIONDEVELOPMENT

IntegrationCloud

SOACloud

GoldenGateCloud


INTEGRATION

ApplicationPerformanceMonitoring

Cloud

ITAnalyticsCloud

LogAnalyticsCloud

ENTERPRISEMANAGEMENT

ORACLECLOUDPLATFORM

MobileCloud

MOBILEIntegrationCloud


SitesCloud

DocumentsCloud

OracleCloudPlatform:CompletePortfolioOfServices


The Oracle Cloud DifferentiatorLower Total Cost of Ownership (TCO)

On-Premise OraclePublic Cloud

Maintenance

SWCosts

HWCosts

Facilities

33%LowerTCO50%OperationalCostReduction

On-goingMaintenanceCosts

§ On-going maintenancerepresentsthelaborcostsforinstallation,upgrades,patching,backups,provisioningetc.

§ OraclePublicCloudeliminatesmuchofthiswork,thusreducingcostsdramatically

§ Note:ComparetocompetitorswhoonlyofferIaaS(andthusonlyimpactFacility&HWcosts)withonly10%reductionincost

SoftwareCosts

§ Accessthelatestinnovations fromOracleinaself servicemanner

§ Samplewideportfolioofproductswithinasimplepricingmodel(e.g.database pricingincludes16+database options)

HardwareCosts

§ SimpleIaaScoststhatallowcustomerstoleverage advancedengineered systemslikeExadata

§ Consumedonlywhenutilized

FacilityCosts

Database-as-a-ServiceperCoreperMonthCostComparison


WorkloadCentricAnalysistoAssistwithSelection&Grouping(Public/PrivateCloud...)EvaluationCriteriaforCloudModelmapping

•Missioncritical•Production•Test•Dev

WorkloadCriticality

•Datalocation•Datasensitivity• Legalcompliance•Retentionperiods

DataSecurity,Legal

• Identifyoptions/featurestoenhanceservice(s)

OptimizationOppor-tunities

•Developedinhouse•3rdpartyISV•Technicalstack•VendorSupportStatus

ApplicationType

•Applicationintegrationpoints

•ETLprocesses

Depen-dencies

• Certification(s)&supportedconfigurations

• Architecturaloptions• Productfeatureavailability

CloudSuitability

•Availability•Recoverytimeobjective•Recoverypointobjective

SLAs

•Timezone•Businesshours•Maintenancewindows&durations

Operational&Support

SLAs

•High transaction/lowlatency

•Databasesize•Datatransfervolumes

DataTraffic &Bandwidth


Cloud Common Use CasesFaster Time to Market, Lower Cost, Innovative

LowerITCost IncreasedMission Value(increasedagility,betterservice)

InnovateinOPC

(achieveRevolutionaryAgility)

5

Ex:Rapidlytest/deployAdv.Analyticsw/BigData

ImplementNewCapability

inOPC

4

Ex:Quicklycreate/deploynewmobileapp

oraugmentSaaS

MoveDev/TesttoOPC

3

OPC

Ex:CreatenewappinOPC,deploytoOn-Prem

ExtendExistingAppsWithOPC

2

Ex:ImplementaHybridCloudAppwith

Integrationservices

OPC

ExpandAppCapacity

inOPC

1

Ex:ImplementaHybridCloudforCloudBursting

OPC

OPC=Oracle Public Cloud


Oracle Cloud Reference Architecture

SaaS

PaaS

IaaS

Applications

PlatformServices

InfrastructureServices

Applications

Middleware

Databases

Infrastructure

OnPremisePublicCloud

Mobile Web Email Text Social Chat B2B

UserInteractions

EnterpriseResourcePlanning

HumanCapitalMgmt

CustomerExperience

EnterprisePerfMgmt Social

SupplyChainMgmt

Java Process Mobile BI BigDataDiscovery

Database CloudService

BigDataCloudService

Compute Storage Network

ExadataCloudService

BigDataAppliance

CloudService

IdentityandSecurityServicesEnterprise&Cloud

ServiceManagem

ent

IntegrationCloudService

MessagingCloudService

IntegrationServices


PlatformasaService

Developer&IT

LineofBusinessUsers

Database Java Developer Mobile

Documents SocialNetwork

BusinessIntelligence

Integration

BPM

DatabaseBackup


The Oracle Cloud DifferentiatorFaster to Deploy, Simpler, Less IT Skills

Procure&AllocateAdmin

Install/ConfigureServer&O/S

InstalltheOracleDatabase

Verify Install&CompleteConfiguration

1. Procure Data Center Floor space2. Procure Servers3. Procure Storage Devices4. Procure Network Devices5. Procure SSL Certificates & Keys for Servers6. Procure SSL Certificates & Keys for Storage7. Procure SSL Certificates for Network8. Procure HSM Devices (for Encryption)9. Procure Operating System Licenses10. Procure Hypervisor Licenses11. Procure Anti-Virus Licenses 12. Procure SIEM Licenses13. Allocate Storage Admin14. Allocate System Admin15. Allocate Database Admin16. Allocate Network Admin17. Allocate Shared Services

