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Create Your Own Newscast Speech

For this project, you will be in a group of 4-5 people and create your ownnewscast. There are two main parts: the group newscast and the individualcommercial.

Group Newscast

Each member in your group should have a segment that is 2 minutes inlength. You should divide your newscast up so it covers the followingsections:

• Entertainment

• Local and World News

• Sports

• Weather

 You should also decide together on how your newscast would look. Discuss thefollowing things with your group:

• What do newscasters wear? How professional should you look?

• What should your set look like? Every group should have a poster withtheir “call letters” (Example: 107.1 is “WPGU”. Combinations of yourfirst initials are a good idea.)

• How will you make sure your news is current? What planning will gointo choosing the topics for each section?

Individual Commercial

In addition, each member of your group is responsible for creating a 30second commercial for a brand new product you would sell to a teenager.For this, you will:

• Use the persuasive techniques we discussed to sell your product to ateenager

• Make a poster of your product to feature in your commercial

 You may also bring in a model of your product, so long as you transform it insome way. For example, if you are marketing some new and amazinghairspray, don’t just bring in a bottle of hairspray. It should have a hand-madelabel or something to show that you created this product.

Total Length of Newscast

8/2/2019 Newscast Unit Handouts

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For a four person group, the total length should be between 10-11minutes. (2 minutes and 30 seconds per person PLUS an intro and outro)

For a five person group, the total length should be between 13-14minutes. (2 minutes and 30 seconds per person PLUS an intro and outro)

30 Second Commercial Expectations

Components in your commercial:

• Attention getter

• Ethos, logos, or pathos angle

• EITHER two logical fallacies OR one logical fallacy and an AristotelianSyllogism

• A visual aid (poster of your product OR an actual model of your product)

• Conclusion that ties back to your attention getter

Example of a commercial for hair spray:

Attention getter

 Tired of hairspray that doesn’t hold? Tired of hairspray that makes your hair crunch?

 Tired of doing your hair in the morning and it’s gone by lunch? Try Insta-stay!

Angle

Pathos (assuming the person feels tired)

Logical Fallacies

Bandwagon: It’s the new hairspray sensation! Everyone’s using Insta-stay!

Name Calling: Other hair spray can’t do what Insta-stay can!

OR

Aristotelian Syllogism

I use Insta-stay.My hair looks great.

If you use Insta-stay, your hair will look great.

Conclusion

Insta-stay is the best hairspray ever! Get your mornings back!

8/2/2019 Newscast Unit Handouts

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Name:

Persuasive Techniques Note Sheet

Review: Write out definitions of ethos, logos, and pathos in your own words.

Ethos Logos Pathos

Faulty Reasoning: Logical Fallacies

Name Calling

Card Stacking

Bandwagon Technique

Glittering Generality

 Testimonial

Begging the Question

Non Sequitur

Hasty Generalization

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Aristotelian Syllogism

Fill in the equation of an Aristotelian Syllogism here:

Working with Logical Fallacies

Choose four of the fallacies from the list above and create ways you might advertise your

product using these strategies:

#1: _____________________________ 

#2: _____________________________ 

#3: _____________________________ 

#4: _____________________________ 

Homework : On a separate sheet of paper, write out the Aristotelian Syllogism you found in

a commercial in equation form. Then, explain why you think this is an Aristotelian

Syllogism.

Name:

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Commercial Planning

In the space below, come up with an idea for a product that you would sell to teenagers.

 Then, fill out how you would market it using the ethos, logos, and pathos angles we

discussed in class.

Commercial Idea

 

Ethos: an argument based on the reputation of the speaker

 

Logos: an argument based on appealing to the audience’s sense of logic and

reasoning

 

Pathos: an argument based on appealing to the audience’s emotions and sense of 

empathy

 

 ___ 

On the back: Start drawing what your product might look like. Include possible tag lines or

other selling points.