News PressJo News Press - Gannettmediakit.gatehousemedia.com/NebraskaCity_NE/mk.pdf · News Press PENNY PRESS 1 PENNY PRESS 4 JoSuyracrusneal ... our audience to engage with your

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2018 Media Kit

Journal-DemocratSyracuse

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[ [Welcome to the Nebraska Group

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

GateHouse Media NE Holding Inc. has been serving residents of Southeast Nebraska, Southwest Iowa, and Northeast Kansas for over

100 years. Often called the Nebraska Group, it is the proud publisher of the Nebraska City News-Press, Syracuse Journal-Democrat, Hamburg Reporter (Iowa), Penny Press 1 and Penny Press 4 which is based out of Hiawatha, Kansas. News and information is also provided online at ncnewspress.com, journaldemocrat.com, and hamburgreporter.com.

The Group is continually expanding its product lineup from the newspaper, area resident guides, and website, to other products and services such as ThriveHive, a leader in digital marketing.


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[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS


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[ [Market Profile Otoe and Johnson County, NE & Fremont County, IA

Johnson

Fremont

• Syracuse• Nebraska City

• HamburgOtoe

Total Households

11,326Average Household Income

$68,280

Total Population

28,265

Children at Home 3,370 30%

2018 Claritas, Otoe, Johnson Counties, NE & Fremont County, IA

Base: Total Households - 11,326

Own a Home 8,356 74%

Employment (population age 16+)Executive/Professional/Mgr. 10% Office/Administrative Support 8%Sales 5% Healthcare 5%Services 22%

Education (adults age 25+)College Graduate 6,196 31% Some College, no degree 4,272 22%High School Graduate 7,487 38% Other 1,854 9%

Household IncomeUnder $35,000 3,516 31% $35,000-$49,999 1,788 16% $50,000-$74,999 2,360 21% $75,000+ 3,662 32%

Age Median Age: 5118-34 5,375 24% 35-44 3,205 14%45-54 3,490 16% 55+ 10,066 45%

GenderMen 11,405 52% Women 10,731 48%

Base: Total Adults - 22,136


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Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $15 Computers, Software & Accessories $4Education $8 Household Furnishing and Appliances $17Health Care $59Groceries $52 Automotive - All $117 Pet Related $8 Sports & Recreation $7Travel $20Dining Out $27

2018 Environics Analytics, Otoe, Johnson Counties, NE & Fremont County, IA

Total Annual Consumer Spending

$537 Million

(in millions)


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[ [Reach

Digital Traffic

ncnewspress.com Average Monthly Traffic Page Views 46,900 Unique Visitors 14,300

journaldemocrat.com Average Monthly Traffic Page Views 15,300 Unique Visitors 10,600

hamburgreporter.com Average Monthly Traffic Page Views 14,336 Unique Visitors 10,948

Google Analytics Aug 2017

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach


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PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market Coverage

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSncnewspress.com

journaldemocrat.comhamburgreporter.com

ThriveHive

Page 24 • aPPlejack MONDAY, SEPTEMBER 14, 2015

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October 11: Oktoberfest at the Historic Barns

October 17: Scout Day at the T

October 25: No-Scare Hallow

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Nebraska City,

Nebraska

PAGE 24 • 2015 GRADUATION MAY 2015

Congratulations

2015

Saturday, July 11 Saturday, July 11 Saturday, July 11 7:00 St. Paulinus Catholic Church

Pancake Breakfast 5th St & Midland St

7:30 GermanFest 5K Run and Youth Run Begins at Williams Park

(near 12th & Chestnut)

9:00 10:30 Bingo Post Home, 527 5th St Sponsored by VFW Auxiliary

9:00 Market @ GermanFest 3 Locations: 5th Street;

FirstBank of Nebraska (lower Level);

Otoe Co Fair Center, (2nd & Thorne, next to Show & Shine)

9:00 - 11:30 Show & Shine Car Show Registration

3rd St between Midland St & Thorne St Otoe County Fair Grounds

10:30 Kinder Parade 5th St & Plum Theme

Sponsored by Baylor Evnen Curtiss Grimit & Witt LLP

11:00 Grand Parade 5th St & Plum

11:00 Luncheon - Green Room 5th Street Centre Sponsored by

Syracuse United Methodist Church

11:00 3:00 Show & Shine Car Show 3rd St between Midland St & Thorne St

Otoe County Fair Grounds Awards at 3:00

12:00 2 Block Beer Garden Opens 5th St between Thorne & Mohawk St

Wristband Purchase Required 12:00-4:00 Otoe County Museum

of Memories 336 Poplar

12:00 - 4:00 Wine Tasting by, Whiskey Run Creek Winery,

Brownville, NE The Beer Stein, 5th St & Mohawk

12:30 Free Watermelon Feed 5th St & Midland St

Sponsored by Midwest Farmers Cooperative

1:00 5th St & Thorne St

- Dog Fashion Show 5th St & Thorne St- following the r

Both Sponsored by Professional Property Valuations

1:00 - 4:00 KinderFun FirstBank of Nebraska Drive thru

Sponsored by CMH Community Memorial Hospital &

Syracuse Dental Center 2:00 Helmat Tanzer dancers & Die Singender Wandered Singers

Green Room 5th Street Centre Sponsored by Potash Corp,

PCS Phosphate, Weeping Water

3:30 Fest Keg Tapped 5th St & Midland St

Wristband Purchase Required

4:30 Pull - FirstBank of Nebraska Drive thru Sponsored by KanEquip Inc.; Keim Farm

Equipment; Stutheit Impl; and Syracuse FFA

5:00 RibFest 5th St & Midland Sponsored by Countryside Bank

& area businesses

5:00 Kim Eames 5TH S& Midland

6:30 Greg Blecha Trio 5th St & Midland St

9:00 Street Dance - Wristband Purchase Required

5th St & Midland St

Sunday, July 12

10:00 Community Church Service

11th St & Mohawk St Sponsored by Syracuse Ministerial

Committee

11:00 Ice Cream Social and Meal - 7th St & Plum St

12:00 BurgerMeister Open golf Tournament

Syracuse County Club 3-PERSON STAGGERED SCRAMBLE

CALL SCC: (402) 269-2924 TO ENTER

All DayEvents Senior Citizen & Handicap Parking

available FirstBank of Nebraska Parking Lot

Main Street Wackiness th Street

Register at Kiosk

Historical Walking Tours of Syracuse

Information at GermanFest Kiosk Register for Cash Drawing

($100. $75. $50) GermanFest Kiosk

Sponsored by FirstBank of Nebraska

Check us out

G ermanFest Syracuse NE @NEGermanFest syracuse_germanfest

Thanks to Syracuse Area Economic Development Corporation

for keeping GermanFest Litter Free.

Sponsored in part by Otoe County Visitors Committee

GermanFestFGermanFestGermanFest

Page 12 GermanFest 2015 July 2015

2015 OFFICIAL FAIR BOOK for the 142nd...

“Fun for theWholeHerd”

Fun for the

Whole Herd

We are the one sourcefor your customized solution.


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Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions


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[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.


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Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehivecom

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online


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[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING


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ncnewspress.comjournaldemocrat.comhamburgreporter.com

(402) 873-3334

Penny Press(785) 745-7505Journal-DemocratSyracuse

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How to Reach Us

Trusted. Local. Engaged.

The Nebraska Group provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

Documents

News PressJo News Press - Gannettmediakit.gatehousemedia.com/NebraskaCity_NE/mk.pdf · News Press PENNY PRESS 1 PENNY PRESS 4 JoSuyracrusneal ... our audience to engage with your