New/Social Media 601

New and Social Media: Marketing Extreme

A Presentation for Marketing & Media, Purdue University

A Brief Introduction to Background and Basicsof New and Social Media

C. Blake PowersMarketing Consultant



What is New/Social Media?

• Salvation of real journalism

• Major sociological impact

• Marketing revolution



Background: Media Maturity/Growth Curve

Specialized

General

Specialization/Hyperspecialization



Background: Media Maturity/Growth Curve

Print Radio TV



Background: Generation That Shares

• Does so in realtime

• Tech is adapting toward full-time realtime

• Old response cycles are dead & gone



Media Comparisons

• Traditional: Talks At

• New: Interactive

• Social: Party line on steroids and meth



New & Social: Specialization to the Max!

• Dead in traditional media

• Mainstay within New & Social

• Go direct to the source



Extreme Marketing: The Ugly

• You and your customer have to react in realtime

• You and your customer have to talk with, not to

• You and your customer are subject to inspection, 24/7



Extreme Marketing: The Bad

• You and your customer face single-point failure

• You and your customer face information overload

• You and your customer face the underbelly of the net



Extreme Marketing: The Good

• There are no/few gatekeepers

• The environment is target rich

• The ability to target is unparalleled



Extreme Marketing: The Considerations

• Data mining is in infancy, subject changing by the secondtargeting grains of sand in a super cyclone

• Few real resources, but some good onesWebb Media, Scott Henderson, others



Extreme Marketing: You Have To Step Up

• Parentis "Because I Say So" won't workthey will laugh at you, deservedly so

You do not own the conversation, even if you started it

• Citations rule, except with the religious on a subjectsee John Barnes and the Doctrine of Persuasibility

• There will be blunt words, harsh words, offensive words, and even threatsdeal: the answer to bad speech is more speech, not less

• Be efficient and effective by being lazymake use of cascades/multitaskers



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This concludes the declaration, and we return you to your regularly scheduled programming.



Resources• Webb Media Group: http://www.webbmediagroup.com/

• Rational Discourse: http://laughingwolf.net/archives/000181.html

• Blog World & New Media Expo: http://www.blogworldexpo.com/

• Tech & Real Time Web Presentation: http://blog.louisgray.com/2009/10/blog-world-expo-presentation-technology.html

• Guy Kawasaki’s Blog: http://blog.guykawasaki.com/

• Bad Example’s How To Blog: http://www.badexample.mu.nu/archives/048447.php

• Scott Henderson: http://rallythecause.com/

• Some good do’s & dont’s http://www.slideshare.net/marieke/dos-and-donts-of-social-media

http://blog.louisgray.com/2009/10/blog-world-expo-presentation-technology.html

http://blog.guykawasaki.com/

http://www.badexample.mu.nu/archives/048447.php

http://rallythecause.com/

http://www.slideshare.net/marieke/dos-and-donts-of-social-media

Documents

New/Social Media 601