Newspaper Advertisement:

The Sun• The Sun had circulations of 2,409,811 newspapers in 2013. It has the largest

UK newspaper circulation. By placing our newspaper advertisement in The Sun it will therefore get a large circulation and be advertised on a large scale increasing the public’s knowledge of the documentary. Through this more people are likely to watch the documentary as they are aware of it.

• The Sun is an established daily tabloid newspaper published in the United Kingdom and Ireland. It is published by the News Group Newspapers division of News UK, itself a wholly owned subsidiary of Rupert Murdoch's News Corp. Since The Sun is a popular and well known newspaper if our advertisement is featured in this newspaper it is more likely to get recognised.

• The Sun Newspaper's target audience is adults, male and female in the 18 – 45 years age bracket and in the working class. This matches the target audience of our documentary which makes this an ideal newspaper to place our print advertisement in.

• The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. This will allow our print advertisement to be printed daily so there is more chance of it getting noticed.

• First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun with 1,863,151 circulations in 2013. Since it is the second biggest-selling daily newspaper people are likely to see the advertisement.

• The Daily Mail targets the general public, mostly middle-class people in their twenties and thirties, although people of older ages also buy it as it carries important stories as well. The paper also largely targets female readers, and some of its articles are written from a female point of view. The target audience of this newspaper matches the target audience of our documentary so it is an ideal newspaper to place our print advertisement in.

• The Daily Mirror is a British national daily tabloid newspaper which was founded in 1903. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply The Mirror. It had an average daily circulation of 1,058,488 in January 2013 (which is the third largest). Since the Daily Mirror is the third largest in circulation it will spread the advertisement quickly and get it widely noticed.

• The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. Hence the name: he said, "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides....to be entertaining without being frivolous, and serious without being dull“. The target audience is working class females (mainly) and males between the ages of 18-50. Advertising in this newspaper will encourage more female viewers, which is good for the documentary as they are less likely to watch a documentary about fast food.