Sportsmedia Broadcasting Ltd plans bumper World Cup campaign.

Sportsmedia Broadcasting, the UK's leading provider of bespoke radio sports bulletins is planning its biggest ever World Cup campaign in the light of England’s recent qualification to the tournament finals in South Africa next year.

Jonny Gould, Chief Executive Officer of Sportsmedia enthused:

“The World Cup has always proved to be one of the most popular sporting events in the calendar and the 2010 tournament will be no exception.

Public interest will be massive as we get behind our team and we at Sportsmedia will ensure that England’s progress in the tournament is at the top of the sports agenda for the entire month of the competition.

The Sportsmedia Bulletin Network is growing rapidly and is now the largest it has ever been, incorporating over 110 radio stations nationwide including the Gold Network and Jazz FM ensuring that our bulletins are heard by massive audiences, covering every demographic, throughout the UK every day.

Our audience is bigger and wider than ever, both on radio and the web and we offer brands the opportunity to become part of the news agenda through incorporation in our unique editorial and we currently provide sponsors of our coverage with over 13 million impacts each and every month.

We are determined to add to these figures and are deep in negotiations with several other major national radio groups which will massively add to our national reach should they join our network, as is anticipated, well in advance of the World Cup.”

Greville Waterman, Managing Director of Sportsmedia, said: "We will be highlighting every aspect of the World Cup on our sports news bulletins over an intense 6 week period including Tournament previews, news updates, latest scores, match reports, daily wrap-ups, interviews with the main personalities as well as providing the latest betting odds.

This is a fantastic opportunity for sponsors to associate themselves, their brand ambassadors and promotional messages with our in-depth World Cup coverage.

I am proud and delighted that over the past few months we have attracted business from brands of the stature of ESPN, Barclays, Totesport, Blue Square, Cockspur, Ryman, Visit Birmingham and Yahoo! who share our vision for the future of radio and audio activation.

Brands are looking for the tangible in their sponsorships and Sportsmedia’s guaranteed delivery of precise messaging within the news agenda fully embodies that philosophy and I am confident that we will be able to do an excellent job for our eventual World Cup sponsors as we have done at every major football tournament since Euro 96”.

CONTACT:

Jonny Gould, Chief Executive Officer, Sportsmedia Broadcasting Ltd. 020 8964 6555 - jonny.gould@sportsmedia.co.uk

Greville Waterman, Managing Director, Sportsmedia Broadcasting Ltd., 020 8964 6550 and 07812 057753 - greville.waterman@sportsmedia.co.uk

EDITORS NOTES:

Sportsmedia Broadcasting, and sister company Businessmedia Broadcasting broadcast

sports and finance bulletins throughout the UK to independent regional and local radio

stations and the BBC on FM, AM, DAB, the internet and Sky and Freeview.

Sportsmedia’s website www.footballaudio.com delivers on-demand audio bulletins and

exclusive interviews with managers, players and coaches and other stars from the world of

sport. It also white labels this live content to other major sites.

The bulletins are wholly funded by sponsorship from blue chip corporations such as E.ON,

Tesco, IG Index and Nationwide Building Society.

The company is wholly privately owned, becoming the largest independent provider of

packaged sports news to the radio industry.