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NewsletterIssue 3 | May 2019

Dear Colleagues,

I am thrilled to launch our new visual identity and tagline this month. I would like to kindly ask you to start your read by observing our new logo at the top of this page. It has been a great moment for us redefining our brand – one that has been developed over the last two months and marks our vision and ambitions going forward. The concept of a Global Community as an adaptable system illustrates a harmonious neighbourhood and highlights how this can be achieved through the balanced application of our four pillars. Human and approachable, the logo also presents a technological under-current.

Alongside the new visual identity, we have also created a new tagline which summarizes our vision: “Places that Matter”. We believe in better affordable housing, which uses smart technologies and social infrastructure to enhance people’s lives and establish strong supportive communities. Together, we are pioneering new standards for affordable housing around the globe which will create lasting value for our business, communities and future generations.

It is fundamental that everyone at Planet understands our user-centred approach to building smart affordable neighbourhoods. Technologies, architectural, planning and sustainable solutions have one main aim: provide safe and smart places that put people at the heart of each project.

Planet’s proposition has been gaining momentum and new business opportunities are progressing well. We have signed a preliminary agreement with India to develop 4,000 smart affordable housing units in Pune, three new areas are under due diligence in Brazil, where a new partnership is also on the horizon. There is plenty of exciting news to unfold in the next few months.

We are also making progress on an organizational level. This month, we welcome Angelo Bestazzi, Chief Human Resources Officer, and Gabriele Pala, Chief Financial Officer. Alongside Janaína Campoy, responsible for Communication, they strengthen our expanding Global Executive Committee, based in London. They are Planet’s driving force and are shaping this company for a successful present and a prosperous future.

Thank you for all your work.

Warm regards,

Gianni SavioGlobal CEO

Message from the CEO

Laguna: celebrating local cultureWhilst infrastructure work has progressed into its second phase, sector 1 on the first phase, called Musicians Neighbourhood, is taking shape beautifully as avenues and streets have gained their first street signs. They have been named after renowned Brazilian musicians: Belchior, Tom Jobim, Cartola, Aldenor Barbosa, Chiquinha Gonzaga, Dona Ivone Lara, Dorival Caymmi, Gonzaguinha, Elis Regina, Clara Nunes, Dominguinhos, Luiz Gonzaga, Luiz Melodia, Maysa, Nélson Gonçalves, Noel Rosa and Wilson Simonal. “We celebrate local culture and pay homage to singers and composers who have had a key role shaping Brazilian music over the years”, says Susanna Marchionni, Planet’s CEO in Brazil.

Natal: Innovation hub under constructionConsidered the heart of our smart cities, the Innovation Hub has started taking shape in Natal. Heavy and intermittent rain has delayed the schedule and although we expected to have it ready by the 25th of May, a new launch date is to be confirmed shortly as soon as the weather permits.

Laguna up and running

FINANCIAL RESULTS

Units sold so far

(as of 30th of April)

2.746

Monthly revenue(paid in instalments by clients)

JanuaryU$ 593.049,56

R$ 2.211.363,21U$ 860.471,00

R$ 3.278.622,60U$ 954.068,00 U$ 1.235.950,00

R$ 3.745.739,71 R$ 4.868.321,55

February March April

Square meters sold

January

7.387,52 m2 13.596,96 m2 17.674,40 m2 20.377,23 m2

February March April

In the pipeline

Planet App: testing new featuresA group of 25 residents in Borgo Sostenibile – Figino, a neighbourhood of 300 apartments, 10 km from the centre of Milan, are the first ones to have access to “Home”, a new service on Planet App, which enables to check their apartments information through “Data” and “Thermostat” features.

On “Data”, they have access energy consumption and can, in real-time, compare it with those in the neighbourhood. The aim is to understand how to improve their behaviour and optimize consumption. Through “Thermostat”, they can remotely access the home temperature control device. The thermostat which Planet has created is applicable to any technology currently on the market. This test is the first initiative in partnership with InvestiRE SGR, a leader in real estate development in Italy for social housing. With assets under management of over 7 billion euros, it has operational capacity throughout the country. The test will provide data for Planet App improvement, which will be made available to Merezzate, a neighbourhood of 800 apartments currently under construction six kilometers from the centre of Milan, in September of this year.

Growing the teamWe would like to welcome the talented people who have just joined Planet.

Update your Linkedin profileWe are integrating Planet’s profile on social media and would appreciate if you could make sure your employer is listed as Planet Smart City. All pages will be merged under our umbrella brand on the 15th of May in order to improve brand awareness. If you are at Planet Idea, please do include it in the title of your job. i.e: Architect at Planet Idea.

EVENTS

Sustainability for Small Businesses

The Brazilian Service of Support to Micro and Small Companies of Mato Grosso (Sebrae-MT) invited Planet’s CEO Susanna Marchionni to speak at the International Congress on Sustainability for Small Businesses. She will present Smart City Laguna with a focus on sustainability, innovation and economic development to an audience of entrepreneurs, researchers, government, non-governmental organizations and the general public.

