Issue # 59 A Publication of Amway India Enterprises Pvt. Ltd. for ABO Leadership December 08 - January 09

NEWS IN AMWAYAmway 50th Anniversary 01

Nutrilite CH Balance 02

SA8 Delicate & SA8 Gelzyme 03

Business Opportunity 04

First Purchase Offer 04

Attitude New Shades 05

Renewal 2009 06

Nutrilite Garlic Heart Care 07

Amway Leonardo Olive Pomace Oil 08

Penang - ALS 2009 09

Amway XL Energy Bar 10

Pocket Product Brochures 11

AMWAY IN THE NEWSAmway expanding products range 11

Amway brings cheaper goods to woo customers 12

I N S I D E T H I S I S S U E

Plan now to join us as we celebrate a half-century of

innovation & achievement. Amway and Quixtar will invite

50th Anniversary Global Executive Diamond Council in

Grand Rapids and Ada, Michigan, May, 2009. Immediately

Vegas, Nevada for the 50th Anniversary Global Diamond

Forum. Enjoy exclusive events with world-renowned

entertainment and speakers. Get the latest on company

developments, One by One initiatives and growth strategies.

us at the Grand Gala Golden Anniversary. Look for more

details in the near future.

02

GRABTHE

OFFERS NOW...

For further information contact your nearest Amway o�ce.*O�ers valid within 30 days of joining.*Only one o�er will be allowed with one invoice. Incase an ABO wants to avail both the o�ers, he/she would need to make a purchase of 60 PV or 100 PV in two seperate invoices. *Terms & Conditions apply.

Exciting Offers for New Joinees

Off

er 2

Offer 1Purchase products worth 100 PV* in a single invoice and avail discount of Rs. 995 on the order value

Purchase products worth 60 PV* in a single invoice and get Nutrilite CAL MAG for Re. 1 only

Great organisation

Unmatched support

World Class products

* Includes cost of Literature Kit and subscription towards periodicals.

For further details please contactyour nearest Amway o�ce.

An unique business opportunity, with high potential and

low cost of joining. It offers individuals from all walks of

life the chance to build a business of their own, by selling

a wide range of quality products to consumers.

Live the Amway Opportunity

Now joining the Amway Business is just a click away...

online registration facility on the new website at www.amway.in

Become anAMWAY BUSINESS OWNERby paying RS. 995/-* only

join a winning team

Opportunity to

04

06

Renewal - Your Key

to a lasting Relationship...

Renew Online at www.amway.in

RENE

WAL

You can now Renew on PHONE by using your credit card

Renewal just a Phone Call away.

Renew from

OctOBER 16, 2008

to DECEMBER 31, 2008

for Renewal Fees

of just Rs.795/-.

Renew NOW!!

An amazing view of island, just stunning and mostly unbelievable. With the jaded senses, Penang beckons with the unbelievable promise of fresh and cool air and an awe-inspiring view of the island.

Still relatively unspoilt, Penang island provides a quiet break from the hectic life while the business sessions provide learning for business progress.

To believe that you can enjoy and learn more make sure you are there with us and witness your success...

09

11

Our Bureau, Pune, October 23, 2008

Direct selling company Amway India is expanding its bouquet of o�erings to the domestic market and is also eyeing turnover of Rs 3,000 crore in the next three years. Mr William Pinckney, MD and CEO, said after the launch of the company’s energy drink and energy bars that it would be launching a product in the nutrition segment called the CH, which would help control the cholesterol level in the human body.

By September next year, Amway would launch a new range of products in the Attitude cosmetic segment. Amway sells about 108 products in all its four segments.

10 BRAND CENTERS

In Pune for the inauguration of the company’s second brand centre in the country, Mr Pinckney said Amway would be opening a total of 10 brand centres across the country within the next two to three years, at an investment of Rs 1.5 crore each. These centres would o�er a virtual tour of Amway products and also conduct training. The Pune centre is spread over 7,500 sq. ft.

Mr Pinckney said the company, started in 1998, had recorded a turnover of Rs 91 crore in the �rst year and closed calendar 2007 with a revenue of Rs 800 crore. This year, it would touch Rs 1,000 crore.

NUTRITION, WELLNESS

The nutrition and wellness brand contributed more than 50 per cent and the cosmetic segment over 10 per cent of the total turnover of Amway India.

He said Maharashtra, which has about 1.1 lakh agents, had contributed about Rs 96 crore to the total turnover of the last calendar.

Asked how the Indian market compared with the other global locations, he said India was in the top 10 behind the US, China, Japan, Korea, Thailand, etc. Amway would, along with its contract partners, infuse another Rs 40-50 crore into its Baddi plant.

Amway expanding products rangePlans more brand centres

Moreproduct info

in your Pocket

Pocket Product Brochures

Pocket Product Brochures

Carry it to add mileageto your business...

M.R.P. Rs 15/-(Per Pack)

Amway India presents an e�ective and easy to carry pocket size product brochures.

Every brochure gives overview of top selling products of the category. Always

carry these in your pocket and leave behind where ever you want to.

Brochure Name SKU No.Home care (pack of 5 brochures) 233056IDArtistry (pack of 5 brochures) 233066IDNutrilite (pack of 5 brochures) 233068IDPersonal care (pack of 5 brochures) 233260IDAPSA (pack of 5 brochures) 233261ID

If undelivered, please return to

Amway India Enterprises Pvt. Ltd.No. 5, DDA Local Shopping Centre, Okhla Commercial Complex, Phase II,New Delhi - 110 020 India

BOOK - POST

Bureau, Pune, October 21, 2008

Amway India, the wholly owned subsidiary of the US-based

direct seller Amway Corporation, has been forced to change

its strategy to woo the price-sensitive Indian customers. After

10 years of selling premium products in India, the company

has added a range of low-priced fast moving consumer goods

(FMCG) products labeled ‘Great Value Products’.

“This is the �rst time that the company has developed

products that are speci�c to the Indian market. This has not

been attempted in any other market. India has a large middle

class and there are customers who would be needing

everyday products and this segment has remained

untouched, ” William Pinckney, Amway India MD and CEO, said.

India is also the only market where sachets work and Amway

has decided to go the sachet way. “ We are bringing shampoo

sachets to meet the market needs,”he said.

These products that are priced 20% to 30% lower than its

existing Amway range includes mass-market products such as

coconut oil, amala hair oil, shaving cream and disposable

razors and toothbrushes and are available from Rs. 18/- to

Rs.57. These value products developed by the company bear a

close resemblance to existing well-known mass Indian brands.

The company is looking at bringing 6-8 new products in the

value category and hopes to garner revenues to the tunes of

Rs 20 crore from this segment. Amway has also reduced its

start up costs for entrepreneurs to Rs 995.

Earlier, Amway brought out a cosmetics range ‘Attitude’ that

was speci�cally meant for the Indian market. This range is

expected to be revamped and would hit the markets soon.

Pinckney, who was in Pune for the opening of the company’s

second brand centre in India, said that there were plans to

open at least 10 such brand centers across the country. These

brand centres would showcase the company’s complete

product range. At present, Amway sells 108 products in India.

Amway’s India revenues currently stand at Rs 800 crore.

Admitting that the FMCG market has taken a hit, Pinckney

agreed that the growth would be slower in the next quarter.

However, I am con�dent that this is a temporary phase and

things would begin to look up soon,” he said.

Amway brings cheaper goods to woo customers