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Newspaper Media Today: Moving Forward. Caroline Little President & CEO c [email protected]. Newspaper Print Audience Is Very Large. 79 million read on average weekday 94 million read on average Sunday 137 million in the past week Past week net reach for print : - PowerPoint PPT Presentation
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Newspaper Print Audience Is Very Large
79 million read on average weekday
94 million read on average Sunday
137 million in the past week
Past week net reach for print:
46% for 18-24 year olds 60% for college grads 62% for HHI $100K+
Including digital platforms, it reaches 161 million adults!
Source: Scarborough Research, Release 2, 2013, USA+
Audience Spreading Across Platforms
Base = U.S. adults who read a newspaper in print, visited a newspaper website or read a newspaper on a mobile deviceSource: Scarborough USA+, Release 2, 2013
Print Only; 54%
Print & Online; 13%
Print & Mobile; 5%
Print & Online & Mobile; 11%
Online Only; 7%
Online & Moble; 6%Mobile Only; 4%
More Platforms = Larger Audience
Source: comScoreApr May Jun Jul Aug Sep Oct Nov Dec 2014
Jan
100
110
120
130
140
150
135133
127
133
139141 142
148 147 146
Newspaper Unique Visitors, Apr 2013 - Jan 2014Un
ique
Vis
itors
(Mill
ions
)
Newspaper Digital: Extensive Reach
72% of the 18 – 34 age group
68% use mobile 36% are mobile exclusive
77% of females 18 – 34
62% use mobile 39% are mobile exclusive
Source: comScore
More Than One-Fourth of Digital Audience is Mobile Exclusive
Source: comScoreApr May Jun Jul Aug Sep Oct Nov Dec 2014 Jan Feb
0%
5%
10%
15%
20%
25%
30%
35%
18% 19%21% 20%
22% 23%21%
26% 27% 27%29%
Mobile Exclusive Unique Visitors as a % of Newspaper Digital Audience
Annual News Revenue: $63 Billion
News Magazines
Digital-Native News
News/Talk Radio
Non-Commercial News
Network TV News
Weekly Newspapers
Cable News
Local TV News
Newspapers
$0.0 $10.0 $20.0 $30.0 $40.0 $50.0
$0.5
$0.8
$1.6
$1.9
$2.1
$3.6
$5.2
$8.9
$38.6
7
Source: Pew Research Center
Advertising Revenue Across News Sectors
8
Source: Pew Research Center
Newspapers, 58%
Local TV News, 20%
Cable News; 5%
Weekly Newspapers; 6%
Network TV News; 4%
Non-Commercial News; 1%News/Talk Radio; 1% For Profit Digital-Native News; 4% News Magazines; 1%
Shifting Sources of Newspaper Revenue
9
Four Key Takeaways about Newspaper Media
We deliver large audience across print & digital platforms, with mobile usage growing fast
We deliver in key demographic segments of active consumers, including 18 -34
Our revenues are diversifying rapidly
More than half of all news revenues come from newspaper media