When: 23rd MayWhen: Centro de Eventos do Pantanal – Cuiabá (MT)

Slow Fish: Sustainability Partner

Planet is one of the sustainability partners of Slow Fish, an initiative developed by Slow Food International, which aims to raise awareness about marine ecosystems and sustainable fishing. Grande Blu is the name of the card game created by Planet which will be part of the activities offered for adults and children throughout the event. Food production and consumption is one of the key areas within the People pillar that Planet is committed to developing among the residents and surrounding communities of the cities it builds.

When: 9-12th May Where: Porto Antico, Genoa

ANDREA GALLIHead of Innovative SolutionsTurin, Italy

With a background in Management (Scuola Sant’Anna of Pisa) and Engineering (Politecnico di Torino), Andrea is responsible for innovative solutions at Planet’s Competence Centre. Before Planet, he worked for over six years alongside professor Carlo Ratti (MIT Boston) developing urban planning, architecture and innovation projects around the world.

GABRIELE PALAChief Financial OfficerLondon, UK

During his international career at Ernst & Young Gabriele has developed an excellent knowledge of both national and international GAAPs (IAS/IFRS, US GAAP and UK GAAP) and tax and fiscal aspects as well as SOX compliance. He has a background as a senior manager, chartered accountant and auditor and has acquired considerable experience in a variety of sectors, including real estate, oil & gas, chemistry, telecommunications, media and advertising, automotive, technology and fashion.

ANGELO BESTAZZIChief Human Resources OfficerLondon, UK

With a background in electronic engineering, Angelo has a long international career in Human Resources in multinational and multicultural contexts. Before joining Planet he held positions as Global Head of HR departments in both Merck Serono and Kedrion Group.

SILVANA GAMBINOProject ManagerTurin, Ita

Having graduated in Architecture from the Polytechnic of Turin, Silvana joins the engineering team responsible for integrating Planet Idea’s innovative solutions in browfield and greenfield projects. In the last few years, she has developed architectural projects, particularly in the field of sustainability. Silvana has also collaborated with the Italian Public Administration, dealing with European projects harmonizing sustainability protocols applied to buildings and territorial planning processes.

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©PlanetSmartCity 2019

In the Musicians Neighbourhood, 53 houses started being constructed in April comprising four different plans available in Laguna: Daphne (57m²), Elena (75m²), Diana (76m²) and Olímpia (96m², duplex). Due to heavy and unusual rain in the region, the schedule to finish these houses are to be confirmed as soon as the weather clears up. Counting the 63 houses delivered in April, the neighbourhood will soon have 116 residences.

With more houses being delivered soon, the sales team now has a dedicated space on the Innovation Hub in order to welcome prospects clients interested in learning more about the city and how to acquire a lot or a house. Bruno Cantalupo, the sales manager who specialises in houses sales, is leading a team that has been raising awareness about the city within the local community and several houses are at an advance stage of negotiation.

Mobility has also improved in the region and a new bus route now links São Gonçalo do Amarante to Laguna. The itinerary covers the cities of Umarituba, Russinha and Violete and offers seven trips throughout the day. In order to make the journey easier for residents, Planet is building two stops connecting different points of the city.

João Pessoa

Pune

Recife

São Paulo

Teresina

In Brazil, three new preliminary agreements have been signed in key locations: João Pessoa (capital of Paraíba), Recife (capital of Pernambuco) and Teresina (capital of Piauí), all located in the Northeast of the country. Due diligence in the areas is underway and after its conclusion we will be ready to sign further agreements. The strategy is to analyze various areas at the same time and acquire only those ones that, after thorough due diligence, are the most promising and best aligned with Planet’s concept.

Furthermore, we are analyzing another opportunity in São Paulo, the largest city in South America, located in the Southeast of the country. “It is an excellent possibility for partnership with the Inloop Desenvolvimento Imobiliário -- a solid and ambitious group, with a successful history of real estate development throughout the state of São Paulo. We share the same vision that the future of real estate lies within the integration of innovative products and services”, says Gianni Savio, Planet’s Global CEO.

Planet is in conversations with Inloop CEO, Edoardo Peralta, and its CFO, Fabiano Cordaro, with whom the team has immediately established an excellent relationship. The partnership involves the creation of 1,200 intelligent housing units in a 15-story tower development in an excellent location, located within the capital of São Paulo.

Negotiations with India have moved forward and after a visit to our Turin office in April, Kolte-Patil’s president Rajesh Patil, one of the real estate leaders in the Pune region, and Planet have signed a term sheet covering the development of a smart neighborhood of about 4,000 housing units in Pune. The vision is to agree on a joint-venture and target three main areas in the country: Bangalore, Mumbai and Pune.

Pune

João Pessoa

Pune

Recife

São Paulo

Teresina

João Pessoa

Teresinasmart city

LAGUNAsmart city NATAL

Recife

São Paulo