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#Newsroom14 Our Top Takeaways
1. Countering culture blocking
• “Innovate and contaminate” - La Stampa’s Marco Bardazzi
• “You need an audience-first newsroom. Social media is your judge & jury” - Alison Gow, Trinity Mirror Group
• Train, decode, demonstrate, reward – Lisa MacLeod, FT.com
• Change your newsroom profile – Didier Hamann
#Newsroom14 Our Top Takeaways
2. Collaborate cross-culturally to problem solve
• “We all face the same problems. We need to come together and solve them together” Espen Olsen Langfeldt, Managing Editor of VG Mobil, Norway
#Newsroom14 Our Top Takeaways
3. Digital tools – just use them!
• “It is impossible for me as an editor of a newspaper to say you must use these tools if I don’t know the value of them and how they work” (Robyn Tomlin)
• Target free and easy tools (see Nicolas Becquet’smobile kit & Robyn Tomlin’s toolbox)
• Citizen-focused data projects: 1) Target big audiences 2) Respond to a clear need 3) Outcomes based around actionable intelligence – Justin Arenstein
#Newsroom14 Our Top Takeaways
4. Change your newsroom shape and structure
• "We now have a globally distributed daytime
operation, not a night & day London
operation @FT” Mark Alderson, Chief
Production Editor, Financial Times
• The new newsroom – at La Stampa it’s formed
around semi-concentric circles modelled on an Italian piazza
#Newsroom14 Our Top Takeaways
5. Cultivating civil online conversations around content
• If you are still asking “Must I engage with my audience?”
you’re in serious trouble
• Contribute to development of experimental aggregation
and moderation tools
• Journalists are 'conversation starters’. The active
subscriber audience = 'expert contributors'.
• Cybermisogyny is a genuine risk to your female
journalists and audience contributors
#Newsroom14 Our Top Takeaways
6. Digital ethical conundrums
• UGC content is now integral but we have a responsibility
to uploaders & it’s time to care about it
• What are the potential impacts? What would an ethical
digital journalist do?
• When do we agree to take down content? Do you have
guidelines in place? #RightToBeForgotten
@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
• Cybermisogyny (expressed via online sexual harrassmentthrough to stalking and threat of violence) is a genuine psychological – and potentially physical – risk to safety of women journalists
• It is also a threat to the active participation of women in civil society debate, fostered by news publishers, through online commenting platforms and their social media channels
The Problems
@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
“The violent threats posted beneath YouTube videos, they observed, are pushing women off of this and other platforms in disproportionate numbers.” The Atlantic
Navigating the sexist cesspit: audience engagement and gender
Caroline Criado-Perez
@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
What can we do?
• Provide adequate training for journalists • Stimulate management awareness • Invest in community engagement management
(including clear policies and guidelines for intervention; reporting tools)
• Devote editorial resources to coverage of these issues
@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
“Policing misogyny is fabulous in theory. In practice, it’s a bitch.”
Amanda HESS in Slate
@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
“It’s like playing whack-a-mole with a sociopathic Hydra…It’s impacting our ability to do our jobs.” Letter from Jezebel staff to
Gawker executives
Navigating the sexist cesspit: audience engagement and gender
• Fark.com has added misogyny to its comment moderation guildeline definitions
• News organisations must be transparent about their online contribution policies
• News organisations need to dedicate more staff to understanding and performing moderation.
• News organisations need to employ more senior women moderators/community managers
UNESCO Internet Study: Privacy and Journalists’ Sources
Contact me
@julieposetti
#Newsroom14