18. Install Server19. Cable Server to Network20. Install SSL Certficates & Keys21. Acquire IP Addresses (Private)22. Acquire IP Addresses (Public)23. Acquire Domain Name (from Internal DNS)22. Install Storage Device23. Acquire IP Addresses (Private)24. Acquire IP Addresses (Public)25. Install SSL Certificates & Keys26. Cleanup existing Storage Volumes27. Create Physical Storage Volumes28. Register Storage Devices with Server29. Install Operating System30. Create System Administrator Accounts31. Register with Corporate LDAP Directory32. Register with Audit Software33. Add Users to System Administrator Accounts34. Register Servers w/ Redhat Admin Console35. Install Hypervisor 36. Create Virtual LAN Partitions37. Allocate IP Addresses (Private)38. Carry out Network Address Translation (NAT)39. Register Virtual LANs with Network Switch40. Create System Administrator Accounts41. Register with Corporate LDAP Directory42. Register with Audit Software43. Add Users to Hypervisor Administrator Accounts44. Register Guests with VMWare ESX Console45. Run Clusterware Pre-requisite checks

46. Run Oracle DBMS Install Pre-requisite checks47. Read the installation Guide48. Choose the class of DBMS – Server, Desktop49. Install Oracle Database50. Configure Oracle Database

51. Log In to the System as root52. Check the Hardware

Requirements53. Check Memory Requirements54. Check System Architecture55. Check Disk Space

Requirements56. Check the Software

Requirements57. Check OS Requirements58. Check Kernel Requirements59. Check Package Requirements60. Check Compiler Requirements61. Check Additional Software

Requirements62. Create Required OS Groups

and Users63. - The Oracle Inventory group

(typically, oinstall)64. - The OSDBA group (typically,

dba)65. - The Oracle software owner

(typically, oracle)66. - The OSOPER group

(optional; typically, oper)67. Synchronize these groups with

LDAP Directory

68. Configure Kernel Parameters and Resource Limits

69. Create Required Directories70. Configure the oracle User's

Environment71. Set the default file mode creation mask

(umask) to 022 in the shell startup file.72. Set the DISPLAY environment

variable.73. Mount the Product Disc74. Install Oracle Database75. Select Install Option76. Select System Class77. Select Clusterware/Grid Installation or

Single Instance DBMS78. Specify Oracle Base Installation

Pathname79. Specify Oracle Software Location80. Specify Storage Types – File System

or Automatic Storage Management81. Specify Database File Location82. Specify ASNSNMP Password83. Specify Database Edition84. Specify OSDBA Group85. Specific Global Database Name86. Specify Database Name Domain87. Specify Administrative Password88. Confirm Password

88StepstoDeployanOracleDBServerOnPremise

Procure-to-Deploytakesseveralweeks.RequiresskilledSysAdmin&DBA.


AutomatedDatabaseProvisioningwitha5stepwizardOracleDatabaseCloudService

DatabaseReady for

UseAllocate Compute

Allocate Storage

Set Keys &Privileges

Requestfor

Service ProvisionOS

Install &ConfigureDatabase

ConfigureTools

ConfigureAccess

Configure Backups

Reducedtimeandcomplexitytoprovisiondatabaseservices

Increasedstandardizationofthe“fleet”

Newusecasesthatwerenotpracticalbefore.

Benefits


DataTransferandConnectivity

High-bandwidthdirectConnectionwithco-

locateddatacenter

OracleDatabaseCloudService

Datatransferservicesviashipmentofsecureportable

storagedevices.

SecureIPSecconnectivityusingvirtualprivate

networks

SoftwareVPN

Availablein2015or2016,dependingondatacenter

HardwareVPNIPSec Tunnel NetworkBonding


NextSteptoTransformYourBusinessInfrastructure

BusinessTransformationServices

LetOracleExpertsMeetwithkeystakeholderstounderstandhowwecanhelpyouunlockbusinesspotentialforyou


OracleandYouMakeCloudRealCloudAccelerate

BringingSpeedtoBusinessInnovationACCELERATED,AGILEAPPROACH

Toaccelerateyoursuccesswithaminimumoftimecommitment,Oracle’smostexperiencedenterprisearchitectsandsolutionengineerswillworkwithyoutoidentifyabusinessusecasethatcanbesignificantlyimprovedusingOracle’sCloudplatform.Inalean,three-weekengagement,we’llprototypeyourvisionandworkwithyouonasuccessplantodeployit.

Worksfasttoefficientlytransitiontothecloud

Providescontrol&securitywhilekeepingcostsdown

Appliesinnovation&agilitytoconnectyoutothelatest

technologyJoinusandunlockthepowerofOracleCloudforyourbusiness,fasterthanyoueverthought

possible.

CLOUDIDEATIONWORKSHOP

CLOUDPROTOTYPE SESSION

CLOUDLAUNCHPLAN

Unlockthepossibilities RealizethebusinessvalueVisualizetheopportunity

• Focusoninnovation

• Identifychallenges

• Developastoryboard

• RealizeimmediatevaluefromOracleCloudsolutions

• Showcaserealsolutions

• Bringideastolife

• Capturethestoryandinformothers

• Validateandreviewprototypes

• Viewyour30-daysuccessplan

• Includesolutionarchitecture,productionreadiness,andbusinessimpact

• Unleashyourteam’stalent


SafeHarborStatementTheprecedingisintendedtooutlineourgeneralproductdirection.Itis intendedforinformationpurposesonly,andmaynotbeincorporatedintoanycontract.Itisnotacommitmenttodeliveranymaterial,code,orfunctionality,andshouldnotberelieduponinmakingpurchasingdecisions.Thedevelopment,release,andtimingofanyfeaturesorfunctionalitydescribedforOracle’sproductsremainsatthesolediscretionofOracle.

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Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.|Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.| Confidential– OracleInternal/Restricted/HighlyRestricted 26

ThankYou!