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Inside the Firewall (Enterprise 2.0)

SOCIAL MEDIA IN BUSINESS

SOCIAL MEDIA INSIDE THE FIREWALLWhat’s The Point?

WHAT ARE YOU TRYING TO ACCOMPLISH?• Business value of collaboration

• Employee enablement

• Prevalence of v-teams

• Cross-group pollination

• Spread best practices

• Encourage networking

• Corporate –wide knowledge sharing

• “Find the Expert”

• Internal listening post• Gauge employee satisfaction• Early warning for problems• What’s important?

Photo credits:http://www.shareworkz.com/images/v4/screenshots/communitycollaboration1.jpg

BLOCKERS• What are the risks?

• No clear vision of “Why?”.

• Internal “need to know” culture.

• Corporate incentives (or lack thereof) for employees

• Wrong people using social media the wrong way in a very obvious manner (not viewed as “real work”)

• Example headline: The Cost of Social Media to Worker Productivity: $2.25 Billion

Photo credits:http://denverpost.slideshowpro.com/albums/001/496/album-76720/cache/wall002.sJPG_920_590_0_95_1_50_50.sJPG?1257554773

NEWS

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Inside the Firewall (Enterprise 2.0) – Part Deux

SOCIAL MEDIA IN BUSINESS

SOCIAL MEDIA INSIDE THE FIREWALLConcepts and concerns

COLLABORATION

REPUTATION

RECOGNITION

COHORT USAGE

Photo credits:http://0.tqn.com/d/addictions/1/0/B/-/-/-/Calling-You-by-Sanja-Gjenero.jpg http://plus.maths.org/latestnews/jan-apr09/innumeracy/kids.jpg http://www.rochford.gov.uk/rdm/wp-content/uploads/2009/07/j0422342.jpg

CROWDSOURCING

Photo credits:http://eclipsesource.com/blogs/2009/07/13/crowdsourcing-documentation-at-eclipse/

A Definition

The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

The Soundbyte Version: The application of Open Source principles to fields outside of software.

<From http://www.crowdsourcing.com/ >

CROWDSOURCING EXAMPLES

• R&D

• Innocentive

• NineSigma

• Marketing, Design & Ideas

• Atizo

• BootB.com

• Creative Co-creation

• Threadless

• Quirky

• Freelancers

• TopCoder

Corporate Initiatives

Dell IdeaStorm

Innovationjam

Peer Production

Linux

Wikipedia

Public Crowdsourcing

Picnic Green Challenge

German Catholic Church

More examples can be found at http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/ and http://crowdsourcingexamples.pbworks.com/

SOCIAL MEDIA INSIDE THE FIREWALL

What’s the effect?

Is this really all inside the firewall?

• What happens in the conference room ends up on Twitter….or Facebook.

Is this really the right toolset to use?

http://www.youtube.com/watch?v=O8g3AFnT_Hk

PRODUCTIVITY

• Measurability (ROI)

Graphic from <http://bhc3.wordpress.com/2009/03/09/how-i-address-the-question-of-enterprise-20-roi/>

ADOPTION

Graphic from <http://bhc3.wordpress.com/2009/03/09/how-i-address-the-question-of-enterprise-20-roi/>

IMPLEMENTATION

•Build, Buy or Use?

POLICYPolicy database: http://socialmediagovernance.com/policies.php